international design excellence awards

2011 Yearbook of Design Excellence

QUarterlY oF tHe indUstrial designers societY oF aMerica fall 2011

QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA fall 2011

®

®

Annual SubscriptionsWithin the US $60Canada & Mexico $75International $110

Single Copies (Fall/Yearbook)

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Publisher Roxann HenzeIDSA45195 Business Ct., 250Dulles, VA 20166P: 703.707.6000 x102F: 703.787.8501roxannh@idsa.orgwww.innovationjournal.org

Executive Editor Alistair Hamilton, IDSAResearch in MotionAhamilton@rim.com

Advisory CouncilGregg Davis, IDSAMark Dziersk, FIDSA

Managing Editor & DesignerKaren BerubeK.Designs3511 Broadrun Dr.Fairfax, VA 22033P: 703.860.4411k.designs@cox.net

Contributing EditorJennifer Evans Yankopolus

AdvertisingKatie FlegerIDSA45195 Business Ct., 250Dulles, VA 20166P: 703.707.6000 x104F: 703.787.8501katief@idsa.orgadvertising@idsa.org

The quarterly publication of the Industrial Designers Society of America (IDSA), Innovation provides in-depth coverage of design issues and long-term trends while communicating the value of design to business and society at large.

Left: Gold IDEA winner TDK Life on Record 2011 Audio Line. See page 66.

Patrons of IndustrIal desIgn excellence

Investor

IDEO, Palo Alto, CA; Shanghai, China;

Cambridge, MA; London, UK; San Francisco;

Munich, Germany; Chicago; New York

Masco, Taylor, MI

Procter & Gamble, Cincinnati, OH

cultIvator

Altitude, Somerville, MA

Cesaroni Design Associates Inc., Glenview, IL

Continuum, Boston; Los Angeles; Milan, Italy;

Seoul, South Korea; Shanghai, China

Crown Equipment, New Bremen, OH

Dell, Round Rock, TX

Design Concepts, Madison, WI

Eastman Chemical Co., Kingsport, TN

Hewlett-Packard, Palo Alto, CA

IDI/Innovation & Development Inc.,

Edgewater, NJ

Jerome Caruso Design Inc., Lake Forest, IL

Lextant, Columbus, OH

Lunar Design Inc., Palo Alto, CA

Metaphase Design Group, St. Louis, MO

Nokia Design, Calabasas, CA

Smart Design, New York; San Francisco;

Barcelona, Spain

Stanley Black & Decker, New Britain, CT

Teague, Seattle, WA

Tupperware, Worldwide

Charter Patrons indicated by color.

For more information about becoming a

Patron and supporting IDSA’s communication

and education outreach, please contact

Dawn Hatzer at 703.707.6000 x119.

Cover: Bespoke Fairings—Best in Show and Gold IDEA winner. See p. 136.

Innovation is the quarterly journal of the Industrial Designers Society of America (IDSA), the professional organization serving the needs of US industrial designers. Reproduction in whole or in part—in any form—without the written permission of the publisher is prohibited. The opinions expressed in the bylined articles are those of the writers and not neces-sarily those of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, goals and guiding principles of the Society. The appearance of an ad does not constitute an endorsement by IDSA. All design and photo credits are listed as provided by the submitter. Innovation is printed on recycled paper with soy-based inks. The use of IDSA and FIDSA after a name is a registered collective membership mark. Innovation (ISSN No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers Society of America (IDSA)/Innovation, 45195 Business Ct., Suite 250, Dulles, VA 20166. Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: Send address changes to IDSA/Innovation, 45195 Business Ct., Suite 250, Dulles, VA 20166, USA. ©2011 Industrial Designers Society of America. Vol. 30, No. 3, 2011; Library of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067.

international design excellence awards

2011 Yearbook of Design Excellence

QUarterlY oF tHe indUstrial designers societY oF aMerica fall 2011

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2011 yearbook of desIgn excellence

9 2011 Student Merit Award Winners By Mary Beth Privitera, IDSA

16 Beyond the NumbersBy Davin Stowell, IDSA, IDEA 2011 jury chair

18 Responsibility Awards

20 A Brighter Future By Joice Joppert Leal

21 Inspiring Design By Kevin Shinn, IDSA

22 Meet the IDEA 2011 Jury

189 2011 Finalists

201 IDEA 2011/Brasil Winners

202 2011 Index of Winners

Idea 2011 wInners

Commercial & Industrial Products 26 APX™ 7000XE P25 Portable Radio

28 Crown WT 3000 Series Pallet Truck

30 Wildfire Truck Concept

32 Silver IDEAs Air New Zealand SkyCouch n Bike-Pullway (Bike Rail) n Custom-designed Automated Teller Machine for BBVA n DaVinci Resolve n HART® Framing Hammer Line n Prism

