Project Profile:

ferrAri & MASerAti StAND oUt BY DeSiGN

12:30 pm – 1:30 pm Lunch

1:30 pm – 3:00 pm

Educational Session 2: Application of Setting Materials

for Tile and Stone – Jeff Johnson of MAPEI

3:00 pm – 3:30 pm Break

3:30 pm – 5:30 pm

Educational Session 3: Moisture, Subfloors and their

Effect on Commercial Floor Covering: A Panel Discussion

6:00 pm – 9:00 pm

Off Site Reception & Dinner – 30th Gala Celebration

Tuesday, March 13, 2012

8:00 am – 9:00 am Attendee Breakfast

8:00 am – 9:30 am Tabletop Exhibit set up

9:00 am – 10:00 am

Education Session 4: Best Practices for Productivity and

Project Management

10:00 am – 12:00 pm

Education Session 5: Associate Member Table Top

Trade Show

12:00 pm – 12:30 pm Tabletop tear down

12:00 pm – 1:00 pm Lunch

12:30 pm – 2:00 pm

Associates committee Meeting with Lunch

1:00 pm – 4:30 pm (OPTIOnAL EvEnT)

Architectural Tour with Tea Time

1:00 pm – 2:30 pm

Education Session 6: Moisture Enhanced Adhesives –

Sim Crisler of LGM and Associates

3:00 pm – 4:30 pm

Education Session 7: Cork Floor Installations – Don

Jewell of Capri cork

6:00 pm – 8:00 pm

Executive Board Wrap up Dinner Meeting

6:00 pm Dinner on your own

9:00 pm Optional Event - Pub Crawl

Wednesday, March 14, 2012

10:30 am – 5:30 pm (OPTIOnAL EvEnT)

Tybee Island

March 11–14, 2012The Mulberry Inn Savannah, Ga

Saturday, March 10, 2012

Pre Convention Events:

8:30 am – 1 :00 pm: Optional Event - Golf

1:30 pm – 5:30 pm: Optional Event – Segway Tour

Sunday, March 11, 2012

Daylight Savings Time – Spring Forward 1 Hour

Pre Convention Meetings:

11:30 am –1:00 pm

Committee Council Meeting w/ Executive Board Lunch

12:30 pm – 5:00 pm (OPTIOnAL EvEnT)

Paula Deen & Low Country tour w/ lunch at Lady & Sons

1:00 pm – 5:00 pm Committee meetings

5:00 pm – 6:00 pm Board of Directors Meeting

5:30 pm – 7:30 pm Welcome reception

Monday, March 12, 2012 – Opening Session

8:00 am –9:00 am

Installation Manager and 1st Attendee Breakfast

8:00 am –9:00 am Attendee Breakfast

9:00 am – 10:30 am

Opening Session & General Membership Meeting

10:00 am – 1:30 pm (OPTIOnAL EvEnT)

Savannah Flavor: Carriage Ride & lunch at Mrs. Wilkes

10:30 – 11:00 am Break

11:00 am – 12:30 pm

Educational Session 1: verbiage in Manufacturers

Warranties: How Does it Effect Contractors – Sloan

Bailey, Flynn/Williams LLP, FCICA General Counsel

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cOnvenTIOn 2012

COLUMNS

::: 04 ::: Chairman’s Letter

::: 06 ::: Executive VP Column Calendar of Events

aRTICLES

::: 05 ::: Associate Spotlight

::: 08 ::: FIT: Carpet Cushion Types

::: 12 ::: 2012 Customer Service

::: 20 ::: Association Members Must Become Evangelists

::: 22 ::: Member News

::: 24 ::: New Products

::: 26 ::: Industry News

::: 10 ::: Ferrari and Maserati Stand Out by Design

::: 13 ::: 30th Annual Convention

FEaTURES

Published four times a year by:

3540 W. Jefferson Hwy.Grand Ledge, MI 48837(800) 992-9653www.millbrookprinting.com

Ad Sales: Bill Spilman(309) 483-6467advertising@fcica.com

The Flooring ContractorSenior Editor: Kimberly E. Oderkirk

::: WIN.12 ::: V7N3 :::

::: 10 :::

::: 4win.12

chairman’S letter

The Flooring Contractor Magazine

SEE yOU IN SaVaNNaH!

THE HOLIDayS aRE OVER and 2011 is

now in the history books. I am optimistic

that 2012 will be a recovery year for all of us

– albeit a modest one. It’s been a long,

painful recession for all of us in the flooring

industry.

I want all of you to know how proud

and honored I am, to be your Chairman.

Together with our hard working staff, board

of directors, committee chairs, and all of

our dedicated members, I am confident that

FCICA membership will soon become a

necessity for commercial flooring contrac-

tors to be successful. I want to encourage

everyone to continue to stay involved. If you

don’t have a ribbon on your name tag, con-

sider joining a committee – or the board.

We need your input. We are beginning to

take our rightful seat in the commercial

flooring industry as the only association

whose primary focus is training commercial

flooring contractors to successfully manage

commercial flooring projects. We certainly

could not accomplish this without the dedi-

cated support of our associate members.

Thanks to all of you.

FCICA’s 30th anniversary convention is

right around the corner. It’s looking like

this may be a record-breaker in terms of

attendance. I am honored that Harold

Chapman, President of Bonitz Flooring,

will not only join us in Savannah for our

convention, but will be our keynote speaker.

I’ve known Harold for several years and

no one, in my opinion, is held in a higher

regard as a commercial flooring contrac-

tor, than Harold Chapman. He has always

been a strong supporter of FCICA – and we

greatly appreciate it.

I’ll see you in Savannah.

By Gerry Swift FCICA Chairman

on the coverA new, durable concrete microtopping from MAPEI allows artisans to develop a wide variety of decorative concrete floors with looks that vary from tiled surfaces to swirls, geometric patterns and other artistic designs. To achieve the look seen in the cover photo, the microtopping — which comes in 36 quality-controlled colors — was applied with a trowel. After drying completely, the surface was sealed with a clear sealer for extra

durability. This project was done at the MAPEI Operations Facility in Delta, British Columbia. It was installed by our own team of MAPEI technical specialists. The flooring is located on the second floor mezzanine of the offices.

Project Profile:

ferrAri & MASerAti StAND oUt BY DeSiGN

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MOVINg FORWaRD WITH INNOVaTION

MAPEI, a global corporation, has been supplying residential and major commercial projects with total installation solutions for tile and stone, floor covering, and decorative concrete as well as concrete restoration for 75 years. In all of the market segments it serves, MAPEI produces the most innovative, highest quality products available in the industry today. With a considerable and ongoing investment in research and development, MAPEI focuses on fast-tracking construction projects, easing installation costs and maximizing product performance, while keeping envi-ronmental commitment at the forefront.

As floor covering manufacturers have become more concerned about the environmental impact of their products, MAPEI has led the way in installation with Ultrabond ECO™ products. The Ul-trabond ECO series has been formulated to be low in emissions of volatile organic compounds (VOC), thus improving indoor air quality in buildings where these adhesives are used.

Today MAPEI is moving forward with innovations in its wood adhesive line with the development of hybrid-polymer adhesives that help some of the adhesives provide the additional function of a moisture reduction barrier. Removing phthalates and isocya-nates from the wood adhesives has also made them increasingly eco-friendly. We are committed to being a sustainable company and supporting our customers in every way.

associate SPOTLIGHT

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The Flooring Contractor Magazine

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With Convention right around the Corner, the office is

very busy finalizing the details for our 30th

Anniversary meeting. We have been having

conference calls with all the committees,

working with speakers and panelists and

receiving registrations and processing them.

If you are not yet registered there is still

time. The full registration brochure can be

found on pages 13–19. Don’t miss out on

this great program!

The focus of this issue is Decorative

Concrete and Coatings and we would like

to thank MAPEI for all the information on

this topic. Both the cover and the project

profile on the Ferrari & Maserati dealer-

ship were received by them. The issue also

contains some great pictures of the floors

and the article describes the types of floor-

ing products used to produce the desired

results. Pictures of the project can be found

throughout the issue as well as in the article

on pages 10 and 11.

Our business articles this issue focus on

2012 Customer Service, page 12 and Asso-

ciation Members Must Become Evangelists

on pages 20-21. Both articles are excellent

reads and should be put into effect by every

company. FCICA members have been busy

and their member news start on page 22.

Included are JW Floor Covering’s Outreach

program, Consolidated Carpet record

setting installation, Wagner Meters new 7

year warranty and XL Brands new facility.

So sit down and take a look at this issue

of The Flooring Contractor. As always, if

you would like to contribute just send me

a note and let me know. I look forward to

seeing many of you in Savannah celebrating

30 years of installation excellence through

FCICA education!Kimberly E. Oderkirk

FCICA Executive Vice President & Senior Editor of The Flooring Contractor

Celebrating 30 years of installation exCellenCe

executive VP letter

I look forward to seeing many of you in Savannah celebrating 30 years of installation excellence through FCICA education!

March 1–3, 2012ASA Business Forum & ConventionHyatt Regency San Antonio, TXwww.asa.com

:::

March 11–14, 2012FCICA 30th Annual Convention 30 Years of Installation Excellence Through EducationThe Mulberry InnSavannah, GA www.fcica.com

april 16–19, 2012CISCA 2012 Convention & INTEXThe Westin Charlotte Hotel Charlotte, NCwww.cisca.com

:::

april 17–20, 2012CoveringsOrange County Convention CenterOrlando, FLwww.coverings.com

april 19–22, 2012StarNet Fall Meeting El ConquistadorPuerto Ricowww.starnetflooring.com

calendar of events

THE FCICA Floorcovering Installation Training Program (FIT) Presents all three reference manuals for one great price

"CARPET, RESILIENT & TILE Flooring Reference Manuals"

VALUABLE RESOURCES FOR ANYONE INVOLVED IN THE FLOORING INDUSTRY!

Contact Name: ________________________________________________________________________ Firm Name: ___________________________________________________________________________ Address: _____________________________________________________________________________ City: _________________________________ State: ___________________ Zip: __________________ Telephone: _____________________________ Fax: _____________________________________

Set of Manuals is $225 for FCICA members and $270 for non-FCICA members (Includes Shipping)

Enclosed is a total payment of $ ___________ for ____________ sets of manuals

¨ Check enclosed ¨ Discover ¨ Mastercard ¨ Visa ¨ American Express Account #: ____________________________________ Expiration date: ___________ Code: _________ Authorized Signature: __________________________________ Title: __________________________ Printed Name: _________________________________________________ Date: __________________

For more information visit www.fcica.com or call 248-661-5015 or fax 248-661-5018

These reference manuals are an alternative for companies who do not plan

to run a full scale training program, but would like to have the information

contained in the FIT (Floorcovering Installation Training) Program.

