2011 SDNA Advertising Contest Results

8/7/2019 2011 SDNA Advertising Contest Results

1/19

South Dakota Better Newspapers Contest

2011 Advertising Results

Best 2x4 Ad Weeklies Under 1,150

First / The Rosholt Review / Mimi LarsenCorner Bar / Monster BashGreat play on words

Best 2x4 Ad Weeklies Under 1,150Second / Chamberlain / Oacoma Sun / Holly EndresCamel in the yard

Best 2x4 Ad Weeklies Under 1,150

Third / The Onida Watchman / Marileen TilbergPreserve Memories

Best 2x4 Ad Weeklies Over 2,000

First / Yankton County Observer / Jim Anderson & Dan MerrittIndulge your SweetheartGreat ad. The type and artwork flow together very well making the reader read top to

bottom.

Best 2x4 Ad Weeklies Over 2,000Second / Mobridge Tribune / Reminder / Stef VojtaNew Hope Foundation

Best 2x4 Ad Weeklies Over 2,000

Third / Custer County Chronicle / Deb PettersonBest Ice Cream and Sherbet in Town

Best 2x4 Ad Weeklies 1,152 - 2,000

First / The Lennox Independent / Kelli BultenaOlde Towne Dinner TheatreVery cute! Flowed very nicely!

Best 2x4 Ad Weeklies 1,152 - 2,000Second / The Miller Press / Janice ErfmanSocial Bowl - Under new ownership

Best 2x4 Ad Weeklies 1,152 - 2,000

Third / Southern Union County Leader-Courier / Linda BingenRoad Construction Is Done


2/19

Best 2x4 Ad Dailies Under 14,000

First / Watertown Public Opinion / Doug MackWinter StudsThis is a clever ad that works. It's very clean looking.


Second / Watertown Public Opinion / Kim Spartz & Tim KellerArrow Snow RemovalNice ad. Good eyeflow.


Third / Watertown Public Opinion / Lisa Langenfeld Buche & Tim KellerMake your memories at the gossNicely done. A little too much text for the space.

Best 2x4 Ad Dailies Over 14,000

First / Rapid City Journal / Jeff StrommenFree Concert / Open BibleThe human interest photo stands out well. Good use of white space.

Best 2x4 Ad Dailies Over 14,000Second / Rapid City Journal / Jason HoferPrepare / Osheim & Schmidt

Best 2x4 Ad Dailies Over 14,000

Third / Rapid City Journal / Josh HotzThe Factory

Best Advertising Sales Tool Weeklies Under 1,150

First / The New Era / Lisa MillerMother's DayNice Clean ad. Photo, font and art all work well together.

Best Advertising Sales Tool Weeklies Over 2,000

First / Yankton County Observer / Laura BaumeisterStand OutThis also would have been a very great use of color ad. WOW! It does "Stand Out".


Second / Mobridge Tribune / Reminder / Linda MeyerNo Bull


3/19


Third / West River Eagle / Nancy AndersonGive the West River Eagle

Best Advertising Sales Tool Weeklies 1,152 - 2,000

First / Southern Union County Leader-Courier / Staff

Road Construction SpecialGreat hometown photo connecting the special and the local businesses.


Second / Belle Fourche Butte County Post / Tim Velder, Hollie Stalder & Production

TeamCelebrate a Century


Third / The Lennox Independent / Kelli BultenaHot off the press

Best Advertising Sales Tool Dailies Under 14,000

First / Pierre Capital Journal / Melanie Handl & April Pullman

Shopping GetawayVery effective. Nice Layout. Great use of white space and color


Second / Watertown Public Opinion / Sales StaffPrint & Deliver/Print Media WorksNicely done. Eye catching.


Third / Madison Daily Leader / StaffBulldog BasketballTis is a nice piece, it's just a little busy.

