2011 Using Ecolabelsfor Mainstreaming European Sustainable Tourism

7/28/2019 2011 Using Ecolabelsfor Mainstreaming European Sustainable Tourism

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Herbert Hamele

LAF Study Tour on Tourism,

European Commission & Committee of the Regions,

Brussels, 20th June 2011

Using Ecolabels for Mainstreaming

European Sustainable Tourism

Herbert HameleECOTRANS e.V., Saarbrcken/Germany
http://destinet.eu/portal_map?geo_types:list=symbol921&geo_types:list=symbol678&geo_types:list=symbol906&geo_types:list=symbol395&geo_types:list=symbol806&geo_types:list=symbol984&geo_types:list=symbol130&geo_types:list=symbol683&geo_types:list=symbol834&geo_types:list=symbol930&geo_types:list=symbol009&geo_types:list=symbol338&geo_types:list=symbol092&geo_types:list=symbol247&geo_types:list=symbol998&geo_types:list=symbol029&geo_types:list=symbol078&geo_types:list=symbol876&landscape_type:list=Mountainhttp://destinet.eu/portal_map?geo_types:list=symbol921&geo_types:list=symbol678&geo_types:list=symbol906&geo_types:list=symbol395&geo_types:list=symbol806&geo_types:list=symbol984&geo_types:list=symbol130&geo_types:list=symbol683&geo_types:list=symbol834&geo_types:list=symbol930&geo_types:list=symbol009&geo_types:list=symbol338&geo_types:list=symbol092&geo_types:list=symbol247&geo_types:list=symbol998&geo_types:list=symbol029&geo_types:list=symbol078&geo_types:list=symbol876&landscape_type:list=Coastalhttp://destinet.eu/portal_map?geo_types:list=symbol921&geo_types:list=symbol678&geo_types:list=symbol906&geo_types:list=symbol395&geo_types:list=symbol806&geo_types:list=symbol984&geo_types:list=symbol130&geo_types:list=symbol683&geo_types:list=symbol834&geo_types:list=symbol930&geo_types:list=symbol009&geo_types:list=symbol338&geo_types:list=symbol092&geo_types:list=symbol247&geo_types:list=symbol998&geo_types:list=symbol029&geo_types:list=symbol078&geo_types:list=symbol876&landscape_type:list=Urbanhttp://destinet.eu/portal_map?geo_types:list=symbol921&geo_types:list=symbol678&geo_types:list=symbol906&geo_types:list=symbol395&geo_types:list=symbol806&geo_types:list=symbol984&geo_types:list=symbol130&geo_types:list=symbol683&geo_types:list=symbol834&geo_types:list=symbol930&geo_types:list=symbol009&geo_types:list=symbol338&geo_types:list=symbol092&geo_types:list=symbol247&geo_types:list=symbol998&geo_types:list=symbol029&geo_types:list=symbol078&geo_types:list=symbol876&landscape_type:list=Rural


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Herbert Hamele

ECOTRANS e.V.European Network for Sustainable

Tourism Development (founded 1993)

- Members in 14 countries

- International studies & research

- European pilot projects & initiatives

- Knowledge centre for Tourism Ecolabelling- Networking and dissemination of good practice

Member of

DestiNet - UN Partnership for Sustainable

Development

Global Sustainable Tourism Council

Global Partnership for sustainable Tourism


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1. Sustainable Tourism

2. Ecolabels for European Tourism

3. Role of Sustainable Tourism Certification

4. Bringing stakeholders & information together

5. Using the DestiNet Sustainable Tourism Information

& Communications Portal

CONTENT


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Making Tourismmore sustainable

A guide for policy

and decision makers

The 12 aims for an agenda

for sustainable tourism

(UNWTO/UNEP) are relevantto all destinations and allow to

define specific objectives and

priorities.

1. Sustainable Tourism


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A. Sustainable ManagementA.1. Management System

A.2. Legal Compliance

A.3. Employee Training

A.4. Customer Satisfaction

A.5. Marketing Accuracy

* A.6.1. Zoning

* A.6.2. Design and Siting* A.6.3. Sustainable Construction

* A.6.4. Special Needs Access

A.7. Interpretation

B. Social/EconomicB.1 Community Development

B.2. Local EmploymentB.3 Fair-Trade

B.4 Local Entrepreneurs

B.5. Indigenous Communities

B.6. Exploitation

B.7. Equitable Hiring

B.8 Employee ProtectionB.9. Basic Services

C. Cultural Heritage

C.1. Code of BehaviorC.2. Historical Artifacts

C.3. Protection of Sites

C.4. Incorporation of Culture

D. EnvironmentD.1.1. Purchasing Policy

D.1.2. Consumable GoodsD.1.3. Energy Consumption

D.1.4. Water Consumption

D.2.1. Greenhouse Gas

D.2.2. Wastewater

D.2.3. Waste Management Plan

D.2.4. Harmful SubstancesD.2.5. Other Pollutants

D.3.1. Wildlife Species

D.3.2. Wildlife in Captivity

D.3.3. Landscaping

D.3.4. Biodiversity Conservation

D.3.5. Interactions with Wildlife

The Global Sustainable Tourism Criteria (since 2008)

www.sustainabletourismcriteria.org
http://www.sustainabletourismcriteria.org/http://www.sustainabletourismcriteria.org/