The reference manuals contains the proper

guidelines for floor covering installation, and can be used in addition with other

industry standards such as ASTM Standards and Manufacturer’s installation

guides.

The preceding was an expert from the FCICA’s

Floorcovering Installation Training (FIT) Program Book.

Most types of carpet cushion fall into one of the following categories:

1. Fiber

2. Sponge Rubber

3. Prime Polyurethane Foam

4. Bonded Polyurethane Foam

Each type of cushion is made in a variety of grades for use in different residential and com-mercial traffic areas. Most carpet cushion is designed to be installed under a carpet which is stretched over the top, without any physical attachment to the cushion itself (the Tackless Instal-lation method). Others, however, are designed to be glued to a substrate and the carpet to be glued to the cushion. This installation method is known as Double Glue Down. While it is gener-ally considered acceptable to use a Double Glue Down cushion in a Tackless Installation, the opposite is not true. A cushion should never be used in a Double Glue Down installation unless it is specifically designed and recommended for that purpose by its manufacturer.

FIbER- There are two types of fiber carpet cushion:

A. Natural fiber- animal hair, jute, or a combination of the two

B. Synthetic fiber- waste fibers of nylon, polypropylene, and polyester

The fiber cushions are manufactured by a needle punch or felting process. The grade of fiber cushion is determined by its weight in ounces per square yard. These cushions tend to have a firm feel, or “hand”, and are suitable for use in light, moderate, and heavy traffic areas. Avail-able weights generally range from 18 ounces to 86 ounces per square yard.

SPONgE RUbbER- There are two types of sponge rubber carpet cushion:

A. Flat - smooth or textured flat

B. Waffle - waffled or bubble surface

Flat sponge offers a firm feel, or “hand”, whereas waffle is softer. Sponge rubber cushion is available in weights ranging from 36 ounces to 120 ounces per square yard and can be used in light, moderate and heavy traffic areas depending upon type and grade.

Sponge rubber cushion is produced in a curing oven where premixed rubber and chemical addi-tives expand to a predetermined thickness.

PRIME POLyURETHaNE FOaM - Prime polyurethane is manufactured by a chemical reaction process. The mixed chemicals form a foam, which in bulk form creates a structure similar to a large loaf of bread. The loaves are horizontally sliced to the required thickness.

Grades of polyurethane are classified by foam density or the weight of a cubic foot of material. Polyurethane foams are available in densities of less than 1 pound up to 20 pounds per cubic foot.

bONDED FOaM - Sometimes referred to as “re-bonded” cushion, it is manufactured by com-bining shredded pieces of polyurethane and adhesive through a heat fusion process. Densities are available from 3 to 9 pounds or higher.

Carpet Cushion Types

9 :::

The Flooring Contractor Magazine

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TaCkLESS PLaCEMENT - Cushion seams should not be placed directly under carpet seams and preferably should be at right angles to the hem. Following these rules, cushion should be installed in the longest length possible, avoiding cross seams.

WaLL-TO-WaLL INSTaLLaTION - A sufficient amount of cushion should be used so that it can be trimmed next to the tackless strip.

FIbER CUSHION - Seams should be made with either staples or cushion adhesive depending upon the substrate. If the surface of the cushion is rubberized, tape should be used. Where one side of the cushion has a waffle design, this side should be placed against the floor with the smooth side up.

OTHER TyPES - Seams should be made with vinyl-coated fabric tape (duct tape), staples or adhesive. Then the cushion is attached to the floor with either staples or adhesive. The staples should be applied every 6 to 8 inches around the entire perimeter of the room. Adhesive should be applied in a small bead around the pedometer of the room approximately 3 inches from the tackless strip.

LOOSE Lay Cushion should be cut about 2 inches smaller than the carpet or rug in each dimension.

FIbER CUSHION - Seams should be sewn with stitches not more than 1/2 inch apart and at least 3/4 inch from seam edges.

OTHER TyPES - Seams should be made with vinyl coated fabric tape (duct tape). Strips of tape, 18 inches long, should be placed at right angles to the seams at 18-inch intervals with 9 inches of tape on each side of the seam. A strip of tape is then applied to the full length of the seam.

DOUbLE gLUE DOWN Most double glue cushions are designed to use a pressure sensitive adhesive to attach the cushion to the subfloor in order to facilitate the eventual removal at a later date. However, most cushion manu-facturers will allow for the use of multi-purpose adhesive but it should be understood using a multi-purpose adhesive will create a permanent bond and require extensive scraping at removal. ONLY a premium quality multi-purpose adhesive should be used to attach the carpet to the cushion.

If it is necessary to tape the cushion seams, a very low profile tape should be used to avoid telegraph-ing through to the face of the carpet.

Some cushions designed for Double Glue Down installation are available with an adhesive pre-applied at the factory. When installing these, or any cushion in a Double Glue Down installation, always obtain specific, written installation instructions and follow them carefully.

At this time, stapling a double glue cushion to a wood sub-floor, then bonding the carpet to it with adhesive is NOT a recognized installation method unless the cushion manufacturer specifies it in their installation specifications.

::: 10

The Flooring Contractor Magazine

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FERRaRI aND MaSERaTI STaND OUT by DESIgNMaPEI PRODUCTS SMOOTH THE Way aT NEW VaNCOUVER DEaLERSHIP

On January 11, 2011, Ferrari announced that 1750 of their cars had been sold in the United States and Canada during 2010, a 20% increase over the previous year. And Maserati sales increased 48% through November 2010. With Ferrari price ranges from $200,000 to $350,000 for a basic model, it’s easy to see why this is exciting news for one of the most well-known marques in the auto industry.

11 :::

The Flooring Contractor Magazine

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T he Ferrari and Maserati brands have

never hidden from the limelight, but

ownership of factory-authorized dealerships

is a pretty exclusive club. In Canada, there

are only five dealerships – one in Quebec,

two in Ontario, one in Alberta, and the lat-

est in Vancouver, British Columbia.

Because it was a Ferrari Maserati dealer-

ship, expectations for the venue were high.

The company originally hired to be the gen-

eral contractor for the construction of the

dealership did not meet the high standards

of the owner. After seeing the concrete work

that was provided, the owner hired his own

project manager to finish the project. Every

floor in the building appeared wavy and

uneven and required resurfacing to properly

display the famous cars.

The floor in the mechanics’ shop / repair

shop was to be covered with an epoxy coat-

ing, so the floor needed to be sloping to

the drains but nice and flat otherwise. LT

Concrete Services Ltd. used Planibond® EBA

as a bonding agent for the existing floor, and

then topped it with a layer of Mapecem® 202,

a fast-setting cementitious repair mortar

that could be screeded to achieve just the

right slope.

In the first floor showroom, the Ferraris

and Maseratis would catch the eye of pass-

ersby, and the owner wanted a background

that was faultless, yet would not distract

the viewers from the main attraction. For

this floor, Primer E was applied, with a

sand broadcast, followed by a topping of

Ultraplan Easy self-leveling underlayment.

Ultraplan Easy goes down fast and easy,

saving time and labor for the contractor and

owner. An epoxy coating was applied in this

showroom area afterwards.

The showroom area is extended to the

second floor, with the addition of an office

area for discussing all the details to custom-

ize or personalize purchasers’ choices. For

this floor, Primer E was also used with a

sand broadcast; and the floor was again

topped with Ultraplan Easy and an epoxy

coating.

The third floor of the dealership is used

for storing vehicles and for office space. This

floor received Primer E with sand broadcast,

followed by a topping of Ultratop Natural

Gray self-leveling concrete topping. The

natural gray color was selected so that a

clear sealer could be applied over top of

the Ultratop. The crew from LT Concrete

did a superior job of creating a smooth,

unmarked surface with their application of

the Ultratop.

On Saturday, November 13, 2010, over

500 guests met to celebrate the grand

opening of the new state-of-the-art,

35,000-square-foot Ferrari Maserati facility

at 1860 Burrard Street. To their delight, 21

fascinating examples of Italian automobile

craftsmanship were displayed over the

three stories of the glass-fronted dealership.

The cars certainly stood out, enhanced by

the ultra-smooth concrete floors that held

them like a velvet cloth cradling some of the

world’s most exclusive gemstones.

Such great cars! Such great floors!

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The Flooring Contractor Magazine

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FinancialBUSINESS

2012 CUSTOMER SERVICE

1. FOCUS ON THE CUSTOMER: It may

seem obvious that we must focus more on

the customer in 2012, we all are sufficiently

tempted by plenty of day-to-day distractions

that divert your attention away from doing

the things that engage and excite consumers

about our product, service or brand.

Have a much greater focus on the cus-

tomer experience and do everything you can

to ensure that all of your systems, processes,

programs, policies, initiatives and proce-

dures have one end in mind: to strengthen

your focus on the customer experience.

Everything you decide to do in the com-

ing year, from a strategic, operational or

budgeting perspective, must revolve around

this one resolution: Putting Our Custom-ers at the Very Top of Our Priority List … and keeping Our Customers at the Top of the List.

2. FOCUS ON THE CUSTOMER SER-VICE REPRESENTaTIVE: The front-line

employee who interacts directly with the

customer is the single-most important am-

bassador a company has; they should be the

standard-bearers of your Company’s Vision

and Brand. The company’s very reputation

and Brand Promise must be conveyed to

your valued customer.

As Customer Service Leaders, resolve in

2012 to start recognizing your front-line

customer service representatives. They are

your customer service soldiers in their role.

As leaders, start understanding your role is

to shape the resources, systems and process-

es as tools the front-line customer service

representatives can use to heighten and im-

prove the customer experience. Make sure

you are providing your customer service

representatives with the competencies and

skills to do their job well, and then reward

them in tangible and meaningful ways when

they are successful.

Invite them to be the face of the company

in a meaningful way … then observe in

wonder as they gain the ability and the mo-

tivation to knock the customer’s socks off.

3. FOCUS ON EaCH INDIVIDUaL CUSTOMER SERVICE TOUCHPOINT: In 2012, focus on the critical value of the

singular Customer Service Touchpoint with

your customers; the one interaction – the

next call, e-mail or chat – the single cus-

tomer service interaction that might be your

one chance to carry that customer to loyalty

and maximum profitability.

The power of that one customer experi-

ence touchpoint is undeniable. You have to

do everything you possibly can to transform

that customer experience touchpoint into a

customer loyalty experience that will have

the customer buzzing about the way you

answered his question, solved his problem

or gave him direction.

You just never know what might come

out of the singular customer service touch-

point with a customer. It could be that as

soon as the customer disconnects from the

call, email or chat or he walks out of your

store that he will forget about you. How-

ever, it could also very well be that imme-

diately after having had a great customer

service experience or a horrible experience

that he tweets a message, posts something

on his Facebook page or shares his experi-

ence with a party of six at lunch.