Best Advertising Sales Tool Dailies Over 14,000

First / Rapid City Journal / Todd GoetzDigital Product GuideBright and well organized. Good basic design. Clean and to the point

Best Advertising Special Section Weeklies Under 1,150

First / The New Era / Sarah Ebeling, Lisa Miller & Amy LeutholdParker SDSurely a keeper for customers who receive one. Color photos/ads protray a vibrant

community.


4/19


Second / The Onida Watchman / Marileen Tilberg & Amanda FangerGuide to hunting in Central SD


Third / Chamberlain / Oacoma Sun / Holly Endres, Dawn Hopkins, Jessica Giard &

Erin Walti2010 CHS Graduation

Best Advertising Special Section Weeklies Over 2,000

First / Custer County Chronicle / Charley & Norma Najacht & Deb Petterson2010 Southern Black Hills Vacation GuideStaggered stories and separation add a visual appeal. Good use of color.


Second / Yankton County Observer / Jim Anderson, Dan Merritt & Dave Baumeister4-H in Action


Third / Webster Reporter & Farmer / Tirzah Lily

SD Glacial Lakes GuideBest Advertising Special Section Weeklies 1,152 - 2,000

First / Belle Fourche Butte County Post / Karen Wallace & Production StaffCentennial - Newell & NislandOverall we love this section! You gave us great ideas!

Best Advertising Special Section Weeklies 1,152 - 2,000

Second / Gettysburg Potter County News / Molly McRoberts & Lacey WestphalSenior Edition

Best Advertising Special Section Weeklies 1,152 - 2,000

Third / The Lennox Independent / Kelli BultenaBack to school calendar

Best Advertising Special Section Dailies Under 14,000

First / Brookings Register / StaffYour life at SDSUNice concept, well organized. The ads are eye catching and interesting. This is a great

section with a good variety of advertising.


5/19


Second / Mitchell Daily Republic / StaffVisitor GuideVery nice section. Some of the ads are a little busy.


Third / Mitchell Daily Republic / Korrie WenzalDiscover I-90Well done

Best Advertising Special Section Dailies Over 14,000

First / Argus Leader / Katie Wrage & StaffTalk of the townVery Nice, bright, well laid out. Excellent reproduction.

Best Advertising Special Section Dailies Over 14,000

Second / Rapid City Journal / StaffStock Show Premiere

Best Classified Section Weeklies Under 1,150

First / Alcester Union & Hudsonite / Paul BuumClassifiedsClear Headers & color blue helps

Best Classified Section Weeklies Under 1,150

Second / Chamberlain / Oacoma Sun / Holly EndresClassifieds

Best Classified Section Weeklies Over 2,000

First / Mobridge Tribune / Reminder / Jane BachmanClassifiedsVery clean and organized. Easy to find the spot you are looking for.


Second / West River Eagle / Nancy AndersonClassifieds


Third / Redfield Press / Cindy LambertClassifieds


6/19

Best Classified Section Weeklies 1,152 - 2,000

First / Freeman Courier / Tim L. Waltner & Linda Von EyeClassifiedsNice clean headers. Easy to find what you are looking for!


Second / Southern Union County Leader-Courier / JoLynn BlackClassifieds


Third / Sturgis Meade County Times-Tribune / Pam BuhlerClassifieds

Best Classified Section Dailies Under 14,000

First / Mitchell Daily Republic / Classified DepartmentClassifiedsGood use of color on classified banner. Garage sale finder is nice feature.

Best Classified Section Dailies Under 14,000

Second / Watertown Public Opinion / Staff

ClassifiedsBest Classified Section Dailies Under 14,000

Third / Madison Daily Leader / Robyn CassuttClassifieds

Best Classified Section Dailies Over 14,000

First / Rapid City Journal / StaffClassifiedsPleasing / gratifying to see a classified section with heft in this day of craigslist.

Best Multiple Advertiser Spread Weeklies Under 1,150

First / The Onida Watchman / Amanda FangerSully Buttes Golf State ChampsGolfball background adds interest & isn't too busy. Sponsor ads are also individually

attractive.


