2012 Campaign Report and

2013 Campaign PlanJune 28, 2013

Stand Together. Live United.

Tour of Second Harvest Food Bank Live United Flea Market Library Campaign Team 2012 Leadership Breakfast

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2012 Campaign

Results & Overview

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2010 FSECC

2011United Way

2012 United Way

Leadership Donors $79,400 $99,131 $76,838Special Events $4,598 $7,867 $10,963Main Campus $129,038 $134,131 $113,814Brevard Campuses $10,024 $10,095 $9,012Volusia/Flagler Campuses

$1,453 $2,254 $2,105

Lake/Sumter Campuses

$20 $593 $639

TOTALS $145,133 $154,940 $136,533

Campaign Status

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Year TotalDiff from prev year

% change, prev yr

% change5-year

2006 220,368 13,888 6.7% 33%

2007 144,479 (75,889) -34% -17%

2008 159,009 14,530 10% -11%

2009 140,013 (18,995) -11.9% -19%

2010 144,788 4,774 3.4% -30%

2011 154,940 10,152 7.0% -30%

2012 136,533 (18,407) -11.9% -5%

Economic crash effect on our campaign

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Last year’s new additions to the campaign

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• Planning Committee• Asked for event chairs to lead special events• Campaign schedule change

• Previous model – two-month campaign with training and planning done at same time as pledge drive.

• Implemented model – one-month pledge drive campaign preceded by one month of planning and training.

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2012 Survey

FeedbackHighlights

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2012 Survey

Preferred methods of donation: • 36% ePledge• 5% paper pledge card

Strongly Agree

Agree Neutral Disagree Strongly Disagree

The campaign is important for UCF 60% 20% 3% 6%

Confident in data security 58% 20% 3% 6%

Confident in online payment site (security)

50% 28% 3% 0%

One-Month Campaign Model was positive

35% 28% 25% 3% 0%

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2012 Survey

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2012 Survey

Suggestions:• More collaboration between ambassadors• More opportunities for team meetings & involvement• More university-wide events• Better marketing for the campaign and events

Criticisms:• Newsletters are long• There are too many emails• Newsletters should be formatted to forward information to

departments, not information that is only for representatives• It is too difficult to designate donations• We should be focusing on the UCF Foundation campaign, not

charities

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UCF’s CampaignStructure

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Campaign Ambassadors

Planning Committee

20 + Serves on committees to

plan university-wide events as well as oversee

campaign administration such as marketing, prize

solicitation, etc.Campaign

Cabinet

10+University leaders who

provide guidance, oversight, and visible

support for the campaign.

150 + Disseminates campaign

information on the department level.

Campaign Management

Coordinates planning committees, communications

with all TeamUnited members, oversees

campaign, and manages donation intake.

United WayManages donations, administers ePledge system, assists with

campaign management

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Jan-Aug

• Administrative planning

September

• Ambassador Training• Campaign Ambassador Planning• Event Planning & Registration• Begin Marketing

October

• October 1 – Kick-Off• October 31 – Campaign ends

November

• Campaign Wrap-up

• Ambassadors and campaign cabinet in place

• Technology & security• University-Wide events

planned• Community Support• ePledge implemented• Marketing plan

• Departmental-level planning

• Ambassadors plan campaign for their department

• Ambassadors register events

Campaign Schedule

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2013 …

• Planning Committee growing

• University volunteers leading events and spearheading various aspects of the campaign

• Security improvements based on feedback from University Audit

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Ever EvolvingWebsite….

Ever EvolvingNewsletter Format

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Special Announcement!

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Special Announcement!

Who will win?our communityour university

(…and our faculty & staff.)

2013 United Way Campaign

Student-Faculty Challenge

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Special Events

2012 Highlights & Awards

2013 Event Plans

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2012 Events

University-Wide Events

• Live United Flea Market

• RunUnited (5 runners, 289.24 miles, $1,388.42)

• Critical Needs Drive

• Star Jar Contest

• Positive PostCard Project

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2012 Events

Agency Awareness

• Volunteer opportunities

• Knights Give Back

• It Takes Courage

• Days of Caring

• Potluck Event

• Agency tour opportunities

• Second Harvest Food Bank

• Coalition for the Homeless

• Other

• United Way Volunteer Carnival

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2012 Events Team Award

• Rotating trophy to be taken back at the 2013 Employee Award Ceremony

1st Place: $2,487.38 Facilities & Safety 2nd Place: $1,188.80 Information Technology & Resources 3rd Place: $1,082.30 Center for Multilingual Multicultural Studies

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“Kip” – winner 2012 Facilities & Safety Cutest Pet Contest

Wag more. Bark less.

2012 Departmental Events

• International Pot Lucks• Halloween events• Contests• Cook-Offs• Raffles• Lunches & breakfasts• Themed Luncheons• Bake sales• Training Event (CPR)• Spirit Days & Jeans Days• Tailgating / BBQ• Girls Night Out• Penny Wars

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2013 – We’ve already begun!

• Book Drive in support of United Way Day of Action, raising 22 books

• United Way Volunteer Carnival

• United Way Day of Action Volunteers

• Stamp Out Hunger food drive, raising over 100 lbs of food.

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2013 – In Planning!

• Campaign Leadership Breakfast

• Campaign Orientation

• Regular Campaign Meetings open to the campus community

• 5th Annual Critical Needs Drive

• 3rd Annual RunUnited

• 2nd Annual Live United Flea Market

• Spooky Knight 5K Fun Run

• Tours and volunteer activities at United Way agencies

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Leadership Spirit Award

Sponsored by

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2011 Leadership Spirit Award• Trophy presented at 2012

Employee Award Ceremony• All honorees attended a

luncheon sponsored by Dr. Hitt.• 26 Nominees

Winner: Sue Ann MannHonorees:

Rhodney BrowdyBarbara BrownMaria GambinoJames GoddenPatricia HallMaritza PomalesDonna Reid

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2012 Leadership Spirit Award• Trophy to be presented at 2013 Employee Award Ceremony• Honorees to attend a luncheon sponsored by Dr. Hitt.• 22 Nominees

Winner: TBD Honorees:

• TBD• TBD• TBD • TBD • TBD • TBD• TBD

You’ll receive nominees on Monday, July 1.

Votes will be due Monday, July 9.

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2013 Campaign PlansDiscussion

Winning, Together.