RESOLVE TO SUCCEED WITH EVERy CUSTOMER ExPERIENCE TOUCHPOINT.

by barbara Wold

Copyright 2012. Reprinted with permission from Barbara Wold’s Retail & Consumer Tips, mail to: bwold@ix.netcom.com.

Safeharbor Software, Inc. Larry Nickerson 12400 Capri Circle N. Treasure Island, FL 33706 Phone: (727) 360-0004 Fax: (727) 360-0002 stnick@tampabay.rr.com www.carpetestimating.com Associate

Sun Country Floors, Inc. Bob Seiter 1743 S Horne Suite 200 Mesa, AZ 85204 Phone: (480) 497-5011 Fax: (480) 497-5104 bob@suncountryfloors.com www.suncountryfloorsin.com Contractor

welcome new

members

The Flooring Contractor Magazine

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The Flooring Contractor Magazine

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Saturday, March 10, 2012 – Pre convention eventS 8:30 am – 1 pm Optional Event – Golf at Southbridge Golf Course1:30 pm – 5:30 pm Optional Event – Slow Ride and Segway Tour

Sunday, March 11, 2012 – Pre convention MeetingSDAYLIGHT SAVINGS TIME – SPRING FORWARD 1 HOUR11:30 am –1:00 pm Committee Council Meeting with Executive Board Lunch12:30 pm – 5:00 pm Optional Event – Paula Deen & Low Country tour with lunch at Lady & Sons1:00 pm – 5:00 pm Committee meetings 5:00 pm – 6:00 pm Board of Directors Meeting 5:30 pm – 7:30 pm Welcome reception

Monday, March 12, 2012 – oPening SeSSion 8:00 am –9:00 am Installation Manager and 1st Attendee Breakfast8:00 am –9:00 am Attendee Breakfast9:00 am – 10:30 am Opening Session & General Membership Meeting 10:00 am – 1:30 pm Optional Event – Savannah Flavor – Carriage Ride and Lunch at Mrs. Wilkes10:30 – 11:00 am Break11:00 am – 12:30 pm Educational Session 1 – Verbiage in Manufacturers Warranties – How Does it Effect Contractors – Sloan Bailey, Flynn/Williams LLP, FCICA General Counsel 12:30 pm – 1:30 pm Lunch1:30 pm – 3:00 pm Educational Session 2 – Application of Setting Materials for Tile and Stone – Jeff Johnson of MAPEI3:00 pm – 3:30 pm Break3:30 pm – 5:30 pm Educational Session 3 – Moisture, Subfloors and their Effect on Commercial Floor Covering – A panel discussion6:00 pm – 9:00 pm Off Site Reception & Dinner – 30th Gala Celebration

tueSday, March 13, 20128:00 am – 9:00 am Attendee Breakfast 8:00 am – 9:30 am Tabletop Exhibit set up 9:00 am – 10:00 am Education Session 4 – Best Practices for Productivity and Project Management 10:00 am – 12:00 pm Education Session 5 – Associate Member Table Top Trade Show12:00 pm – 12:30 pm Tabletop tear down12:00 pm – 1:00 pm Lunch12:30 pm – 2:00 pm Associates committee Meeting with Lunch 1:00 pm – 2:30 pm Education Session 6 - Moisture Enhanced Adhesives – Sim Crisler of LGM and Associates 1:00 pm – 5:00 pm Optional Event – Architectural Tour with Tea Time 3:00 pm – 4:30 pm Education Session 7 – Cork Floor Installations – Don Jewell of Capri cork 6:00 pm – 8:00 pm Executive Board Wrap up Dinner Meeting 6:00 pm Dinner on your own 9:00 pm Optional Event – Haunted Pub Crawl

WedneSday, March 14, 20129:00 am – 4:00 pm Optional Event – Tybee Island Excursion

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cancellation PolicyNo refunds after February 26, 2012 will be accepted. A 50% cancellation fee will apply to all registration refunds requested prior to February 25, 2012. All cancellations must be made in writing. No refunds will be made for no-shows. Registration fees are not deductible as charitable contributions. Registration fees may be deductible as ordinary or necessary business expenses. Consult your tax advisor for more information.

location and accoMModationSThe Mulberry Hotel, Savannah, Georgia601 East Bay StreetSavannah, GA 31401912.238.1200 912.236.2600 fax www.savannahhotel.com

the Mulberry innThe Mulberry Inn dates back to the 1860’s where it served as a cotton warehouse and a livery stable. In the early 1900’s the site became the second Coca-Cola Bottling Company in the United States. Since becoming a hotel in the 1980’s, The Mulberry Inn has been the host of may well-recognized events and personalities.

The award winning Mulberry Inn embraces charm and magic! Located in the heart of the Historic District, the 145 newly renovated guest rooms and suites are furnished in classic Savannah style. The Mulberry Inn has a beautiful setting overlooking Washington Square, while other historic squares, parks, and the fun of world famous River Street are at its doorstep. Period furnishings, oil paintings, polished hardwood floors and elegant chandeliers offer the ambiance of Savannah’s gracious past. The Mulberry Inn represents a style of service and hospitality that is traditional of the Old South.

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regiStration hourSRegistration will be located in the Hotel Living Room in the lobby. Stop by to register, for information, to purchase merchandise and tickets, or to just say “hi!” Registration packets, including badges and optional ticket tours, will be available at the registration desk.

Sunday, March 11, 2012 11:00 am to 4:30 pmMonday, March 12, 2012 7:30 am to 5:00 pmTuesday, March 13, 2012 7:30 am to 4:30 pm

regiStration feeS Members prior to February 10, 2012 /$675 Members after February 10, 2012 /$775 Additional company representative prior to February 10, 2012 /$495 Additional company representative after February 10, 2012 /$595 Spouse/companion prior to February 10, 2012 /$375 Spouse/companion after February 10, 2012 /$475 Non-members prior to February 10, 2012 /$875 Non-members after February 10, 2012 /$975 One day rate prior to February 10, 2012 /$399* One day rate after February 10, 2012 /$499*

* One day rates do not include evening functions. Special event tickets for those functions would need to be purchased separately.

continuing education creditS (ceu) for the Wfca certification deSignationSAttend FCICA’s educational sessions at Convention 2012 and earn continuing education credits toward your Certified Flooring Professional (CFP) designation or toward your Certified Flooring Executive (CFE) designation. CEU/WFCA credit forms will be included in your registration packets.

SPecial noteFCICA has reserved blocks of rooms for the rate of $169 single or double. Please contract the hotel directly at 912-238-1200 by February 15, 2012 to make your reservation. Be sure to mention FCICA for the room block rates. FCICA convention rates are available starting March 9, 2012 through March 15, 2012 subject to availability of rooms at the time of booking.

A city occupancy fee of $1.00 per night will apply to each room along with a 13% state and local tax. The Mulberry Inn provides self parking for registered guests at a fee of $12 per day. Complimentary parking is available for Priority club members. The above fees are subject to change without prior notice.

cancellations

accommodations

registration inFo

continuing education

note

Closest airport it the Savannah/Hilton Head Airport. Taxis, car rentals and airport shuttles are all available on site.

tour gratuities policy:Gratuities for all services are included as part of the tour price. Gratuities for the staff of Adventures in Savannah are not included in the cost of the tours. However, if you feel that any of their staff did an outstanding job it is certainly appreciated. This is a personal gesture and given on an individual basis.

directions

saturday

sunday

monday

Pre convention eventS & MeetingS

Pre convention MeetingS daylight SavingS tiMe – SPring forWard one hour

March 10, 2012

March 11, 2012

March 12, 2012

8:30 am – 1:00 pm optional event — golf at Southbridge golf course

Southbridge has long been the most acclaimed golf course in Savannah, due to the strategic placement of water with a design set on a densely wooded tract of Georgia pines and oaks. Large undulating greens are protected by grass mounding and finely sculptured bunkers, providing a fair test and entertaining round for

players of all skill levels. Meet in the hotel lobby at 8:30 am to leave for the course. Cost is $55 with Club rental available for an additional $25.

1:30 pm – 6:30 pm optional event — Slow ride and Segway tour

Your journey begins with Savannah’s newest eco-friendly transportation mode, the Slow Ride. The Slow ride is

a fifteen person bicycle excursion that will take you from the Mulberry Inn to the Segway office. Once at the Segway office you will complete your paperwork, get fitted for mandatory helmets, have a short training session and then head off for a two-hour Segway ride through historic Savannah. After the tour you will walk the few blocks back to The Mulberry Inn. Wear comfortable clothes. Cost is $82

7:30 am – 5:00 pm registration open

8:00 am – 9:00 am installation Manager and 1st time attendee breakfast buffet

For our Installation Mangers and those who have never attended an FCICA convention, especially our new members. During breakfast meet our executive board, directors and committee chairmen who will introduce you to committee activities. This is a great opportunity to learn the

tremendous potential of the FCICA organization.

8:00 am – 9:00 am breakfast buffet

9:00 am – 10:30 am opening Session & general Membership Meeting

Keynote by Harold Chapman, Bonitz Flooring Group

10:00 am – 1:30 pm optional tour – Mrs. Wilkes Savannah flavor tour

Starting with the perfect way to see Savannah – by carriage we will ride through the streets of Savannah as we head for Mrs. Wilkes Boarding House and Restaurant for the true flavor of Savannah. This family –style restaurant has been in business since before WWII when the soldiers began taking their dishes to the kitchen after a meal, a tradition that continues today. You will be seated with 10 others at a large table covered with

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11:00 am – 4:00 pm registration open

11:30 am –1:00 pm committee council Meeting w/ executive board – includes lunch

12:30 pm – 5:00 pm optional event – Paula deen & low country tour with lunch

On this tour we will take a peek into the life of famous southern cooking entrepreneur Paula Deen. The tour will start with a buffet lunch at Lady & Son’s which will include her famous

southern fried chicken. From there you will go to Wormsloe Plantation and Byrd Cookie Company. A breathtaking avenue sheltered by live oaks and Spanish moss leads to the tabby ruins of Wormsloe, the colonial estate of Noble Jones (1702–1775). Wormsloe’s tabby ruins are the oldest standing structures in Savannah. The Byrd Cookie Company has been a Savannah tradition since 1924. Cost is $85.

1:00 pm – 5:00 pm committee meetings

Convention, Technology, Education & Training, Membership, Marketing,

Industry Relations, will meet one after the other

5:00 pm – 6:00 pm board of directors Meeting

5:30 pm – 7:30 pm Welcome reception

After an intense afternoon of working committee meetings unwind with your fellow committee members enjoying beverages and hours d’oeuvres. Spouses and guests are also invited to join us. Attire: Casual

7:30 am – 4:30 pm registration open

8:00 am – 9:00 am breakfast buffet

8:00 am – 9:30 am tabletop exhibit set up

9:00 am – 10:00 am education Session 4 – best Practices for productivity and project management to include responsibility of general contractor to deliver a floor covering ready jobsite. Presented by Pete larmore, bonitz flooring group

This session will focus on “how” projects are successfully managed in the field from the flooring contractor’s perspective, to hold or increase profits. The session will answer the following questions and more.

