44
print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • 506 James Street • PO Box 974 • Brainerd • MN • 56401 218•829•4705 800•432•3703 www.brainerddispatch.com 2012 YOUR MARKETING PARTNER

2012 Brainerd Dispatch Rate Card

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Updated Brainerd Disaptch rate card for 2012.

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Page 1: 2012 Brainerd Dispatch Rate Card

print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print •

online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts •

magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment •

estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment •

506 James Street • PO Box 974 • Brainerd • MN • 56401218•829•4705 • 800•432•3703 • www.brainerddispatch.com

2012

yOUR MARKETINg PARTNER

Page 2: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Let’s Partner Together in 2012

Tim Bogenschutz Publisher

Kari Lake Human Resource Director

Sam SwansonVP of Revenue Development

Phil SeibelDigital Manager

Susie Alters Inside Sales Director

Nikki Lyter Marketing Coordinator

The Brainerd Dispatch continues to be the primary source for news and information in our area. Newspaper advertising is effective - 80% of U.S. adults report looking at advertising while reading the paper and 82% took some action as a result of a newspaper ad.

We offer a vast array of media products that combine continuous strong traditional newspaper readership with additional audiences through our web site, emails, a mobile app, TMC and many niche products such as monthly magazines, quarterly magazines, and guides. The diversity of products is why the Dispatch reaches all sectors in our market. Our fresh new website provides affordable, effective products and pro-grams that will reach the right people with the right message for maximum effectiveness. More than 4,000 visitors go to our site every day, viewing over 60,000 pages per day. A mobile app that brings the Dispatch right to your smart phone or IPad will engage the tech savvy sector and provide an outstanding marketing platform.

Our experienced media consultants can help you make informed market-ing decisions to target your audience and grow your business. Contact us and let us be your marketing partner in 2011.

Med

ia

bringing you the hometown news since 1881

Every day the Dispatch reaches over 27,000 readers in print.

Our website is viewed by more than 120,000 per month.

The Dispatch reaches over 80 percent of our area residents.

Page 3: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

The Brainerd Dispatch is committed to providing an excellent product to all its customers. To ensure excellence to our advertisers, the Dispatch has set the following advertising policies.

All advertisements are accepted subject to the approval of the publisher. The Brainerd Dispatch re-serves the right to refuse or cancel any advertisement at any time.

Specs For Sending Ads

request. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the adver-tiser.

However, if there is an error that is the fault of the Dispatch, the ad will be re-run (or credit given for) that part of the ad containing the error.

Cancellation deadlines are the same as ad order deadlines. Be-cause of the expense involved in the production of ads, cancella-tions after deadline may be billed for time and materials. The labor charge is $25 per hour.

The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy sub-mitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement.

Position requests will be granted, but not guaranteed, when pos-sible and will not be considered a condition of acceptance for publi-cations. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a position-ing surcharge has been paid.

Rates charged for advertising are for space only and do not include any compensation for the right, title and any in-terest to layouts, composition, material, or labor of advertise-ments created by and placed with the Dispatch. All adver-tisements remain the sole property of the Brainerd Dispatch. The Dispatch reserves the right to copyright any ad produced by its staff.

All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more than 30 days past due.

In double truck ads the gutter is billed as one column.Advertising rates may be revised from time to time. Adver-

tisers under contract will be given 30 days notice.Advertising deadlines are set well in advance of publica-

tion to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser. Proof of ads 40 column inches in size or more will be faxed or taken to advertisers on

Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard).

• All spot colors, RGB, etc. should be converted to CMYK prior to final PDF creation.

• Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used.

• Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt.

• When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes.

• Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen ver-sus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing the colors to shift to try to match our profiles.

• All fonts must be embedded.• OPI cannot be used.• Any images used in your original document should be at a

minimum resolution of 200 dpi.• All PDF’s created from software that supports layers and

live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad.

• PDFwriter is not acceptable for creating a PDF for print pro-duction. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel, Publisher, or other office applications as best we can, but can not guarantee final output. They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc.

• We also will accept native files which must include all sup-porting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files.

• Any copy not sent as a digital file will be converted digi-tally (scanned) and will probably suffer a loss of quality in the conversion.

• If you have concerns or questions regarding any of the above please feel free to call.

Mission Statement & Spec Requirements

Page 4: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Brainerd Dispatch Market

Brainerd Dispatch (Morning & Sunday), Brainerd, MN, Page #2

CITY ZONE AND NEWSPAPER DESIGNATED MARKET / BRAINERD, MINNESOTA

Audit Bureau of CirculationsC1200-R07

LEGEND

BALANCE OF NEWSPAPER DESIGNATED MARKET

BALANCE OF ABC CITY ZONE

BRAINERD CORPORATE LIMITS

ZIP CODE BOUNDARY

COUNTY BOUNDARYBrainerd

10

Miles

0 5

Riverton

AitkinNisswa

Staples

Crosby

Nimrod

Fort Ripley

Baxter

Mississ

ippi R

iver

Pillager

Long Prairie

Browerville

Backus

Brainerd

Wadena

AitkinCass

Crow Wing

Todd

Hubbard

Morrison

Mille Lacs

56455 56431

56443

56465

56425

56401

5646856479

56479

56466

56466

56472

56481

56442

56441

56474 56456

56477

56469

56359

56338

56364

56345

5638256347

5647556438

5644856474

56447

56435

56472

56435

56467

5643556464

Chickamaw Beach

East Gull Lake

Lake Shore

Motley

Pine River

Breezy Point

Crosslake

Cuyuna

Deerwood

EmilyFifty Lakes

Garrison

Ironton

Jenkins

Manhattan Beach

Pequot Lakes

Trommald

Onamia

Vineland

Genola

Harding

Hillman

Lastrup

Little FallsPierz

Randall

40

56444

56449

56450

56473

56662

Brainerd Dispatch (Morning & Sunday), Brainerd, MN, Page #2

Twin Cities

55760 McGregor

56342 Isle

56345 Little Falls

58359 Onamia

56364 Pierz

56386 Wahkon

56401 Brainerd

56425 Baxter

56431 Aitkin

56435 Backus

56441 Crosby

56442 Crosslake

56443 Cushing

56444 Deerwood

56447 Emily

56449 Fort Ripley

56450 Garrison

56452 Hackensack

56465 Merrifield

56466 Motley

56468 Nisswa

56469 Palisade

56472 Pequot Lakes

56473 Pillager

56474 Pine River

56479 Staples

56481 Verndale

56482 Wadena

56655 Longville

56314 Bowlus

56318 Burtrum

56329 Foley

56336 Grey Eagle

56338 Hillman

56344 Lastrup

56347 Long Prairie

56373 Royalton

56382 Swanville

56384 Upsala

56437 Bertha

56438 Browerville

56440 Clarissa

56446 Eagle Bend

56475 Randall

Page 5: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

AUDIT STATEMENT

There was no adjustment made in the average circulation as shown in the Publisher’s Statements for the period audited.

SunMorning

(Mon.-Fri.)EXECUTIVE SUMMARY 15,400 11,203

Print Newspaper 15,396 11,199Digital Editions 4 4TOTAL AVERAGE CIRCULATION 15,400 11,203

1A. TOTAL AVERAGE CIRCULATION Paid Circulation

Individually Paid CirculationHome Delivery and Mail

Print 10,054 9,192Digital 4 4

Single Copy Sales 4,912 1,070Total Average Individually Paid Circulation 14,970 10,266Business/Traveler Paid CirculationHotel Distribution - Room/Lobby Copies 104 63Total Average Business/Traveler Paid Circulation 104 63

Total Average Paid Circulation 15,074 10,329Verified Circulation

Home DeliveryRequested 28 28Targeted 22 18Total Average Home Delivery 50 46

Single CopyEducational Copies 83 574Employee/Independent Contractor 183 183Retail/Business 10 71Total Average Single Copy 276 828

Total Average Verified Circulation 326 874TOTAL AVERAGE CIRCULATION 15,400 11,203

AUDITED EVERY OTHER YEAR

BRAINERD DISPATCHBrainerd (Crow Wing County), Minnesota24 months ended September 30, 2011

01-2305-0

48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.accessabc.com

Publishing PlansFrequency: Sunday through FridayDelivery Vehicle(s): Print, onlineHome delivered print editions are distributed in broadsheet format. Digital (Replica) subscriptions are available and can be viewed at eedition.brainerddispatch.comWebsite(s): www.brainerddispatch.com, eedition.brainerddispatch.com, brainerdlakesbound.com

Audit Bureau of Circulations

Page 6: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

2012 Display Rates The Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.

per column inch

$14.35 $17.31

$14.02 $16.91

$13.69 $16.51

$13.36 $16.11

$13.03 $15.72

$12.70 $15.32

$12.37 $14.92

$12.04 $14.52

$11.71 $14.12

$11.38 $13.73

$11.05 $13.33

$10.72 $12.93

$10.39 $12.53

$2,500 13%

$5,000 15%

$10,000 17%

$15,000 19%

$20,000 21%

$25,000 23%

$40,000 25%

$50,000 27%

$60,000 29%

$75,000 31%

$100,000 33%

$150,000 35%

$200,000 37%

$14.79 $17.75

$14.45 $17.34

$14.11 $16.93

$13.77 $16.52

$13.43 $16.12

$13.09 $15.71

$12.75 $15.30

$12.41 $14.89

$12.07 $14.48

$11.73 $14.08

$11.39 $13.67

$11.05 $13.26

$10.71 $12.85

Ad Type Regular Display Regular Display Classifi ed Display Sunday Sunday Daily Daily Sunday Sunday BW Color BW Color BW Color

Open Rate $16.50 $19.90 $13.40 $16.80 $17.00 $20.40 $13.90 DVContract Disc.

$11.65 $14.61

$11.39 $14.28

$11.12 $13.94

$10.85 $13.60

$10.58 $13.27

$10.31 $12.93

$10.05 $12.60

$9.78 $12.26

$9.51 $11.92

$9.24 $11.59

$8.97 $11.25

$8.71 $10.92

$8.44 $10.58

Classifi ed DisplayDaily BW

$12.09

$11.81

$11.53

$11.25

$10.98

$10.70

$10.42

$10.14

$9.86

$9.59

$9.31

$9.03

$8.75

Page 7: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

The Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.

$16.09 $19.05

$15.72 $18.61

$15.35 $18.17

$14.98 $17.73

$14.61 $17.30

$14.24 $16.86

$13.87 $16.42

$13.50 $15.98

$13.13 $15.54

$12.76 $15.11

$12.39 $14.67

$12.02 $14.23

$11.65 $13.79

$13.05 $16.01

$12.75 $15.64

$12.45 $15.27

$12.15 $14.90

$11.85 $14.54

$11.55 $14.17

$11.25 $13.80

$10.95 $13.43

$10.65 $13.06

$10.35 $12.70

$10.05 $12.33

$9.75 $11.96

$9.45 $11.59

$18.50 $21.90 $15.00 $18.40

Classifi ed DisplayDaily Color

$15.05

$14.70

$14.35

$14.00

$13.67

$13.32

$12.97

$12.62

$12.27

$11.94

$11.59

$11.24

$10.89

$17.30

Employment* Employment* Sunday Sunday Daily Daily BW Color BW Color

Neighbors & Wkd.BW Color

$12.18 $15.14

$11.90 $14.79

$11.62 $14.44

$11.34 $14.09

$11.06 $13.75

$10.78 $13.40

$10.50 $13.05

$10.22 $12.70

$9.94 $12.35

$9.66 $12.01

$9.38 $11.66

$9.10 $11.31

$8.82 $10.96

$14.00 $17.40

2012 Pickup Rates

20% off second ad if less than

40 inches*Ad must run within

6 days of 1st ad.

40% off second ad if more than

40 inches*Ad must run within

6 days of 1st ad.

*Employment ads are charged an additional $80 Media Fee.