Second / Dakota Dunes / North Sioux City Times / StaffSenior Lifestyles


7/19


Third / Chamberlain / Oacoma Sun / StaffPink Day

Best Multiple Advertiser Spread Weeklies Over 2,000

First / Mobridge Tribune / Reminder / Jane Bachman & Stef Vojta

Humble BeginningsGreat idea. Geared well toward advertisers.


Second / Mobridge Tribune / Reminder / Cindi VolkThank you farmers


Third / Mobridge Tribune / Reminder / Linda MeyerCongrats Class of 2010

Best Multiple Advertiser Spread Weeklies 1,152 - 2,000

First / Timber Lake Topic / Judy BickelCongrats Lady Panthers

Good use of color, headline and photos. All work well together to congratulate a team ofchampions!


Second / Freeman Courier / Jason ScharbergHalloween


Third / The Miller Press / Janice ErfmanA scrapbook of memories - MHS Band Trip

Best Multiple Advertiser Spread Dailies Under 14,000

First / Pierre Capital Journal / StaffCapitol CentennialThis piece takes a contemporary look at 100 years of history. The ads are well laid out.

Good eyeflow.


Second / Brookings Register / Kendra Deibert, Beverly Jensen, Teri Eggen & Will

McMackenCommunity UnityGreat job.


8/19


Third / Brookings Register / Nikki Brower, Teri Eggen & Beverly JensenGo GreenThe ads are all well done and tie together nicely.

Best Multiple Advertiser Spread Dailies Over 14,000

First / Argus Leader / Katie Wrage & StaffFabulous FindsGreat theme and concept. Carried through nicely with stories and photos. Attractive

well-designed ads.

Best Multiple Advertiser Spread Dailies Over 14,000

Second / Rapid City Journal / StaffDowntown Holiday

Best Newspaper Promotion Weeklies Under 1,150

First / Dakota Dunes / North Sioux City Times / Linda BingenCommunity Journalism


Second / The Onida Watchman / Amanda Fanger"Reader's Feature" House ads


Third / The New Era / StaffJoin Traveler's Motor Club

Best Newspaper Promotion Weeklies Over 2,000

First / Custer County Chronicle / Norma NajachtKnowledge is PowerVery clever to use people of "Power" to promote the "Knowledge is Power" campaign


Second / Yankton County Observer / Dave Baumeister & ReadersObserver gets around


Third / West River Eagle / Nancy Anderson & Joy FischerExtra Extra


9/19

Best Newspaper Promotion Weeklies 1,152 - 2,000

First / The Lennox Independent / Kelli BultenaYour Community NewspaperI really like the idea, very eye catching.


Second / The Miller Press / Janice ErfmanThe Miller Press Wins Awards


Third / Gettysburg Potter County News / Molly McRobertsName those newsmakers

Best Newspaper Promotion Dailies Under 14,000

First / Pierre Capital Journal / Kim RobinsonHunting GuideGreat ad. Nice use of graphics, nice layout


Second / Pierre Capital Journal / Melanie Handl & April Pullman

Walk a MineA lot of information, well organized


Third / Pierre Capital Journal / Melanie HandlHot DealsGreat graphics & layout

Best Newspaper Promotion Dailies Over 14,000

First / Argus Leader / Katie Wrage & Addie Graham KramerSunday EnhancementRight on the money! Nice work!

Best Newspaper Promotion Dailies Over 14,000

Second / Rapid City Journal / StaffHome Journal Promotions

Best Series Ad Idea Weeklies Under 1,150

First / The New Era / Amy LeutholdIt's all about youAd series tie together well, with font used. Also, photos of people in the ads are a plus


10/19


Second / The Onida Watchman / Marileen TilbergSunrise Bank Dakota


Third / The Rosholt Review / Calvin F. Ceroll

Rosholt Corner BarBest Series Ad Idea Weeklies Over 2,000

First / Custer County Chronicle / Norma NajachtTime to join Custer fitness centerThe ads were simple and got the point across without a lot of words. They definitely

caught my eye.

