Rock the Bells Music Festival is a lifestyle music event that is made up of a of like-minded individuals who are committed to

the advancement of art, music, culture and technology. The mission is to provide 360 degrees of support, services, and

platforms that develop artists and their communities.

Established in 2000, Guerilla Union (the promoter) has developed into one of the premiere independent music, entertainment

and lifestyle companies to date. Although their core business is the development and operations of live music events, other

services include, marketing, private event production, talent booking, artist management, commercial and film production.

Guerilla Union has built a significant following and circles of influence that include many of the most influential people in

advertising, music, technology and fashion industries.

From working with Rage Against the Machine, Sublime and Wu-Tang Clan on their historic reunions, to developing proprietary

live event partnerships with Snoop Dogg, Cypress Hill and Murs, Guerilla Union has been on the cutting edge of shaping the

live event industry and music culture for the past decade and beyond.

The partnership with Radio One is where Passion and Purpose interact, and we are mutually excited to bring this great

opportunity to our clients.

2012 EVENT SPONSORS

Consumer DemographicsRace:44% African American

20% Latino

28% Caucasian

8% Other

Employment:

68% Employed full-time

22% Employed part-time

19% Enrolled in school

Age:

63% 16-24

32% 25-34

Average HHI:

$50,000

Sex:62% Male

38% Female

Whether it’s the latest unheard of sound or group, the next big fashion statement or

newest thing, RTB consumers are quick to enter uncharted territory.

RTB events have a diverse base and is a wonderful mix of Generations X & Y. Our events

attract consumers who are:• Highly impressionable

• Forward thinkers

• Apt to try new products and services (Early Adopters)

• Have ample amounts of disposable income of $50,000

Consumer Psychographics

EVENT DETAILS & DEMOGRAPHICS

Date: September 28th & 29th, 2013

Time: All Day Both Days

Location: Grounds of R.F.K Stadium

Washington, DC

Estimated Attendance: 100,000+

Few events can claim to both capture and define a movement, yet this is precisely what Rock The Bells has done since its inception in 2003. Rock The

Bells is more than a music festival. It has become a genuine rite of passage for hundreds of thousands of urban-minded music lovers from all over the

world. Rock The Bells is the ultimate conscious Hip Hop platform and premiere music event. The festival series has established a forum of

unparalleled diversity and excellence by uniting the biggest names involved with urban culture.

Rock The Bells prides itself for producing a spectacular music environment that is exciting, safe, and memorable. Past Rock The Bells experiences

have included a number of world-class acts including, Rage Against The Machine, Wu Tang Clan, Public Enemy, Jay Z, KRS-One, Mos Def,

Hieroglyphics, Busta Rhymes, Cypress Hill, The Roots, Jurassic 5, Dilated Peoples, and a host of others.

RAGE AGAINST THE MACHINE PUBLIC ENEMYRANDALL’S ISLAND, NY

EVENT BACKGROUND

ROCK THE BELLS IS THE WORLD’S LARGEST,

MOST INFLUENTIAL & ESTABLISHED TOURING HIP HOP FESTIVAL.

SNOOP DOGG

TRIBE CALLED QUEST LAURYN HILL WIZ KHALIFA

“Rap's golden age was in full effect…”

“Rock the Bells is pure magic.”

“Hip-Hop History, Recreated by Those Who Made It.”

“…out of its eight previous outings, this one was surely the most inspired and ambitious.”

“Rock the Bells satisfies all rhyme junkies.”

Rock The Bells strives to expose all the elements of Hip Hop culture. Whether it’s an emcee battle, turntable exhibition, or b-boy circle, Rock The Bells

represents, respects, and recognizes all aspects of the culture…. MTV, The Source, URB, Rolling Stone, Fuse TV, USA Today, New York Times and L.A.

Times have all celebrated Rock The Bells.

EVENT BACKGROUND (CONT.){PRESS}

“the only annual hip-hop festival to manage the difficult feat of attracting a truly diverse and multi-generational crowd”

SNOOP DOGG

SNOOP DOGG WU-TANG CLANSTREET SWEEPER SOCIAL CLUB

In 2010 for the first time in the history of hip-hop entertainment, the 7th annual Rock the Bells featured legendary hip-hop acts performing classic albums in their

entirety. All of the performing artists albums were genre touchstones and pivotal catapults of exposure for a scene that was exploding with talent and every moment of

those quintessential albums came roaring back to life.