1. How is the project handled once it’s under contract?

2. How do you address changes in scope (addendums, etc.) prior to installation, and how is it communicated between sales and project management?

3. How do you handle a request for an accelerated schedule?

4. How do you handle job site conditions that are not floor covering ready (high moisture readings, no HVAC, Trade stacking)?

5. How do you handle “floor prep” and “substrate repairs”?

10:00 am – 12:00 pm education Session 5 – associate Member table top trade Show

12:00 pm – 12:30 pm tabletop tear down

12:00 pm – 1:00 pm attendee lunch

12:30 pm – 2:00 pm associates committee Meeting with lunch

1:00 pm – 5:00 pm optional tour – Savannah architectural tour

The Girl Scouts celebrate their 100th anniversary this week and no tour in Savannah would be complete without visiting Girl Scout founder Juliet Gordon Low’s birthplace museum home. A National Historic Landmark, the Wayne-Gordon House, completed in 1821, is an outstanding example of Regency architecture. After visiting this house we will enjoy a Savannah tradition – Tea at the Griffon Tea Room. After Tea we will walk to the Andrew Low Museum home. Andrew Low was the husband of Juliet Gordon Low and the

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March 13, 2012

choices of vegetables and meats but always include her wonderful fried chicken and biscuits. Following this incredible meal we will take a guided historical walking tour on the way back to our hotel. Cost is $80.

10:30 am – 11:00 am / break

11:00 am – 12:30 pm education Session 1 – verbiage in Warranties – Sloan bailey, flynn/Williams llP.

Join FCICA’s legal counsel, Sloan Bailey as he reviews manufacturers warranties and discusses how they effect flooring contractors.

12:30 pm – 1:30 pm attendee lunch

1:30 pm – 3:00 pm educational Session 2 – from anSi to iSo: improvements in Performance evaluation – Mike granatowski, MaPei

The objective of the presentation is to explain how the changes in the tile industry require the need for performance evaluations. We will show the major differences between ANSI and ISO and how they affect the long term of the installations. You will get an understanding of how ISO Standards compliment ANSI Specifications but are more specific to describing the performance of the mortars. You will be able differentiate the various types of adhesives and grouts for a specific application or special need of a project.

3:00 pm – 3:30 pm / break

3:30 pm – 5:30 pm educational Session 3 – Moisture, Subfloors and their effect of commercial floor covering.

Moderator Gerry Swift of Mike’s Flooring Companies. Featuring panelists Kevin Phillips of nora systems, Inc., Jason Spangler of Wagner Meters and Ralph Grove of Commercial Floors & Interiors.

Discussion about real world moisture problems in the life of the commercial flooring contractor. This will also include a discussion and demonstration of the proper installation and usage of the Rapid RH 4.0 moisture test for concrete floors.

6:00 pm – 9:00 pm Manufacturers sponsored event – 30th anniversary gala reception and dinner

Reception, dinner and an unforgettable view of Savannah from the Stoddard Room at Vic’s on the River are just a few of the evening’s highlights.

Manufacturer event sponsors: Ardex Americas, Capri cork, CHAPCO, Construction Specialties, FLEXCO, Greater NY Floorcoverers Association, Johnsonite, MAPEI, Roppe Corporation.

Costs: Registered attendees and registered spouses/companions – No charge; non registered guests and one day attendees –$125. Attire: Formal, Black Tie optional. We will be walking to the restaurant from the hotel.

tuesday

saturday

sunday

monday

Pre convention eventS & MeetingS

Pre convention MeetingS daylight SavingS tiMe – SPring forWard one hour

March 10, 2012

March 11, 2012

March 12, 2012

8:30 am – 1:00 pm optional event — golf at Southbridge golf course

Southbridge has long been the most acclaimed golf course in Savannah, due to the strategic placement of water with a design set on a densely wooded tract of Georgia pines and oaks. Large undulating greens are protected by grass mounding and finely sculptured bunkers, providing a fair test and entertaining round for

players of all skill levels. Meet in the hotel lobby at 8:30 am to leave for the course. Cost is $55 with Club rental available for an additional $25.

1:30 pm – 6:30 pm optional event — Slow ride and Segway tour

Your journey begins with Savannah’s newest eco-friendly transportation mode, the Slow Ride. The Slow ride is

a fifteen person bicycle excursion that will take you from the Mulberry Inn to the Segway office. Once at the Segway office you will complete your paperwork, get fitted for mandatory helmets, have a short training session and then head off for a two-hour Segway ride through historic Savannah. After the tour you will walk the few blocks back to The Mulberry Inn. Wear comfortable clothes. Cost is $82

7:30 am – 5:00 pm registration open

8:00 am – 9:00 am installation Manager and 1st time attendee breakfast buffet

For our Installation Mangers and those who have never attended an FCICA convention, especially our new members. During breakfast meet our executive board, directors and committee chairmen who will introduce you to committee activities. This is a great opportunity to learn the

tremendous potential of the FCICA organization.

8:00 am – 9:00 am breakfast buffet

9:00 am – 10:30 am opening Session & general Membership Meeting

Keynote by Harold Chapman, Bonitz Flooring Group

10:00 am – 1:30 pm optional tour – Mrs. Wilkes Savannah flavor tour

Starting with the perfect way to see Savannah – by carriage we will ride through the streets of Savannah as we head for Mrs. Wilkes Boarding House and Restaurant for the true flavor of Savannah. This family –style restaurant has been in business since before WWII when the soldiers began taking their dishes to the kitchen after a meal, a tradition that continues today. You will be seated with 10 others at a large table covered with

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11:00 am – 4:00 pm registration open

11:30 am –1:00 pm committee council Meeting w/ executive board – includes lunch

12:30 pm – 5:00 pm optional event – Paula deen & low country tour with lunch

On this tour we will take a peek into the life of famous southern cooking entrepreneur Paula Deen. The tour will start with a buffet lunch at Lady & Son’s which will include her famous

southern fried chicken. From there you will go to Wormsloe Plantation and Byrd Cookie Company. A breathtaking avenue sheltered by live oaks and Spanish moss leads to the tabby ruins of Wormsloe, the colonial estate of Noble Jones (1702–1775). Wormsloe’s tabby ruins are the oldest standing structures in Savannah. The Byrd Cookie Company has been a Savannah tradition since 1924. Cost is $85.

1:00 pm – 5:00 pm committee meetings

Convention, Technology, Education & Training, Membership, Marketing,

Industry Relations, will meet one after the other

5:00 pm – 6:00 pm board of directors Meeting

5:30 pm – 7:30 pm Welcome reception

After an intense afternoon of working committee meetings unwind with your fellow committee members enjoying beverages and hours d’oeuvres. Spouses and guests are also invited to join us. Attire: Casual

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The Flooring Contractor Magazine

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actual place she started the Girl Scouts. The lovely brick Andrew Low House combines Grecian details with elements of the Italian Villa style and boasts one of Savannah’s most stunning ironwork balconies. This is a walking tour – wear comfortable walking shoes. Cost is $85.

1:00 pm – 2:30 pm educational Session 6 – Moisture enhanced adhesives, Sim crisler of lgM & associates

An overview of the adhesives and technologies in the market that allow the flooring contractor to execute a warranted installation of moisture sensitive flooring over substrates that are outside industry accepted parameters for moisture and pH.

2:30 pm – 3:00 pm / break

3:00 pm – 4:30 pm educational Session 7 – cork floor installations, don Jewell of capri cork

In this session we will provide a general education on cork flooring. We will discuss where it comes from, how it’s harvested, and how it is turned into commercial grade flooring. We will discuss where it is applicable in a commercial setting, and some of the features and benefits. We will then go into a hands on demonstration and how to install cork flooring using water-based contact adhesive and then finish with a discussion on how to finish and maintain cork floors.

6:00 pm – 8:45 pm dinner on your own

6:00 pm – 8:00 pm executive board Wrap up dinner

9:00 pm – 11:00 pm optional tour – haunted Pub crawl

Join us as we start at the Mulberry Inn and learn about the haunted aspect of Savannah. You get a scientific explanation of paranormal activity by one of Charleston’s most enthusiastic guides. During this tour you’ll visit McDonough’s and The Mirage to recharge what is known in Savannah as ‘your traveler’! Savannah is one of the few places left where you are able to walk with your drinks. Cost is $39 and includes beer drink tickets for both pubs.

fcica PlatinuM SPonSorS (as of 12-2-11)

Ardex Americas Capri cork CHAPCO Construction Specialties FLEXCO Greater NY Floorcoverers Association Johnsonite MAPEI Roppe Corporation

fcica gold SPonSorS (as of 12-2-11)

Burtco Enterprises High Performance Subfloors

Laticrete Michael Halebian & Company nora systems Inc. Spartan Surfaces StarNet Worldwide Commercial Flooring Tek Stil Concepts W. F. Taylor

aSSociate MeMber tabletoP exhibitorS (as of 12-2-11)

Advanced Adhesive Technologies Ardex Americas Capri cork Creative Edge FLEXCO

H.B. Fuller Construction Products High Performance Subfloors Johnsonite MAPEI nora systems Inc Procedo Flooring RFMS Roppe Corporation Royal Adhesive Sponge Cushion Tek Stil Concepts W.F. Taylor Wagner Meters XL Brands

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Wednesday

March 13, 2012

March 14, 2012

9:00 am – 4:00 pm optional event – tybee island excursion

Discover Tybee’s Island – an outdoor adventure located just 18 miles east of Savannah. We will start our excursion with a tour of Ft. Jackson including a cannon firing. Named for James Jackson, the fort is the oldest standing fort in Georgia. Following the fort we will have lunch at the Crab Shack. Known for its seafood, unique atmosphere and 78 live alligators, it is an experience you won’t want to miss.

After lunch we will tour the Tybee Lighthouse and station grounds. The Tybee Lighthouse was built in 1773 and its military history includes the American Revolution, War of 1812, Spanish American War, WWI and WWII. From the Lighthouse we will go downtown and have some free time to explore the downtown area or have a drink at one of the neighborhood bars.

Meet in the lobby at 9:00 am for our excursion departure. Dress comfortably and bring a jacket as we will be outside most of the day. Cost is $100.

cancellation Policy:No refunds after February 26, 2012 will be accepted. A 50% cancellation fee will apply to all registration refunds requested prior to February 25, 2012. All cancellations must be made in writing. No refunds will be made for no-shows. Registration fees are not deductible as charitable contributions. Registration fees may be deductible as or-dinary or necessary business expenses. Consult your tax advisor for more information.

note:Hotel Reservations can be made by calling The Mulberry Inn, Savannah, GA 912-238-1200 by February 15, 2012. BE SURE to mention FCICA for the room block rate!