Page 8: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

2012 Classified Rates

GARAGE SALE OPEN RATE

**Per Word over 40 words: $1.60. 40 word minimum charge.

Days 1-3 40 word ad** $27.00 *$5.00 Add’l per day cost

EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $37.50 $45.00 $67.50 $90.00 AVG. Per Word $0.67 $0.42 $0.25 $0.25 $0.23Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

NATiONAL/AGENCY EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 50 word Ad $125.00 $150.00 $200.00 $300.00 $350.00 AVG. Per Word $0.83 $0.50 $0.33 $0.33 $0.27 Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

MERCHANDiSE & RECREATiON OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $22.50 $26.25 $30.00 $37.50 $45.00 AVG. Per Word $0.50 $0.29 $0.17 $0.14 $0.12 TRANSPORTATiON OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $22.50 $30.00 $37.50 $45.00 Per Word $0.25 $0.17 $0.14 $0.12 REAL ESTATE OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $37.50 $45.00 $52.50 $60.00 Per Word $0.42 $0.25 $0.19 $0.15 RENTAL OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $45.00 $52.50 $60.00 $67.50 Per Word $.50 $0.29 $0.22 $0.17 SERViCES OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $30.00 $45.00 $60.00 $75.00 Per Word $0.33 $0.25 $0.22 $0.19

Page 9: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

GARAGE SALE OPEN RATE

**Per Word over 40 words: $1.60. 40 word minimum charge.

EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $30.00 $37.50 $45.00 $67.50 $90.00 AVG. Per Word $0.67 $0.42 $0.25 $0.25 $0.23Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

NATiONAL/AGENCY EMPLOYMENT OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 50 word Ad $125.00 $150.00 $200.00 $300.00 $350.00 AVG. Per Word $0.83 $0.50 $0.33 $0.33 $0.27 Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

MERCHANDiSE & RECREATiON OPEN RATE Days 1-3 4-6 7-12 13-18 19-26 15 word Ad $22.50 $26.25 $30.00 $37.50 $45.00 AVG. Per Word $0.50 $0.29 $0.17 $0.14 $0.12 TRANSPORTATiON OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $22.50 $30.00 $37.50 $45.00 Per Word $0.25 $0.17 $0.14 $0.12 REAL ESTATE OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $37.50 $45.00 $52.50 $60.00 Per Word $0.42 $0.25 $0.19 $0.15 RENTAL OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $45.00 $52.50 $60.00 $67.50 Per Word $.50 $0.29 $0.22 $0.17 SERViCES OPEN RATE Days 1-6 7-12 13-18 19-26 15 word Ad $30.00 $45.00 $60.00 $75.00 Per Word $0.33 $0.25 $0.22 $0.19

2012 Online Rates

**Please see individual product sheets for specs/requirements

Leaderboard Ad

Impact Ad

Wow Ad

Double Wow Ad

Video Ad

Prime Time Ad

Yahoo! Behavioral Targeting

Impact Print Bundle

Interstitial Ads

Employment

Spotted

News

Classifi ed

Obits

Home Page

Email Blast

Daily Post-it

Corner Peel

Sliding Billboard

Ad Type Monthly Annual Reccomended Cost per CPM CPM Impressions Month

Double Wow Ad

Prime Time Ad

Impact Print Bundle

Email Blast

Corner Peel

$14

$13

$10

$18

$14

N/A

$18

$11

$10

$7

$15

$11

$15

$19

$6

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

50,000

50,000

50,000

50,000

50,000

50,000

30,000

20,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

$700/$550

$650/$500

$500/$350

$800/$650

$700/$550

$750

$540/$570

$120

$100/Week

$200/Week

$300/Week

$400/Week

$500/Week

$300/Day

$0.07/email

$100/Day Th -Sun

$250/Day

$300/Day

DMA Core Zips DMA/Core Zips

Monthly/Annual

* Video already created

* Mon-Fri, 8am-5pm

$125/Day M - W

Page 10: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

2012 Single Sheet Insert Rates

Pricing will vary for preprinted inserts. Color printing on glossy paper

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

8.5” X 11” SINGLE SHEET INSERTS

11” X 17” SINGLE SHEET INSERTS

PO

ST-I

TS

Contract Rate

QUANTITY - 10,000+

Printing Cost

InsertionCost

TotalCPM

Open Rate $38.50 $58.00 $96.50 $2,500 $38.50 $50.46 $88.96 $5,000 $38.50 $49.30 $87.80 $10,000 $38.50 $48.14 $86.64 $15,000 $38.50 $46.98 $85.48 $20,000 $38.50 $45.82 $84.32 $25,000 $38.50 $44.66 $83.16 $40,000 $38.50 $43.50 $82.00 $50,000 $38.50 $42.34 $80.84 $60,000 $38.50 $41.18 $79.68 $75,000 $38.50 $40.02 $78.52 $100,000 $38.50 $38.86 $77.36 $150,000 $38.50 $37.70 $76.20 $200,000 $38.50 $36.54 $75.04

Open Rate $56.50 $58.00 $114.50 $2,500 $56.50 $50.46 $106.96 $5,000 $56.50 $49.30 $105.80 $10,000 $56.50 $48.14 $104.64 $15,000 $56.50 $46.98 $103.48 $20,000 $56.50 $45.82 $102.32 $25,000 $56.50 $44.66 $101.16 $40,000 $56.50 $43.50 $100.00 $50,000 $56.50 $42.34 $98.84 $60,000 $56.50 $41.18 $97.68 $75,000 $56.50 $40.02 $96.52 $100,000 $56.50 $38.86 $95.36 $150,000 $56.50 $37.70 $94.20 $200,000 $56.50 $36.54 $93.04

Contract Rate

QUANTITY - 5,000 - 9,000

Printing Cost

InsertionCost

TotalCPM

Contract Rate

QUANTITY - 7,000 - 9,000

Printing Cost

InsertionCost

Open Rate $93.00 $58.00 $151.00 $2,500 $93.00 $50.46 $143.46 $5,000 $93.00 $49.30 $142.30 $10,000 $93.00 $48.14 $141.14 $15,000 $93.00 $46.98 $139.98 $20,000 $93.00 $45.82 $138.82 $25,000 $93.00 $44.66 $137.66 $40,000 $93.00 $43.50 $136.50 $50,000 $93.00 $42.34 $135.34 $60,000 $93.00 $41.18 $134.18 $75,000 $93.00 $40.02 $133.02 $100,000 $93.00 $38.86 $131.86 $150,000 $93.00 $37.70 $130.70 $200,000 $93.00 $36.54 $129.54

Contract Rate

QUANTITY - 10,000+

Printing Cost

InsertionCost

TotalCPM

Open Rate $69.00 $58.00 $127.00 $2,500 $69.00 $50.46 $119.46 $5,000 $69.00 $49.30 $118.30 $10,000 $69.00 $48.14 $117.14 $15,000 $69.00 $46.98 $115.98 $20,000 $69.00 $45.82 $114.82 $25,000 $69.00 $44.66 $113.66 $40,000 $69.00 $43.50 $112.50 $50,000 $69.00 $42.34 $111.34 $60,000 $69.00 $41.18 $110.18 $75,000 $69.00 $40.02 $109.02 $100,000 $69.00 $38.86 $107.86 $150,000 $69.00 $37.70 $106.70 $200,000 $69.00 $36.54 $105.54

TotalCPM

Page 11: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Open Rate $93.00 $58.00 $151.00 $2,500 $93.00 $50.46 $143.46 $5,000 $93.00 $49.30 $142.30 $10,000 $93.00 $48.14 $141.14 $15,000 $93.00 $46.98 $139.98 $20,000 $93.00 $45.82 $138.82 $25,000 $93.00 $44.66 $137.66 $40,000 $93.00 $43.50 $136.50 $50,000 $93.00 $42.34 $135.34 $60,000 $93.00 $41.18 $134.18 $75,000 $93.00 $40.02 $133.02 $100,000 $93.00 $38.86 $131.86 $150,000 $93.00 $37.70 $130.70 $200,000 $93.00 $36.54 $129.54

4.25” x 11” SINGLE SHEET INSERT COSTS

Quantity 10,000 - 19,999$4900

cpm

Print & Distribute

Quantity 20,000 - 49,999$4100

cpm

Print & Distribute

2012 Single Sheet Insert Rates

Contact your marketing consultant:

Carla Staffon 855-5834

[email protected]

Dave Wentzel 855-5821

[email protected]

Kristine Roberts 855-5829

[email protected]

Linda Hurst 855-5846

[email protected]

Glen Santi 855-5823

[email protected]

Phil Seibel 855-5862

[email protected]

Jill Wasson 855-5820

[email protected]

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

Page 12: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

For Preprinted Tabs

Contract Level Rate

Contract Level Rate

Contract Level Rate

Contract Level Rate

$2,500 $52.20 $2,500 $59.16 $2,500 $69.60 $2,500 $78.30 $5,000 $51.00 $5,000 $57.80 $5,000 $68.00 $5,000 $76.50 $10,000 $49.80 $10,000 $56.44 $10,000 $66.40 $10,000 $74.70 $15,000 $48.60 $15,000 $55.08 $15,000 $64.80 $15,000 $72.90 $20,000 $47.40 $20,000 $53.72 $20,000 $63.20 $20,000 $71.10 $25,000 $46.20 $25,000 $52.36 $25,000 $61.60 $25,000 $69.30 $40,000 $45.00 $40,000 $51.00 $40,000 $60.00 $40,000 $67.50 $50,000 $43.80 $50,000 $49.64 $50,000 $58.40 $50,000 $65.70 $60,000 $42.60 $60,000 $48.28 $60,000 $56.80 $60,000 $63.90 $75,000 $41.40 $75,000 $46.92 $75,000 $55.20 $75,000 $62.10 $100,000 $40.20 $100,000 $45.56 $100,000 $53.60 $100,000 $60.30 $150,000 $39.00 $150,000 $44.20 $150,000 $52.00 $150,000 $58.50 $200,000 $37.80 $200,000 $42.84 $200,000 $50.40 $200,000 $56.70

4 Page Tab 8 Page Tab 12 Page Tab 16 Page Tab Open Rate $60.00 Open Rate $68.00 Open Rate $80.00 Open Rate $90.00

Contract Level Rate

Contract Level Rate

Contract Level Rate

$2,500 $87.00 $2,500 $95.70 $2,500 $102.66 $5,000 $85.00 $5,000 $93.50 $5,000 $100.30 $10,000 $83.00 $10,000 $91.30 $10,000 $97.94 $15,000 $81.00 $15,000 $89.10 $15,000 $95.58 $20,000 $79.00 $20,000 $86.90 $20,000 $93.22 $25,000 $77.00 $25,000 $84.70 $25,000 $90.86 $40,000 $75.00 $40,000 $82.50 $40,000 $88.50 $50,000 $73.00 $50,000 $80.30 $50,000 $86.14 $60,000 $71.00 $60,000 $78.10 $60,000 $83.78 $75,000 $69.00 $75,000 $75.90 $75,000 $81.42 $100,000 $67.00 $100,000 $73.70 $100,000 $79.06 $150,000 $65.00 $150,000 $71.50 $150,000 $76.70 $200,000 $63.00 $200,000 $69.30 $200,000 $74.34

20 Page Tab 24 Page Tab 28 Page Tab Open Rate $100.00 Open Rate $110.00 Open Rate $118.00

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown.

Sunday inserts must be full run. if the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

Tab Insertion Rates

Page 13: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Daily Ad Deadlines and Dimensions

Brainerd Dispatch - Display Deadlines Monday ................................................... Thursday, 5 p.m. Tuesday ....................................................... Friday, 5 p.m. Wednesday ................................................ Monday, 5 p.m. Thursday ...................................................Tuesday, 5 p.m. Friday ................................................... Wednesday, 5 p.m. Sunday ...................................................... Thursday, Noon

Special Sections Pub Date DeadlinesNeighbors ...................... Wednesday ........... Monday, 2 p.m.Automotive ........................ Thursday ............ Tuesday, 2 p.m.Entertainment .................... Thursday ............ Tuesday, 2 p.m.Real Estate ............................ Friday ..........Wednesday, Noon

Page Size (Image Area): Standard Page .................................. 6 cols. (10.75”) x 21” Tabloid Page .................................... 5 cols. (10.75”) x 15”

Pre-Print InformationDelivery Deadline: 12 days prior to insertion. Finished, folded pre-prints must be no larger than 11” x 11” and no smaller than 6” x 8”. Contact Jamie “Skippy” Olson with questions at 218-855-5814.

Brainerd Dispatch - Classified Deadlines Monday ........................................................................... Friday, 3 p.m. Tuesday ........................................................................Monday, 3 p.m. Wednesday .................................................................Tuesday, 3 p.m. Thursday ............................................................... Wednesday, 3 p.m. Friday ........................................................................ Thursday, 3 p.m. Sunday .............................................................................Friday, Noon Employment Extra ............................................................Friday, Noon

Column Width:1 Column..........1.6875”2 Column................3.5”3 Column..........5.3125”4 Column............7.125”5 Column..........8.9375”6 Column............10.75”Double Truck............23”

Minimum display ad size is one column inch, ex-cept for 2 column by 4” employment ads. Ads more than 19-1/2 inch-es deep will be billed at full column depth of 21 inches. The Dispatch has converted to the 23-inch web size.

Page 14: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Contact your marketing consultant:

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Jill Wasson855-5820

[email protected]

Banner Ads

Inside todayComics 8ACommentary 6ADear Abby 7ADeaths 5AEntertainment 1ESports 9A

“I’m done. I’m done.”

—Brett Favre, Vikings

quarterback, on whether

he’ll be back for the 2011

season.

A slice of “Pie”— and Scrooge |The Central LakesCollege theaterdepartment islooking foward toa busy December.Page 1E

Overheard

Vol. 131-81

www.brainerddispatch.com 50¢

SERVING THEBRAINERDLAKESAREA ANDCENTRALMINNESOTA SINCE 1881

LAST YEAR FOR FAVRE: He might become reporter? | 12A

Thursday, December 2, 2010

24 hours • 12 noon December 2nd thru noon December 3rd17th ANNUAL RADIOTHON TO END CHILD ABUSEHELP KEEP OUR CHILDREN SAFE

Brainerd Dispatch/Jennifer Stockinger

Arnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes on

the Tour of Homes Sunday in Pierz.

