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Reach a wide audience of organic farmers, gardeners and interested consumers by advertising and program sponsorship with NOFA-NY. More than 1,500 members and 5,000 annual program participants Print readership of up to 35,000 Market your products while helping to advance the organic and sustainable farming movement. Working Together to Create a Sustainable Food System Working Together to Create a Sustainable Food System Advertising & Sponsorship Opportunities Advertising & Sponsorship Opportunities Northeast Organic Farming Association of New York, Inc. Northeast Organic Farming Association of New York, Inc. 2012

2012 Sponsorship Opportunities

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Listing of 2012 Sponsorship Opportunities for NOFA-NY

Citation preview

Reach a wide audience of organic farmers,

gardeners and interested consumers by

advertising and program sponsorship

with NOFA-NY.

More than 1,500 members and 5,000

annual program participants

Print readership of up to 35,000

Market your products while helping to

advance the organic and sustainable

farming movement.

Working Together to Create a Sustainable Food System

Working Together to Create a Sustainable Food System

Advertising & Sponsorship OpportunitiesAdvertising & Sponsorship OpportunitiesNortheast Organic Farming Association of New York, Inc.Northeast Organic Farming Association of New York, Inc.

2012

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For more information, please contact us at [email protected] or by phone at (585) 271-1979

PATRON SPONSORPATRON SPONSOR $25,000$25,000Annual Business Membership $125

Premiere Annual Sponsor $2,000

Winter Conference: Patron of Organics $5,000

Summer Conference: Gold Level Sponsorship $1,000

Organic Dairy & Field Crop Conference: Patron Level Sponsorship

$5,000

New York Organic News: Full Page Color Ads (4/year) $1,343

Organic Food Guide: Full-Page Color Ad $1,440

Th e Natural Farmer: Full-Page Color Ads (4/year) $1,500

Organic Field Days: Patron Level Sponsorship $5,000

CSA Fairs: Platinum Level Sponsorship $2,500

Locavore Challenge: Platinum Level Sponsorship $2,500

Total Value: $27,408

PLATINUM SPONSORPLATINUM SPONSOR $10,000$10,000

Annual Business Membership $125

Winter Conference: Platinum Level Sponsorship $2,500

Summer Conference: Silver Level Sponsorship $500

Organic Dairy & Field Crop Conference: Gold Level Sponsorship

$1,250

New York Organic News: Half-Page Color Ads (4/year) $1,003

Organic Food Guide: Half-Page Color Ad $1,000

Th e Natural Farmer: Half-Page Color Ads (4/year) $780

Organic Field Days: Gold Level Sponsorship $1,250

CSA Fairs: Bronze Level Sponsorships (2 Fairs) $600

Locavore Challenge: Gold Level Sponsorship $1,250

Total Value: $10,258

GOLD SPONSOR GOLD SPONSOR $5,000$5,000Annual Business Membership $125

Winter Conference: Gold Level Sponsorship $1,250

Summer Conference: Quarter-Page B&W Ad $75

Organic Dairy & Field Crop Conference: Silver Level Sponsorship

$500

New York Organic News: Half-Page B&W Ads (4/year) $544

Organic Food Guide: Half-Page B&W Ad $500

Th e Natural Farmer: Quarter-Page Color Ads (4/year) $405

Organic Field Days: Gold Level Sponsorship $1,250

CSA Fairs: Bronze Level Sponsorship $300

Locavore Challenge: Bronze Level Sponsorship $75

Total Value: $5,024

SILVER SPONSORSILVER SPONSOR $2,000$2,000

Annual Business Membership $125

Winter Conference: Silver Level Sponsorship $500

New York Organic News: Quarter-Page B&W Ads (4/year) $306

Organic Food Guide: Quarter-Page B&W Ad $300

Organic Field Days: Bronze Level Sponsorship $300

CSA Fairs: Bronze Level Sponsorship $300

Locavore Challenge: Bronze Level Sponsorship $75

Organic Dairy & Field Crop Conference: Bronze Level Sponsorship

$300

Total Value: $2,206

Annual Business Sponsorship PackagesAnnual Business Sponsorship PackagesAs an Annual Business Sponsor, your business will receive broad exposure throughout all of

the NOFA-NY and NOFA Interstate publications and events—all for one fee!