Mail or fax to:FCICA7439 Millwood DriveWest Bloomfield, MI 48322Phone: 248-661-5015 Fax: 248-661-5018Web Site: www.fcica.com

Register on-line at www.fcica.com, upcoming events section, Convention. Make sure you complete the entire form, hit the submit button and receive a Thank You from FCICA.

registration Form

✁

Check American Express Mastercard Visa Discover

Account Number

Signature

Expiration Date Security Code

Name on Card

queStion

Is this your first FCICA convention?

Yes No

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Name

Spouse/Companion

Company

Address

City State Zip

Telephone Fax

Email

regiStration feeS

Prior to 2/10/12 after 2/10/12 amount

Member $675 $775

Additional Company Rep. $495 $595

Spouse/Companion $375 $475

Non-Member $875 $975

One Day Rate* $399 $499

Spouse/companion registration includes: Welcome Reception/Opening Session/

Breakfast Buffets/Lunches/Manufacturer Sponsored Gala Reception and Dinner

(Check here if you require any special assistance or have special meal requirements)

* One day rates do not include evening functions. Special event tickets for those functions would need to be purchased separately

oPtional activitieS

ticket Price no. attending amount

Saturday, March 10, 2012 Golf $55 Golf Club Rental $25 Slow ride and Segway tour $82

Sunday, March 11, 2012 Paula Deen tour w/ Lunch at Lady & Sons $85

Monday, March 12, 2012 Mrs. Wilkes Savannah Flavor $80 30th Gala Reception & Dinner for non registered guest $125

tuesday, March 13, 2012 Savannah Architectural Tour with Tea time $85 Haunted Pub Crawl $39

Wednesday, March 14, 2012 Tybee Island Excursion $100

total aMount due

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The Flooring Contractor Magazine

BUSINESS

aSSOCIaTION MEMbERS MUST bECOME EVaNgELISTS

If you expect your trade association or professional society to serve you well; you must become an actively engaged evangelist for your association. You must bellow it from the rooftops; the value you receive from your member-ship. You must tell all your colleagues, competitors, and suppliers why they too should become members. It is your job to drive a continual mem-bership recruitment campaign. More members, among other things, mean a louder voice in legislative matters, more programs to help you improve your business, and better affinity programs.

A trade association or professional society should be a wonderful, indus-try wide strategic alliance enabling all stakeholders to harness the collective strength and thereby receiving the value they need. The members that are ac-tively involved as functionaries in their industry should be the ones driving an association, not the paid staff and not the suppliers. Your paid staff members already get their benefit—a paycheck. Not to diminish the roll of paid staff however, there is a different dynamic between the persons that ”pay-to-play,” members and associate members verses the ones that are “paid-to-play,” the staff. The times when the paid staff experience this “pay-to-play” dynamic is mostly if they participate at ASAE, MPI, PCMA, etc. where they too are a paying member.

The suppliers always get a huge amount of value from participation—networking with their customers. How-ever, it is you, the functionary member

that stands to gain the most through participation. At this point I must stop and be clear to you on the idea that I firmly believe suppliers, or affiliate members, should be able to partici-pate in your association and should hold board positions. But, too many associations are currently addicted to the opiate of having their suppliers do all the work of driving their industry’s association. It is not their job—it’s yours! Your suppliers will happily do all the work, but by relinquishing your responsibility, you will only weaken your association.

What about the paid association staff? Sure, their job is to enable, sup-port, and encourage the membership. If a prospective member calls or emails an inquiry, they are to instantly jump on it, get out some membership marketing materials, and then forward the inquiry to the volunteer membership com-mittee to close the deal. If staff does their job and does not function as a stumbling block or impediment, then there is no excuse—every inquiry should be converted to membership.

However, if the paid staff is too busy doing the work that the volunteer leaders and their committees should be doing, then they will not instantly jump on membership inquiries, and another potential member is lost. Remem-ber, more members mean a louder voice in legislative matters, more programs to help you improve your business, and better affinity programs.

Association board members always receive a higher level of value from

their association membership by virtue of their increased engagement. This is the reason that I refuse to conduct my member value process for determin-ing the yearly sustainable real-dollar value at board meetings in contrast to conducting the process at member meetings. Board member numbers will always be higher. To become an evangelist for your association, you must truly understand your return on investment (ROI). When you are clear on the yearly ROI you receive from your membership investment of time and financial resources, you will want to shout from the rooftops.

For over a decade I have been traveling North America conducting my proprietary member value process at association and society meetings. I have NEVER found an organization to deliver less than a 2X ROI—many deliver 10X. One, the American Society for Quality, delivers 50X. While there may be an exception, my belief is that the collaborative efforts of association members will always deliver value—the challenge is that most associations really cannot quantitatively document the actual value they deliver. Unfortu-nately, that can leave the perception in the minds of some members that their trade association or professional society is falling down on the job. While some organizations might, in fact, be falling down on the job—most deliver value quite well.

I have always advocated that business is about results, not excuses; and as such so should associations and its members.

by Ed Rigsbee, CSP

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The Flooring Contractor MagazineThe Flooring Contractor Magazine

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To get results, become an evangelist for your association. For squeezing even more value from your association or professional society membership, my recommendation to you:

1. Learn more about the services your association offers and pledge to take advantage of the value for which you are already paying. Admit it; you’ve been throwing money away.

2. Attend your association’s annual convention this year—no excuses.

3. Volunteer at the convention to do something for the following year.

4. Get to know your association’s paid staff as they can be a stellar re-source in times of need.

5. Commit to yourself that two days a week you’ll take only a 45 minute lunch rather than your usual hour

and a half. With that extra time, you’ll call non-association members that are involved in your industry and ask for the order—invite them to participate through membership.

6. Do more year-round networking with the members of your association. They truly are an invaluable resource in both good and bad times.

Visit www.rigsbee.com/associationarticles.htm for more articles on trade association and professional society success. Copyright 2010 Ed Rigsbee

::: :::A trade association or professional society should be a wonderful, industry wide strategic alliance enabling all stakeholders to harness the collective strength

and thereby receiving the value they need.

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The Flooring Contractor Magazine

MEMBER NEWS

OUTREaCH – IMPaCTINg LIVES ONE PROjECT aT a TIME!

Outreach recently finished up our most successful year since our establishment in 2008.

Some of our accomplishments include a variety of community service projects, hosting

successful fundraising events, providing donations to those in need and ending the year

winning a major award! Here are some of the highlights!

Outreach kicked off 2011 in January by building a coral fence for Cornerstone in Ramona,

California. This non-profit organization provides therapeutic horse therapy for disabled &

injured children, as well as veterans through their Wounded Warrior program. In March,

Outreach held our most successful fundraising event to date! $25,000 was raised for Homefront

San Diego at the 3rd annual vendor exhibit event on the USS Midway aircraft carrier. This

charitable branch of the Navy League provides emergency support to military families in need.

Our summer vacation was spent installing more than 200 sqyds of carpet for troops at the

Camp Pendleton Marine Corps Base in Oceanside, California. In addition to our volunteers,

Marines were put to work helping with furniture moving and assisting our journeyman

installation crews.

Throughout the year, Outreach purchased and stuffed hundreds of backpacks filled with

necessities. These were distributed to homeless, along with blankets and sleeping bags. Outreach

collaborated with Veterans for Peace, the San Diego Rescue Mission and St. Vincent de Paul.

Outreach also raised additional funds through a golf tournament sponsored by Wakesports,

a flooring remnant sale courtesy of JW Floor Covering & ReSource Floors, as well as our

annual dinner event. Outreach is fortunate to partner with The Home Depot and Pepsi Co.,

who have provided financial support, as well as valuable manpower.

In November, Outreach provided complete Thanksgiving meals to 225 military families in

need, in partnership with MOM (Military Outreach Ministry). Outreach ended the year in

December by winning the San Diego Better Business Bureau’s 2011 Torch Award for Market-

place Ethics! Outreach was the only charitable organization recognized this year.

Outreach was created in 2007 after John Wallace, owner of JW Floor Covering & ReSource

Floors in San Diego, went on a mission trip to Mozambique, Africa. Upon his return, he

wanted to do more and Outreach was established. In 2008, Outreach received its 501 ( c ) 3

non-profit charitable organization designation. Since then, more than $450,000 have been

contributed to more than 50 charitable organizations & individuals; volunteers have installed

more than 25 flooring & build projects and have donated more than 10,000 volunteer hours to

our community service projects!

How can you impact your own community? Contact Outreach’s Executive Director Tauna

Rodarte at tauna@outreach4humanity.org for more information about bringing Outreach to your

organization and about how to establish partnerships to impact your community for the better!

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The Flooring Contractor Magazine

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The Flooring Contractor Magazine

In setting the new Guinness World Records® title for the most people to kick successful American football field goals in 6 hours, 181 field goals were completed and $200,000

was donated from Tostitos to the Big Brothers Big Sisters of New York City.

CONSOLIDaTED CaRPET INSTaLLaTION a PaRT OF WORLD RECORD SETTINg FUNDRaISER bENEFITTINg bIg bROTHERS bIg SISTERS OF NEW yORk CITy

NEW YORK, N.Y. –

January 3, 2012 On Friday,

December 16, Consolidated

Carpet installed 3,900 square

feet of turf in the middle of

one of New York City’s

busiest landmarks, Times

Square. This temporary

custom installation was an integral part of the Tostitos® Fiesta in the

Square, an afternoon fundraising party celebrating the Big Brothers

Big Sisters of New York City.

The turf, manufactured by XGRASS, was delivered to Consoli-

dated’s warehouse in 10 pieces, prefabricated with Velcro seam

fasteners and Tostitos® logos and football field lines painted on them.

Delivery by Consolidated to Times Square took place in the early

morning of December 16, at 1:30am, and was picked up after removal

at 12:00am Saturday morning.

While on site at Times Square, the Tostitos® branded turf

represented the end of a football field, complete with yard lines and

an end zone featuring an installed goal post. When installed, it was

positioned based on the location of the goal post, with several specific

cuts made to accommodate unique features on site. Consolidated’s

installers ensured that the proper cuts were made around the

structural framework, street light poles, subway emergency exit

hatches on the sidewalk, and subway ventilation grills. Finally, cuts

were made to adjust the size of the field and logo to meet on site

conditions formed by the goal post, and the logo paint was then

touched up and sealed by others. Overall, 20 hours of carpet mechanic

labor was required for this unique installation and removal of the turf,

with two installers completing the job.