Best Series Ad Idea Weeklies Over 2,000

Second / Yankton County Observer / Laura Baumeister & Dave BaumeisterK-9 Pet wash

Best Series Ad Idea Weeklies Over 2,000

Third / Yankton County Observer / Laura Baumeister & Lee Rettig

4-life HomesBest Series Ad Idea Weeklies 1,152 - 2,000

First / Hot Springs Star / Michael BurgTales from MarleyVery cute ads! Marley Melts your heart!

Best Series Ad Idea Weeklies 1,152 - 2,000

Second / Timber Lake Topic / Jim NelsonRe-elect Ryan Maher

Best Series Ad Idea Weeklies 1,152 - 2,000

Third / The Lennox Independent / Kelli BultenaSizzling Savings

Best Series Ad Idea Dailies Under 14,000

First / Watertown Public Opinion / Julie Krejchi & Tim KellerRe-elect Sen. Nancy Turbak BerryGood use of white space. Reverse text draws eye in. Good replication of elements

throughout series. Similar layout works well with various sizes.


11/19


Second / Black Hills Pioneer / Danielle Osloond & Elise RawlingsFresh Start


Third / Madison Daily Leader / Kristen Grimm

Randall Funeral HomeBest Series Ad Idea Dailies Over 14,000

First / Argus Leader / Kristin Sheriff & Katie WrageThrill of the Grill - Lewis DrugNice use of color. Good impact.

Best Series Ad Idea Dailies Over 14,000

Second / Rapid City Journal / Jason HoferPacific Steel

Best Single Ad Idea Weeklies Under 1,150

First / The Rosholt Review / Calvin F. CerollSouvenir Wines

Ad in the shape of the product is a major plus.


Second / The New Era / Cathi AeschlimanGot a Game Plan


Third / The Onida Watchman / Marileen TilbergWelcome Hunters - Bakery Caf

Best Single Ad Idea Weeklies Over 2,000

First / Yankton County Observer / Jim AndersonTreat Dad like a KingUsing the King of Hearts playing card was very cleaver for a father's day ad.


Second / Mobridge Tribune / Reminder / Sarah GatesKT's Supper Club


12/19


Third / Yankton County Observer / Laura BaumeisterThe Trophy Place

Best Single Ad Idea Weeklies 1,152 - 2,000

First / Clear Lake Courier / Nancy Greene

Joyce's Open HouseVery cute & caught our eye!


Second / The Lennox Independent / Kelli BultenaA bank firmly rooted


Third / Gettysburg Potter County News / Molly McRobertsProm

Best Single Ad Idea Dailies Under 14,000

First / Black Hills Pioneer / Sona O'ConnellFriendly Gas Prices

Cute graphic & heading catches the eye. Good offer & Call to action, All necessary infowithout clutter.


Second / Pierre Capital Journal / Julie Furchner & StaffFerding Electric


Third / Pierre Capital Journal / Melanie Handl, Aftin EichThe Barkery

Best Single Ad Idea Dailies Over 14,000

First / Rapid City Journal / Jason HoferGear up / Two Wheeler DealerCaught the gear theme right away and photo has a "reach out" to you quality.


Second / Rapid City Journal / Amanda RullRent Instuments / HaggertysNicely balanced. Good illustrations. Use of bullet points to help the reader zero in on

facts was good.


13/19


Third / Rapid City Journal / Jeff StrommenPhysical Therapy / Golden Living

Best Use of Art Service Weeklies Under 1,150

First / The Onida Watchman / Marileen Tilberg

Sully County Conservation DistrictHumor a major plus!


Second / The New Era / Cathi AeschlimanParkside Dental


Third / The Onida Watchman / Amanda FangerNye Lumber

Best Use of Art Service Weeklies Over 2,000

First / Yankton County Observer / Jim Anderson & Dave BaumeisterFore a Father's day gift

I liked that you incorporated the colors of the logo into the ad. Really pulls it together.Vaery clean layout. Appealing to the eye.