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2. Ecolabels for European Tourism

http://destinet.eu

100 certificates and standards for sustainable tourism worldwide,50 are available for European Tourism businesses


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Europe

International


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National

Regional


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1. Coverage of the global sustainability

criteria (only environmental > all 4

sections)

2. Specification of criteria (regional >

national > European > international)

3. Reliability of the verification procedure

(2nd or 3rd party audits)

4. Effectiveness:

coverage of tourism service groups

(hotels > all types of businesses) % of certified businesses (1% > 15%)

marketing support (low > high)

Main differences


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A. 41 2 0,7 11 1 8,8 8,3 12,7 13,3 29 60,5 3 2,9 42,4 2 9,1 7 1,4 76,9 3 3,3

A.1.Management System

3 9 4 1 5 10 11 13 16 10 12 3 5 13 115

A.2. Legal Compliance 1 1 3 2 1 4 2 2 16

A.3. Employee Training 1 6 1 2 3 2 1 3 1 6 7 1 4 38

A.4.Customer Satisfaction

1 1 1 1 2 2 6 2 1 1 18

A.5. Marketing Accuracy 2 3 1 3 3 1 13

A.6.1. Zoning 0

A.6.2. Design and Sitting 4 1 1 3 7 1 17

A.6.3Sustainable Construction

1 1 1 1 2 3 9

A.6.4 Special Needs Access 2 2 1 1 1 7

A.7. Interpretation 3 2 3 1 3 3 1 2 1 8 21 13 1 1 1 64

B. 10,3 22 2,2 12,5 3 2,2 1,8 3,6 9,3 1 9,2 11,5 3,2 28,6 7,7 1,6

B.1.Community Development

1 4 2 1 8

B.2.Local Employment

1 3 1 2 2 2 1 1 13

B.3. Fair-Trade 1 1 1 2 3 1 2 1 3 5 1 1 22

B.4. Local Entrepreneurs 1 1 2 3 1 2 1 1 12

B.5.Indigenous Communities

1 3 6 1 11

B.6. Exploitation 4 1 1 6

B.7. Equitable Hiring 1 1

B.8.Employee Protection

5 3 8

B.9. Basic Services 0

C. 5,1 1,2 0 0 0,6 0,5 0,9 0 2,3 6,9 2,2 1,6 0 0 1,6

C.1. Code Behavior 1 1 2 4

C.2. Historical Artifacts 1 1 2

C.3.Protection of Sites

1 1 1 3

C.4. Incorporation of Culture 1 1 1 3 2 1 9

D. 43,6 56,1 86,8 68,8 88,8 8 4,4 82,3 67,3 28 4 1,1 45,3 66,1 0 15,4 63,5

D.1.1. Purchasing Policy 1 3 25 34 25 3 3 3 10 1 4 112

D.1.2. Consumable Goods 1 2 4 20 11 11 3 1 4 1 1 3 62

D.1.3.Energy Consumption

2 8 29 3 43 44 24 11 1 4 19 5 12 205D.1.4. Water Consumption 3 11 16 3 21 18 11 7 2 4 2 6 104

D.2.1. Greenhouse Gas 3 9 10 2 2 1 27

D.2.2.Wastewater

2 8 2 1 4 1 1 2 21

D.2.3. Waste Management Plan 1 9 7 3 8 10 6 1 1 4 3 8 5 66

D.2.4. Harmful Substances 1 1 9 1 9 13 8 4 1 1 48

D.2.5.Other Pollutants

3 1 6 11 9 5 4 6 4 14 1 6 70

D.3.1. Wildlife Species 2 1 1 1 1 6

D.3.2. Wildlife in Captivity 1 1

D.3.3.Landscaping

1 2 1 1 1 1 7

D.3.4.Biodiversity Conservation

1 5 1 1 1 3 32 44

D.3.5. Interactions with Wildlife 1 1 1 2 21 16 1 4 47

Sum 39 82 91 16 169 186 113 55 43 73 139 127 7 13 63 1216

coverage of GSTC (%) 64,9 54 43,2 24,3 5 4 62,2 43,2 40,5 48,7 70,3 64,9 64,9 13,5 2 4,3 37,8

Sustainable Management(% of to tal criteria)

Social/Economic(% of to tal criteria)

Cultural Heritage(% of to tal criteria)

Environment(% of to tal criteria)

Many certificates cover 50-70% of

the GSTC

- High coverage: management and

environmental criteria

- Low coverage: social-economic

and cultural criteria

To consider !