Thousands of participants took their turns on the turf, attempting to

kick successful field goals. In setting the new Guinness World Records®

title for the most people to kick successful American football field goals

in 6 hours, 181 field goals were completed and $200,000 was donated

from Tostitos to the Big Brothers Big Sisters of New York City. With

celebrities and athletes like Nick Lachey, Jim Kelly, Antonio Pierce and

Robert Peete in attendance, the turf became a gathering place for nearly

100 Big Brothers Big Sisters mentors and their mentees, marking a

successful day.

WagNER METERS OFFERS 7-yEaR WaRRaNTy ON MMC/MMI METERS

Wagner Meters’ commitment to their customers’ success continues

as Wagner Meters announced today that effective January 1, 2012, all

MMC and MMI Series handheld moisture meters will carry a standard

7-year warranty policy. Wagner Meters’ complete confidence in their

products now includes a full seven years of warranty-backed use.

With IntelliSense™ Technology, the MMC and MMI Moisture

Meter lines from Wagner Meters minimize interference from surface

moisture for wood moisture measurements, ensuring that the reading

you get is an accurate indication of moisture conditions in the wood.

That’s accuracy you can count on backed by one of the best warran-

ties in the business.

Wagner Meters’ moisture meter line presents fast, accurate and

affordable moisture measurement with a moisture meter for every

level of wood working and concrete craftsmanship. With advanced

technology, accurate measurements and now a 7-year standard

warranty on all MMC & MMI Series moisture meters, Wagner Meters

are a solid investment as an essential tool for your workplace. To learn

more, visit www.wagnermeters.com

xL bRaNDS HaS NEW FaCILITyIn January 2012, XL Brands will unveil its new branding and new

facility located in Dalton, Georgia. XL Brands has spent the last several

years looking toward the future. The company has committed a

significant investment in a new 122,000 square foot facility that will

bring the company’s three existing operations under one roof with

room to grow.

Joe Tuttolomondo, Vice President & General Manager of XL Brands

stated, “Our expansion is not only to accommodate what we have done,

but what we are going to do.” The company is focused on manufactur-

ing new and innovative products to support its customers’ needs and the

changing requirements of commercial flooring installations. The new

facility will provide XL Brands with increased production space, raw

material storage, and an extensive Research and Development facility.

XL Brands’ new branding continues the company’s forward focus

with an updated logo as well as new product names, packaging,

marketing collateral and a new website. XL Brands is excited to

present its new look and identity into the marketplace.

With more than 30 years of experience in the adhesive industry, XL

Brands is looking toward the future and continuing its legacy of

innovative, sustainable commercial installation products.

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NEW PRODUCTS

METROFLOR REVEaLS ITS LaTEST PRODUCT INNOVaTION: NEW ENgagE™ LOCkINg LUxURy VINyL TILE

Completely adhesive free, featuring industry-leading Uniclic® locking technology.

New Engage™ locking LVT by Metroflor offers a solid vinyl floating floor solution for residential and commercial applications. This new line represents a broad range of authentic wood and stone looks that can be installed directly over most existing hard surfaces quickly and efficiently.

Because Engage uses no adhesives and employs industry-leading Uniclic locking technology, the floor is ready for use as soon as it’s installed – no curing or drying time required. No adhesive also means that new Engage emits few or no VOCs, making it an ideal choice where indoor air quality is a priority. In addition, Engage does not require extensive subfloor preparation or the use of special underlayment, which saves both time and money.

“Our new Engage product offering includes a beautiful array of designs in two grades – Essentials planks and Select planks and tiles,” said Russell Rogg, president/CEO of Metroflor Corp. “From a design standpoint, our goal in developing this line was to achieve broad appeal across all audiences. The rich visuals are simply stunning, and we’ve complemented them with no fewer than eight different textures, so the products ‘feel’ as real as they look. We believe Engage is the most comprehensive, aesthetically appealing collection available today in locking LVT.”

Engage Essentials and Engage Select are marketed as better/best options. The Essentials collection features a 12 mil. wear layer with a ceramic bead finish and is available in a 7 ½" × 47 ½" plank format. Essentials products offer a 20-year residential warranty and a 5-year commercial warranty.

The Engage Select collection features micro-beveled edges along with a 20 mil. wear layer and a ceramic bead finish. Select planks are 7" wide by 49" long and Select tiles are 11.9" wide by 23.9" long. Both planks and tiles offer a lifetime residential warranty and a 20-year commercial warranty.

All Metroflor products are designed for easy maintenance and affordability and are manu-factured from the highest quality components available. Metroflor products are manufac-tured according to the latest international standards and quality assurance based on the ISO 14001 and ISO 9001. From start to finish, our flooring measures up to the highest quality every step of the way.

COUTURE SURFaCES MIDWEST DISTRIbUTOR FOR MaxIMUM FIaNDRE ExTRaLITE

Maximum is the largest format porcelain tile slab on the market. Maximum is a pressed technology, the material is a thru body porcelain slab, 5ft × 10ft. Maximum has the ability to fabricate like no other large format material. Introduction of Maximum launches with two styles and eight colors. Maximum design combination and application are endless. Maximum is the perfect medium for an architect or designer to create their own unique signature on any structure. Maximum can be cut into any size within the 5' × 10' slabs to create infinite formats, plus integrated patterns with different colors for additional depth.

Maximum can be used on floors, walls, counter tops and the future of exterior facades, rain screens/ventilated walls. It is green product, a healthy surface due to almost zero porosity making it a favorable surface for restaurants and healthcare facilities. It lightens loads on buildings along with many more positive characteristics. Please contact us to set up a presentation! Aster Maximum Beyond the limits of classical ceramic sizes, beyond the spatial boundaries, with its proposals in shades and sizes Aster Maxim puts itself as a new frontier for the porcelain surfaces enriched with a brushed effect of unusual design inspired by concrete. Colors (5): Uranus Maximum, Moon Maximum, Mercury Maximum, Mars Maximum and Venus Maximum

Marmi Maximum A selection of finest types of marble, whose sublime qualities are enhanced by the large size of the slabs, each single slab offers an area 4,5 sq. mt. a great size for boundless spaces. Colors (3): Taxos Maximum, Michelangelo Statuario Maximum, Marfil Maximum

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gERFLOR LaUNCHES NEW LUxURy VINyL TILE WITH VERTICaL LOCkINg SySTEMCreation Clic System Latest addition To gerflor’s Expanding Commercial Vinyl Flooring Products

Gerflor, a global leader in the design and manufacture of specialized resilient flooring, today announced the launch of its Luxury Vinyl Tile (LVT) wood plank interlocking floor called Creation Clic System. This 6 mm thick LVT, combined with its fiberglass grid for unmatched stability and its verti-cal click system, is unique because it installs differently than laminate floors and other resilient click systems that slide in or lock horizontally. The 0.7 mm wearlayer and beveled edges make it ideal for high traffic commercial applications in retail, healthcare or hospitality spaces.

“Creation Clic System is easily and quickly installed with minimum floor preparation so daily operations and work are virtually uninterrupted” says Ken Chmura, Gerflor USA General Manager. “With the use of four simple

tools, Creation Clic System has a straightforward installation process that doesn’t leave behind dust or debris, thereby reducing post-installa-tion clean-up and the amount of time a facility must be closed for renovations.”

The Flooring Contractor Magazine

PRODUCT SHOWCaSE ON PLaNICRETE® Ua MAPEI has introduced a unique and innovative decorative concrete solution that is certain to delight customers and expand the envelope for floor surfaces in the residential remodeling market. Products from MAPEI’s Tile & Stone Installation Systems category have been combined with a universal admixture from its Concrete Restoration Systems line to produce decorative concrete toppings with improved flexural strength and workability. When Planicrete UA is mixed with Keracolor™ U or Ultracolor® Plus grouts, which come in 36 designer colors, the resulting toppings open up a world of opportunities for concrete artisans. Keracolor U mixed with Planicrete UA produces an exceptionally smooth unsanded micro-topping, while the addition of Ultracolor Plus to Planicrete UA creates a sanded micro-topping for appli-cation on profiled or uneven substrates. The micro-topping should be covered with a suitable chemically-resistant sealer to ensure resistance to grease, oils and other spills that can occur in residential garages.

In addition to the colored grouts, Planicrete UA can be mixed with MAPEI’s Concrete Renew™ concrete resurfacer to increase its bond, flexural and tensile strengths in addition to increasing durability and enhancing workability on exterior surfaces such as sidewalks.

Creation Clic Highlights:

•Reducesnoisecausedbyfoottrafficupto12db;verylittlereverberationfromwalking;bettersoundabatementqualitiesthan laminate

•Fasterinstallationviaitsverticalclicksystem-Facilitycanremain open so business operations go uninterrupted = no loss in revenue

•Addsnaturalcomfortandwarmthunderfoot

•Canabsorbupto1mmimperfectionofthesubfloor

•Floorscorecertifiedandis100%recyclableatendoflifecycle

•WaterresistantandtreatedwithpatentedPURfloortreatment to protect against stains and spills prevalent in healthcare and retail environments

•Madewith35%recycledmaterials

•Availableinclassic,rusticandwashedwoods

aaT-320 PROFESSIONaL PRESSURE SENSITIVE aDHESIVEAAT’s next generation of adhesive formulas have been formulated to ensure superior adhesive performance under the very demanding conditions commonly found in today’s fast paced construction. AAT-320 raises the bar for the performance of pressure sensitive adhesives. The brand new formula means that contractors may install carpet tile and vinyl backed broadloom carpet over concrete subfloors with elevated moisture emissions and in situ relative humidity levels. AAT-320 is a fast drying, pressure sensitive adhesive specifically formulated for the installation of carpet tiles and double-glue padding over commonly encountered smooth, clean sub-floors. AAT-320 is non-flammable, water resistant and has excellent vinyl plasticizer migration re-sistance. AAT-320 may also be used to install vinyl tile (LVT) and approved carpet cushions in double-glue installations. The CRI Green-label Plus Adhesive Certification Program has certified AAT-320 as a “low VOC” adhesive. AAT-320 may contribute to the LEED certification of projects in the following categories: IEQ Credit 4.1,Low-EmittingMaterials—Adhesives&Sealants;IEQCredit4.3,Low-EmittingMaterials—FlooringSystems;MR Credit 5, Regional Materials.

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industry news

aRIzONa POLyMER FLOORINg LaUNCHES VaPORSOLVE™ MOISTURE REMEDIaTION SySTEMS, aN EPOxy COaTINg SySTEM FORMULaTED TO bLOCk aLL LEVELS OF CONCRETE MOISTURE VaPOR

Excessive Concrete Moisture is No. 1 Cause of Flooring Failures; VaporSolve™ is Easy to Use, Competitively Priced

Arizona Polymer Flooring (APF), a manufacturer of high-performance flooring products and concrete coating systems, announces the launch of VaporSolve™ Moisture Remediation Systems, a highly specialized epoxy coating system formulated to isolate moisture-sensitive flooring from all levels of concrete moisture.