Pierz homes areready for holidaysBy JENNIFER STOCKINGER

Staff Writer

PIERZ — An up-north style log

home with green trim was dressed in

more green trimmings to get ready for

the holidays and for the fifth annual

Tour of Homes in Pierz that is sched-

uled Sunday.The log home is owned by Arnold

Kowalczyk and Diane Holmquist.

Kowalczyk designed and built the

home in 2007 in rural Pierz. The home

features vaulted ceilings, a stone fire-

place, a large pond and a waterfall in

the front of the house.The Kowalczyk home is among five

homes to be on the tour that is sched-

uled from 1:30-4 p.m. Tickets are $10

and proceeds from the tour will benefit

Holy Trinity School in Pierz. Tickets

are available at the school, Unity

Bank, F&M Bank and Red’s Auto, all

in Pierz; Double Deuce in Genola; and

Radio Shack in Little Falls.Cari Woitalla, tour marketing coor-

dinator, said funds from the tour will

help enrich students’ activities and

See HOMES, Page 5A

Split puts deficit-cut package in doubtWASHINGTON (AP) — A

painful package of spending cuts

and tax increases drew sharp

challenges from both the left and

right on President Barack

Obama’s deficit commission

Wednesday, putting approval in

doubt. However, both parties’

Senate budget point men

embraced the plan, and even

opponents called it a starting

point for efforts next year to con-

trol the nation’s ballooning debt.“It’s a template that gives peo-

ple an opportunity to start dis-

cussing what we have to do to get

our fiscal house in order,” said

Rep. Xavier Becerra, a California

Democrat on the panel who hasn’t

said whether he’ll support the

package.The 18-member bipartisan

commission scheduled a vote on

the plan for Friday. But as

Wednesday’s meeting demon-

strated, the co-chairmen,

Democrat Erskine Bowles and

Republican Alan Simpson, face a

difficult chore in rounding up the

14 votes needed to officially send

the plan to Congress for consider-

ation.Winning over lawmakers who

are also panel members appeared

to be the biggest remaining chal-

lenge, given the politically incen-

diary nature of many of the pro-

posals. The tax increases it

includes are deal-breakers for

some Republicans, likewise social

program cuts for some

Democrats.The plan calls for sweeping tax

changes that would affect millions

of Americans, including trimming

or doing away with many popular

tax breaks such as the home

mortgage deduction. It would also

See DEFICIT, Page 4A

Brainerd Dispatch/Steve Kohls

Katie Garin (front) and Erica Stepanek guided their sled down the Brainerd High School hill Wednesday.

The fresh snow improved the surface of the popular sliding hill.

FUN ON THE BHS SLOPES East Coastoil drillingrejectedby Obama

WASHINGTON (AP) —Pointing to the BP blowoutand risks of a new environ-mental disaster, the Obamaadministration reverseditself Wednesday and prom-ised not to pursue offshoredrilling in the eastern Gulfof Mexico or anywhere elsealong the nation’s EastCoast.

The decision was hailedin Florida, which dependson tourists drawn by thestate’s white beaches, butcriticized by the oil industry,which said the administra-tion was stifling crucial U.S.energy production and cost-ing recession-battered job-seekers golden opportuni-ties for new work.

The administration hadbacked a major expansionof offshore drilling earlierthis year, in part to gainsupport for comprehensiveclimate legislation inCongress, one of PresidentBarack Obama’s top legisla-tive goals.

Interior Secretary KenSalazar denied politicsplayed any role, saying theBP spill taught officials anumber of lessons, “mostimportantly that we need toproceed with caution andfocus on creating a morestringent regulatoryregime.”

The new drilling focuswould be on areas withleases that are currentlyactive in the central andwestern Gulf of Mexico.

StocksenjoyupsurgeBloomberg News

NEW YORK — Stocksrallied Wednesday, sendingthe Standard & Poor’s 500Index to the biggestadvance in three months,amid improving global eco-nomic data and on investorspeculation of a largerEuropean financial rescue.

The S&P 500 added 2.2percent to 1,206.07. Today’sgain followed rallies of 3percent on Sept. 1 and 2.2percent on Aug. 2, meaningthe three biggest advancessince July occurred on thefirst trading day of a month,Bloomberg data show. TheDow Jones IndustrialAverage rose 249.76 points,or 2.3 percent, to 11,255.78.

“The recovery is unfold-ing,” said John Praveen, theNewark, N.J.-based chiefinvestment strategist atPrudential InternationalInvestments Advisers. “Thequality of the economic datahas been improving. There’sa strong bid for commodi-ties as China is growing at astrong pace. There’s someeasing of concerns aboutEurope. Those are all cata-lysts for a stock rally.”

The Dow average hasrallied in December morethan in any other monthover the last century,according to data compiledby Bespoke InvestmentGroup. On average, the 30-stock gauge has risen 1.3percent in the month.

Inside todayComics 8ACommentary 6ADear Abby 7ADeaths 5AEntertainment 1ESports 9A

“I’m done. I’m done.”

—Brett Favre, Vikings

quarterback, on whether

he’ll be back for the 2011

season.

A slice of “Pie”— and Scrooge |The Central LakesCollege theaterdepartment islooking foward toa busy December.Page 1E

Overheard

Vol. 131-81

www.brainerddispatch.com 50¢SERVING THEBRAINERDLAKESAREA ANDCENTRALMINNESOTA SINCE 1881

LAST YEAR FOR FAVRE: He might become reporter? | 12A

Thursday, December 2, 2010

24 hours • 12 noon December 2nd thru noon December 3rd17th ANNUAL RADIOTHON TO END CHILD ABUSEHELP KEEP OUR CHILDREN SAFE

Brainerd Dispatch/Jennifer StockingerArnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes onthe Tour of Homes Sunday in Pierz.

Pierz homes areready for holidaysBy JENNIFER STOCKINGERStaff Writer

PIERZ — An up-north style loghome with green trim was dressed inmore green trimmings to get ready forthe holidays and for the fifth annualTour of Homes in Pierz that is sched-uled Sunday.

The log home is owned by ArnoldKowalczyk and Diane Holmquist.Kowalczyk designed and built thehome in 2007 in rural Pierz. The homefeatures vaulted ceilings, a stone fire-place, a large pond and a waterfall in

the front of the house.The Kowalczyk home is among five

homes to be on the tour that is sched-uled from 1:30-4 p.m. Tickets are $10and proceeds from the tour will benefitHoly Trinity School in Pierz. Ticketsare available at the school, UnityBank, F&M Bank and Red’s Auto, allin Pierz; Double Deuce in Genola; andRadio Shack in Little Falls.

Cari Woitalla, tour marketing coor-dinator, said funds from the tour willhelp enrich students’ activities and

See HOMES, Page 5A

Split puts deficit-cut package in doubtWASHINGTON (AP) — A

painful package of spending cutsand tax increases drew sharpchallenges from both the left andright on President BarackObama’s deficit commissionWednesday, putting approval indoubt. However, both parties’Senate budget point menembraced the plan, and even

opponents called it a startingpoint for efforts next year to con-trol the nation’s ballooning debt.

“It’s a template that gives peo-ple an opportunity to start dis-cussing what we have to do to getour fiscal house in order,” saidRep. Xavier Becerra, a CaliforniaDemocrat on the panel who hasn’tsaid whether he’ll support the

package.The 18-member bipartisan

commission scheduled a vote onthe plan for Friday. But asWednesday’s meeting demon-strated, the co-chairmen,Democrat Erskine Bowles andRepublican Alan Simpson, face adifficult chore in rounding up the14 votes needed to officially send

the plan to Congress for consider-ation.

Winning over lawmakers whoare also panel members appearedto be the biggest remaining chal-lenge, given the politically incen-diary nature of many of the pro-posals. The tax increases itincludes are deal-breakers forsome Republicans, likewise social

program cuts for someDemocrats.

The plan calls for sweeping taxchanges that would affect millionsof Americans, including trimmingor doing away with many populartax breaks such as the homemortgage deduction. It would also

See DEFICIT, Page 4A

Brainerd Dispatch/Steve KohlsKatie Garin (front) and Erica Stepanek guided their sled down the Brainerd High School hill Wednesday.The fresh snow improved the surface of the popular sliding hill.

FUN ON THE BHS SLOPES East Coastoil drillingrejectedby Obama

WASHINGTON (AP) —Pointing to the BP blowoutand risks of a new environ-mental disaster, the Obamaadministration reverseditself Wednesday and prom-ised not to pursue offshoredrilling in the eastern Gulfof Mexico or anywhere elsealong the nation’s EastCoast.

The decision was hailedin Florida, which dependson tourists drawn by thestate’s white beaches, butcriticized by the oil industry,which said the administra-tion was stifling crucial U.S.energy production and cost-ing recession-battered job-seekers golden opportuni-ties for new work.

The administration hadbacked a major expansionof offshore drilling earlierthis year, in part to gainsupport for comprehensiveclimate legislation inCongress, one of PresidentBarack Obama’s top legisla-tive goals.

Interior Secretary KenSalazar denied politicsplayed any role, saying theBP spill taught officials anumber of lessons, “mostimportantly that we need toproceed with caution andfocus on creating a morestringent regulatoryregime.”

The new drilling focuswould be on areas withleases that are currentlyactive in the central andwestern Gulf of Mexico.

StocksenjoyupsurgeBloomberg News

NEW YORK — Stocksrallied Wednesday, sendingthe Standard & Poor’s 500Index to the biggestadvance in three months,amid improving global eco-nomic data and on investorspeculation of a largerEuropean financial rescue.

The S&P 500 added 2.2percent to 1,206.07. Today’sgain followed rallies of 3percent on Sept. 1 and 2.2percent on Aug. 2, meaningthe three biggest advancessince July occurred on thefirst trading day of a month,Bloomberg data show. TheDow Jones IndustrialAverage rose 249.76 points,or 2.3 percent, to 11,255.78.

“The recovery is unfold-ing,” said John Praveen, theNewark, N.J.-based chiefinvestment strategist atPrudential InternationalInvestments Advisers. “Thequality of the economic datahas been improving. There’sa strong bid for commodi-ties as China is growing at astrong pace. There’s someeasing of concerns aboutEurope. Those are all cata-lysts for a stock rally.”

The Dow average hasrallied in December morethan in any other monthover the last century,according to data compiledby Bespoke InvestmentGroup. On average, the 30-stock gauge has risen 1.3percent in the month.

Sunday 5x1 (8.9375” x 1”) $240

Sunday North Country 6x2 (10.75” x 2”) $200

Sunday Business News 3x1/2 (5.3125” x .5”) $80

Weekdays 5x1 (8.9375” x 1”) $200

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Sunday Business 6x5 (10.75” x 5”) $500

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FIRST RIgHT OF REFUSALFront page banner ads are sold by the day and are subject to fi rst right refusal. Every December, advertisers are contacted with the schedule of banner ads they ran during the year and given the opportunity to purchase the same dates for the next year. Once that is completed, the available days will be sold on a fi rst come, fi rst serve basis.

Deadline: Same as display ads

The Dispatch also offers banner ads on several front pages – the main news page and several special sections. All but the banner on the Obituary page are process color.

* Obituary banner ads have special discount packages:26 or 52 week commitment: 25% discount

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Neighbors

NEIGHBORS IN BUSINESS Every week the Dispatch publishes a special feature in our Neighbors section on Wednesdays to spotlight our outlying communities. It also appears in our Neighbors Weekend Edition on Fridays. Format and specifi cations are the same as the Dispatch.(13 week commitment):2 col. x 4” ad ............................................................. $60 per week2 col. x 8” ad ........................................................... $110 per week

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NEIGHBORSNEIGHBORSSECTION N

NO FISH STORY | All in the Family | Page 2N

Wednesday, December 1, 2010; Neighbors Weekend Edition, Friday December 3, 2010 BRAINERD DISPATCH

ASK A MASTER GARDENER

Fall’s swan song

Swans on Steamboat Bay on Gull Lake. Photo submitted by Don and Patty Rodningen of Steamboat Bay. Do you have a recent scenic picture that shows the beauty of the

lakes area? Send it to [email protected] for possible publication in the Neighbors section. Be sure to include your name, where you are from, a brief

description of the photo and when and where it was taken.

Dear master gardener: My mom is a gardener

and I would like to give her something “gardeny”

for Christmas. Do you have any suggestions?

Books and tools and plants all make good gifts.

Bookstores have many good gardening books, but

make sure they are appropriate for our climate,

which is zone 3. Books such as Melinda Myers’

Month-by-Month Gardening in Minnesota would fit

that criterion. So would a magazine such as

Northern Gardener, published by the Minnesota

State Horticulture Society.Good quality hand tools, such as a hand pruner,

a lopper or a sturdy “claw” or dandelion digger

might be welcome. Larger tools such as spades,

potato forks, edgers, etc., may also fill a need.

