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2011 Zonta District 4 Conference Buffalo, New York. Princess Alexander Chelsea Prescod 2011 09 24. Our Club’s Story. 2007: Disband. 2008: Rebirth. 2009: Turnover. 2010: Leadership. 2011: Transformation. “The Small & Mighty Club”. Chartered 1966 Raised & Donated $1.2M - PowerPoint PPT Presentation
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Zonta Club of MississaugaMember of Zonta International
2011 Zonta District 4 Conference Buffalo, New York
Princess AlexanderChelsea Prescod2011 09 24
Zonta Club of MississaugaMember of Zonta International
0
10
20
30
2007 2008 2009 2010 2011
Zonta Avg
Mississauga
Our Club’s Story
2007: Disband2008: Rebirth
2009: Turnover2010: Leadership
2011:Transformation
Zonta Club of MississaugaMember of Zonta International
“The Strength of a Woman Can Carry the Weight Of The World. “
Sarah Pezdak-Smith
Chartered 1966
Raised & Donated $1.2M
Zonta Accessible Playground & Helen Horn WildFlower Meadow
International Award Winning Z Club @ Streetsville Secondary School
Betty Wallace Cancer Care centre at Trillium Healthcare
Maternal and Neo-natal Care unit at Credit Valley Hospital
“The Small & Mighty Club”
Zonta Club of MississaugaMember of Zonta International
Mississauga
Miracle Mayor McCallion, age 90Mayor for 32 Years & Honorary Zontian
Over 50% of Population were born elsewhere!
Zonta Club of MississaugaMember of Zonta International
(5)A Growing
Brand The place for women in
Mississauga wanting to make
a difference
(1)Diverse Member
Community
(2)Smart Use
of Technology
(4)Creative
Partnerships
(3)Alternative
Funding Approaches
2009 – 2014 Strategic Plan
Zonta Club of MississaugaMember of Zonta International
EMAIL CAMPAIGNS (Growing Brand)
Social Media Strategies and Tactics
LIVE STREAMINGVIDEO CONFERENCING (Diverse Member Community)(Creative Partnerships)
ONLINE FUNDRAISING AUCTIONS (Alternative Funding Approaches)
FACEBOOK ADSTARGETED MARKETING(Growing Brand)
INTRANET(Smart Use of Technology)
Zonta Club of MississaugaMember of Zonta International
IntranetMain Challenges
• Zonta information, materials, and pictures were not immediately available
• Historical knowledge and information lost with member turnover
Need One place for all Zonta Club of Mississauga related materials
Solution • Intranet - A social networking tool in which we can communicate, share and store information and network.
•The Zonta Club of Mississauga’s Intranet is the hub for all Zonta related materials and information.
• Tools within the intranet are: shared calendars, discussion forums, members profiles, file storage, email blasts, relationship and membership management, subgroups for standing committees
Benefits •“ONE stop shop” – easy to find information,
• Ability to streamline document distribution
• Faster and better access to quality information
• Reduction in cost for printing and distribution
• Idea and Knowledge exchange (increase in information flow)
Zonta Club of MississaugaMember of Zonta International
Intranet – Groupsite.com
Zonta Club of MississaugaMember of Zonta International
Live Streaming and Video Conferencing Main Challenges
• Members or prospective members miss general meetings because they are out of town or have to stay home to take care of their kids
•Difficult for members to travel to other Zonta clubs or community organizations due to distance and time
•Travelling to various Zonta standing committee meetings in a month can be time consuming
Need Minimize cost and travel time with the flexibility to meet anywhereInteract with various Zonta club and community organizations (globally and internationally) to learn and share wisdom, build relationships and collaborate
Solution LiveStreaming allows you to broadcast events, meetings, presentations and concerts in real time. Broadcasts can be shared on various social networks or recorded for later viewing. Broadcasts can be viewed directly from your website or even from a mobile phone.
WebConferencing allows you to connect with others through video, voice and/or chat and is ideal for one on ones or group meetings.
Zonta Club of MississaugaMember of Zonta International
Live Streaming – Livestream.com
Benefits
Ideal use:
For events, workshops and/ or conferences
•Live and recorded broadcasts can be viewed on your website and shared on various social media sites (i.e. facebook or twitter) which can increase exposure and drive traffic to your website
• Creating depository of educational videos of Zonta workshops, conferences and materials (i.e. keynote speaker at Zonta Convention)
Zonta Club of MississaugaMember of Zonta International
Video Conferencing – Skype.com
Benefits
Ideal use:
For one on ones or group meetings
• Members who are out of the country or at home with their kids can still participate in a Zonta meeting.
• Reduction in cost and travel time
• Knowledge exchange between Zonta clubs (locally and globally)
• Ability to have efficient and quicker meetings with less disruption
Zonta Club of MississaugaMember of Zonta International
Facebook Ads Main Challenges
• Email campaigns were sent without understanding or segmenting the demographics
• Marketing messages were not specific to any demographic
Need To tailor messaging and market directly to our target audience
Solution Facebook Ads allows you to target various segments of the population by location, age, interests, and sex.
Benefits
Ideal use: Campaigns, Events, Fundraisers, Promotions
Source: Facebook.com
Zonta Club of MississaugaMember of Zonta International
Facebook Ads
Zonta Club of MississaugaMember of Zonta International
Facebook Ads
Zonta Club of MississaugaMember of Zonta International
Facebook Ads
Zonta Club of MississaugaMember of Zonta International
Online Fundraising AuctionMain Challenge
Current fundraisers are time consuming and drain human resources
Need Alternative fundraising approaches
Solution Online Auction allows individuals to bid anywhere at anytime
Benefits • Auction is more than one day
• Wider target market
• More items
• Reduction in Human Resources and Time
Zonta Club of MississaugaMember of Zonta International
Online Fundraising Auction AuctionAnything.com
Zonta Club of MississaugaMember of Zonta International
Email Campaigns (Embedded Video)
Main Challenges
• The design of a regular email was not engaging or dynamic
• No analytical information regarding reach or impact
Need Engaging and dynamic digital content
Solution Email Campaign software that allows you to create dynamic digital content with video or html.
Benefits: •Clear, concise, captivating design
•Increase brand awareness
•Campaign analytics
Zonta Club of MississaugaMember of Zonta International
Email Campaigns (Embedded Video)
Zonta Club of MississaugaMember of Zonta International
Creative Partnerships
Growing Brand
Smart use of Technology
Alternative FundingApproaches
Diverse MemberCommunity
ZONTA Mississauga “Dare to Dream” Fundraiser Donates $10,000 to Credit Valley Hospital Foundation & Awards 2010 Zonta Mentor Award to Melissa Punambolam.
Zonta Club of MississaugaMember of Zonta International
Melissa Punambolam2010 Zonta Mentor Award Winner
Heather Brothers2011 Zonta Mentor Award Winner
Zonta Club of MississaugaMember of Zonta International
Long fight ahead for women
Speaking for women. Guest speaker Jean Augustine told a gathering hosted last night at the Mississauga Convention Centre by Zonta Mississauga that women have a long way to go in the battle for equal rights and social justice. Photo by Sarah McGoldrick
Excerpt Mississauga News Article
2011 International Women’s Day: Celebrating Canadian Women: Perspectives on Progress
Zonta Club of MississaugaMember of Zonta International
Opportunities: ZAP & Zonta Meadows Park
PR = Stories of ImpactMississauga’s Best Kept Secret
Zonta Club of MississaugaMember of Zonta International
Opportunities: Z Club
PR = Stories of ImpactPR = Stories of Impact
Mississauga’s Best Kept Secret
Zonta Club of MississaugaMember of Zonta International
0
10
20
30
2007 2008 2009 2010 2011
Zonta Avg
Mississauga
Our Club’s Story
2007: Disband2008:Rebirth
2009: Turnover2010: Leadership
2011:Transformation
The GAP
Zonta Club of MississaugaMember of Zonta International
Final Thoughts: “ Top 10 ” “Zonta Imagination”Unleash CreativityCome Alive in Our CitiesLeverage Personal NetworksEmbrace Diversity & YouthExecute within Context of A Strategic PlanLeverage TechnologyVOM (Voice of the Members)Pool our EffortsExecute with Energy, Passion & A Sense of
Urgency
Zonta Club of MississaugaMember of Zonta International