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Eye Care Professional Magazine's 2012 Editorial Calendar includes all the exciting new articles and products that will be featured in the new year.
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2012 EDITORIAL CALENDAR
ISSUE FRAMES LENSES DISPENSING TIPSSPECIAL BONUS AD
OPPORTUNITIESSUPPLEMENTS
AD SPACECLOSE
MATERIALSDUE
January Fabulous Eyewear Photochromics Online SellingBuy 3,
Get Free for VEEDec. 14, 2011 Dec. 19, 2011
February Eco-Green Eyewear AR TreatmentsDealing with Competition
Buy 3, Get Free for VEE
Jan. 18, 2012 Jan. 23, 2012
MarchPre-Show Issue
New Releases Latest TrendsFuture of Opticianry
Vision Expo East – Show Guide
Feb. 12, 2012 Feb. 21, 2012
April Lightweight Eyewear PALs Dispensary Layout Mar. 19, 2012 Mar. 23, 2012
May Colors of Summer Polarization Marketing Accessories & Supplies Apr. 18, 2012 Apr. 23, 2012
June Back to School Children Pediatric Dispensing May 18, 2012 May 23, 2012
July Sports Related Sports Tints Polarized SalesBuy 3,
Get Free for VEWJune 18, 2012 June 22, 2012
August Designer Eyewear Computer Lenses EducationBuy 3,
Get Free for VEWJuly 18, 2012 July 23, 2012
SeptemberPre-Show Issue
New Releases New Technology Selling AccessoriesVision Expo West –
Show GuideAug. 17, 2012 Aug. 23, 2012
October Affordable Eyewear Adaptation Issues Practice Management End of Year Specials Sept. 19, 2012 Sept. 24, 2012
November Ravishing Reds Hi-Index Staff Motivation Equipment Oct. 19, 2012 Oct. 24, 2012
December Luxurious Eyewear Aspherics Eyewear Fitting Nov. 19, 2012 Nov. 23, 2012
2012 Editorial Calendar 10/14/11 2:03 PM Page 1
Jan
Feb
Mar
Apr
JunMay
FabulousSunwear
Eco-GreenEyewear
New Releases
LightweightEyewear
Colors of Summer
Back to School
IT’S NO SECRET THAT CELEBRITY sightings in shades played a vital role in the rising popularity ofsunglasses. There are many ‘must have’ lines that youshould consider carrying. Here is just a sampling ofsome great sunglasses, from sports performance tohigh fashion.
USHER IN THE SPRING with the latest in eyewear andsunwear. The colors feature an urban touch, in pale,lightened and simulated colors, teamed with the gentleness of grey-cast neutrals, and crossed by flashy colors. Spring follows with brighter colors of sunshine.
AS ALWAYS, DESIGNERS have fun with bright, vibrantcolors and compounding these colors into a pair ofeyewear. Bright colors currently in style include fruitssuch as citrus, mango, lime green and peach. One ofthe currents trends is also transparent fashion colors.
ECO EYEWEAR may be easily overlooked, but stylish,sustainable options are right before your eyes.A typical pair of glasses is fashioned from plastic—both the frames and the lenses. Plastic is a recyclablematerial but the production of plastic uses oil, aprocess that releases carbon dioxide into the air.
LIGHTWEIGHT AND COMFORTABLE FRAMES like rimless/semi-rimless are the next best thing to notwearing glasses at all. Exclusive temples, with a detailon the flexible nose bridge, make these eyeglasses as reliable and lightweight as you can imagine.
Going “BACK TO SCHOOL IN STYLE” will bring asense of excitement for any child after a summerbreak. Kids love a variation of colors from matte pinkto bright aquamarine to light brown. Offer durableframes with spring hinges or memory metals, andshapes which are fashionable and fun.
2012 STYLISH FRAMES EDITORIAL CALENDAR
Ad Space Close:December 14, 2011
Materials Due:December 19, 2011
Ad Space Close:January 18, 2012
Materials Due:January 23, 2012
Ad Space Close:March 19, 2012
Materials Due:March 23, 2012
Ad Space Close:May 18, 2012
Materials Due:May 23, 2012
Ad Space Close:February 12, 2012
Materials Due:February 21, 2012
Ad Space Close:April 18, 2012
Materials Due:April 23, 2012
Frames_2012 10/14/11 2:07 PM Page 1
Jul
Aug
Sep
Oct
DecNov
SportsRelated
DesignerEyewear
New Releases
AffordableEyewear
RavishingReds
LuxuriousEyewear
EVEN THOUGH SPORTS EYEWEAR is supposed tooffer the best protection available, there is always therisk that the wearer may sustain an eye or facial injurydue to severe contact or because of the nature of thesports activity. Make sure to carry sport related andsporty suns in your dispensary.
FALL IS FINALLY IN THE AIR, and what better time tokeep your practice current with the season’s mostexciting new releases. Look for an assortment of eyewear companies and offer a variable price rangethat is appropriate for most of the clientele who graceyour practice.
THE IMAGERY OF RED is vast and varied – by cultureand by context. Of all the colors in the visible spectrum, Red is the one that demands – andattracts – the most attention. Red tones can be as true as translucent Red, and can range from burgundy to pink.
Whenever there is a HOT FASHION TREND, it comeswith a designer label. Ask your family and friendsabout what is currently “happening” in eyewear inyour part of town, by shopping at your local malls,reading various fashion magazines, and reviewingdesigner trends.
In the current economic climate, AFFORDABLE EYEWEAR is a popular option for consumers. Thereare several frame manufacturers that offer reasonablypriced, durable, and quality eyewear in a range of colors and styles. It’s also a great time to offer recommendations for multiple pair sales.
THESE STUNNING PIECES OF EYEWEAR and sunwearare for those with discriminating tastes and an appreciation of superb details and unmistakablesplendor. Luxury eyewear spotlights fluid visuals ofsculptures and structural design to make gorgeouslyfine-looking frames.
Ad Space Close:June 18, 2012
Materials Due:June 22, 2012
Ad Space Close:August 17, 2012
Materials Due:August 23, 2012
Ad Space Close:October 19, 2012
Materials Due:October 24, 2012
Ad Space Close:July 18, 2012
Materials Due:July 23, 2012
Ad Space Close:September 19, 2012
Materials Due:September 24, 2012
Ad Space Close:November 19, 2012
Materials Due:November 23, 2012
To Advertise Contact: Lynnette Grande – 800-914-4322 – [email protected]
Frames_2012 10/14/11 2:07 PM Page 2