Other possibilities would be a membership to

the Northland Arboretum, kneeling pads or stools,

close-fitting half-rubberized gloves or a pail fitted

with a canvas lining with slots and pockets for gar-

den tools and supplies. A gift certificate to a seed

catalog company or garden store would always be

appreciated, too.

Dear master gardener: A friend gave me a

blooming amaryllis as a gift. How do I take care

of it?An amaryllis is a beautiful flowering house-

plant that has large trumpet-shaped flowers on 1-

to 2-foot stalks. They come in red, salmon, pink,

apricot, white or bi-color. While your amaryllis is

blooming, you will want to prolong the life of the

flowers by keeping it out of direct sunlight. After

your plant is finished blooming, cut the faded

flowers off, being careful not to remove the flower

stalk until it has turned yellow. After it has fin-

ished blooming, keep your amaryllis in the

brightest spot in your house and continue water-

ing and fertilizing it regularly. Make sure the

water drains from the pot so your plant does not

get root rot.Next spring or early summer, when all danger of

frost is gone, place your amaryllis outside. Keep it

in a shaded area at first, then slowly move it to a

place in your garden that receives at least six hours

of sunlight daily. Sink the pot into the ground and

fertilize it all summer.

Bring it back indoors before the first frost in the

fall and store it in a cool, dark place and do not

water it. Remove the foliage when it has become

dry and shriveled. The bulbs can be forced into

bloom again after your plant has rested for eight to

12 weeks. When you see new growth, set your

amaryllis back into bright light and begin water-

ing it again. You will see the stalks appear and

the flowers will follow about four to six weeks

later. Amaryllis like to be pot bound, so you will

only have to repot it about every three to four

years.

Dear master gardener: The soil in my house-

plants is turning white and crusty on top. Also,

I have a few clay pots that have white around

the rim. What is this?

It sounds like the soil in your pots has a build-

up of soluble salts. These salts accumulate on top

of the soil, forming a white crust. You also may see

a ring of salt deposits around the top edge of your

pots and on the outside of clay pots. You can pre-

vent soluble salts from building up by proper

watering.If at all possible, do not use softened water to

water your plants because it adds chemical salts to

the soil, which can build up and potentially injure

the roots of your plants, just like fertilizer can.

You can flush most of the salts out by holding

your pot over a sink and watering your plant heav-

ily, allowing the water to run out of the drainage

holes. Discard any water left in the saucer so the

salts you just leached out are not reabsorbed back

into the soil through the drainage holes or walls of

the clay pot. If there is a layer of salts on the top of

your soil, remove it before you begin leaching.

If the soluble salt level is very high, you may

want to repot the plant. When you repot a plant,

choose a container with drain holes so water can

drain freely from the soil. Layering pebbles in the

bottom of a solid container will not help soil

drainage.

CROW WING MASTER GARDENERS are trained and certi-

fied volunteers for the University of Minnesota Extension

Service. All information given in this column is based on

research and information provided by the university. To ask a

question, call the Master Gardener Help Line at 824-1000,

extension 4040, and leave a message. A master gardener will

return your call.

December tips• When you buy a poinsettia, choose a stur-

dy, healthy one. Wrap it well in the store andput it into a warm car. When you get it home,remove the wrap and any paper covering thepot. Check to be sure the pot has a drainagehole. Water whenever the surface starts to dry.Place in a sunny window and fertilize in four tosix weeks.

• Poinsettia sap may irritate skin but theplant is not toxic when eaten. Holly and mistle-toe, however, can be dangerous, especially wheneaten by children. Ornamental peppers are notpoisonous but can be so “hot” that handlingthem can be painful, especially when pepperoils on hands get rubbed into eyes.

• Dust on houseplant leaves is unsightlyand prevents the sun’s benefits from beingabsorbed by the plant. Periodically clean bothupper and under sides of leaves with warmwater, to which a drop or two of dish soap hasbeen added. Do not use mayonnaise or milkbecause they leave a residue that attracts dust.

• Continue to check stored dahlia tubersand canna bulbs for mold, soft spots and shriv-eling, all of which should be discarded. Suchdamage can mean that storage temperaturesare too high and/or air circulation is poor.

• Choose a fresh Christmas tree to meetyour needs. Balsam is most fragrant. Norwaypine holds heavy ornaments well. White pinehas softer, longer and fragrant needles suitablefor lightweight ornaments. White spruce andNorfolk Island pine are good tabletop trees.

• De-icers often damage grass and shrubs.Use sand instead.

A ‘Gardeny’ Christmas

PRSRT STD

U.S. POSTAGE PAID

BRAINERD, MN

PERMIT NO. 250

Postal CustomerECR WSS

• Publishes Wednesdays and Neighbors Weekend Edition on Fridays.

• Spotlights outlying neighborhoods and reader submitted photos.

• Total print distribution: 21, 250

• NEW ADDITION!! INCLUDED in the pricing is our extended weekend edition the third Friday of each month to reach over 4,800 more households!

Contact your marketing consultant:

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Jill Wasson855-5820

[email protected]

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Entertainment

• Two products for one price!

• Full Color

• Get ad in Thursday’s Entertainment Section, and online at brainerddispatch.com

• Reach over 12,000 homes plus online impressions

• Online ad is available to our 90,000 registered users of brainerddispatch.com

Inserts Dispatch Copy/Space DeadlineThursdays Tuesday before Noon

Deadline

Thursday’s Dining & Entertainment guide

Ad Size: 3 x 3.5” (5.3125” x 3.5”) FULL COLOR!

Rate: $75 Per Week

ARTS/ENTERTAINMENT Thursday, December 2, 2010 3E

Brainerd Dispatch | www.brainerddispatch.com

ENTERTAINMENT

IDEAS

It’s Not Too Late!We still have space available for

your Holiday Parties.

Private Dining Available

Prairie Bay Catering

Delivered to your home or Offi ce

Reward your employees this holiday

season with a catered lunch.

No group too

big or small!

2 1 8 . 8 2 4 . 6 4 4 4

15115 Edgewood Dr. • Baxter

w w w . p r a i r i e b a y . c o m

Open Wednesday-Saturday, 5-9 pm

Stop by for a hot drink & enjoy the

East Gull Lake Cross Country Ski Trails!

Fish Fry Wednesday & Thursdays, just $14.95

Visit www.maddens.com for

menu, and upcoming special events

Call 218.828.1440

Now Open Sundays

Noon - 5PMReserve your Holiday

Party Today!

December Events

Thursday

Bingo - 7:00 pm

Friday

Comedian - 9:00 pmRock & Bowl 9:30 - Live DJ to follow Comedian.

Saturday

Moonlight Bowl - 9:30 pm

Buy OneAppetizer, Get

One FREEGood Only During Bingo

Good Only Thursday, Dec. 2

Buy One, Get One FreeFriday Rock & Bowl

OR Good For 1 FREE Drink

During Comedy Show

Valid Dec. 3

Bargain NightEveryone is

$5.00 OffMoonlight Bowl

Valid Dec. 4

218-829-31507609 Excelsior Rd. N.

Baxter, MN 56425

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CENTRAL MINNESOTA’S HOME FOR ARTS & ENTERTAINMENT

MATINEE! MATINEE!PARAMOUNT THEATRE DOWNTOWN ST. CLOUD

Mon-Thur Dec 20-23, 7:30Sun Dec 26, 2:00All Tickets: $19

Christmas Show! Mon-Tues Dec 27-28

1:30 & 7:00Adult: $20 Sr: $18

For tickets call 320-259-5463 or order online at paramountarts.org

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PRESENTS

ammy-winner JOHN JORGENSON is a well-known pioneer of

ypsy jazz movement in the style. Jorgenson also brings his own

he stage with exciting new compositions, amazing fretwork, and

et playing, supported by distinguished world-class musicians.

����������������

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PRESENTS

THE ROCK AND ROLL

XMAS SPECTACULAR

Wednesday, Dec. 8 • 7:30PM

CHALBERG THEATRE

For tickets and information

contact the CLC Theatre Box Offi ce

218 855-8199 or

800 933-0346 ext. 8199

Email us at: [email protected]

Purchase online: www.clctickets.com

Friday, December 17 • 7:30PM

CHALBERG THEATRE

For tickets and information

contact the CLC Theatre Box Offi ce

218 855-8199 or

order tickets online: www.clctickets.com

Presented in cooperation with Minnesota Public Radio

CLC CULTURAL ARTS SERIES PRESENTS

STEELE FAMILY

CHRISTMAS SHOWA 25 year tradition of the Twin Cities,

now a tradition of Brainerd!

CALENDAR

Live musicFor week of Dec. 2-8; bands perform from 9

p.m. to close with no cover unless other-

wise noted.

BRAINERD

Blue Ox608 Laurel St.

Black Valentyne, Friday-Saturday

Coco Moon

601 Laurel St.

Thursday Bluegrass, first, third and fifth

Thursdays of the month

Eagles Club

124 Front St.

Virg and the El Dorados, 7:30-11:30 p.m.

Friday

The E Squared Cafe

123 East Washington St.

Two Tap Trio, Dec. 10, $5 cover

Yesterday’s Gone

612 Front St.

Open Jam, every Saturday

BREEZY POINT

Commander Bar

30279 Airport Road

After Hours Band, Friday-Saturday

JJ’s Pub

downstairs of the Commander

Drunk ‘N Stupid, 5-9 p.m. Saturday

Prime Time Food and Spirits

8548 Ski Chalet Drive

Kings Ransom, Friday-Saturday

CROSBY

The Bridge Tavern

26929 Highway 6

Live music every Friday; Classic Country

Dinner Theater, 4-8 p.m. Sunday

LAKE SHORE

Bar Harbor

8164 Interlachen Road

Kevin Klimek, 7-11 p.m. every Friday-Sat-

urday

MERRIFIELD

Harpo’s

21560 CR 3

Kings Ransom, Dec. 11

MOTLEY

Ten Hi133 Highway 10

The Diamond Dogs, Saturday

PILLAGER

KC’s Uptown Saloon

116 Cedar Ave. E.

Beetkeepers, Dec. 9 and Dec. 23

MOTLEY

Friendly Inn

2321 330th St.

Kenny Jake Band, Saturday

Performing artsBAXTER

➤ Legacy concerts

The Legacy Chorale of Greater Minnesota

concert “A Classic Christmas,” 7:30 p.m.

Dec. 9, Lord of Life Lutheran Church in

Baxter; 7:30 p.m. Dec. 11, Lutheran

Church in Aitkin; and 3 p.m. Dec. 12,

Lutheran Church of the Cross in Nisswa.

Tickets are $10 and students 18 years

and under are free.

BRAINERD

➤ Music General holiday show

Music General holiday show “Welcome

Christmas — the Story of the Grinch,” 2

p.m. and 4 p.m., Sunday Tornstrom Audi-

torium.

➤ BHS Christmas Madrigal Dinner

Brainerd High School A Cappella Choir to

present Christmas Madrigal Dinner,

Thursday-Friday, with social at 6 p.m. and

dinner at 7:30 p.m., The Legacy Club-

house Pavilion. Tickets are $25 are can

be purchased at the BHS main office or

by calling 454-6200 or e-mailing

[email protected].

➤ Crossing Arts Alliance event

Entertainment by Cleo Kuelbs, Dennis

Coryell and Jim Olsen, 10 a.m. to 2 p.m.

Dec. 11, in front of the auditorium at

Franklin Arts Center. More information

call 833-0416.

➤ Lakes Area Chamber Music Festival

LACMF concert, 7 p.m. Monday, Bethlehem

Lutheran Church; and informal gathering

for classical music enthusiasts, 10 a.m.

Tuesday, The Crossing Arts Alliance Q

Gallery at the Franklin Arts Center.

➤ ‘Golden Age Of Radio’

“Golden Age Of Radio,” concert, 7 p.m.

Thursday, Chalberg Theater at Central

Lakes College. Tickets are free, but must

be reserved by calling the Brainerd Pub-

lic Library at 829-5574.

➤ HSO to perform

Heartland Symphony Orchestra’s winter

concert “The Season’s Greatest Hits,”

7:30 p.m. Saturday, Tornstrom Auditori-

um. Discounted tickets of $17 for adult,

$24 for adult pair, $30 for family and $12

for seniors and students are available at

Bridge of Harmony and the Brainerd Dis-

patch, both of Brained and Great River

Arts Center, Little Falls, or by contacting

the HSO at (800) 826-1997 or

[email protected].

➤ CLC Cultural Arts Series

Central Lakes College theater presents

“Rock and Roll Xmas Spectacular,” 7:30

p.m. Wednesday; The Steele Family

Christmas, Dec. 17.

