2012 July Business Journal B Section

7/31/2019 2012 July Business Journal B Section

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BINSID

ETHE

BusinessJournalOF WEST CENTRAL OHIO

July 2012

Industrial & Commercial Roofingwww.CottermanRoofng.com

Minster & Dayton

419-628-3713

COLUMBUS, Ohio Acknowledg-ing the essential roles played by more than5,000 Maintenance, Repair and Operational(MRO) suppliers, Honda has recognized

six top-performing domestic companies forexcellence at providing services to Hondaplants in Ohio and Indiana. The companyhonored another six suppliers in the centralU.S. region with its Special RecognitionAward.

MRO suppliers provide Honda plantswith a wide range of goods and servicesthat support the manufacturing of automo-biles and other products in North America.Representing local as well as national com-panies, many have grown with Hondas ex-panding manufacturing base in the United

States, including the establishment of ad-ditional operations near new Honda plants.Honda honored its suppliers of parts andmaterials for vehicle production in a sepa-

rate ceremony in April 2012.Hondas MRO supplier purchasing totaled

$737 million for the fiscal year ended March31, 2012. This is up substantially from $500million in the previous fiscal year, due pri-marily to the start of second-shift auto pro-duction at a plant in Indiana and the resump-tion of second shift at an Ohio auto plant,along with an overall ramp-up of productionat all plants. Nearly $69 million went to mi-nority and women-owned companies in thelast fiscal year, representing more than 9.3

Honda honors top maintenance,

repair and operational services suppliers

Jan Gansheimer, senior manager of purchasing for Honda of America Mfg., Inc., ex-pressed appreciation for efforts the MRO suppliers to manage through disruptions to pro-duction last year caused by the disastrous earthquake in Japan and flooding in Thailand.See HONDA, page 7B


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2B TheBusinessJournal July 2012

Event Planning

Have you ever been to a best event and wondered what goes onbehind the scenes? Ever notice how the best event looks effortless?The truth is theres nothing magical about put ting on a well-run pro-fessional gathering. Each event is different, but there are some simi-larities in the way you can approach the planning process. Followthese tips to help you plan and organize that special day.

Plan in advancePlanning is important part of your community event. So, start

planning at least 4-6 months prior to your actual event. Developmethods to evaluate the events success. Dont wait until the lastminute to set-up your space.

Getting the right people involvedCheck your event staff against this profile:

The staff should have a positive attitude.They enjoy interacting with different groups.The staff should be quite attentive to pick up non verbal behav-

ior.They should be well aware about the product.Handle different tasks at a timeSince you are organizing an event, you should be taking care of

multiple tasks at one time. You should be able to hold all your plans

moving forward towards the big day

BudgetingCreate a budget, which contains revenue such as sponsorship and

expenses such as permits, publicity, printing, hiring resources, etc.

MarketingGiven that each market segment has different needs; your mar-

keting strategy will vary depending on the market segment that youcater. Different marketing techniques are networking, word-or-mouth or advertising through local newspaper. You can also pro-mote through website to internet savvy customers.

Control the Big DayLast but not the least; everything can go wrong if this matter is

not regarded carefully in advance.

Staffing: You should have a list of potential back fill candidateswho are ready to participate in case of shortage in staff.

Weather: If outdoor activities, then be prepared to use tents foractivities.

Finally, it is important to remember to celebrate your successesand to thank all those who contributed.

Article Source: http://EzineArticles.com/4937529

Event planning strategies -learning to be successful

SITE SELECTIONSite selection for the purpose of an event can range

from a small room in a borrowed or rented building, to anOutdoor Park, neighborhood, sports complex, or as in theOlympics, an entire city. Most importantly, the location ofthe event should be readily accessible, easy to find, andlocated in a safe area.

The site must be capable of fulfilling the requirements

of space, electricity, bathrooms and other amenities tohandle the event, and be of a proper construction, meet-ing zoning regulations and offering a contract to provide aseamless event with the least amount of hassles.

Selection of a site relates directly to the event function,and the degree of surety required for the event to proceed.Exposed sites, such as when events are held out-of-doors,may be subject to inclement weather, which is capable ofshutting down an event or greatly diminishing the numberof guests who attend. A site venue with inadeq uate parkingmay deter guests from attending as will the selection of asite in a crime-riddled or dangerous area.