Organic Field DaysOrganic Field Days

SPONSORSHIP SPONSORSHIP OPTIONSOPTIONS RatesRates

Patron SponsorPatron Sponsor

Sponsors a Field Day Series $5,000

Gold SponsorGold Sponsor

Sponsors One Field Day $1,250

Bronze SponsorBronze Sponsor

Sponsors Refreshments at One Field Day

$300

NOFA-NY Organic Field Days are a

series of summer workshops led by some of

the most knowledgeable organic farmers,

gardeners, and

researchers

in our state.

Approximately

1,000 people

attend

NOFA-NY’s

Field Days

each year.

CSA FairsCSA FairsOur CSA Fairs promote

local Community

Supported Agriculture

(CSA) to a growing

consumer base in New

York state. To assist New

York’s CSA farmers,

NOFA-NY holds a

series of annual CSA

Fairs in diff erent parts

of the state to promote regional food, publicize local CSAs, and

encourage consumers to enroll in a CSA near them. In 2011/2012,

CSA Fairs will be held in six diff erent locations including: Hudson

Valley, Long Island, the Capitol Region, Rochester, and Buff alo.

SPONSORSHIP SPONSORSHIP OPTIONSOPTIONS RatesRates

Platinum SponsorPlatinum Sponsor

Sponsors the Full CSA Series at All 6 Locations

$2,500

Bronze SponsorBronze Sponsor

Sponsors One CSA Fair $300

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Organic Dairy Organic Dairy & Field Crop & Field Crop ConferenceConference

SPONSORSHIP OPTIONSSPONSORSHIP OPTIONS RatesRates

Patron Sponsor Patron Sponsor

Includes Full-Page B&W Program Ad and Trade Show Booth $5,000

Gold SponsorGold Sponsor

Includes Half-Page B&W Program Ad and Trade Show Booth $1,250

Silver SponsorSilver Sponsor

Includes Quarter-Page B&W Program Ad $500

Bronze SponsorBronze Sponsor

Includes Eighth-Page B&W Program Ad $300

SPONSORSHIP OPTIONSSPONSORSHIP OPTIONS RatesRates

Headlining SponsorHeadlining Sponsor $2,500$2,500

Prominent logo placement in all promotional materials, website and event signage

Full-page color advertisement in the Fall issue of New York Organic News

Supporting SponsorSupporting Sponsor $1,250$1,250

Logo placement in all promotional materials, website and event signage

Half-page black-&-white advertisement in the Fall issue of New York Organic News

Small Food Businesses, Small Food Businesses, Restaurants & StoresRestaurants & Stores

$75$75

Product/business information listed in our online resource guide, logo and link on our website

Th e NY Locavore

Challenge is

a month-long

campaign aimed

encouraging

participants to try out new foods,

take social action on important

organic farming issues and

become more involved in their

local communities. Th ousands of

individuals participate across New

York state and beyond.

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papartrtiiciciipipantts to try

Th e 2nd Annual Organic Dairy

and Field Crop Conference

will be held in March 2012 in

Syracuse, NY.

Th e program will feature workshop

topics including: grazing,

diversifi cation, soil and weed

management, fi eld crops, grain

quality, and herd health.