➤ Future CLC performances

Central Lakes College Theatre for a Diverse

Population’s production to perform

“When Life Gives You Lemons, Make

Lemon Meringue Pie,” Thursday-Satur-

day; “A Christmas Carol,” Dec. 10-11; Tick-

ets available by calling 855-8199 or at

www.clctickets.com. More information on

productions at www.clcmn.edu/theatre.

LITTLE FALLS

➤ HSO to perform

Heartland Symphony Orchestra’s winter

concert “The Season’s Greatest Hits,” 2

p.m. Sunday, Charles D. Martin Auditori-

um. Discounted tickets of $17 for adult,

$24 for adult pair, $30 for family and $12

for seniors and students are available at

Bridge of Harmony and the Brainerd Dis-

patch, both of Brained and Great River

Arts Center, Little Falls, or by contacting

the HSO at (800) 826-1997 or

[email protected].

➤ Lakes Area Chamber Music Festival

LACMF concert, 7 p.m. Tuesday, First Unit-

ed Church.

NEW YORK MILLS

➤ Saana Ensemble to perform

Saana Ensemble, 7:30 p.m. Friday, New

York Mills Regional Cultural Center. Tick-

ets are $12 in advance or $15 at the door.

Call the center at (218) 385-3339) for

ticket information.

PILLAGER

➤ Dallas Brass

Dallas Brass concert, 7 p.m. Dec. 9, Pillager

High School. Tickets are $5 in advance,

or $7 at the door. Tickets by calling (218)

746-2105, or at the Pillager High School

or The Bridge of Harmony in Brainerd.

WADENA

➤ ‘The Golden Age of Radio”

“The Golden Age of Radio,” 3 p.m. Sunday,

Wadena Memorial Auditorium. Tickets

may be reserved by calling Wadena Pub-

lic Library at (218) 631-2476.

Special eventsBAXTER

➤ CD-signing event

Artist Robert Segovia to sign CD “When All

is Said and Done,” 10 a.m. to 2 p.m., Sat-

urday, Bethany Book and Gift.

BRAINERD

➤ Cultural Thursday

Cultural Thursday on Uganda and South

Africa, noon Thursday, Chalberg Theatre,

Central Lakes College campus; free.

➤ Author event

Ojibwe storyteller and author Anne Dunn to

appear, 10:30 a.m. Dec. 11, Brainerd Public

Library; free.

➤ Author event

Author Deb Madden Thuringer to discuss

“Madden’s Babies,” 6:30 p.m. Dec. 9,

Madden’s Classic Golf Club.

➤ Author event

Author Candace Simar of “Abercrombie

Trail,” 11 a.m. Saturday, Brainerd Public

Library.

CROSBY

➤ Unlimited Learning event

“A Man for All Seasons,” 1-4 p.m. Monday-

Tuesday, Heartwood Senior Living Com-

munity, cost is $10 and members free.

CROSSLAKE

➤ Double feature

Movies “Hunting Buddies” and “Dawning”

to play, 5 p.m. and 8 p.m. Saturday,

Whitefish Lodge and Suites; free.

PINE RIVER

➤ Art and craft show

Pine River American Legion Post No. 613

Christmas Arts and Crafts Show, 9 a.m.

to 3 p.m. Saturday.

➤ Author event

Ojibwe storyteller and author Anne Dunn to

appear, 1 p.m. Dec. 11, Pine River Library;

free.

WADENA

➤ Author event

Ojibwe storyteller and author Anne Dunn to

appear, 1:30 p.m. Dec. 10, Wadena library;

free.

➤ CD-signing event

Artist Robert Segovia to sign CD “When All

is Said and Done,” 10 a.m. to 2 p.m., Fri-

day, Bethany Book.

WALKER

➤ Author event

Ojibwe storyteller and author Anne Dunn

to appear, 1 p.m. Dec. 9, Walker library;

free.

Contact your marketing consultant:

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

Page 17: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

“Internet advertising will not replace traditional media, it will compliment them.”

~ Jef I. Richards

Online - BrainerdDispatch.com

Contact your marketing consultant:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Jill Wasson855-5820

[email protected]

• More than 4,000 visitors visit our site every day, viewing over 60,000 pages/day.

• We have more than 120,000 unique visitors and 1.7 million page views per month.

• 43% of users are female • 57% are male.

• 67% of users are between the ages of 25-54.

• 83% of users are non-subscribers to the Brainerd Dispatch.

Meet your Online Team:

Phil Seibel855-5862

[email protected]

Cindy Spilman855-5840

[email protected]

Digital Media Graphic Designer

Jeremy Ryder855-5873

[email protected]

Online Sales ConsultantDigital Manager

Page 18: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Online/Mobile - myAccess Network

Contact your marketing consultant:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Ashly Wiersgalla855-5828

[email protected]

John Bennett855-5826

[email protected]

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Jill Wasson855-5820

[email protected]

This package includes:

• Building of Mobile Web App and month to month maintenance*

• National search database (through local.com)

• Online (brainerdslist.com & pineandlakes.com) and Print (Brainerd Dispatch, Echo and Pine River Journal) Service Directory listing

Incorporate your: • Calendar • YouTube Channel • Facebook & Twitter • Coupon via picture • Specials

*1 content update per week, 6 month overhaul review

Rates:

$189/month 6+ month package

$229/month 3 month trial package

Space Reservation Deadline:

Mobile App development requires a 2 week turnaround

(shown actual size)

Page 19: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Mobile App

What does the App offer?• For iPhone, iPad and Android- covers over 75% of the smartphone traffi c!• Publisher customization to give the user a unique, relevant, and up to date media experience!• User tools to keep them in touch with local and national events• Video and audio capable, Interactive Weather Radar, Alerts!

What does the advertiser get?• Option for either a Banner, or a Splash Screen sponsorship• Banner ads exclusive by category- all sports pages, all weather pages, all news pages- that’s YOUR space!• Exclusive to your industry- only 1 fi nancial institute, only 1 restaurant, only 1 realtor! Talk about being dominant!• Ads are clickable! Have a web storefront? Link it there- boost your website traffi c and web sales!• Ability to change your ad design- change your ad with the season!

Why?• Online traffi c to our website from a mobile device has more than tripled in 2010- and it will only go up!• iOS and Android account for over 75% of that traffi c• Reach a demographic that has the means and desire to reach out to your business!

How are you staying ahead of the curve?

Be an exclusive part of The Dispatch’s Smartphone App!

Rates

Banner Ad: $200/month or $2000 w/1yr contract (Save $400!)

Splash Screen: $3000/year

business!

Med

ia

bringing you the hometown news since 1881

Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Page 20: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Daily Deals

A new place for locals to learn about Brainerd area services and money-saving offers.• Deals are promoted in print, online, e-mail and through social media (Facebook and Twitter)... a tremendous reach.• There is NO up-front investment.

• No risk to the advertiser, newspaper or consumer.

HOW IT WORKSStep 1: Decide on your DAILY DEALWork with our consultants to structure your deal for optimum sales and profi t.

Step 2: We promote it every day in fi xed print ad in the Brainerd Dis-patch and on all pages of BrainerdDispatch.com. Users can also sign up to receive a DAILY DEAL email alert.

Step 3: Built-in social media and email buttons help promote the DAILY DEAL. A $10 referral bonus (Deal Bucks) helps the offer spread expo-nentially.

Step 4: The no-risk reward. The DAILY DEAL is a no-risk promotional program that potentially drives crowds of people to your door.

Step 5: Show me the money. After the deal closes, you receive a com-plete order sales report, which details the names, email addresses of buyers, as well as unique voucher codes. Your business will receive a check for the net sales proceeds.

Contact your marketing consultant:

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Leo Miller855-5835

[email protected]

Avg Daily Print Readers: 27,600

Avg Daily Website Visitors: 4,000

Avg Daily Page Views: 50,000

Avg Daily pages viewed by user: 6.25

Current Deal E-mail subscribers:

22,000

A new place for locals to learn about Brainerd area services and money-saving offers.• Deals are promoted in print, online, e-mail and through social media (Facebook and Twitter)... a tremendous reach.•

• No risk to the advertiser, newspaper or consumer.

HOW IT WORKS

Page 21: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online - Leaderboard/Impact Advertising

A leaderboard ad appears on the top of the page. They are in a rotation with other leaderboard ads. We can customize the number of impressions over any time frame.

Only $11* CPM!*Based on cost per 1,000 at contract rate

Link to your website or weekly print ad!

Leaderboard Specifi cations:728x90 pixels (72 DPI)30K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

An impact ad appears in the content of the site. They are in a rotation with other impact ads. We can customize the number of impressions over any time frame.

Impact Ad Specifi cations:160x600 pixels (72 DPI)30K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

Only $10* CPM!*Based on cost per 1,000 at contract rate

Leaderboard

Impact Ad

A leaderboard ad appears on the top of the page. They are in a rotation with other leaderboard ads. We can customize the

An impact ad appears in the content of the site. They are in a

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Page 22: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Online - WOW Advertising

A single WOW ad appears in the content of all local story pages or in the content of the site in rotation with other wow/video ads.

A double WOW ad appears in the content of the site in rotation with other double WOW’s and Impacts.

Single - Only $7* CPM!Double - Only $15* CPM!*Based on cost per 1,000 at contract rate

Link to your website or weekly print ad!

WOW Ad Specifi cations:Single - 300x250 pixels (72 DPI) Double - 300x600 pixels (72 DPI)

30K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

WOW Ad options

Page 23: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Link to your website or weekly print ad!Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Drive quality traffi c to your site with engaging and non-intrusive ad formats. Click-to-play video ads allow you to reach your target audience.

video Ad Specifi cations:300x250 pixels (72 DPI)• 100K maximum fi le size

Flash and HTML supported

Only $11* CPM!*Based on cost per 1,000 at contract rate

video Ad

Online - Prime Time Package/Video Ad

Includes: a Top Leaderboard, an Impact Ad and a Bottom

Leaderboard. Only $15* CPM!*Based on cost per 1,000 at contract rate

Reach your audience at the “Prime Time”8am - 5pm Monday through Friday

Leaderboard Specifi cations:728x90 pixels (72 DPI)30K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

Impact Ad Specifi cations:160x600 pixels (72 DPI)30K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

Prime Time Package

Contact your online

Page 24: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Link to your website or weekly print ad!Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Online - Interstitial Advertising/Email Blasts

An Interstitial Ad is displayed between 2 pages of the website. If a user clicks on obits for example, the interstitial ad is shown and then the user is taken to the obits section. Interstitials will run daily and there are limited spots available.

Interstitial Specifi cations:500x500 pixels (72 DPI)30K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

Email Blast Specifi cations:700x900 pixels (72 DPI)

GIF or JPG preferredFlash and HTML supported

Interstitial Rateshotjobs.brainerddispatch.com $100/wkspotted.brainerddispatch.com $200/wknews.brainerddispatch.com $300/wkclassifi eds.brainerddispatch.com $400/wkobits.brainerddispatch.com $500/wkHome Page $300/day

Interstitial Ad

Reach over 25,000 registered users

Email Blasts Only $0.07/email($70 / 1,000 users)

Contact your online

Page 25: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Score 100% of our daily traffi c withOnline - Corner Peel/Post-It Advertising

Link to your website or weekly print ad!

Corner Peel Specifi cations:500x500 pixels (72 DPI)

GIF or JPG preferredFlash and HTML supported

Post-It Specifi cations:306x257 pixels (72 DPI) Pop-up

30K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

Attract visitors to your site! These ads are non-intrusive and extremely eye-catching. Positioned in the right corner of the screen. Corner peel’s expand with a user hovers over it.

Only $250* per day!*Includes $120 Set-up Fee • Only one per day.

Online popup post-it ad appears over the home page to every visitor on their fi rst impression of the day. Ad then glides into a position near the top of the home page the remainer of the day. Only one advertiser per day can have this spot.

$125 per day or $100 per day!

Corner Peel

Post-It

Contact your online

Monday, Tuesday, or Wednesday

Thursday, Friday, Saturday or Sunday

Page 26: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Link to your website or weekly print ad!Contact your online

team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Online - Sliding Billboard

Sliding Billboard Specifi cations:

950x300 pixels (72 DPI)300K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

Pencil Ad Size:950x30 pixels (72 DPI)300K maximum fi le sizeGIF or JPG preferred

Flash and HTML supported

The Billboard temporarily “pushes” content down to reveal a large ad format. These ads are memorable. Once your mesage appears, it then converts into a pencil sized ad for constant exposure.

• Eye Catching

• Non-intrusive

• Users have the option to expand and contract the display ad

• Auto Expandable

• Replay Capability

Only $300 per Day!*Includes $120 Set-up fee. Only one/day

Sliding Billboard

Page 27: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Online - Yahoo! Behavioral Targeting

Eliminate waste & improve return on investment

• Yahoo! offers many unique targeting capabilities to fi nd an advertiser’s most valued customers!

get the right message to the right user at the right time!

$19 CPMCost/1,000 Impressions

Core Zips (60 mile radius,

Brainerd Lakes Area)

$18 CPMCost/1,000 Impressions

Entire DMA (Designated Market Area)

Page 28: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Contact your online team:

Phil Seibel855-5862

[email protected]

Jeremy Ryder855-5873

[email protected]

Online ContractThe Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months.

Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____.

The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

_________________________________________________(Salesperson) (Date)

_________________________________________________(Management) (Date)

Ad Designer: Agency/Camera Ready Creative Services Internet Dept.

Link To:___________________________________________

ADVERTISER

_________________________________ _______________(Firm Name) (Account Number)

_________________________________________________(Authorized Signature) (date)

________________________ ________________________(Print Name & Title) (email address)

________________________ ________________________(Street Address/PO Box) (City/State/Zip)

Tell us what you need - we’ll fi nd the solution!

With the LIFT program you will be able to place your ad onNational sites from viewers in our local area! • Target by multiple methods • Reach who you want, where you want! • You tell us who you want to reach.... We can do it!Rates*Category Targeting $12 CPMLocal Network $7 CPMAdvanced Network $12 CPMJob-Title Targeting $16 CPMGeo/National Targeting $14-28 CPMSocial Media $5 CPM

*Based on cost per 1,000 at contract rate

LIFT - by the Brainerd Dispatch

Broaden your Marketing Horizons!Use LIFT to bring your message to more people!

Page 29: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

With the LIFT program you will be able to place your ad onNational sites from viewers in our local area! • Target by multiple methods • Reach who you want, where you want! • You tell us who you want to reach.... We can do it!Rates*Category Targeting $12 CPMLocal Network $7 CPMAdvanced Network $12 CPMJob-Title Targeting $16 CPMGeo/National Targeting $14-28 CPMSocial Media $5 CPM

*Based on cost per 1,000 at contract rate

Contact your Recruitment specialist:

John Bennett855-5826

[email protected]

Recruitment

Reach over 105,000 unique online viewers and over 20,000 print readers!

• We are the Lakes Area #1 source for local employment ads

Sunday Premium Placement:Full color

3 Col x 4.25” $275 3 Col x 8.5” $425

Deadline is 5pm on Wednesdays

Comprehensive package includes:• Full color Sunday ad• Monday through Friday boxed line ad• Leaderboard with impressions• Month posting on Monster

PREMIUM PLACEMENT RECRUITMENT ADvERTISINg

Sunday, March 20, 2011 1E

T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8

POST SEARCH FIND

upnorthJOBfinder.com

JOBS

Description of Responsibilities:

The Social Services Director is responsible for

the overall planning, delivery, administration,

and evaluation of Agency programs, services,

and the assigned staff.

Qualifi cations:

Minimum requirements include bachelors’

degree, experience working in upper-

management in the human services field

and at least five years overall supervisory

experience.

Salary Range: Grade 42, starting salary is DOQ

Status: Full time with benefits

Resumes submitted without

an application will not be considered.

For Application Materials Contact:

Morrison County Administrator’s Office

Attn: Barb

213 SE 1st Avenue

Little Falls, MN 56345

(320) 632-0299 (Voice)

(320) 632-0294 (Fax)

for an Electronic Application & Job

Description go to Employment

Opportunities at:

www.co.morrison.mn.us

MORRISON COUNTY

Little Falls, MN

Application Deadline

4:30PM • March 25th

Social Service Director

To learn more about these careers

Visit: www.cuyunamed.org

eMail: [email protected]

CAREER OPPORTUNITIES NOW AVAILABLE AT CRMC

It’s not your typical health care job.

Then again, this isn’t your typical health care facility.

• Registered Nursing Assistant

• Student Dietary Aide • Staff Pharmacist

• Director of Radiology • RN – Home Health

• Senior Housing Assistant (must be NA/R to apply)

• Certified Medical Assistant (Longville Lakes Clinic)

NA/R’s Various Shifts - Part-time32-56 hrs. per pay period.

LPN’sVarious Shifts - Part-time32-56 hrs. per pay period.

Contact Human Resources for more

information on our opportunities at:

804 Wright St. Brainerd MNPhone: 218-829-1407

Online applications may be submitted to:

www.good-sam.com

More than a JobIt’s a Calling

AA/EOE, M/F/V/H | Drug Free Workplace

AA/EEO

ADVANCED PRACTICE NURSES

Planned Parenthood MN, ND, SD, the region’s leading provider of reproductive

healthcare services has several positions available for Advanced Practice Nurses!

Position and hours flexible - any of these openings can be combined depending on

candidate’s preference. Possibilities for full-time or part-time positions. Competitive pay

and full benefits at 20+ hours per week! Mileage and travel time reimbursement available.

36 hrs/wk in St. Cloud

13 hrs/wk in Brainerd

These APN positions will provide clinical services

under the scope of reproductive healthcare to Planned

Parenthood patients. Current RN license & NP certifi cation

in Women’s Health NP, Family NP, or CNM is required.

Masters and reproductive health care experience preferred.

Fax 651-696-5553

PPMNS, HR Dept

1965 Ford Pkwy

St. Paul, MN 55116

www.ppmns.org

[email protected]

&866-356-8406 Fax resume to: 1-866-299-0884

Registered Nurse NeededWe are an established Home Health Care Agency currently

accepting applications for a part time Registered Nurse.

The position is for PCA Supervision working in the Brainerd

and surrounding communities. All visits are done on site at the

client’s home. Flexible schedule that you set, 10 hours per

week, and paid mileage.

To Apply:

Looking for a responsible

owner/operator with a minimum of

10 years’ experience to sign on with a

smaller local Minnesota company.

Please call Scott (612) 669-9938

Owner/Operator

Long haul -out and back

NO EAST COAST

NOW HIRING!

St. Joseph’s Medical Center,

523 N. 3rd Street, Brainerd, MN 56401

We offer a competitive compensation

and benefi t package for part-time positions too!

Learn more or apply online

at www.EssentiaHealth.org

POSITIONSAVAILABLE

AA/EEO

Nursing Opportunities for RNs, LPNs, and MAs

Pine River Clinic Specialist

Phlebotomist • Sonographer

Director of Health Information Services

We take your health...

personally

details and to apply using our

on-line application system at

www.RiverwoodHealthcare.com

OR EMAIL: [email protected]

EOE/AA

“ ”

EOE/AA

opportunities

work environmentin agreatLPN/CMA - McGregor

Causal, Days and Weekend

Current MN License if LPN applicant, Clinic nursing exp.

preferred, Excellent communication skills, multi-tasking ability,

self-motivated, Computer exp. required.

LPN/CMA- Garrison Clinic

Causal, Days and Weekend

Current MN License if LPN applicant, Clinic nursing exp.

preferred, Excellent communication skills, multi-tasking ability,

self-motivated, Computer exp. required.

Perioperative RN

.5 or 40hrs a ppp. Days

Current MN License; ACLS required. One or Two of perioperative

nursing experience desired.

Angie Kjelstrom, SR Human Resources Generalist

Riverwood Healthcare Center

Direct: (218)927-5568

www.Riverwoodhealthcare.com

TO LEARN MORE CONTACT:

Riverwood Human Resources

Riverwood Support Services

25 Fifth Street SW, Aitkin

MAILING ADDRESS:

200 Bunker Hill Drive

Aitkin, MN 56431

218-927-55681-888-900-3934

Visit our website for position

details and to apply using our

on-line application system at

www.RiverwoodHealthcare.com

OR EMAIL: [email protected]

John Bennett • 218-855-5826 • [email protected]

Page 30: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Recruitment

Employment Extra PremiumPlacement Package:

Full color

3 Col x 4.25” $375 3 Col x 8.5” $525

Deadline is 5pm on Wednesdays

• The Employment Extra has an extended print circulation of 54,000+.

Areas include: Aitkin (Independent Age) Brainerd (Dispatch) Crosby (Courier) Pequot Lakes (Echo) Staples (World)

EMPLOyMENT ExTRA

2012EMPLOYMENT EXTRA

DATES

1/15

2/12

3/11

4/15

5/13

6/10

7/15

8/12

9/16

10/14

11/11

12/16

Contact your Recruitment Specialist

John Bennett855-5826

john.bennett @brainerddispatch.com

Sunday, March 13, 2011 1E

T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8

upnorthJOBfinder.com

EXTRAEMPLOYMENTuupp

POST SEARCH FIND

QUALITY TECHNICIAN 2ND SHIFT

Magnum Machining is taking applications for an opening in our

Quality Department for a Technician (Level 2). Position requirements to include

CMM operation and use of a variety of inspection tools to include micrometers,

calipers, bore gauges and thread plugs/ rings. 1-2 years or equivalent experience

in inspection techniques and procedures.

Those candidates interested in applying for this position and feel that they

meet the qualifications should submit an application for review.

Pay Scale $12.24 to $16.15 D.O.Q.

Excellent working conditions, Medical Benefits, 401k available.

If interested, please apply in person

or on line www.magnummachining.com

Mail resume to address below.

Magnum Machining, Inc.

20959 State Hwy 6 Deerwood, MN 56444

Ph: 218-534-3552 Fax: 218-534-3428

Water Testers NeededBecause of the growing concern about the water we are

drinking, we are accepting applications for people to test

water in the Brainerd and surrounding areas.

Full training provided. $1,000 HIRING BONUS.

Desire to succeed more

important than age or experience.

Future Management Positions Available.

For interview appointment call

–MONDAY ONLY–March 14th

10a.m. until 4p.m.

Ask for Mr. Hutmacher

at 800-450-1212 or 218-346-7873

Pequot Lakes SchoolsKINDERGARTEN TEACHER

Pequot Lakes Schools is accepting applications

for a long-term substitute KINDERGARTEN

TEACHER beginning mid-April, for the balance

of the 2010-2011 school year. Appropriate

licensure required. A background check is

required prior to hire. Apply by submitting a

letter of interest, resume, references, college

transcripts, and a copy of your valid MN

teaching license to:

Don Lenzen, Principal, Eagle View Elementary

30805 Olson StreetPequot Lakes MN 56472.Application

Deadline: March 21, 2011

AA/EOE

For detailed information and on-line

application please visit:

www.lakewoodhealthsystem.com

As a growing healthcare system, we offer

our employees a positive work environment,

competitive pay and benefi ts including:

• Flexible Time Off Plan

• Health, Life & Dental Insurance

• Employer 401K Contributions

• Benefit Options for PT Employees

• Employee Health and Wellness benefi ts

• Please review our Benefits Summary on

the Lakewood Health system website

for more details.

RN- HOME CARE/ HOSPICE

FT; 80 hours/ pay period

Weeknight/weekend rotation req

Current MN RN + exp req

Deadline: March 17, 2011

CARE VAN DRIVER

PT; variable shifts

On-call shifts required

Current CPR, First Aid & STS Cert req

Deadline: March 18, 2011

CERTIFIED RESIDENT ASSISTANT (CRA)

PT; 40-48 hours/ pay period

PM shifts/ weekend rotation req

Current MN CNA cert req

Experience preferred

Must be 18 years of age

It’s not your typical

health care job.Then again, this isn’t your typical health care facility.

To learn more about these careers

Visit: www.cuyunamed.org

eMail: [email protected]

• Registered Nursing Assistant

• Director of Radiology • RN – Home Health

• Senior Housing Assistant (must be NA/R to apply)

• Certified Medical Assistant (Longville Lakes Clinic)

CAREER OPPORTUNITIES NOW AVAILABLE AT CRMC

For more information on

jobs available, log on to:

ercjobsblog.com

Apply at: ercstaffi ng.com

• Seafood Processing

• Assistant Printing Press Operator

• Welder Mig/Tig

• 5 Axis CNC Programmer

• Housekeepers

• Front Desk Auditor

• Invoicing Clerk

NOW HIRING

FoFor r momorere i infnforormamatitionon o oon nn

jojojobsbsbs a avavavailililababablelele, , lololog g onon t tto:o:

ererercjcjcjobobobsbsbsblololog.g.g cococom mm

ApApplply y atat:: ererercscscstatataffiffiffi nn ng.g.gg cococommm

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• Front Desk Auditor

• Invoicing Clerk

•• SSeafood Processing

• Assistant Printing Press Operator

• Welder Mig/Tig

• 5 Axis CNC Programmer

• Housekeepers

Brainerd’s Only Locally Owned & Operated Staffi ng Agency

415 South 6th Street, Brainerd, MN 56401

FOR THE FOLLOWING POSITIONS:

Pick up an application at our front desk, apply

on-line at ruttgers.com, or send a resume to

Ruttger’s Bay Lake Lodge

P.O. Box 400, Deerwood, MN 56444

Attn: HR

We are located 5 miles south of Deerwood on Hwy 6 and Bay Lake.

Join our exciting team of sales and conference planning!

We seek applicants for the following positions

• Sales Specialist • Conference Planner

Both positions directly assist our conference and day-group guests.

Strong computer skills, attention to detail, planning, and positive

communication skills are required to work with the public and our business

clients. Previous hospitality experience is preferred.

Description of Responsibilities:

The Social Services Director is responsible for

the overall planning, delivery, administration,

and evaluation of Agency programs, services,

and the assigned staff.

