canterbury

Canterbury’s No.1 Building & Renovation Expo

2012

Post Show Report

94.5% of exhibitors rate the Show as “Important” or “Very Important” to their business.

Canterbury’s largest and grandest Home Show - tried, tested and proven!

The 2012 Canterbury Home Show once again delivered a high return for exhibitors and key stakeholders.

With new marketing initiatives implemented, improved website content for visitors and exciting new Show features, it attracted even more quality visitors than the previous year, with a 10% increase in attendance (12,176 visitors).

Visitor satisfaction was evident with 83.8% of visitors planning to visit again in 2013.

Furthermore, exhibitor satisfaction was at a high 88.9% for the Show’s overall performance. Exhibitor satisfaction was 100% for generating brand awareness and as an effective launch platform for new products.

The Home Show continues to be Cantebury’s No. 1 destination for renovators, new home builders and anyone undertaking a home improvement project.

Footnote: Statistics in this Report are from an independant Survey Monkey 2012 survey.

The 2012 Canterbury Home Show had a 10% increase in visitor

attendance, compared to 2011.

$200,000+

$100,001- 200,000

$50,001 - 100,000

$25,001 - 50,000

Less than $25,000

35.6%3.1%4.5%

14.4%34.6%

High renovation spend

Record breaking Show!

Why Visitors Attend99.0%

97.2%

96.4%

92.1%

85.7%

51.6%

To gather information

To get new ideas

To see the latest products

To have an enjoyable day out

To buy products at Show specials

To get expert advice

Visitors Ready to Build/Renovate20.3I am about to start my home renovation

27.815.9

3.2

I am about to start building my new home

I have commenced my home renovation projectI have commenced building my new home

%

49.3%

48.5%

42.8%

32.7%

32.4%

27.2%

26.4%

26.2 %

24.8%

14.7%

12.3%

10.6%

I bought at the Show

Within 3 months

In 3 - 6 months

In 6 - 12 months

Over 12 months from now

7.5%10.4%20.5%43.2%30.8%

Purchases imminentVisitors’ planned projects

Landscaping, patios, decking

Bathroom

Kitchen

Living area

Bedrooms

Roof/Windows

House exterior cladding

Heating/cooling

New furniture/furnishings

Home entertainment systems

Home security

Adding a room

67.2% of visitors are undertaking a major building or renovation project.

Visitors want to see more gardening and kitchen products at the Show for their renovation.

83.8% of visitors are likely to return in 2013

Exhibitors received 3,000 - 4,000 prospective clients to their

stands daily

NB: Respondants may select more than one answer.

87% of exhibitors will take the same or more space at next year’s Canterbury Home Show.

Exhibitor SatisfactionQuality of visitors 100

100

100

100

Total number of visitors

Launching a new product

Generating brand awareness

%

94.4

88.3

Generating high value leads

Making sales at the Show

82.4

82.4

Meeting building trades

Large volume leads

36% of visitors intend to spend

more than $200,000 on building their

home.

88.9% of exhibitors were happy with the Show’s overall

performance for their company.

Visitor Likelihood

50.8

45.6

44.2

Water & energy saving products

Bathroom & bathroom products

Outdoors

%

43.2

41.9

Heating & cooling

Building products

40.5

38.6

Kitchens

Kitchen & laundry appliances

Interiors 35.332.5Furniture / furnishings

Intent to Purchase

Show Performs Well

“The NBKA has been at the Canterbury Home Show for five years and we have found it beneficial every year in regards to generating leads, and educating potential and existing clients.”

National Kitchen & Bathroom Association Zhaine Northcott

“This is an integral part of our marketing strategy. Primarily, it’s about getting our brand name out there, making sure the customer and the public are all aware of who we are and the product that we sell.”

First Windows & Doors Joseph Beuker

“This is our seventh year here and every year we notice our sales climb dramatically.”

Foreno Tapware Richard Stoop

“The Canterbury Home Show is great for us as a business as we are looking to build on our brand awareness. It provides us with a unique opportunity to present ourselves in such a possitve manner to customers. We get an immediate lift following the Show.”

Carpet Court Mark Johnston

“This Home Show is the biggest one that comes to Canterbury and we find it to be excellent, and the leads out of it are brilliant for our Garden Centre.”

Evergreen Landscapes & Garden Centre Geoff White

“Over the past two years we have taken the opportunity to do seminars and it has been fantastic. It has been advertised ahead of time and we have spoken to whole rooms full of people, which generates traffic to our stand. It has been simply outstanding.”

Fix it Building Services Jay Goodenbour

“The enquiry levels from the Canterbury Home Show are absolutely brilliant. It’s hands down the best money spent in regards to dollars through the door, awareness for customers and really being able to showcase Metro Glasstech. The Home Show puts the best foot forward for any business- whether you’re big or small.”

Metro Glasstech Joe Bergman

Exhibitor Testimonials

A comprehensive and targeted marketing campaign is implemented to reach Canterbury homeowners planning a building or renovation project.

The proven campaign attracts quality buyers to the Show with significant budgets ready to spend on their home improvement project.

Marketing to the buyers

The strategic campaign includes:• Prime time TV advertising with high TARP rating, reaching

78% of Canterbury people aged 30 - 64;

• Saturation radio advertising across key Canterbury stations;

• Show Guide distributed to over 80,000 Canterbury homes and our Show visitors respectively;

• Prominent press advertisements in The Press;

• Comprehensive Show website with over 52,447 visits;

• eDM marketing to the Home Show Club - now with over 12,000 members;

• Social marketing via Facebook, with an increase of over 700 ‘likes’.

The Facebook campaign reached over 76,000 Canterbury renovators.

Book your stand for 2013Speak to our team now about a tailored solution for your brand 03 329 2263 Sharonspyve@eenz.net.nz

canterbury

Canterbury’s No.1 Building & Renovation Expo

18 - 20 October 2013CBS Canterbury Arena, Addington

canterburyhomeshow.co.nz