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We created and distributed a survey on our Facebook, Google+, LinkedIn, Twitter and other pages and profiles around the internet to get an idea of how businesses and organizations used social media, what their results of using it were, and what the future holds. 90 responses came back, and here are the results. As well, many comments were made, which we will address separately in an educational seminar!
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Constant Contact Survey ResultsSurvey Name: 2012 Social Media Survey Response Status: Partial & Completed Filter: None 1/24/2013 10:09 AM EST
Rate Your Challenges Using Social Media Marketing.1 = Lowest Challenge, 2 = Somewhat Low Challenge, 3 = Average Challenge, 4 = Somewhat High Challenge, 5 = HighestChallenge
Answer 1 2 3 4 5Number of
Response(s)RatingScore*
Time to Implement 87 3.4Understanding How theNetworks Work
89 3.0
Integrating With OtherAd/Marketing
88 3.1
How to Measure Success 89 3.4Creating Good Content 89 3.4Staff to Implement 87 3.1Negative Comments 82 1.6*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
How Much Will You Increase or Decrease Your Social Media Efforts for 2013?1 = Decrease Significantly, 2 = Decrease, 3 = Same as 2012, 4 = Increase, 5 = Increase Significantly
1 2 3 4 5Number of
Response(s)RatingScore*
88 4.0*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Have You Created a Specific Social Media Marketing Strategy or Had One Created For You?1 = Yes, 2 = No
1 2Number of
Response(s)RatingScore*
88 1.6*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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If "Yes" to Having a Specific Social Media Strategy, Do You Use It?1 = Yes, 2 = No
1 2Number of
Response(s)RatingScore*
45 1.4*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Do You Feel You Get ROI from Your Efforts in "Brand Awareness"?1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Return
1 2 3 4 5Number of
Response(s)RatingScore*
80 2.8*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Do You Feel You Get ROI from Your Efforts in "Client/Customer Retention"?1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely
1 2 3 4 5Number of
Response(s)RatingScore*
82 3.1*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Do You Feel You Get ROI from Your Efforts in Actual "Sales/Dollars"?1 = Not at All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely
1 2 3 4 5Number of
Response(s)RatingScore*
81 2.6*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
How Often Do You Measure Your Social Analytics? Pick Answer Which Is Closest.1 = Never, 2 = Once Every Quarter, 3 = Once a Month, 4 = Once a Week, 5 = Daily
1 2 3 4 5Number of
Response(s)RatingScore*
85 2.7*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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What Priority of Your Overall Marketing is Social Media?1 = Lowest Priority, 2 = Somewhat Low Priority, 3 = Same as Other Marketing, 4 = Somewhat High Priority, 5 = Highest Priority
1 2 3 4 5Number of
Response(s)RatingScore*
88 3.4*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Which Social Networks Do You Use By Priority for Marketing? (If "Other" Please Comment Below)1 = Not Using, 2 = Use Sporadically, 3 = Average Use, 4 = Use Often, 5 = Use the Most
Answer 1 2 3 4 5Number of
Response(s)RatingScore*
Facebook 87 3.9Twitter 83 3.0YouTube 82 2.2Pinterest 79 1.7Google+ 81 1.4Pinterest 73 1.6Pheed 74 1.0LinkedIn 82 2.8Blogging 82 2.2Other 41 1.6*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Tell us Your Thoughts on Social Media Marketing in General Below. Anything Goes! Remember to Click"Finish" at the Bottom of This Survey to Complete...and THANK YOU!!!39 Response(s)
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