The 2010 Rock the Bells Festival Series featured performances from headliners Snoop Dogg, A Tribe Called Quest, Wu-Tang Clan, Rakim, KRS-One, Slick Rick, with

supporting acts Street Sweeper Social Club, Murs and 9th Wonder, Wiz Khalifa, Clipse, Immortal Technique, Jedi Mind Tricks, Brother Ali, DJ Muggs and Ill Bill, Big Sean,

Yelawolf, hosted by Supernatural and DJ Rocky Rock with very special guest Ms. Lauryn Hill.

EVENT BACKGROUND (CONT.)

1. ONLINE CAMPAIGN: Integration into RTB event page on RADIO ONE DC WEBSITES (Web Banners + Logo), Video Vignettes,

Social Media Sites (Contesting & Promotions) and E-Blast (Logo, Web banner and Verbiage inclusion) to over 150,000 opt-in

recipients.

2. EVENT MERCHANDISE: Guerilla Union will provide backpacks, T-Shirts, etc. promotional merchandise for company

giveaways.

3. MEDIA: Mentions on all radio promotions. Logo placed prominently on all local online campaign, all printed fliers, handbills,

posters, and snipes.

4. QR CODE: Within the application customers will enter a code to be able to download exclusive content, access “Secret

Artist Meet-n-Greet”, win prizes, etc.

CUSTOM SPONSOR PRE-EVENT PROMOTION{EXAMPLES, NOT LIMITED TO}

SIMPLY THE BEST PLATFORMTO REACH OUT AND TOUCH TENS OF THOUSANDS

OF CORE INFLUENCERS

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*A Live music event that engages consumers in an experiential environment

*World class niche lifestyle platforms with multiple extensions

*Results are consumer impressions and thousands attendees

*Platforms that extend brands outside the traditional ad unit

1. ON-SITE BRANDING: Main stage logo placement. Banners prominently displayed in all designated areas (General

Admission, VIP and Artist areas). Full color page advertisements in the official FESTIVAL/ TOUR program guide.

2. ARTIST MEET-N-GREET: Artist Meet-n-Greet at General Admission Vendor Village Interactive Promotional Area <or> High

Roller Cabana. Logo included in backdrop of Rock the Bells Meet-n-Greet hosted in VIP Areas.

3. INTERACTIVE PROMOTIONAL AREA: Promotional area customized to meet company needs.

4. EVENT MERCH: Logo on festival t-shirts, and other items distributed by station.

5. VIP, ARTIST & PRESS AREAS: VIP, Artist & Press Areas: artists, industry insiders, press and other VIPs will enjoy a special

area with custom experiences. Special lighting, sound system, video screens and entertainment are plentiful in these

exclusive areas. A full bar, food, appetizers, and gift backpacks are especially prepared for the VIPs, Press and artists. We

can customize a special on-site experience as well as establish your company with signage and multimedia opportunities.

CUSTOM SPONSOR ON-SITE PRESENCE{EXAMPLES, NOT LIMITED TO}

1. Premiere sponsor rights: Premiere sponsors receive excellent billing. These rights include the mentions and affiliations with THE 2013 Rock

the Bells Music Festival brought to you by The Real Hip Hop Network..

2. Premiere sponsor mentions on all radio mentions and ticket giveaways .

3. Premiere sponsor affiliation & company logo placed prominently on all local print media campaigns.

4. Premiere sponsor affiliation & company logo placed prominently on all local printed flyers, handbills, posters

5. Full color full page advertisement in the official event program guide.

6. One full color banner ad on the official event website.

7. One logo & hot link on the official event website.

8. Logo inclusion in all event mass e-mails and official electronic newsletter.

9. Your company banners prominently displayed in all designated areas (General admission and VIP).

10. Vendor booth for retail/promotional use. This booth will have premium positioning.

11. Sponsor is entitled to VIP passes and complimentary general admission tickets to be determined at a later date.

12. Sponsorship liaison to help coordinate sponsorship fulfillment.

13. Sponsorship of the Real Hip Hop Network – “Battle of The Bells” – Opening Act Contest.

14. Back Stage Access & Interviews with performing artists.

15. Exclusive Broadcast Media and Streaming Rights.

PACKAGE VALUE: $50,000.00

PREMIERE MEDIA SPONSORSHIP

We thank you for the opportunity!

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Varick Baiyina

Radio One DC , Inc

Email address vbaiyina@radio-one.com