VaporSolve systems can be used when concrete has a known moisture problem, when concrete dries too slowly to meet a specific construction schedule, or as a preventative measure when concrete doesn’t have a vapor retarder and future moisture conditions cannot be predicted.

Excessive concrete moisture is the No. 1 cause of flooring failures, contributing to billions of dollars of loss annually. Most failures can be prevented with a properly designed concrete vapor barrier.

Unlike competitive concrete moisture remediation systems, VaporSolve can be used on all levels of concrete moisture vapor.

“With VaporSolve, we set out to prove that moisture remediation systems really can be easy to use, but just as effective as the other complex and more expensive methods currently on the market,” said APF Vice President Daniel Owen. “We believe this product line is going to change the way contractors combat concrete moisture on all types of flooring. In fact, our success rate is greater than 99 percent.”

APF has developed three VaporSolve Moisture Remediation Systems:

VaporSolve basic System – Uses a single coat application of VaporSolve100,a100%solidsepoxy.Thissystemisappliedwhen the concrete hasn’t been contaminated with reactive silicate curing compounds or densifiers.

VaporSolve Ultra System – Uses a water-based epoxy as a primer that gives deeper penetration and better adhesion when applied to silicate contaminated concrete. The primer is finish coated with Vapor-Solve 100, which greatly reduces the possibility of concrete outgassing.

VaporSolve Fresh Concrete System – Uses a water-based epoxy formulation to bond to 6-to-24 hour-old concrete. The finish coat is VaporSolve 100. This system eliminates water evaporation from the top of the slab, serving as the ultimate curing compound.

APF offers training for each VaporSolve system to ensure proper installation.

To learn more, call 1 (888) 943-8827 or visit the VaporSolve Online Product Center for the latest product news, installation demos and technical data sheets.

Additional information about the source of concrete moisture vapor and common problems can be found in APF’s technical white paper, Understanding Concrete Moisture.

aSa, aSa–gREaTER kaNSaS CITy CHaPTER, aND aSa–MIDWEST COUNCIL DEFEND MISSOURI SUbCONTRaCTORS’ LIEN RIgHTS

On Dec. 13, ASA, ASA–Greater Kansas City Chapter, and ASA–Midwest Council filed an amici curiae, or “friends of the court,” brief asking the Supreme Court of Missouri to overturn an appeals’ court decision that could dramatically diminish the value of subcontractors’ liens. In their Dec. 13 brief, the parties argued that the “Court of Appeals’ holding that a purchase money deed of trust has priority over a previously-filed mechanic’s lien unjustly favors one of three competing public policies at issue in this case: promoting purchase money financing,” and “is a significant change in the law and contradicts the plain meaning of Missouri statutes as they have been understood and applied by the construction industry (and the banking industry as well) for decades.” In Missouri, under the “first spade rule,” a contractor’s mechanic’s lien attaches at the time the project work first begins.

In the underlying case of Bob DeGeorge Associates, Inc., KD Christian Construction, Co., v. Hawthorne Bank, an owner contracted with DeGeorgetoremodelabuilding;DeGeorgelatersubcontractedsomeof the work to KD Christian. After its attempts to recover payment were unsuccessful, DeGeorge filed a mechanic’s lien on the property. The next day, Hawthorn Bank recorded its deed of trust with the county — 31 days after the project was complete. KD Christian also filed a mechanic’s lien on the property. At trial, the bank argued unsuccessfully that its mortgage was superior to the mechanic’s liens filed by the general contractor and subcontractor, but on appeal the court sided with the bank. The Builders’ Association of Kansas City joined ASA and its chapters in the filing. ASA tapped its Subcontractors Legal Defense Fund to support its involvement in this case.

Learn more about this and other SLDF cases at www.sldf.net.

bE aWaRE OF NEW STaTE LaWS TakINg EFFECT ON jaN. 1, 2012

Construction subcontractors should be aware of several major new state laws that take effect on Jan. 1, 2012, including:

•California’sS.B.293,signedintolaw(Chapter700,Statutesof2011)by Gov. Jerry Brown (D) on Oct. 9, 2011, which caps retainage at 5 percent on state and local public contracts entered into between Jan. 1, 2012, and Jan. 1, 2016. Because current state law prohibits a prime contractor from retaining more from a subcontractor than the owner retains from the prime, the law’s effect is a 5 percent cap on retainage that can be held on subcontractors. The new law improves the state’s prompt payment law by requiring upper-tier contractors on public projects to pay lower-tier contractors within seven days of receiving a progress payment. Previously, upper-tier contractors had 10 days to pay. The new law also exempts laborers from the state’s payment bond preliminary notice requirement.

•Texas’H.B.2093,signedintolaw(Chapter1292)byGov.RickPerry(R) on June 17, which dramatically limits the ability of other parties on a private or public construction project to transfer risk to subcontractors when subcontractors are not at fault. The law bans broad-form indemnity clauses in private and public construction

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contracts and mandates that “a consolidated insurance program that provides general liability insurance coverage must provide completed operations insurance coverage for a policy period of not less than three years.” The law also makes additional insured require-ments in construction contracts “void and unenforceable,” except on consolidated insurance programs and for personal injury claims.

•Texas’H.B.1456,alsosignedintolaw(Chapter271)byGov.PerryonJune 17, which creates statutory lien waiver forms, both conditional and unconditional, for progress payments and final payment on con-struction projects. As a result, subcontractors and their clients will not have to manage an unpredictable patchwork of lien waiver forms.

•Alabama’sH.B.56,signedintolaw(ActNo.2011-535)byGov.Robert Bentley (R) on June 9, which requires companies with state contracts to begin using the federal E-Verify system by Jan. 1, 2012, to confirm employees’ legal status to work. It also provides that com-panies will have their business licenses suspended after a first violation and permanently revoked after a second violation of the law.

•Additionally,inOregon,Gov.JohnKitzhaber(D)onJune30,2011,signedS.B. 384 into law (Chapter 553, 2011), making minor modifications to the billing cycle requirement for prompt payment of amounts due under private construction contracts. The law will take effect on Jan. 1, 2012.

FLOOR COVERINg b2b NaMES DaNCIk CO-PRESIDENT

Anaheim, CA, Jan. 4, 2012 -- The Board of Directors of the Floor Covering Business to Business Association announced the appointment of industry veteran Mitchell Dancik as co-president to serve along with existing co-president Aaron Pirner. Co-presidents of fcB2B serve without compensation.

Dancik is chairman of the board of Cary, N.C.-based Dancik Interna-tional, Ltd., a provider of software to the floor covering, ceramic tile and natural stone industries.

Dancik is also a member of the Floor Covering Institute, providing consulting services to the global flooring market.

Dancik has been a consistent sponsor and participant in many industry organizations, including the North American Association of Floor Covering Distributors (NAFCD), Ceramic Tile Distribution Association (CTDA), World Floor Covering Association (WFCA) and fcB2B.

The Floor Covering Business to Business Association is a non-profit community working on the development of B2B technology designed to benefit all entities in the flooring.

NWFa: NEW STaNDaRD FOR PREFINISHED SOLID WOOD

The National Wood Flooring Association has released a new interna-tional standard for factory finished solid wood flooring.

The new standards, which were finalized in March, provide detailed configuration guidelines and machining tolerances for manufacturing solid factory finished wood flooring.

The guidelines provide specific criteria for width, match position,

tongue thickness, groove width, end match, thickness, over and under-wood, bevels, moisture content, grading, gloss level, finish adhesion, board length, color match, square footage, crooks, finish warranties, packaging, and board identification.

The standards were developed through the collaboration of numerous NWFA member companies, many of whom are competitors in the in-dustry, in an effort to provide universally recognized guidelines for the benefit of the entire wood flooring industry.

Recently, Herwynen Saw Mill, Ltd. (Superior Flooring) of Rockwood, Ontario, Canada became the first company to become certified under the program.

For more information about the program, visit nwfa.org/member/pdf/factoryfinishedstandards.pdf

RESTORaTION INDUSTRy aSSOCIaTION TRaNSFERS CERTIFIED RUg SPECIaLIST CERTIFICaTION TO aSSOCIaTION OF RUg CaRE SPECIaLISTS

The Board of Directors of the Restoration Industry Association (RIA) has voted to transfer ownership and administration of its Certified Rug Specialist certification program to the Association of Rug Care Special-ists (ARCS) effective January 5, 2012.

“Given the RIA’s focus on the restoration sector, our board unanimously agreed that it is in the best interests of the rug care industry to transi-tion this program without cost from our organization to the Association of Rug Care Specialists,” said Timothy Shaw, RIA’s executive director. “We know the CRS will be in good hands with ARCS and we eagerly an-ticipate seeing the certification program grow under ARCS’ leadership.”

The CRS is the nation’s only certification program that focuses on the advanced technical study of Oriental and specialty rugs with an empha-sis on the history of handmade rugs, rug identification, cleaning and repair techniques, and potential cleaning problems based on a rug’s origin and construction. Successful candidates for the certification must participate in five days of intensive instruction, pass a two-part written examination, and write a paper on a topic relevant to the cleaning and repair of Oriental and specialty rugs. An elite group of 65 rug care spe-cialists in the United States currently hold the CRS certification.

Under the terms of the agreement, RIA will transfer to ARCS the rights to CRS trademarks, logos and pins, as well as the Industry Guide and Recommended Practice for Rug Cleaning Guide that is the basis for the certification program. All CRS records and intellectual property re-lated to the certification will also be transferred to ARCS.

“We are grateful for the support of the RIA Board in making this transi-tion a reality. Their decision is indicative of the cooperative spirit that exists between our two organizations,” said Bill Foulds, president of ARCS. “The bottom line is that this agreement will strengthen the rug care industry and further our association’s mission of educating rug care specialists and advancing the art and science of rug care.”

According to Foulds, the transition of the upper-level CRS certification program to ARCS enables the newly formed ARCS association to pro-vide educational opportunities to all levels of rug care professionals.

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industry news

The ARCS Education Committee recently completed instructor guides for both entry- level and intermediate-level courses.

More information is available on the RIA website: www.restorationin-dustry.org and www.rugcarespecialists.org.

TILE aSSOCIaTIONS FORM jOINT QUaLITy INITIaTIVE

Jackson, MS, Dec. 20, 2011 -- The Tile Contractors’ Association of America and the National Tile Contractors Association have formed a joint initia-tive to mutually promote and market their company recognition programs.

The idea is to raise the level of integrity and professionalism in the tile trade, and to present project owners, builders, architects, and design professionals an opportunity to demand installation excellence.

The partnership is unprecedented in the tile trade, the groups said in a press release.

The TCAA “Trowel of Excellence” and the NTCA “Five-Star Contractor” programs have separately been acknowledged in the tile industry as worthy efforts to recognize companies that demonstrate a proven track record of success and ethical business practices.