Second / Mobridge Tribune / Reminder / Jane BachmanBack to school - Larry Jensen Motors


Third / Custer County Chronicle / Deb PettersonBest Steaks and Ribs in the Hills

Best Use of Art Service Weeklies 1,152 - 2,000

First / Timber Lake Topic / Judy BickelMemorial Pool TournamentGood Job!


Second / Clear Lake Courier / Nancy GreeneCongrats Steve Benson


14/19


Third / Timber Lake Topic / Jim NelsonThe Crusher is coming

Best Use of Art Service Dailies Under 14,000

First / Pierre Capital Journal / Kim Robinson & Sarah Christensen

View 34Creative use of art. Very warm & inviting. We wish we were there.


Second / Madison Daily Leader / Melissa HeggEast River Federal Credit UnionThe headline & the graphic work well together. Very creative. The font used in the call to

action is difficult to read


Third / Pierre Capital Journal / Lori Owens & Kim RobinsonGrand Rental StationTis is a great ad. Simple and to the point. Teriffic Headline. Business name is to small.

Lacks a call to action.Best Use of Art Service Dailies Over 14,000

First / Rapid City Journal / Amanda RullFalling Prices/DodgetownImpactful headline. Good balance of color and art. The size of the procing text works in

this ad.

Best Use of Art Service Dailies Over 14,000

Second / Rapid City Journal / Jeff StrommenDodgetown

Best Use of Art Service Dailies Over 14,000

Third / Rapid City Journal / Jason HoferSerta / Furniture Mart

Best Use of ColorWeeklies Under 1,150

First / The Onida Watchman / Marileen TilbergWheels & SticksJust a good color combination. The eye is drawn to the ad!


Second / Chamberlain / Oacoma Sun / Holly Endres3-Day Sale


15/19


Third / Hamlin County Republican / LeeAnne Archer$500 OFF any used tub

Best Use of ColorWeeklies Over 2,000

First / Mobridge Tribune / Reminder / Stef Vojta & Darrell Gill

Sioux BinsVery nice use of pictures and color. Text layout very readable.


Second / Mobridge Tribune / Reminder / Justin PetersenFall into Savings


Third / Mobridge Tribune / Reminder / Phyllis KesylerHere's My Card

Best Use of ColorWeeklies 1,152 - 2,000

First / Gettysburg Potter County News / Lacey WestphalDucks Unlimited

Very eye catching? Picture Quality looked really nice!


Second / Timber Lake Topic / Judy BickelWall to Wall Sale


Third / Southern Union County Leader-Courier / Linda BingenVIP Gaming Lounge

Best Use of ColorDailies Under 14,000

First / Pierre Capital Journal / Kim Robinson & Julie FurchnerGatorsColor pizza on black background is very effective plus placement draws eye to logo


Second / Pierre Capital Journal / Sarah Christensen & Adam LichtyMake your new years magicalGreat use of white space. Colored bottle works well against dark background


16/19


Third / Mitchell Daily Republic / Janet DeRoucheyPatzer WoodworkingWarm tones are very inviting.

Best Use of ColorDailies Over 14,000

First / Argus Leader / Katie Wrage & Tom SchiefelbeinSpice up your life!A very welcoming ad. It makes you want to sit in the living room.


Second / Rapid City Journal / Jason HoferHot Deals / Furniture Mart


Third / Rapid City Journal / StaffJoin the Team / ASI

Best Use of Local Photography Weeklies Under 1,150

First / The New Era / Lisa Miller

Thank you Parker Youth SoccerPhotos work well in ad.