SPONSORSHIP OPTIONS SPONSORSHIP OPTIONS RatesRates

Patron of Organics $5,000Patron of Organics $5,000

1-Year NOFA-NY Business Membership

Trade Show Booth with Premier Location

Th ree Conference Registrations (meals included)

Full-Page Color Program Advertisement

Patron of Organics Listing in Conference Program and Promotional Brochure

Special Recognition at the Saturday Night Banquet, in the NOFA-NY Newsletter and on the Website

Premier Signage at Conference

Platinum SponsorPlatinum Sponsor $2,500$2,500

1-Year NOFA-NY Business Membership

Trade Show Booth

Two Conference Registrations (meals included)

Full-Page Black-&-White Conference Program Advertisement

Platinum Sponsor Listing in Conference Program and Promotional Brochure

Recognition in the NOFA-NY Newsletter and on the Website

Signage at Conference

Gold SponsorGold Sponsor $1,250$1,250

1-Year NOFA-NY Business Membership

Trade Show Booth

One Conference Registration (meals included)

Half-Page Black-&-White Conference Program Advertisement

Gold Sponsor Listing in Conference Program and Promotional Brochure

Signage at Conference

Silver SponsorSilver Sponsor $500$500

1-Year NOFA-NY Business Membership

Quarter-Page Black-&-White Conference Program Advertisement

Silver Sponsor Listing in Conference Program and Promotional Brochure

Signage at Conference

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For more information, please contact us at [email protected] or by phone at (585) 271-1979

Northeast Organic Farming Association of New York, Inc.249 Highland Avenue • Rochester • New York 14620-3025

www.nofany.org

NON-PROFIT ORG. U.S. POSTAGE

PAID PERMIT NO. 1396

Rochester, NY

New York Organic News A Publication of NOFA-NY

New York Organic News is a quarterly publication

which features seasonal articles related to

organic farming, gardening, public policy and

organizational information. Copies are sent to

members and are available at fairs, festivals

and outreach events statewide. 3,000 issues

are printed and distributed each quarter.

Business Members receive a

10% Discount

Ad placement for all four issues receives a 5% Discount

Organic Food GuideOrganic Food GuideTh e Organic Food Guide is an annual

publication that includes detailed listings

of Certified Organic farms and

food businesses, Farmer’s

Pledge™ farms, NOFA-NY

Business Members and

advertisements. 35,000

copies are printed and

mailed to NOFA-NY

members, and distributed

through food co-ops,

health food

stores, farmers’

markets,

restaurants,

and organizations

throughout the state.

Business Members receive a

10% Discount

ADVERTISEMENT REQUIREMENTS & LAYOUTSFormat: Ads must be submitted via e-mail in one of the following formats:

TIF, EPS, PDF, or JPG. For black-&-white ads, convert color to gray-scale. Remember to embed all fonts in PDF fi les.

Full-Bleed Ads: Finished size of full-bleed, full-page ads is 10.5" × 8.25". Please submit artwork with a 0.25" edge bleed on all sides (i.e., 11" × 8.75") to allow for trimming and binding.

Disclaimer: We reserve the right to reject ads that seem to us inappropriate or misleading, or that are not in line with our mission.

Advertisement Size

Standard Rate

Business Member

Rate

Full-Page Color Inside Cover

$2,200 $2,000

Full-Page Color Interior

$1,600 $1,440

Half-Page Color $1,100 $1,000

Full-Page B&W $1,100 $1,000

Half-Page B&W $550 $500

Quarter-Page B&W

$330 $300

Advertisement Size

Standard per-Ad

Rate

Business Member

per-Ad Rate

Standard 4-Ad Rate

Business Member Rate

with 4-Ad Discount

Full-Page Color Inside Cover

$495 $445 $1,881 $1,683

Full-Page Color Interior $395 $355 $1,501 $1,343

Full-Page B&W $295 $265 $1,121 $1,003

Half-Page Color $295 $265 $1,121 $1,003

Half-Page B&W $160 $144 $608 $544

Quarter-Page B&W $90 $81 $342 $306

Eighth-Page B&W $50 $45 $190 $170

Advertisement Sizes: Full-Page (7¼ " × 9½ "); Half-Page Vertical (3½ " × 9½ ");Half-Page Horizontal (7¼ " × 4⅝ "); Quarter-Page (3½ " × 4⅝ "); Eighth-Page (3½ " × 2¼ ")

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