By promoting the two programs together, the top companies in each association that successfully complete the criteria for acceptance into the groups will be presented with unique opportunities for marketing and business development.

“The only two nationally-recognized ceramic tile trade organizations joining forces to offer building owners and architects rigorous certifica-tion of member companies cannot help but raise the level of quality for their ceramic tile installations,” said John Trendel, president of the TCAA.

“Building owners and architects will have an unsurpassed level of comfort that their projects will have the highest levels of quality at the national, regional, and local level.”

Leaders of both the NTCA and TCAA have been working on this initiative for several months, and have established several goals and objectives they hope to accomplish. The group has included several representatives from some of the top tile- and installation-material manufacturers in the U.S. industry.

“I am excited about what has been accomplished to date and I’m looking forward to where this leads in both our associations’ efforts to acquire work for our membership,” said NTCA president Nyle Wadford.

“The synergy produced from the allegiance of labor and manufacturing for the benefit of both, once again demonstrates the power of unifying for similar goals within the industry.”

MaRk yOUR CaLENDaR FCICa’S 30TH aNNIVERSaRy CONVENTION

March 11–14, 2012Mulberry Inn, Savannah ga 888-512-7339

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The Flooring Contractor Magazine

FCICA represents the interests of floor covering contractors by promoting installation excellence through cooperative efforts with manufacturers, dealers, dis tri b utors and others committed to increasing the value, vitality, and viability of the installation industry. If your business is installation…or depends on it, your voice is needed in this effort. We invite you to join FCICA!

MEMbERSHIP bENEFITS

Website — www.fcica.com Provides important membership information, member lists, upcoming events, technical assistance, technical resource guide, com-munication to FCICA headquarters, and links to other member websites.

E-News Bi-weekly on-line newsletter features news snippets on association activities, member announcements, industry events, and other newsworthy items pertinent to your growing business.

ask Izzy Members of the “Ask Izzy” team answer questions on commercial flooring products, installations and/or techniques. The team’s goal is to respond within 24 hours.

Mid-year Convention Provides a forum for the exchange of ideas and information related to all aspects of the business of installation.

Floorcovering Installation Training (FIT) Program Provides the tools to train your employees, on your premises, at your own speed.

Educational Sessions at annual Convention Held throughout the conference and members can contribute through participation in committees and other functions.

“Start with Safety” — a Safety Program for Flooring Contractors Each member receives a complimentary copy upon completing the order form.

FCICa CONTaCT INFO

FCICa 7439 Millwood Drive West Bloomfield, MI 48322 Phone: 248.661.5015 ::: 877-TO-FCICA Fax: 248.661.5018 Email: keo@fcica.com www.fcica.com

MEMbERSHIP INFORMaTION

Firm Name:

Address:

City: State: Zip:

Telephone: Fax:

Website Address:

Name of Owners, Officers, Foreman and others to be listed in the Membership Directory and as contacts in the database:

Name(s):

Title(s):

E-Mail(s):

MEMbERSHIP CaTEgORIES

Floor Covering Contractor: Any bona fide floor covering contractor, workroom, floor maintenance or retail store engaged in the business of install-ing or treatment of floor coverings. “Installer” is defined as any individual who installs on the jobsite or who works with flooring materials in the shop, workroom or store.

Company with 1–10 installers: $350 annually

Company with 11–25 installers: $650 annually

Company with 26 or more installers: $950 annually

Branch Membership: 50% of the parent company membership annually (Parent company must be in good standing)

associate Member: Any bona fide supplier of flooring goods and materials, including software, tools, tooling and or equipment, floor covering associations and cooperatives and manufacturers and wholesale distributors. Please choose one membership level.

Platinum membership: $2,500 annually

Gold membership: $1,250 annually

Base associate membership: $700 annually

Consultant/Inspector Member: Any bona fide provider of services to the flooring industry including but not limited to inspectors or consultants.

Platinum membership: $2,150 annually

Gold membership: $900 annually

Base associate membership: $350 annually

PayMENT

I certify that this information, which constitutes our membership category as a company is true and correct. It is agreed that our company will abide by all membership requirements and that we are entitled to all membership privileges as it pertains to our category as noted in the FCICA by-laws. I understand that annual membership is July 1–June 30.

Enclosed is payment of $ for one year’s dues.

Check enclosed Mastercard VISA American Express Discover

Account #: Expiration Date:

Authorized Signature: Security Code:

Title:

Printed Name: Date:

I was referred to the FCICA by:

MEMbERSHIP aPPLICaTION

Safety Book: Members: $105; Nonmembers: $140

Safety is at the forefront of every contractor on the job site. In order to support our floor covering contractors in this area, FCICA, the flooring contractors association, has created the book “Start with Safety” A Safety Program for Flooring Contractors. The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents. Available in both English and Spanish.

White and Black Polo ShirtS: $38.50 to $44.50

Show off your true colors with an FCICA official logo short sleeved polo! Lightweight and durable, these polo shirts are perfect for meetings, as well as on the job. Show a unified front, and order some for your whole team! Available in either black or white.

fcica hat: $18

The FCICA official logo hat is perfect for those sunny days! It can be worn anywhere to let everyone know that you are a proud member of the FCICA. It makes a great accessory for the whole crew!

fit Program: $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program. Featuring training programs for the installation of Carpet, Resilient and Tile flooring, the FIT Program is a must have for anyone planning on employee training. The three year FIT subscription includes: Instructor’s Manuals for the Carpet, Resilient and Tile programs, plans for stair mockups, Instructor’s video tapes, TCA Handbook, Student guide books (set of 10) for the Carpet, Resilient and Tile Programs, carpet layout exercise, certificates of completion, student wallet cards, and tool box stickers.

floor Wiz meaSuring tool: $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool! Made out of heavy plastic, the Floor Wiz has grids in both 1/4 and 1/8 inch scale. It also has a built-in ruler, and 45-degree angle tool.

Pattern carPet Video: $49.95

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents “Direct Glue Down Pattern Installation.” This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet, not as a complete training program. The video covers many topics including: Installation Conditions, Floor Preparation, Pattern Match Policy, Pattern Bow, Pattern Skewing, Trueness of Edge, Pattern Run Off or Repeat Variation.

fcica logo mouSe Pad: $8

Your FCICA Logo Mouse Pad is more than just another mouse pad. When plugged into a USB port on a computer, it lights up with blue LED lights. It is also a 4 port USB hub. The FCICA Logo Mouse Pad works with both traditional mice and optical mice.

StrategieS for Small BuSineSSeS: $29.95

Nationally renowned authors, Dr. Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners. Experts in their fields, they give their readers information on protecting assets, IRS secrets, insurance, and many other tax-related issues. As an added bonus, purchasers of this book are entitled to a free phone consultation with the authors!

tile flooring reference manual: $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program, and is an excellent reference tool for salespeople, specifiers, inspectors and installers. This guide contains the proper guidelines for tile floor covering installation, and can be used in addition to with other industry standards such as ASTM Standards and Manufacturer’s installation guides.

reSilient flooring reference manual: $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program, and is an excellent reference tool for salespeople, specifiers, inspectors and installers. This guide contains the proper guidelines for resilient floor covering installation, and can be used in addition to with other industry standards such as ASTM Standards and Manufacturer’s installation guides.

fcica tool Box Sticker: $13

Proudly display you FCICA membership anywhere with these versatile stickers! Perfect for advertising, these stickers can be placed anywhere. Available in sets of 5.

fcica merchandiSe :: order yourS today! :: fcica merchandiSe :: order yourS today! :: fcic

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long SleeVed dreSS Shirt: $40 to $42

Grab your FCICA official logo long sleeved black dress shirt! These shirts are perfect for that more formal meeting, and let everyone know that you are a member of the FCICA. They Feature a button down collar for men, and tailored fit for the ladies.

TERMS ExPIRINg 2013

TERMS ExPIRINg 2012

CHaIRMaNGerry SwiftMike’s Flooring Companies4425 Brookfield Corporate Dr, #300Chantilly, VA 20151Office: (703) 802–3485 x 7055Fax: (703) 802-3490Cellular: (703) 929-1445E-mail: gswift@mikesfloorco.com

VICE CHaIRMaNBruce ReeveFlooring Services, Inc 12815 Wayne RoadLivonia, MI 48150Office: (734) 522-2622Fax: (734) 522-2488Cellular: (810) 499-4900E-mail: breeve@flooringservices-inc.com

SECRETaRy/TREaSURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville, TN 37921Office: (865) 588-3630Fax: (865) 584-1452Cellular: (865) 389-6737 E-mail: mikeroberts@bonitz.com

VICE CHaIRMaN OF aSSOCIaTESRalph FryeMats, Inc.37 Shuman AveStoughton, MA 02072Office: (800) 628-7462 x 225Fax: (781) 344-1537Cellular: (781) 964-5374 E-mail: rfrye@matsinc.com

IMMEDIaTE PaST CHaIRMaNChristopher CapobiancoSpartan SurfacesOne South Ocean Ave, Suite 205APatchogue, NY 11772Office: (631) 617-5059Fax: (866) 329-6297Cellular: (631) 275-6494E-mail: christopher@spartansurfaces.com

ExECUTIVE VICE PRESIDENT Kimberly E. OderkirkFCICA7439 Millwood DriveWest Bloomfield, MI 48322Office: (248) 661-5015Fax: (248) 661-5018Toll Free: 877-TO-FCICA (877-86-32422)Cellular: (248) 388-4605E-mail: keo@fcica.com

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa, AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbayless@rfms.com

Sim CrislerLGM & Associates125 Taylor Len DriveLaGrange, GA 30240(706) 333-1525(706) 884-8524 faxscrisler@charter.net

Brent FikeFLEXCO1401 E 6TH StTuscumbia, AL 35674(256) 200-0433(205) 449-8031 faxbfike@flexcofloors.com

FCICa bOaRD OF DIRECTORS

FCICa ExECUTIVE bOaRD MEMbERS 2011–2012

gOLD SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street, Suite 3Baltimore, MD 21230(410) 327-6400(410) 327-1004 faxjoseortiz@allstatefloors.com

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeanne@starnetflooring.com

Tom PopeW F Taylor Co., Inc.3601 Highway 41 SDalton, GA 30721(706) 277-9767(706) 277-3521 faxtpope@wftaylor.com

TERMS ExPIRINg 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian & Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville, SC 29615(864) 380-1162(864) 609-9190 faxc.panagakos@helmitinadhesives.com

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls, WI 53051(262) 437-9300(262) 437-9695 faxLesl@lipperttile.com

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls, TX 76309(940) 322-3129(940) 322-3414 faxbobby@breegle.com

PLaTINUM SPONSORS

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5043 FlooringCont Winter LFTRapid.indd 1 1/10/12 10:28 AM