Qualifi cations:

Minimum requirements include bachelors’

degree, experience working in upper-

management in the human services field

and at least five years overall supervisory

experience.

Salary Range: Grade 42, starting salary is DOQ

Status: Full time with benefits

Resumes submitted without

an application will not be considered.

For Application Materials Contact:

Morrison County Administrator’s Office

Attn: Barb

213 SE 1st Avenue

Little Falls, MN 56345

(320) 632-0299 (Voice)

(320) 632-0294 (Fax)

for an Electronic Application & Job

Description go to Employment

Opportunities at:

www.co.morrison.mn.us

MORRISON COUNTY

Little Falls, MN

Application Deadline

4:30PM • March 25th

Social Service Director

John Bennett • 218-855-5826

Comprehensive package includes:• Full color Sunday ad• Monday through Friday boxed line ad• Leaderboard with impressions• Month posting on Monster

Traditional B&W

$3200 per column inchPlus $80 Media fee

Page 31: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Recruitment - UpNorthJobFinder.com

Contact your Recruitment Specialist

John Bennett855-5826

john.bennett @brainerddispatch.com

$200/month

OR $150/month

with 3 month commitment

WOW Ad (static) 300x250 pixels

$75/month

OR $50/month

with 3 month commitment

Tile Ad (positions rotate) 125x125 pixels

* Changes have a 3 day turnaround once creative is approved.

Page 32: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Ashly Wiersgalla855-5828

[email protected]

“It’s accepted that most people begin their search for a new home online while a large segment still likes to see open houses and available listings in the print. True success is fi nding a way to allow the digital media and

print media to compliment each other. We can do that for you!”

Up North HomeFinderSunday, January 16, 2011 9D

T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8

4663 PINE STREET, NISSWA

NISSWA LAKE/GULL CHAIN - ENERGY efficient 4 BR/4 BA new construction

with picturesque lake views from every room. Large gourmet kitchen w/

designer cabinets, 4-season porch, 4 fireplaces, cathedral ceilings,

underground sprinkler system, private sandy swimming beach.

MLS# 187517$1,239,000

Barb Anderson

218-839-8831

www.positiverealty.com

OPEN HOUSE SATURDAY 12:00-2:00

Directions: From Nisswa go north on 371 for 1 mile to Upper Roy Lake

Road, west .2 mile to Hyland Avenue, left .3 mile to Conway; stay left at Y.

12934 EAGLE DRIVE, BAXTER

ELEGANT 4 BR/4 BA Victorian style home. Foyer entry to grand staircase,

hardwood floors, center island, ceramic countertops, authentic fireplace. MBR

suite w/ slip foot tub, 2nd level laundry, large corner lot, and more! Close to

medical, schools, shopping and dining.

MLS# 192491$274,900

Douglas Ahle

218-838-5274

[email protected]

OPEN HOUSE SUNDAY 12:00-2:00

Directions: From Hwy 371 & 210, south to East (left) on CR 48 to

Eagle Drive; home on corner of Eagle Drive & Eagle Ridge Drive.

XXX PARTRIDGE LANE, GARRISON

This beautiful 100ft lot on Camp Lake is just about perfect for

a walk out. West facing lot with gravel and sand bottom. Never

developed. Nicely treed. Very private area and private part of

the lake. This is a rare offering on a beautiful body of water.

MLS# 193788$159,900

Allen VanLandschoot

218-821-6890

[email protected]

CAMP LAKE LOT

. Call Allen for details on this rare opportunity!

5778 HOPECREST, NISSWA

Excellent sand beach on Lake Hubert. Main home has 2+ bedrooms & large

loft. Guest cabin has 2 BR/1BA w/ 2 car detached garage. Wood beam

ceilings throughout, open kitchen, screened in porch, office, master BR w/ FP,

walk in closet, steam shower, and great lake views right on the waters edge!

MLS# 194372$649,900

Claudia Allene

218-820-9354

[email protected]

BY APPOINTMENT ONLY

Sun & incredible moon rises over one of the best lakes in the area! Enter

property thru dense wooded beauty and arrive feet from waters edge.

5469 RED SAND LANE, BRAINERD

Meticulously maintained lakefront property at an affordable price! This 4BR/3BA home

features 150ft of sand beach on Red Sand Lake, level elevation to the lake, fabulous

southerly views, spacious living room overlooking the lake, new flooring, fresh paint,

formal dining room, large lower level family room, 2-stall garage and much more!

MLS# 198350$229,900

Dustin Kuschel

(218) 831-2785

www.AlbieKuschel.com

OPEN BY APPOINTMENT

Directions: From Baxter, North on 371 to a left on County Road 77 (Pine Beach Road) to a left on Red Sand Lake

Road to a right on Red

9257 ATWATER COURT, BRAINERD

Very nice 5BR/ 3BA home on spacious 3 acre lot features warm & inviting paint scheme.

Open floor plan provides great layout for entertaining, large kitchen w/ center island &

plenty of storage space, deck overlooks large backyard, main floor laundry (currently

used as a large pantry), large family room in lower level, 3 car garage, 12x16 shed.

MLS# 199505$209,900

Albie Kuschel

218-831-1255

[email protected]

OPEN BY APPOINTMENT

. Call today for your private showing.

22885 SERENITY LANE, NISSWA

9 acre parcel near several popular lakes w/elegant 5BR/3BA, walkout-style home. Great

blend of hardwood finishes includes Cherrywood cabinets w/granite countertops, hickory

& maple flooring, Maple interior doors, covered deck on 3 sides plus screened porch,

sprinkler system, triple attached garage + 40x60 + 24x26 detached building.

MLS# 199879$495,000

Joe Zak

218-820-8838

www.positiverealty.com

MATCHLESS! METICULOUS! MEMORABLE!

Directions: Just 8 miles north of Brainerd; within a couple minutes

from North Long, Edward and Pelican Lakes.

2220 SPRUCE DR, BRAINERD

Enjoy one-level living with this well maintained twin home

conveniently located near the Brainerd Clinic. Patio door to

deck overlooking woods & wildlife. Furnace, water heater and

all appliances under 5-years old.

MLS# 199936$99,900

Sunny Redding

218-838-4115

www.positiverealty.com

OPEN HOUSE SATURDAY 1:00-3:00

South 6th Street to right on Buffalo Hills Lanes to right on Spruce

Drive, take 1st left, to 2nd right, to twinhome on left to 2220.

14086 TALL TIMBERS TRAIL, CROSSLAKE

NEWER 1 level home in a nice area with Cross Lake access. 3

BR, 2 bath, MBR suite w/gas fireplace, 2 car attached garage.

Great buy!

MLS# 200158$155,000

Douglas Ahle

218-838-5274

[email protected]

OPEN HOUSE SATURDAY 1:00-3:00

Directions: 14086 Tall Timbers Trail, Crosslake - #3 to Crosslake,to 66,to

Old Log Landing, to Miller Street, to left on Tall Timbers Trail, to fire #14086.

Having served Real Estate clients for 25+ years, Allen has the

experience and skills to successfully represent both Buyers

and Sellers. Call today for a consultation.

Allen VanLandschoot

218-821-6890

[email protected]

WHEN EXPERIENCE MATTERS...

OSSAWINAMAKEE ROAD, PEQUOT LAKES

Take your choice of two beautiful home sites near Lake Ossawinamakee.

Each site is 3.75 acres of high rolling land with mature trees along a paved

road on the North side of Ossawinnamakee. Perfect location close to fishing,

golf, dining & shopping, yet private off-lake site.

Todd Sorensen

218-568-4999

[email protected]

BEAUTIFUL HOME SITES!

$26,900 for a 3.75 acre parcel or purchase both parcels (7.5 acres)

for $50,000.

Upnorth

UpnorthH meFinder.comH MES

Linda Hurst • 218-855-5846

Ashly Wiersgalla • 218-855-5828

Call Todayto advertise in this section

UpnorthH meFinder.comAmazing Homes In The Brainerd Lakes Area

CCCCCCCCaaaaallllllH MESUpnorth

Ashly Wiersgalla

218-855-5828ashly.wiersgalla@

brainerddispatch.com

Linda Hurst218-855-5846

[email protected]

Contact your real estate team:

Linda Hurst855-5846

[email protected]

Ashly Wiersgalla855-5828

[email protected]

Reach over 145,000 unique online viewers and over 20,000 print readers!

• Designed especially for real estate agents, contractors, mortgage lenders and apartment complexes.

• If it’s about real estate, it’s in here!

• Advertising options for all marketing needs.

• Easy pricing with no annual contract required.

• Sizes from small classifi ed line ads up to full page, color display ads.

Linda Hurst855-5846

[email protected]

Page 33: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

UpNorthHomeFinder.com - Online

Contact your real estate team:

Linda Hurst 855-5846

[email protected]

Ashly Wiersgalla 855-5828

[email protected]

Online Post-It Notes:One day exclusive run, full color......................................$100.............................................................(Buy 3 and save $75)

Real Estate Page

Leaderboard with Search Engine.............................................................................$600/mo.

Bottom Banner.............................................................................$100/mo.

Side Rail Impact Ad.............................................................................$200/mo.

Side Rail Tile...............................................................................$50/mo.

Premier Homes (10 Spots Available)Your listing with extra photos and link to your virtual tour...............................................................................$10/week

Page 34: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Up North HomeFinder

Homefinder Ads

The Friday/Weekend print Homefinder ads: 2 column x 4.5”. Full color with an oversized photo of the house, agent photo, logo and property description.

HomeFinder ads are featured for one week on www.upnorthhomefinder.com. Information includes photo of the home, contact information for the agent with live links out to email & websites.

Banks and For Sale By Owners are welcome!

Homes Section Display Ads

For Realtors, Builders, Contractors, Senior Living Communities, Apartment Complexes & Mortgage Lenders looking for high-impact image ads.

All full-color ads automatically run Friday/Weekend. That’s two days in print for one low price.

Full Page: $1,000 6 Col x 21”Half Page $ 500 6 Col x 10.5”Quarter Page: $ 250 3 Col x 10.5”Eighth Page: $ 125 3 Col x 5”

Send us your camera-ready pdf or allow our Creative Department to craft an eye-catching ad for you at no extra charge.

Friday, September 30, 2011 1H

T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8

Homesupnorth

To advertise in this section call: Linda • 218-855-5846 • Ashly • 218-855-5828 UpnorthHomeFinder.com

Contact your Homefi nder team:

Linda Hurst855-5846

[email protected]

Ashly Wiersgalla855-5828

[email protected]

$50 Package PriceEnhance your listing by placing it in a Premier Placement

above the scroll online at www.upnorthhomefinder.com for an additional $10

Page 35: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Up North HomeFinder

Homefinder Spotlight

Customized for Real Estate, Realtors, Apartment Complexes, For Sale by Owner, Real Estate Auctions and Land. Affordably priced for the budget-concious. Boxed black and white Classified Line Listing

Week Package - Open House Only $25 • Up to 60 words and 1 photo w/box • 6 day run in the classified section

30 Day - Real Estate Ad $99 • Up to 60 words and 1 photo w/box • 30 day run in the classified section

90 Day - Real Estate Ad $297 • Up to 60 words and 1 photo w/box • 90 day run in the classified section

Contact your Homefi nderteam:

Linda Hurst855-5846

[email protected]

Ashly Wiersgalla855-5828

[email protected]

3 Available Listing Lengths

NEW ON THE MARKETBanner Ads Only $89/week

• 6 Column by 2”, full color, runs Friday & Weekend Edition plus online WOW flash ad (ROS).• Showcase up to 4 photos • Pick from 3 ad styles

Space Reservation Deadline:

Noon, Wednesday prior to run date.

Final ad ok

Noon, Thursday prior to run date.

Page 36: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Glen Santi855-5823

[email protected]

Contact your Autos specialist:

“A man who stops advertising to save money, is like a man who stops the clock to save time.”

~ Henry Ford

Up North AutosT o p l a c e a N a d , c a l l 8 5 5 - 5 8 9 8

Thursday, December 8, 20112B

AUT SOupnorth autos.com

UPNORTH

Search Compare Buy/Sell To Advertise: 218-829-4705

Print & Online Solutions

• Full Dealer Inventory• New and Used Vehicles• Print ad components• Online promotions 24/7• Packages begin at $400 per month

87% of auto shoppers today use both print and online media, especially closer to purchase.

The Brainerd Dispatch and brainerddispatch.com together reach more than 85% of adults in Central Minnesota every week.

They work best together!