Second / Dakota Dunes / North Sioux City Times / StaffYou are invited Nylen Science Center


Third / The Onida Watchman / Marileen Tilberg & Amanda FangerCelebrat Agars Centennial

Best Use of Local Photography Weeklies Over 2,000

First / Yankton County Observer / Laura BaumeisterHistoric Downtown YanktonThe background photo is lightened to perfection so it doesn't interfere with type. Perfectly

balanced ad. Nice size type, spacing, and photos.


Second / Custer County Chronicle / Charley NajachtCuster city is growing


17/19


Third / Yankton County Observer / Jim Anderson & Dan Merritt4-H

Best Use of Local Photography Weeklies 1,152 - 2,000

First / The Miller Press / Janice Erfman & Jaimi Lammers

Harvest Days - Roger Bros.Large Headline pulls eye into the ad and carries the reader right to the great photo!


Second / Clear Lake Courier / Nancy GreeneDCN Insurance


Third / The Miller Press / Sheila SchlechterSchool is out

Best Use of Local Photography Dailies Under 14,000

First / Black Hills Pioneer / Sona O'ConnellWelcome Back Students

The welcome headline, affordable prices and photo of the business work well. Budgeteaters can see they can afford to eat here. Nice layout


Second / Pierre Capital Journal / Melanie Handl, April Pullman & Julie FurchnerWelcom Hunters/ Hunting GuideLooks good to us. When do we eat?


Third / Madison Daily Leader / Brandy MooreDairy Queen - You did it!What a "fun" ad! Everyone looks like they had a ball raising money for children's miracle

network. Great idea for an ad.

Best Use of Local Photography Dailies Over 14,000

First / Argus Leader / StaffCommunity GuideA slick piece, crisp. Layout and design are enhanced everywhere with supporting photos.

Best Use of Local Photography Dailies Over 14,000

Second / Rapid City Journal / Heather Schenstad & April LutheranLegacy Jewelers


18/19

Most Original Creative Idea Weeklies Under 1,150

First / The New Era / Lisa MillerLight your fires

Most Original Creative Idea Weeklies Under 1,150

Second / The Onida Watchman / Marileen Tilberg

Help increase the populationMost Original Creative Idea Weeklies Over 2,000

First / Mobridge Tribune / Reminder / Cindi VolkVote for Fritz to get well soon!At first glance I thought it was a political ad, then laughed my butt off. Great originality!

Most Original Creative Idea Weeklies Over 2,000

Second / Custer County Chronicle / Norma NajachtTrusting your future to a ground hog

Most Original Creative Idea Weeklies Over 2,000

Third / Yankton County Observer / Laura BaumeisterStrive for perfection

Most Original Creative Idea Weeklies 1,152 - 2,000First / Timber Lake Topic / Jim NelsonCentennial CelebrationBoxes are a nice creative way of conveying a lot of information whithout being too busy!

Most Original Creative Idea Weeklies 1,152 - 2,000

Second / The Miller Press / Janice ErfmanGod Bless our Volunteer Firefighters

Most Original Creative Idea Weeklies 1,152 - 2,000

Third / Hot Springs Star / Brett Nachtigall & Michael BurgHot Springs Hometown Holiday Helpers

Most Original Creative Idea Dailies Under 14,000First / Madison Daily Leader / Brandy MooreDairy QueenVery original! Graphics tie the ad together great.


19/19

Most Original Creative Idea Dailies Under 14,000

Second / Brookings Register / Beverly Jensen & Nikki BrowerYellow Cab DaysGrabs attention. Very unique idea.

Most Original Creative Idea Dailies Under 14,000

Third / Pierre Capital Journal / Kim Robinson & Lori OwensSt. Mary'sClean simple layout. Delivers message well

Most Original Creative Idea Dailies Over 14,000

First / Rapid City Journal / Jason HoferFlu Shot / MedicapThe little ad that could! Even though it was small it stood tall!


Second / Rapid City Journal / Jeff StrommenLas Vegas / Rushmore Honda


Third / Rapid City Journal / Todd GoetzDaily Grind/

Documents

2011 SDNA Advertising Contest Results