The perception of the site itself is also key to a suc-cessful event. It may prove difficult to attract interest fora boat show in the middle of a dry parking lot, as it may

prove wildly successful to sponsor a tractor pull at a localfairground. The site itself must lend its own sense of an-ticipation and excitement to the event. Modern structureswith grand scaling, parking garages, rich interior details,and carefully designed floor plans are suited for events,making such venues perfect for providing a site to host amemorable occasion. Hotels are always a suitable option,filling the lodging needs of out-of-town travelers, offeringready provision of catered food and beverages, and largerooms for classes, banquets, or vendor displays. In ad-dition, they are usually located along major routes, mayprovide shuttle services to airports and train terminals, andcan greatly reduce event staffing costs.


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July 2012 TheBusinessJournal 3B

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underline

Courtyard by Marriott

936 Greely Chapel Road

Lima, OH

T 419.222.9000

Courtyard.com/Daycl

WE MAKE EVEN THE

SMALLEST

MEETINGS OUR

BIGGEST PRIORITY.

Courtyard by Marriott

is the

perfect location for our local

neighbors to conduct group

meetings.

Dos and donts ofcorporate event planningDo get approval for your plans.This is a basic do, but well worth mentioning. Before you start planningyour event, get the budget approved and clear a list of recommended

speakers and event entertainment with management. This way you canavoid any surprises down the road. Meet with your planning team earlyon and get approval for your budget so you can begin finding the rightvendors.

Dont forget about your attendees.Your organization may have its own agenda for the meeting or event, butyou need to think about things from your attendees perspectives. Whatdo they want from the meeting? What impression do you want them toleave with after the event is done? This is where corporate event enter-tainment can play a big role in your planning. By including appropriatemeeting entertainment, you can ensure that your attendees will enjoythemselves.

Do create a theme for your event.Your theme will make planning much easier and will give your event awow factor. Your theme should coordinate with the purpose of yourevent. Incorporate your theme into your venue decorations, your invita-tions, your marketing collateral and other items.

Dont let your attendees sit in silence.During the downtime in your events, use light background music toavoid the sound of crickets. Music doesnt have to be the centerpiece ofyour event, but some background music can help give your event a touchof professionalism.

Do hire professional event entertainment.Event entertainment is another way to increase excitement about yourevent and ensure that people come back again next year. Your evententertainment vendor should be experienced with corporate events sothey know how to maintain professionalism and be entertaining at thesame time.

Dont put off promoting your event.Promotion is the key to making sure your event is well attended. Onceyouve got the date, venue and theme in place, start spreading the word.Use press releases, social media, industry magazines and other avenuesto promote your event and pre-register attendees.

By following these DOs and avoiding these DONTs, youll be able tocreate an event that helps you make your mark in your industry and willkeep your attendees coming back year after year.Article Source: http://EzineArticles.com/6613185

Come for the DayStay for the night

480 Moxie Lane, Delphos, OH 458331/4 mile East of Delphos on Lincoln Hwy. Easy access to Rt. 30

Phone 567-765-1500 Fax 567-765-1501

Email [email protected] www.microtelinn.com

Large meeting room Ample parking

FREE internet, long distance, cable TV

Easy to nd Continental breakfast

www.businessjrnl.com


4/84B TheBusinessJournal July 2012

Are you looking to host your next spe-cial event at a unique location? Why notconsider Sauder Village a one-of-a-kinddestination in the heart of Ohios country-side. Whether youre planning a corporatemeeting or trade show, wedding reception,

or family reunion, Sauder Village offers aunique blend of warmth and sophistica-tion that will help ensure your event is amemorable one.

Recognized as Ohios largest living-history destination, Sauder Village hasalso become a popular venue for banquets,conferences and other special events. Lo-cated in Archbold, Ohio, this 235-acrecomplex includes the Sauder HeritageInn, Historic Sauder Village, FoundersHall, Barn Restaurant, Doughbox Bakeryand Campground. The beautiful facilitiesand exceptional food coupled with ex-perienced staff and professional meetingplanners provide the cornerstones for asuccessful event at Sauder Village.

Looking for a fun destination for acompany picnic? Consider a day away atHistoric Sauder Village featuring morethan 40 historic homes, craft shops andcommunity buildings. We can also assistin planning excursions, special programs

or entertainment for your group. Picnicpackages and corporate sponsorship op-portunities are available. Call for details.

