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2012 GRINSPOON ANNUAL CONFERENCE FACEBOOK, YOUTUBE & OTHER COOL STUFF Communications Strategic Plan! Presented By: Stacey Jaffe Communications Committee Chair. The Long Story Short: 2011 FJC Camper Satisfaction Insights Survey Results: - PowerPoint PPT Presentation
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2012 GRINSPOON ANNUAL CONFERENCEFACEBOOK, YOUTUBE & OTHER COOL STUFF
Communications Strategic Plan!
Presented By:Stacey Jaffe
Communications Committee Chair
The Long Story Short: 2011 FJC Camper Satisfaction Insights
Survey Results: While the vast majority (96%) felt very
positive about camp, we trended towards lower ratings on almost all measures across the board
The ULTIMATE question: WHY? And the answer: The lack of
information effect! “Camp was great, Mom. I already told you that!”
Following these results:1. Jeff Rose, our Director, hired a year-
long Communications Director
2. The Steering Committee appointed a Communications Committee
3. Communications Committee created a Strategic plan so that our communications were purposeful and goal-driven
Communications Strategic Plan, Two Goals:1. Measureable Results
2. Display Values that relate to the goals of camp
The Values: 1. Programming is FUN!2. Programming encourages skill building3. Feature leadership of camp4. Show staff in child care role5. Atmosphere where child is proud to be
Jewish6. Campers building friendships7. Show wide array of facilities (from
cabins to each activity area)8. Health/safety of child
Two Seasonal Plans:1. School Year Plan (to begin January
2012)2. Summer Season Plan
School Year Plan: Blog: Twice Weekly (Tuesdays and
Thursdays) Facebook:
Monday: Poll of the Week Tuesday: Link to our Blog Wednesday: Alumni Day Thursday: Link to our Blog Friday: Shabbat Message
Twitter: Game of the Month
School Year Plan: Facebook Monday
School Year Plan: Facebook Tuesday and Thursday
School Year Plan: Facebook Wednesday
School Year Plan: Facebook Friday
School Year Plan: Twitter Game of the Month Activity:
January: So True or So False! February: Name that Tune! March: Fill in the Blank! April: Who’s Tweet is it Anyway? May: George Libs June: Camp Countdown
School Year Plan:Twitter Example,“Who’s Tweet is itAnyway?”
Summer Season Plan: More Communication
Summer Season Plan: Made a Communications Brit with our
Families Blog – Minimum 3/Week Video- Minimum 3/Week Bunk1- 75 photos/day (excluding
Shabbat) Twitter- Daily Cabin Updates Shabbat email from Director
(simultaneously posted as blog)
Summer Season Plan: Blog
Summer Season Plan: Video
Summer Season Plan: Twitter
Measureable Results From January 2012 – End of Summer
Season: A 26% increase in Facebook
followers 810 to 1,017 followers
Facebook summer engagement of 8 – 12%
A 83% increase in Twitter followers
304 to 555 followers An average of 137 people (total
traffic) read each blog An average of 156 views (all time
total play) for each video
Our Continuing Plan:Keep SOARING with Communications!
Don’t forget to follow us!The End.