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2011 Media Kit
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2011 Media Kit
Introduction To The Publication About the Publication Publication Advertising Rates File Specifications Web Site E-Mail Newsletters A Dealer’s Journal Extras Contact Information
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A Dealer’s Journal
IntroductionA Dealer’s Journal
The Complete Dealers Information GuideIn 2011, A Dealer’s Journal is dedicated to
serving the automotive industry and plans to continue to storm their way through.
A Dealer’s Journal continues to grow in the industry, while keeping readers informed on top issues. Today, the publication has grown to more than 65,000 readers (in print), with more than 45,000 of those readers being
franchise and independent used-car dealers. The demographic breakdown of our
readership is: franchise new-car dealers and general managers; used car dealers; Internet managers; used-car managers;
fleet, lease and rental executives; automotive and powersport transport managers;
captive finance companies; independent finance companies; banks; credit unions; auto auctions;
remarketing executives; and used-car industry and Powers-ports industry executives across the United States, Canada,
and Puerto Rico.
A Dealer’s Journal has expanded and grown into high-growth areas such as online, e-newsletters and e-mail mar-
keting, Webinars, and more.
Publisher: Michelle Dones
Associate Publisher: Linda Clemons
Editor: Lynn Rodriguez
Staff Writers: M.J. Porter
Anne Marie Fisher
Accounting: Hazel Marrero
Online/ Ad Traffic Manager: D. Boyette
About A Dealer’s Journal
Graphic Designers: Darryl Boyette Leah Mendoza
Advertising:
Linda ClemonsNina Way
Circulation Manager: Sue Barnes
About A Dealer’s Journal
A Dealer’s Journal Print Pricing
PREMIUM BANNER - $200 per month • Specs: 192px by 138 px STANDARD BANNER - $125 per month • Specs: 167px by 72 px BASIC BANNER - $75 (Free with print ad of $150 or more.) • Specs: 167px by 50 px SKYSCRAPER BANNER - $300 per month • Specs: 167px by 600 px
A Dealer’s Journal Web & E-Newsletter Pricing
A Dealer’s Journal
Two Full Page Spread
Full Page 3/4 Page 1/2 Page Horizontal
1/2 Page Verticle 1/4 Page
• Resolution is 300 dots per inch.• We prefer high resolution PDF fi les, but we also
accept JPEG and TIFF.
Ad Size15” wide by 10” tall
Ad Size7.5” wide by 10” tall
Ad Size7.5” wide
by 7.5” tallAd Size
3.75” wide by 10” tall
Ad Size7.5” wide by 5” tall
Ad Size3.75” wide by 5” tall
Email all artwork to [email protected]
Open percentage: 22.05% Read percentage: 16.49%Click percentages:9.69%
The cost to sponsor an e-mail blast within the e-newsletter is $195.
www.adealersjournal.biz
A Dealer’s JournalWeb Site & E-Newsletter
More than 10,000 monthly unique visitors read news and ad content from adealersjournal.biz. Our web site also features the monthly publication in e-book format, along with a free blog site to post your own press releases. A Dealer’s Journal Weekly E-Newsletter is sent out every Monday to over 100,000 automotive industry professionals via e-mail and linked back to our web site.
Exclusive Webinars
In deciding to host an exclusive webinar, you will be responsible for providing the topic, presenters and presentation materials. A Dealer’s Journal will help promote the event via print, e-newl setter, and online. The cost is $350 for this service.
Custom E-mail Marketing
A Dealer’s Journal can create a custom advertising e-mail to our e-mail database of 100,000 + recipients. We will only send one custom e-mail per week and are able to work with the advertiser on design.
Custom e-mails are a wonderful alternative to direct mail marketing as they are delivered within a timely, result delivering manner. The cost for this service is $595 per e-mail.
A Dealer’s Journal Extras!
877-331-4350Direct: 786-601-2099Fax: 786-339-9715
Corporate Office:27501 S Dixie Hwy Suite 406
Homestead, FL 33032
Contact Information
Contact Emails:
Michelle DonesPublisher
Linda ClemonsAssociate Publisher
Richard PizarroSales Manager
D. BoyetteOnline Manager
Sue BarnesSubscriptions
www.adealersjournal.biz
Thank You For Visiting A Dealer’s Journal