Founders Hall is the ideal location forlarger functions. This 10,000 square-footexhibition area can be set to serve 750

people banquet-style or up to 1,000 peo-ple theatre-style. The hall can also be usedfor exhibits, receptions and trade shows.Smaller meeting rooms are available atthe Sauder Heritage Inn. This spacious,timber-frame structure offers 98 guestrooms, meeting rooms, indoor pool andhot tub, game and exercise room. With allthe amenities of a larger hotel and the am-biance of a country inn, the Sauder Heri-tage Inn offers a welcome retreat for yourguests.

Recognized for their home-style foodand relaxed atmosphere, hosting a meet-ing at the Barn Restaurant is another op-tion for your special event. At the Inn,Hall or Historic Village - the professionalstaff can create a delightful dining experi-ence for your guests. From hors doeuvresand drinks, family-style or buffet mealsto our signature plated dinners there arecountless tantalizing options on the Sau-der Village menu.

To begin planning your event, contactour Group Sales team to schedule a touror receive more information. Please call

800.590.9755 or email [email protected]. Whether you are hosting

a business meeting, banquet, fundraisinggala or fairy tale wedding, we will do ev-erything possible to make your next event

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Sauder Village - unique location for your special event

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5/8July 2012 TheBusinessJournal 5B

For the past 27 years, Ayers Mechanical Group has providedN.W. Ohio with dependable plumbing and heating services.

Our Commercial Services include: ServiceAgreements MechanicalContracting Allplumbing,heating&coolingneeds Newinstallation&remodeling

BID/specificationservices Design/buildservices Licensed&bondedinthestateofOhiofor Plumbing,HVAC,Hydronics&Refrigeration

CertifiedbytheStateofOhioforBoiler Installation&Repair LicensedbytheStateofOhiofor BackflowCertification&Repair

Jane Birckhead, CPCU

Executive Vice President

Trustee - Stepping Stones Center

Life Home Auto Business Income

Hukill HazlettHarrington Agency, Inc.

Insurance Since 1838

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FAX: 513-795-5730 Cell: 513-479-1193Direct Line: 513-619-4621

Email: [email protected]

Serving the Corporate

and Personal Community

For Over 30 YearsLiving the Rotary motto:

Service above selfYou have been making value

perceptions and value judgmentsyour entire life.

You may call them decisions,

moments of truth, or actions. In-tuitively they focus around value

and your perception of it or theweight you put toward it as thesedecisions or actions are taken ormade.

Its the same in sales, but in theselling process there are two valuesof perception and two value judg-ments. One is the value perceptionand judgment you make, and theother is the value perception and

judgment the customer makes.

Obviously the customers value judgmentand perception rules the selling process. How-ever, you, the salesperson, have a major impacton how the value is perceived and ultimatelyhow their judgment is made.

Your value judgments come from: How you feel about your company. How you feel about your product. How you feel about yourself. How you feel about the customer and their

buying process.Youve placed a value on yourself that re-

flects in your selling skills, your attitude, yourbelief system, your truthfulness, and your eth-

ics. If you are willing to compromise any ofthose, youll never be a successful salespersonin the long term.

Thats you.And then there is the customer. Whether

theyre an existing customer or a prospect,theyre making all kinds of value judgmentsabout you, your product, and your company in that order.

Much of their judgment about you is beingmade during the presentation itself, but as thedigital age progresses many of these percep-tions and judgments are made way before you

(the salesperson) enter the scene.These days, Mother Google can createpreconceived value notions that dont simply

revolve around your product or yourprice; thats just one part of the equa-tion. Your personal reputation andyour companys reputation play a ma-

jor role in the customers perceptionand judgment of value.

MAJOR UPSIDE-DOWN CLUE:Every salesperson uses Google to findmore information about the companyand the person they are going to meet.That same salesperson NEVER takesthe same amount of time to Googlethemselves to see what the potentialcustomer is finding out about them.

Its a major mystery to me whysalespeople still believe they are in-

visible. Meanwhile, your reputation (and/or

lack of it) is totally available to the customerway before you ever enter their office.The majority of salespeople, most likely

including you: Do not have a business Facebook page. Have never tweeted. Do not have a personal website. Do not have a blog. Do not have a YouTube channel. Have less than 500 LinkedIn connections.What could they (you) be thinking?It will take your prospective or existing cus-

tomers less than one minute to do a completeInternet search on you, and its most likely you

have never done one on yourself. Your saleshang in the balance.

WRONG THINKING: People with no in-ternet presence, people with no brand presence,and people with little personal reputation willall make the feeble excuse that the customeris only buying price anyway. They (you) arefoolishly incorrect.

If your customer is looking to make a valuejudgment before you arrive, what are they go-ing to find?

NOTE WELL: If a customer is lookingto make a value judgment or value percep-

tion during your presentation, a good portionof that will occur way before the presentationtakes place.

Ive just given you a re-definition of theword value by adding the words perceived(perception) and judgment. These are thewords your customer mentally uses as he or

she is deciding.Notice I have not used the words add or

added when referring to the word value, norwill I ever.

Your biggest job as a salesperson is to cre-ate you own value and reputation in the mar-ketplace, so that when your prospective cus-tomer is looking for information about you, itwill credibly be there.

I have listed the value-based elements youneed to succeed. I am challenging you that youprobably dont have them, and now its timefor you to make your own value judgment if it

is worth the investment of time to create them.In my opinion its not an option, its an im-perative.

Show me the value, and Ill give you thesale.

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfactionis Worthless Customer Loyalty is Priceless, The Little Red Book of Selling,The Little Red Book of Sales Answers, The Little Black Book of Connec-tions, The Little Gold Book of YES! Attitude, The Little Green Book of Get-ting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Bookof Trust, The Little Book of Leadership, and Social BOOM! His website,www.gitomer.com, will lead you to more information about training andseminars, or email him personally at [email protected].

2012 All Rights Reserved. Dont even think about reproducing thisdocument without written permission from Jeffrey H. Gitomer and BuyGitomer. 704/333-1112

What is the value? Where is the value?Who perceives the value?

JeffreyGitomer


6/8


Supply Chain Management

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States by placing a warehouse near theirfacility.

We are currently offering special incen-tives to companies that contract with us for

a warehouse facility near their operation.With our Pass-Through Invoicing and theincentives, a company has the opportunityto save thousands of dollars per month over

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vice company that delivers to all 48 stateseither full truckload or multi-stop. We

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Global Warehousing LLC and Dancer

Logistics, Inc. are a powerful combination,making us a Premium Logistics provider.Call Dan or Shawn for information at 888-465-6001.

In Mays otherwise-bleak jobs report,one sector of the economy stood out for allthe right reasons: The trucking industry isrunning full speed ahead and hiring drivers.

We cant get trucks and that means thereare not enough drivers, said Mike Mady,human resources director for the St. Paul,Minn.-based produce processing firm J&JDistributing, which supplies Cub Foods andother grocers with carrots, potatoes, yams,and other vegetables and fruits.

Truckers are in hot demand, say truckingand warehouse executives. The AmericanTrucking Association reported this weekthat trucker turnover is at a four-year high,signaling demand for the most experienced

drivers.Last month, J&J, which normally has

about 220 workers, added two new ClassA drivers and two interns and scooped upseven workers from a temp employmentagency because demand for fruit and veg-etables is way up.

The reason? Crops are ripe and a widerarray of summer fruits are in demand, J&Jofficials said.

Getting merchandise from the WestCoast and East Coast to here is difficult be-cause there are not enough drivers, so thereare new opportunities for people wanting toget into trucking, for sure, Mady said.

Sherman McCallister is one of them. It

took him 15 weeks to find a new job aftergetting laid off from another company. Mc-Callister credits the fact that he has a truckdrivers license and driving experience fromwhen he lived in Chicago. He was hired atJ&J on May 1 and now delivers produce toCub Foods and SuperValu locations up to275 miles away.

I was surprised by getting the job in justfour months, especially since friends in oth-er industries endured painful layoffs lastingnearly two years, McCallister said. Thereis a big demand for experienced drivers.

Companies such as C.H. Robinson,Copeland Trucking, Minneapolis-basedMurphy Warehouse and others echoed their

own hiring bursts. The activity is showingup in economic data. The U.S. Departmentof Labor reported a gain of just 69,000 non-farm jobs nationwide in May. But more thanhalf the gains came from transportation andwarehousing.

The American Trucking Association re-cently reported that trucked tonnage is up3.8 percent so far this year. And last week,Ceridian and the University of California-Los Angeles reported that their monthlyPulse of Commerce Index rose to 94.92 inMay from 94.19 in April. May marked thethird straight positive month for the Cerid-ian index, which tracks diesel fuel purchases

Global Warehousing LLC and Dancer Logistics, Inc.

Trucking industry in hot demand

See TRUCKING, page 7B


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Documents

2012 July Business Journal B Section