T o p l a c e a N a d , c a l l 8 5 5 - 5 8 9 8Thursday, December 8, 2011 3B

AUT SOupnorth autos.com

UPNORTH

Search Compare Buy/Sell To Advertise: 218-829-4705

T o p l a c e a N a d , c a l l 8 5 5 - 5 8 9 8 Thursday, December 8, 2011 3B

AUT SOupnorth autos.com

UPNORTH

Search Compare Buy/Sell To Advertise: 218-829-4705

all from one company

Page 37: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

UpNorthAutos.com - Online

Contact your auto Specialist

Glen Santi855-5823

[email protected]

• All inclusive, no hidden costs• ROI with the first sale• Optimized online presence• Total multi-media solution• 3 ways to be seen by your next customer• Tracking capabilities

More vehicle Details• Larger Photo• Strong “Call to Action” ads• Slideshow of vehicle photos (up to 20)• Detail List• Seller comments• Expanded vehicle specifications• Dealership Branding• Virtual walkaround capabilities

Page 38: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Early Bird Specials

Save over 65%!

*Online:For an additional $100, you will receive 20,000 impressions/week on www.brainerddispatch.com. Over 85% of our users are non-subscribers to the Brainerd Dispatch. Reach two audiences at an astronomical discount!

Early Bird With Rate Color Savings ofFull Page $450 $705 $1235*Half Page $250 $385 $635*Quarter Page $150 $225 $292* *Savings off of black and white price.

Lets partner together to reach over 80% of the Lakes Area. Our print product reaches over 26,000 readers daily, while our website reaches over 145,000+ unique visitors each month.

For new and small business owners:Display ads in Monday, Tuesday or Wednesday’s paper

Reach over 24,000 readers daily

In addition: receive special discounts on many other Dispatch products throughout the coming year, including internet advertising.

Contact your sales rep to see if you qualify!(with annual contract)

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

Jeremy Ryder855-5873

[email protected]

Contact your marketing consultant:

Lets partner together to reach over 80% of the Lakes Area. Our print product reaches over 26,000 readers daily, while our website reaches over 145,000+ unique visitors each month.

Page 39: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

WINTER 2011

A BRAINERD DISPATCH PUBLICATION

by women… for women… about women…

Inside:• The Gifts of the Library

• Wild Ricing for the Holidays

• When Memory Fades

Inside:Inside:

• A quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region.

• Long shelf life, Glossy pages throughout.

• Distributed to over 22,500 homes in the lakes area

• One price, two products! Reach two different audiences!

Carla Staffon855-5834

[email protected]

Contact your Her Voice specialist:

Online OnlineAll ads are process color Single Impressions 3+ issues impressions

Back Page $1820 27,300 $1638 24,570Page 2 (inside front cover) $1680 25,200 $1512 22,680Inside Back Page $1540 23,100 $1386 20,790Guaranteed Placement $1540 NA $1386 NAFull Page 7.875” x 10” $1400 21,000 $1260 18,900Half Page, vertical 3.875” x 10 $700 10,500 $630 9,450Half Page, horizontal 7.875” x 5” $700 10,500 $630 9,450Quarter Page, 3.875” x 5” $420 6,300 $378 5,670Eighth Page, 3.875” x 2.375” $220 3,300 $198 2,970Contact your marketing

consultant:

InsertsDispatch

February 21May 8August 14November 27

WeekendEdition

February 24May 11August 17November 30

Space/CopyDeadline

January 16April 3July 10October 23

“Women account for 85% of all consumer purchases, including

everything from autos to health care.”

~ Jodi DeVere

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

Her Voice

Page 40: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

• A quarterly publication that focuses on health care in the Brainerd Lakes Area.

• Full color ads included,

• One price, two products!

• Distributed to over 22,500 homes plus online exposure included!

Contact your marketing consultant:

InsertsDispatch

January 24April 24June 26September 25

WeekendEdition

January 27April 27June 29September 28

Space/CopyDeadline

January 4April 4June 6August 5

Dave Wentzel855-5821

[email protected]

Contact your Health Watch Specialist:

Online OnlineAll ads are process color Single Impressions 3+ issues impressions

Back Page (9.25” x 10.25”) $1170 17,500 $1053 15,795Inside Front Cover (9.25” x 10.25”) $1080 16,200 $972 14,580Inside Back Page (9.25” x 10.25”) $990 14,850 $891 13,365Full Page (9.25” x 10.25”) $900 13,500 $810 12,150Half Page, vertical (4.5” x 10.25”) $450 6,750 $405 6,075Half Page, horizontal (9.25” x 5”) $450 6,750 $405 6,075Quarter Page (4.5” x 5”) $225 3,375 $203 3,045Advertorial: Purchase a full page ad and include 1 facing full page of editorial – supplied by advertiser $250 NA $250 NA

“Households over 50 spend more than $1.7 trillion on goods and services

annually, they own 65% of the total net worth among all U.S. households, and they are responsible for 60% of

all health care spending.”

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

Health Watch

Page 41: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Kristine Roberts855-5829

[email protected]

All ads are process color Single BWA Members

Back Cover, Inside Front Cover,Inside Back Cover $900 $810 Full Page 7.875” x 10” $800 $7201/2 Page Horizontal 7.875” x 5” or1/2 Page Vertical 3.875” x 10” $450 $405 1/3 Page 7.875” x 3” $325 $2931/4 Page 3.875” x 5” $250 $2251/8 Page 3.875” x 2.375” $125 $113

• Assist couples in planning their wedding

• All glossy magazine with a brand new look!

• Guaranteed placement - no guessing on where your ad will be within the magazine. Certain sizes are limited.

• Get online and print exposure for one price and reach two different audiences! Each ad will receive a business listing on upnorthweddings.com.

• Over 15,000 printed copies.

• Receive a free directory listing with a quarter page ad or larger. Only $10 with an1/8 page ad or $25 without a display ad.

Contact your Weddings specialist:

Contact your marketing consultant:

InsertsDispatch

January 10

Space/CopyDeadline

December 6

“$22,000 is the average amount spent on a traditional American

wedding. Make sure your business is known and get a slice of

that wedding pie.” (or cake...traditionally)

Weddings North

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

www.upnorthweddings.com

The touch. The feel. It’s the fabric that makes the dress.

A MaterialWorld

Bands of outsiders

Wedding rings With a little

less bling

HigH-tecH Planning

What you need to knoW about mixing tech

With tradition

rosesthe little black dress of floWers

modern tiaras that multitask

delicious cakes, no fuss

Brainerd Lakes Area Bridal Publication | 2012

Page 42: 2012 Brainerd Dispatch Rate Card

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Dave Wentzel855-5821

[email protected]

OnlineAll ads are process color Per Issue Impressions

Back Page – ask for size $950 14,250 Page 2 (inside front cover) $900 13,500 Inside Back Page $900 13,500 Full Page 7.875” x 10” $600 9,000 1/2 Page Horizontal 7.875” x 5” $400 6,000 1/2 Page Vertical 3.875” x 10” $400 6,000 1/3 Page 7.875” x 3” $300 4,500 1/4 Page 3.875” x 5” $250 3,750 1/8 Page 3.875” x 2.375” $140 2,100 Banner 7.875” x 2” $180 2,700

• Fresh new feel for 2012! More online, more newsprint, MORE MAGAZINE! 3 great products, one great price!

• Featuring local lake statistics, DNR page(s), user submitted photos, and a detailed calendar of upcoming local events.

• Local articles from renowned outdoor writers.

• Distributed to over 15,000 homes plus online impressions.

Contact your marketing consultant:

InsertsDispatch

March 16June 8September 14December 7

WeekendEdition

March 16June 8September 14December 7

Space/CopyDeadline

February 18May 16August 22November 16

Outdoor Traditions

Sam Swanson855-5841

[email protected]

Dave Wentzel855-5821

[email protected]

Carla Staffon855-5834

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

Sam Swanson855-5841

[email protected]

Contact your Outdoors Specialists:

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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Kristine Roberts855-5829

[email protected]

All ads are process color Full Page Back Cover (Glossy) $1,000Full Page Inside Front (Glossy) $750Full Page Inside Back (Glossy) $750Full Page (7.875”x10”) $500Half Page (7.875”x5”) $350Quarter Page (3.875”x5”) $200Banner (7.875”x1.5”) $100

Inside:

The School of a Million Chances

It Takes a Pirate and Two Newfoundlands

A is For Apps — and Achievement

A publication of the Brainerd Dispatch

District ISD 181’s newest way of informing the community of what is going on in the school district.

• A great way to show your support and reach people in the community.

• Published twice a year, Fall and Spring.

• Total print distribution of 18,000+ homes.

• Space and sizes are limited, contact your sales representative for details.

Contact your School specialist:

Contact your marketing consultant:

InsertsDispatch

April 13October 26

Space/CopyDeadline

March 12 September 24

“We Are 181 has been a concept in the making for nearly two years before fi nally becoming a reality. We Are 181 was well

received and feedback from readers across the District has been very positive.”

~ Steve Lund

We Are 181

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

Dave Wentzel855-5821

[email protected]

Contact your Senior Class Specialist:

$14.50/column inch (BW)$16.75/column inch (Color)*One rate buys both publications

• Monthly edition

• Direct market for seniors and the young of heart.

• Distributed to 19,500 homes in the Dispatch newspaper and our free weekly publication Neighbors Weekend Edition.

• Spotlights individuals and activites of area seniors.

Contact your marketing consultant:

“The mature market has over $1.6 trillion in spending power and a net

worth that’s nearly twice the U.S. average. The facts speak for

themselves -- the mature market represents a tremendous opportunity

across all categories.”

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January 17February 21March 20April 17May 15June 19July 17August 21September 18October 16November 20December 18

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Senior Class

Carla Staffon855-5834

[email protected]

Dave Wentzel855-5821

[email protected]

Kristine Roberts855-5829

[email protected]

Linda Hurst855-5846

[email protected]

Glen Santi855-5823

[email protected]

Phil Seibel855-5862

[email protected]

Jill Wasson855-5820

[email protected]

• Monthly edition

• Direct market for seniors and the young of heart.

• Distributed to 19,500 homes in the Dispatch newspaper and our free weekly publication Neighbors Weekend Edition.

• Spotlights individuals and activites of area seniors.

A PUBLICATION FOR CENTRAL MINNESOTA SENIORS

Tuesday, December 20, 2011; Neighbors Weekend Edition, Friday, December 23, 2011

SENIOR CLASSSENIOR CLASSSENIOR CLASSSENIOR CLASS

BAXTER — Three childhood

friends have gone nearly the

full circle of life with each

other and their mothers.

The three daughters — Bev

Ganske, Carol Blowers and Lonnie

Knutson — have known each other

for 52 years. Ganske and Knutson

met in sixth grade in the Pequot

Lakes School District, and Blowers

met them in seventh grade.

The three childhood friends, now

in their late 60s, have kept in con-

tact their entire lives — sometimes

more than other times — and now

they have another arrangement

that will make their friendship even

stronger.Their mothers live at Excelsior

Place in Baxter. Blower’s mother,

Mabel Halvorson, 91, has lived at

Excelsior for five years; Ganske’s

mother, Helen Heino, 89, has lived

there for a year; and Knutson’s

mother, Rosellyn Knutson, 92,

moved to Excelsior in October.

Rosellyn said a big part of her

decision to move to Excelsior Place

was because of Helen and Mabel.

“It was nice to come here knowing

I had friends here,” said Rosellyn.

“We’ve known each other for a long

time.”Rosellyn and Helen — back in the

day — worked at the hard-

ware store in Pequot Lakes.

Rosellyn’s husband also

worked there.Ganske said when Blower’s

mother moved to Excelsior

she’d take her mother to Ex-

celsior and the four would

have lunch or tea and cookies

together. Ganske said besides

Excelsior being a nice place

to live, her mother decided to

live there too because of the

friendships.“I love it that all our moms

live here,” said Ganske.

“When I come here I get to

visit all three moms. It’s nice.

We’ll make lunch reserva-

tions with our moms and it

feels nice that Carol’s and

Lonnie’s moms both are so

happy to see me when I come.

They haven’t gotten sick of

me yet.”Ganske said that the three

friends are lucky to still have

their mothers, as they have

friends who do not have their moth-

ers around anymore.

The childhood friends’ fathers

have since passed away.

“It’s just us girls,” said Blowers.

“Our moms all worked hard all their

lives and now they can just sit here

and look pretty and socialize.

“Family is so important to us and

we’re lucky to all have each other.”

The childhood friends have many

fond memories of their past. Ganske

and Knutson recall going into town

for a 10 cent coke floats at the drug

store in Pequot Lakes.

Knutson and Blowers attended

Sunday School together.

The daughters said that they

often times did their homework

See FRIENDS, Page 2S

Circle of friendsCircle of friendsCircle of friendsThree childhood friends near their full circle of life together

The daughters are now taking care of their mothers

BrainerdDispatch/SteveKohls

Three childhood friends spend time with their mothers who all live at Excelsior Place in Baxter. The moms are Helen Heino (front left), Mabel Halvorson and Rosellyn

Knutson; and the daughters are Bev Ganske (back left), Carol Blowers and Lonnie Knutson.

BrainerdDispatch/SteveKohls

Lonnie Knutson (right) hugged her mother Rosellyn Knutson recently at Excelsior Place in

Baxter.

By JENNIFER STOCKINGER | STAFF WRITER