- Some of the GSTC are well

covered by national or European

legislation and do not need to be

included in voluntary standards

Management

Social - economic

Culture

Environment

Source: Eco-Destinet project/ ECOTRANS, 12/2008

Coverage of the GSTC:

comparison of 15

certificates in Europe


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Coming soon: International recognition of

Sustainable Tourism standards and certificates

The Global Sustainable Tourism

Council from 2011 onwards will

recognise standards and certificates for

tourism which

cover the Global Sustainable Tourism

Criteria and

fulfill the requirements for reliable

auditing and certification

as published in the GSTC Accreditation

Manual (Feb. 2011)

www.gstcouncil.org
http://www.gstcouncil.org/http://www.gstcouncil.org/http://www.gstcouncil.org/


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Quality Assessment,

Certification &Marketing

Knowledge Networking,

Training & Education

Sustainable SupplyChain Management

Climate Change- Energy &

Resource Efficiency

Destination Management &

Good Governance

SustainableTransport & Travel

Natural and Cultural Heritage

Integration with the main topics of a comprehensivesustainable tourism information framework

Sustainable Consumption and

Production & Tourism (overarching)

3. Role of sustainable tourism certification


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From 2011 onwards the Global Sustainable Tourism

Council offers the opportunity of internationalrecognition of standards (criteria) and of

ecolabels/certificates (criteria & operation)

All certificates and standards for sustainable

tourism are published and continuously updated on

www.destinet.eu

The diversity of Ecolabels reflects the diversity of destinations,environmental and socio-cultural differences and needs, differences in

legal requirements, development levels, a.o.

The reliability of ecolabels depends on their involvement of multi-

stakeholder interests, standard setting beyond legislation, verification

procedure and impartiality.

The effectiveness of sustainable tourism certification depends on the

integration in all tourism development processes

Summary I
http://www.destinet.eu/http://www.destinet.eu/


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Stakeholders & Information

4. Bringing stakeholders & information together

LiteratureInnovation in

tourism

How to create a

tourism learning

area (EC, 2006)


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Knowledge Networks for Competitive and Sustainable

European Tourism (EC DG Enterprise)

Project FAST-LAINFurther Action on Sustainable Tourism

Learning Area Innovation Networks (2011-2012)

Ecotrans is running this pilot project to establish a European Sustainable Tourism

Observatory and to develop regional sustainable tourism innovation clusters.

Sustainable Tourism - From Research to Market Place

Tourism authorities and research bodies from Germany, Spain, Croatia,

France, Sweden, Norway and Portugal - with support from the EC, UNWTO,

UNEP, EEA, European Travel Commission, German Tourism Association and

Italian Ministry of Regional Development are working together

to monitortheir sustainable tourism development regarding a set ofmain

topics (situation, strengths, needs, progress)

to map their stakeholders, projects, tools and best practices, and

to market their eco-certified tourism.

http://destinet.eu/topics/training-education/fastlain


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UN registered Partnership

for Sustainable Tourism

Coherent structure from

local to global level

Independent and quality

assessed information

Ideal tool for networking,

monitoring, mapping and

market access

Free access

destinet.eu

5. Using the DestiNet - Sustainable Tourism

Information & Communications Portal


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With DestiNet you can bring your stakeholders together and

Set up and manage tourism knowledge and innovation networks in your

region and language

Manage multi-stakeholder actions in tourism discussions and destinations

Plan your ecolabelling and sustainable tourism development strategy

Organise your conferences and events on-line Disseminate your own information to an international audience

Link your website into a global community of sustainable tourism stakeholders

Inform yourself of good practice examples throughout Europe and globally

Access and contribute to a global database of useful topics, tools and events

Make links with other regions and stakeholders

Run an open-access virtual office for your association, network or project

Map and promote certified products and services in a global sustainable

tourism market-place (Green map of)


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Using the DestiNet Atlas for mapping and finding

stakeholders, good practices, certificates, certified tourism


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Tour operators

Travel agencies

Information &

booking services

Journalists

Educational bodies

Destinations

Consumers

Example: Austrian Ecolabel for Tourism on DestiNet

Austria uses the DestiNet Atlas Market Place

1. to map their 250 ecolabelled tourism businesses and travel packages

2. to inform their tour operators about certificates and certified tourism world wide

3. to integrate the map of Austria as i-frame into their own website


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Herbert Hamele

You can use DestiNet to 1. bring your stakeholders

together (FAST-LAIN)

2. find ecolabels and best practice

examples (Atlas of Excellence)

3. map all your eco-certified and

awarded sustainable tourism

products and services

Summary II

Your region can join in this process. Please contact us !

[email protected]

www.ecotrans.org

http://destinet.eu

Thank you for your attention!

Documents

2011 Using Ecolabelsfor Mainstreaming European Sustainable Tourism