38 Bronze IDEAs 3M™ Versaflo™ M-Series Headgear, Powered & Supplied Air Respiratory Protection Systems n Articulating Scaffold n Blink EV Chargers from ECOtality n Circulating Water Bath n Hyper Variaxis 630 n Welcoming Vehicle Control System

Communication Tools 41 HTC Droid Incredible

42 TomTom Go Live 1000

44 Silver IDEAs Bose® A20™ Aviation Headset n Cobra iRadar™ Radar/Laser/Safety Camera Detection System for iPhone/iPod Touch n HTC EVO 4G n Plantronics Voyager® PRO UC

48 Bronze IDEAs Conserve Valet n eneloop stick booster KBC-D1AS n HTC Legend n Jawbone ERA n KIN One n Sennheiser/adidas Earphones – Sports Range

Advertisers’ Index

204 2011 IDSA International Conference Sponsors c2 Cesaroni Design 3 Dow 40 IDEA 2012 15 LaFrance Corp. c4 NewDealDesign c3 PTI 8 solidThinking 1 Stratasys 2 TEAGUE

w w w . I N N O V A T I O N j O u r N A l . O r g18

Responsibility Awards

a new Idea core crIterIon

among all the struggles the design

community faces today, perhaps the

most noble is the struggle to define

and embrace what constitutes responsible design.

While every standard draws from Victor Papanek in

one way or another, there are no shortage of ways

a design can be imbued with a higher sense of

responsibility.

19I N N O V A T I O N F A l l 2 0 1 1

Bespoke Fairings (p. 136): Showing responsibility to the human right for dignity and self-esteem, this prosthetic limb not only restores the natural contours and symmetry to an amputee’s body, but it also makes what was once consid-ered a loss an enviable fashion statement with its system of personalized fairings.

Boeing 787 Dreamliner (p. 54): This wildly successful commercial aircraft interior reduces waste in the production process, improves fuel efficiency and restores the majesty of flight for passengers.

Chilote House Shoes (p. 141): The company’s low-tech manufacturing methodology uses free-range Patagonian sheep’s wool and repurposed up-cycled salmon leather to appeal to the growing eco-premium market.

Daktari CD4 HIV Diagnostic Instrument (p. 118): This portable, reliable HIV diagnostic system quickly delivers results to remote regions where patients have access to life-saving drugs but often receive poor treatment due to lengthy and unreliable diagnostic procedures.

HydroPack™ Self-Hydrating Drink Pouch Emergency Water Filter (p. 196): A paper-thin pouch turns dirty water into clean, nutrient-enriched emergency drinks for people who live in places where supplies of potable water are low due to natural disasters.

MIT Global Challenge (p. 98): This platform molds the preferences, needs, roles and identities of MIT students, staff and alumni interested in partnering with ordinary citi-zens, designers, NGOs and corporate backers to collabo-rate on solutions to the world’s most challenging problems.

Modern Glass Water Bottle (p. 142): Made without any toxic chemicals, this reusable eco-friendly water bottle provides a user experience devoid of metallic or plastic flavoring.

Preserve Mail Back Pack Toothbrush (p. 134): To further decrease the environmental impact of toothbrushes made from recycled #5 plastic food containers, this mail-back pouch enables the company to transform used toothbrush-es into plastic lumber.

Prism (p. 37): This family of low-impact residential street lamps delights residents’ senses by day and creates a stronger sense of security by night.

PUMA Clever Little Bag (p. 126): A packaging solu-tion that eliminates the need for a retail plastic bag, the completely recyclable cardboard sheet and cloth bagging system use 65 percent less cardboard than the standard shoebox.

Simple Shoes Toddler’s Doodle (p. 140): An eco-certified tannery makes washable suede shoes using certified organ-ic cotton and natural and recycled non-marking rubber; water-based glue holds them together.

Splash! How Good Water Works (p. 76): This interactive exhibit draws attention to the amount of water consumed daily by Californians to demonstrate the preciousness of our most valuable natural resource.

When the IDEA 2010 jury voted unanimously to eliminate IDEA’s ecodesign category in favor of making sustainability a core criterion for evaluating outstanding design, it lined up with a trend that continues to dominate definitions of responsibility: Green is great. While it is difficult to call a design responsible if it lacks a strong sustainability story, responsible design need not be so narrowly defined. A design can be deemed responsible if it causes creators and consumers alike to change their behaviors to more efficiently use our natural resources. Responsible design can also create a fundamentally more humane experience or, more dramatically, help save lives.

As the IDEA 2011 jury measured design achievements from around the world, it chose to honor a devoted dozen that exemplify the epitome of designers acting responsibly. These designs stand out among this year’s IDEA winners because they seek to save the environment, change behav-ior, enhance the human experience, save lives or some combination thereof: