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2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream

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Page 1: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 2: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 3: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 4: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 5: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 6: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 7: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 8: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream
Page 9: 2011.effectivedesign.org.uk€¦ · Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from being an exclusive upmarket brand to mainstream