2011 ANNUAL Turning the page REPORT Canada/Files/Reports/201… · Page 2 2011 ANNUAL REPORT Letter from the Chair 2011 was a challenging and exciting year for Fairtrade Canada and

Turningthe page...

2011 ANNUAL REPORT

2011 ANNUAL REPORTPage 2

Letter from the Chair2011 was a challenging and exciting year for Fairtrade Canada and the international Fairtrade system.

We were very fortunate that Canadian consumers continued to choose Fairtrade certified products, despite tighter spending and ongoing concerns about the strength of the Canadian and US economies. To all our registered companies and consumers across Canada, we thank you for making a difference in the lives of producers and their families around the globe.

2011 was also a year in which we continued to develop strong grassroots partnerships all across Canada. The continued growth of Fair Trade Towns and launch of Fair Trade Campuses, the emergence of networks of locally based Fair Trade organizations such as the Canadian Fair Trade Network and l’Association Québécoise du Commerce Équitable, and many other exciting local initiatives are all a testament to the resilience of our global movement. In a time of deep global economic uncertainty, the need for Fair Trade has never been greater. Thanks to the dedication and hard work of volunteers in towns and cities all across Canada, we are in a better position than ever to build a truly national Canadian Fair Trade movement.

Fair Trade USA’s departure from Fairtrade International posed a considerable challenge to US businesses, civil society groups, producers and Fairtrade Canada. We watched as Fair Trade USA rapidly unveiled a campaign to create a new global competitor to the international Fairtrade system – one that potentially threatened the viability of Canada’s Fairtrade supply chain and has the potential to create massive confusion amongst US consumers. I am pleased to report that, in concert with our colleagues at Fairtrade International, Fairtrade Canada stepped up to play a leadership role, working closely with US businesses and civil society organizations, and the Producer Networks, to preserve and promote the promise of our global Fairtrade system. I am immensely proud of the work of our staff team. They have worked tirelessly over the last 6 months to fill the vacuum created by Fair Trade USA’s departure.

Shortly after 2011 ended, Rob Clarke resigned his position as Executive Director of Fairtrade Canada. On behalf of my board colleagues and our staff team, I want to thank Rob for his years of service to the organization. We wish him all the very best.

John KayChair, Board of Directors

Table of ContentsLetter from the Chair 2

2011 Highlights 3

Canada’s Growing Impact 4

Fairtrade Premiums 7

Growing Consumer Trust 8

FAIRTRADE Mark Transition 9

Product Spotlight 11

Evolving & Improving 12

Deepening Impact for Producers 15

Monitoring the Scope & Benefits 17

Fair Trade Fortnight 19

Community Engagement 20

Audited Financial Statements 22

Fairtrade Canada Staff 22

Board of Directors & Volunteers 23

Front cover images:Main: Rose Yinbil, member of the Akoma shea butter coop in Bolgatanga, Ghana. © Nathalie Bertrams

Left: Tea tasting at the Makaibari Tea Estate in India. © Didier Gentilhomme

Centre: A school in India supported by Fairtrade Premiums. © Francois Guenet

Right: Nicaraguan coffee beans. © Bernhard Moser

This page: Picture of John Kay. © Kyle Freund

Page 3

2011 ANNUAL REPORT

Our MissionFairtrade Canada contributes to the success of the international Fairtrade certification system by:

• Promoting the benefits of the Fairtrade system to Canadians;

• Developing a strong, diverse market for Fairtrade certified products within Canada;

• Building trust in the FAIRTRADE Mark through a rigorous certification and licensing process;

• Working with like-minded organizations to enhance the fairness and impact of the Fairtrade system.

Our VisionA world where trade justice and sustainable development principles are practiced globally, thereby moving world farmers and workers from a position of vulnerability to security and economic self-sufficiency.

Turn the page for...

Canada’s GrowingImpact

2011 HighlightsWe turned many pages in 2011, with one of the biggest being the change of our organization’s name from TransFair Canada to Fairtrade Canada. This harmonization with other Fairtrade Labelling Initiatives around the world also tied in to our transition to using the international FAIRTRADE Mark. By focusing our transition process on consumer education, and combined with promotional efforts by our licensees and work by community groups, we were able to double recognition of the new certification Mark from the previous year.

2011 saw increases in Canadian retail sales volumes across a number of Fairtrade certified product categories. Also during the year, Fairtrade International increased Fairtrade Premiums on coffee and cocoa. The combined result was that the estimated Fairtrade Premiums received by producers on Canadian retail sales doubled to almost $3.5million USD.

Fairtrade Canada was proud to support numerous Fairtrade International initiatives to improve the global system in 2011. These included increasing producer ownership of the Fairtrade system to 50%, making the Fairtrade Standards more straight-forward for producers, and starting a comprehensive review of Fairtrade’s approach to hired labour.

Also in 2011: • Estimated Canadian retail values of Fairtrade certified products

reached $275million.• Canada was one of two countries worldwide to launch Fairtrade-

Fairmined gold, with the aim of benefiting artisanal and small-scale miners.

• Fairtrade Fortnight in May was a great success across the country.• The Fair Trade Campus program was introduced.• Fairtrade Canada’s office moved to a new location which provides

more modern and professional facilities, while also saving money with a considerably lower annual rent.

As we turn the page on 2011 and proceed through 2012, we invite you to join Fair Traders from across Canada and Take a Step for Fair Trade. This exciting campaign encourages individuals, businesses and commu-nity groups to make a big impact on the world through Fair Trade.

A step can be simple - such as trying a new Fair Trade product, or attending a Fair Trade event; or ambitious - like getting your workplace to convert to Fair Trade products, or turning your community into a Fair Trade Town. Register your steps at fairtrade.ca/step and help us reach our goal of 150,000 Fair Trade Steps in 2012!

Page 3

THANK YOUto all our licensees for making a difference in the lives of producers around the world.

http://fairtrade.ca/step

2011 ANNUAL REPORTPage 4 Page 5

Canada’s Growing ImpactVolumes of Fairtrade Certified Products Sold In Canada Retail sales of Fairtrade certified products continued to show strong growth in many areas, proving that Canadian consumers value ethical third-party certification even during a difficult economy.

2011 saw sustained increases in sales in a number of product categories. Volumes of cocoa and nuts/oils (including cosmetics and bodycare) increased significantly over 2010, and coffee increased in line with previous years.

It was encouraging to see a rebound in growth in a number of categories which had fallen in 2010. Tea, cotton, herbs and spices and flowers all returned to close to, or above, 2009 levels.

Wine, sugar and fruit were the only product categories which saw declines, and Fairtrade Canada will work closely with our licensees and traders to help rebuild sales in these areas.

The table below gives sales volume information for all major product categories.

Kilograms 2011 Growth over 2010

Cocoa 1,786,261 29%

Coffee 6,118,803 4%

Fruit 2,111,870 -32%

Grains 22,166 21%

Herbs & Spices 4,750 19%

Nuts & Oils 11,067 66%

Sugar * 420,428 -4%

Tea 64,627 14%

Other VolumesCotton (Units) 56,426 50%

Flowers (stems) 2,268,579 31%

Wine (L) 37,873 -77% *Sugar volume does not include sugar in chocolate products. Volumes of gold, sports balls and fruit juice have been excluded due to confidentiality.

The estimated retail value of Fairtrade certified products sold in Canada in 2011 is

$275 million,an increase of 3.25% over 2010.

2011 ANNUAL REPORT


Fairtrade Premiums

Page 5

Enjoying a cup ofFairtrade coffee!© Najib Shams


Children in Sidama, Ethiopia walking to a school which was constructed using Fairtrade Premiums. © Linus Hallgren

2011 ANNUAL REPORT


Growing Consumer Trust

Page 7

Fairtrade PremiumsEstimated Fairtrade Premiums Paid to Producer Groups on Fairtrade Certified Products Sold In Canada The Fairtrade Premium helps producers to improve the quality of their lives. It is paid on top of the agreed Fairtrade price, and producers decide democratically how to use it. Typically they invest it in education, healthcare, improvements to farms and coops or processing facilities to increase income.

In 2011 Fairtrade International doubled the coffee Premium to 20¢ per pound of green coffee beans. There was also a modest rise in the cocoa Premium. These increases, combined with the growth of sales in certain product categories, resulted in a doubling of the amount of Premium money producers received due to sales of Fairtrade certified products in Canada.

See page 17 for more information on how Premiums are used by producer groups worldwide.

Product 2011 Premiums ($USD)

Growth over 2010

Cocoa Beans $ 154,958 130%

Coffee $ 2,939,569 127%

Cotton $ 4,256 N/A

Fruit $ 115,973 -35%

Other $ 103,182 N/A

Sugar $ 113,246 6%

Tea $ 32,313 14%

Wine $ 3,712 -79%

Total $ 3,467,210 100% Note: Fairtrade Premiums cannot easily be calculated for the following products: Herbs & spices, gold. ‘Other’ includes nuts & oil seeds, grains, flowers, sports balls and fruit juice.

Children in Sidama, Ethiopia walking to a school which was constructed using Fairtrade Premiums. © Linus Hallgren

The estimated Premiums paid on all Fairtradecertified coffee imported into Canada in 2011:

$4,450,047


Growing Consumer Trust In Canada...

During 2011 Fairtrade Canada undertook a number of consumer education initiatives with the goals of increasing recognition of the international FAIRTRADE Mark and developing public understanding of the Fairtrade system.

The annual survey of Canadian attitudes towards Fairtrade certification – carried out by GlobeScan – clearly demonstrated the effectiveness of these campaigns in conjunction with the excellent initiatives of our licensees. The report also highlighted the developing role of Canadians as ethical consumers.

Most significantly, public recognition of the international FAIRTRADE Mark almost doubled in one year, and is now more widely recognized than the old black-and-white certification mark.

More than 70% of consumers now believe that third-party certification is the best way to verify a product’s claims about ethical sourcing. The survey also showed that consumer awareness is not restricted to recognition of the FAIRTRADE Mark, but also includes a positive understanding of what it stands for. Canadians trust the Mark and believe that the standards which it represents make a meaningful difference to producers.

From the study: “Consumers tend to understand what Fairtrade is about and correctly associate it with fair prices, and access to global markets for producers, protection of human rights, and with helping farmers in poor countries. Fairtrade products are perceived to offer equal, or often better, quality compared to unmarked products.”

As in previous years, increasing numbers of Canadian consumers have strong expectations of companies to act responsibly in poor countries. Nine out of ten Canadians now expect companies to pay farmers/workers fairly, while two-thirds agree that their shopping choices can make a difference to farmers/workers in poor countries.

For more results from the 2011 Canadian GlobeScan study please visit: www.fairtrade.ca/en/about-fairtrade/facts-figures

... and Around the World

Research in the 24 countries where the FAIRTRADE Mark is used showed that an average of 57% of consumers recognize the FAIRTRADE Mark. In six European countries, recognition exceeded 80%.

Trust in the Mark is very high, with more than 90% of those who recognize the label saying they trust it and associate it with a strong system of standards. Four out of five consumers around the world expect companies to play an important role in reducing poverty through the way they do business.

In 2011, consumer recognition of the FAIRTRADE Mark in Canada increased from 20% to

39%

www.fairtrade.ca/en/about-fairtrade/facts-figures

2011 ANNUAL REPORT Page 9


Product Spotlight

New FAIRTRADE Mark Transition Fairtrade Canada’s transition to the international FAIRTRADE Mark began in 2010 and took off in earnest in 2011, with rapid adoption by many licensees. Products carrying the distinctive FAIRTRADE Mark with its blue and green symbol can now be found on store shelves across the country.

Before starting the transition we held extensive consultations with our registered operators and the broader Canadian Fair Trade community. A flexible conversion process was developed to allow adequate time for licensees to transition to the new Mark.

By moving to the international FAIRTRADE Mark, Canada has adopted a universal symbol which consumers recognize and trust more than any other ethical label. In uniting with the rest of the world, Fairtrade Canada and all of our licensees visually emphasize the truly global nature of our work, with a symbol intended to represent the optimism and empowerment of producers, who use the Mark themselves. For the first time in the organization’s history, every member of the global Fairtrade system is using the same certification Mark.

This harmonization also creates system-wide efficiencies and improves promotional opportunities, allowing Labelling Initiatives to coordinate global awareness campaigns. Examples include the Fair Trade Story video and the ‘Show Off Your Label’ campaign which originated in the UK and became the primary focus of Fairtrade Canada’s 2011 Fairtrade Fortnight activities intended to boost consumer recognition of the new Mark.

In 2011, consumer recognition of the FAIRTRADE Mark in Canada increased from 20% to

39%The FAIRTRADE Mark is now the most widely recognized and trusted ethical label in the world.


Miners at the entrance of a gold mine at Cuatro Horas in the Chaparra district of Peru. © Eduardo Martino


Miners at the entrance of a gold mine at Cuatro Horas in the Chaparra district of Peru. © Eduardo Martino

Product SpotlightFairtrade - Fairmined Gold

2011 saw the launch of gold as a new product category for Fairtrade Canada. Fairtrade and Fairmined is the world’s first independent ethical certification system for gold and other precious metals. As indicated by the joint certification Mark (shown below), the system is the result of a groundbreaking partnership between Fairtrade International and the Alliance for Responsible Mining. It works exclusively with democratic artisanal and small-scale mining (ASM) organizations. The joint Mark is used in a punch form for jewelers to mark their creations.

Globally there are 100 million people who depend directly or indirectly on this type of mining. ASM miners typically work in harsh and dangerous conditions and experience high levels of poverty. They are trapped in unfair supply chains and struggle to get a fair price for the gold they mine. Unskilled handling of toxic chemicals such as mercury and cyanide poses severe risks to miners, their communities and the natural environment.

However, if managed responsibly, ASM mining can provide a great opportunity for empowerment of miners, poverty reduction and sustainable development for millions of people.

The Fairtrade-Fairmined Standards are designed to ensure ASM organizations receive fair value for their gold, plus a Fairtrade Premium that miners democratically invest in projects that are important to them and their communities.

Miners are expected to develop democratic and accountable organizations, be respectful of the environment, recognize the rights of women miners and prevent child labour. Of significant importance is the development and use of safe working practices, particularly for the management - and elimination where possible - of toxic chemicals.

There is an additional Premium (and a special version of the joint Certification Mark) for Ecological gold which is extracted without the use of chemicals and with strict ecological restoration requirements.

Working with Fairtrade and Fairmined certified gold makes the miners a more powerful part of the industry and provides a platform for more ecological mining practices.

Turn the page for...Evolving and Improving...

New Certificates for Increased Consumer & Industry ClarityIn 2011 the Fairtrade Canada Certificate sent to each operator was - for the first time - accompanied by a list of Fairtrade certified products. This is intended to provide increased clarity by identifying all certified products on the market, rather than just a summary of product categories. The Certificate and product list are updated annually.

Consumers and industry partners are encouraged to ask to see the Certificate and product list to get full information on which products are currently certified. This will help ensure that no ‘Fairwashing’ takes place, and that companies don’t have a ‘halo effect’ on an entire product range just by certifying one product. This system is very similar to that used in other certification systems, such as organic. It will also be an invaluable tool as we deal with Fair Trade USA’s transition out of the international Fairtrade system.

Artisanal and small-scale miners account for 10% of the global gold supply and 90% of the labour force in gold extraction. (Alliance for Responsible Mining)


Evolving and Improving the Global Fairtrade SystemFairtrade Canada is an active member of the global Fairtrade system, undertaking regular collaborations with Producer Networks, other Labelling Initiatives and Fairtrade International. We help shape the system with staff members participating on global teams including the Licensing and Contract Committee and working groups for gold, cosmetics and cotton.

Fairtrade Canada strongly supported the many important changes made to the global system in 2011 - improvements intended to fortify the role of producers and workers, and ensure that they receive the maximum possible benefit from Fairtrade.

Most significantly, an historic decision in the fall saw members of the global Fairtrade system vote unanimously to increase producer representation in the General Assembly to 50 percent, making producers half-owners of the global Fairtrade system. Producers are also heavily represented on the international board of directors and all major committees.

The vote marked a further strengthening of Fairtrade’s unique ownership model; networks of certified producer organizations have been co-owners of the system alongside Labelling Initiatives from consumer countries since 2006. The new shared ownership model means that producers will now have an equal voice in the highest decision-making body of Fairtrade. While this means less overall influence for Fairtrade Canada, we wholeheartedly support this change and the strength it gives to producers.

Earlier in the year Fairtrade International announcedincreases to the Fairtrade Minimum Price and Premium for coffee, which had a substantial effect on the Premiums paid to producer groups on Fairtrade Certified products sold in Canada, as shown on page 7.

This coffee announcement also included a higher organic differential and revised trade standards. These changes were the result of a very extensive consultation process involving producer networks and industry representatives. The Fairtrade system is dedicated to helping producers navigate the challenging dynamics of a volatile coffee market.

In April a New Standards Framework was implemented to make the Fairtrade Standards more straight-forward for producers, as well as providing them with new approaches to caring for their local environments. See page 15 for full details.

Finally, Fairtrade International also launched the Workers’ Rights and Advisory Committee (WRAC), a group with representatives from trade unions, labour NGOs and the Fairtrade system that are advising on how best to deepen impact for workers and hired labourers.

The WRAC is part of a much wider project which includes a strategic review of the Fairtrade system’s entire approach to hired labour. The project will also include a series of pilot workshops on workers’ rights across Latin America, and the developments of a brochure to inform workers of their rights.

Fairtrade Canada is fully committed to working with and helping to evolve the global Fairtrade system to ensure that it can deliver even greater benefits to farmers and workers around the world.

“This decision [50% producer representation] is path breaking, it’s a very progressive approach. We hope to get the message across to consumers on the importance of producer voices in any ethical certification scheme so that this decision will bring major growth.” Bharath Mandanna, interim chair - Network of Asian and Pacific Producers



Deepening Impact For Producers

An orange grower and member of Cooperativa dos Agropecuaristas Solidarios de Itapolis in Brazil. © Didier Gentilhomme

Fair Trade in BrazilIn 2011, Fairtrade Canada played a key role in the development of a national Fair Trade organization in Brazil. Associacao Brasiliera de Comercio Justo (AB-CJ) is a partnership of more than fifty Brazilian Fair Trade producers and traders, established to assist growers in accessing and developing their domestic market. Brazilian farmers face many challenges in delivering their products to the international market, but there is strong local support for the concept of fair trade from civil society and government.

AB-CJ sees great potential for Fairtrade certified sales within the country, particularly in the product categories of coffee, fruit juices and fresh fruit and vegetables. With facilitation from Fairtrade Canada, AB-CJ signed an initial agreement with Fairtrade International in March 2011, and we will continue to support the Association as it works towards full Fairtrade Marketing Organization status.

Fairtrade Canada’s Hugues Tshibemba said “Fairtrade Canada is happy to be involved with the creation of a national Fair Trade organization in Brazil. We believe it is important to develop the local market for Fair Trade products by establishing an organization that would not only promote and educate consumers about Fair Trade, but would also help producers through capacity building and administrative efficiency to sell Fairtrade certified products within Brazil as well as internationally.”

“This decision [50% producer representation] is path breaking, it’s a very progressive approach. We hope to get the message across to consumers on the importance of producer voices in any ethical certification scheme so that this decision will bring major growth.” Bharath Mandanna, interim chair - Network of Asian and Pacific Producers


The 2011 meeting for members of ASOCANABA sugar cooperative in Paraguay, where they discussed future development plans and how to distribute Fairtrade Premiums. © Jose Manuel Gomez



Scope & Benefits of Fairtrade

New Standards Framework Deepens Impact for ProducersIn May 2011, after a review which lasted 18 months and included extensive stakeholder consultations, Fairtrade International introduced the New Standards Framework (NSF) – a wide-ranging update to the Fairtrade Standards intended to strengthen the system and benefit small-scale producers by making participation easier and allowing them to determine their own path to development.

In response to requests from producers, the Standards were made considerably less technical – therefore easier to understand – and now contain guidance on how to meet measurement criteria in areas such as environmental sustainability. Also, in recognition that producers in countries around the world face varied local situations, the Standards were redesigned to be more flexible for different circumstances. An overview of key improvements to the Standards:

Producers determine their own developmentUnder the NSF, requirements are divided into core and development. Whereas all core requirements must be fulfilled, adaptable development requirements allow producers to decide which areas they want to focus on at different times, and determine the best way for their organization to develop. Producers also write their own development plans, in which they monitor their development progress themselves, and report on their activities, such as Fairtrade Premium use and steps to protect the environment.

Clearer and simpler requirementsThe Fairtrade Small Producer Organization and Contract Production Standards have been rewritten into simple, straightforward language and all requirements for producers are now included in just one document. This makes it easier for producers to see what is needed, and invest their money and time in the right way. The revised Standards also require less paperwork, meaning savings on administration costs.

Improved structureThe new structure will facilitate benchmarking and make it easier to collaborate with other sustainability systems. The focus is on elements that make the Fairtrade system unique, such as the Fairtrade Premium and the development plan. Product Standards have also been re-grouped into more logical categories using an international product classification scheme, which will speed up the inclusion of future product standards.

Revised environmental requirements: Putting people firstThe revised environmental requirements in the New Standards Framework keep people at the heart of the Fairtrade system. Strong core criteria protect producers’ health and safety, conserve nature and ban the use of GMOs and dangerous chemicals. Then, through the benefits received through Fairtrade certification, producers are encouraged to work on development priorities of their choice which lead to even greater sustainability.

As part of the NSF, the Generic Trade Standard was updated with amendments to rules governing traceability, labelling and composite products.

Full details of the New Standards Framework can be found at the Fairtrade International website: www.fairtrade.net.

www.fairtrade.net


A kindergarten in the Dominican Republic for children of all community members, not just farmers. BANELINO uses Fairtrade Premiums to pay for the operation of the facility and to provide clothing and two meals a day for the children. © Jasper Carlberg


Monitoring the Scope and Benefits of Fairtrade Certification for ProducersThe global Fairtrade system connects producers and consumers with a goal of promoting fairer trading conditions and empowering producers to combat poverty, strengthen their position and take more control over their lives. As a founding member of the ISEAL Alliance (the global association for sustainability standards) Fairtrade International is committed to regularly evaluating the social and environmental sustainability - and the effectiveness - of its work.

In late 2011, Fairtrade International published a detailed analysis of information collected during producer audits over the previous two years. Some highlights:

• In 2010, the Fairtrade system encompassed 1.15 million farmers and workers, an increase of 16% from the previous report in 2008. The figure was expected to grow to 1.2 million in 2011.

• 27% of these farmers and workers were women.

• The farmers and workers belonged to 905 producer organizations (up 9%) in 63 countries.

• Producer sales of Fairtrade certified products from producer organizations grew 24% to more than $700,000,000 Cdn.

• Producer organizations received Fairtrade Premiums totaling $66,000,000 Cdn, an increase of 22%. These Premiums were used in the following categories, with examples of the types of projects that were democratically selected by producers:

• Investment: capacity building, quality improvements, business development, training, facilities and equipment

• Community: community development projects, infrastructure and disaster relief

• Education: school buildings, supplies, uniforms, scholarships and fees

• Health: clinics, health insurance, medical supplies, training and sanitation

• Environment: organic certification, environmental and waste management

• Gender Equity: women’s income generation projects, training and health

• Other: can include cash payments or other direct assistance to members or workers

The full report, which includes a detailed analysis of the major product categories, can be found on the Fairtrade International website: www.fairtrade.net


Fairtrade Fortnight

www.fairtrade.net


Fabulous volunteers helped make the Fair Trade Breakfast in Ottawa a huge success! © Fairtrade Canada

Sampling Fair Trade productsduring a Fair Trade Fair at Montreal’s Marché Jean-Talon. © Éric St-Pierre

Marianne Pemberton and Sasha Caldera getting the message out on Fair Trade Day at UBC, Canada’s first Fair Trade Campus! © Fair Trade Vancouver


Thank you... To Carrot Cache and the ONFC Community Fund for their financial support of Fair Trade Fortnight To the Fairtrade Foundation UK for generously lending us their campaign concept and graphics To the following companies for donating prizes for our contests:• Doi Chaang• Ethical Bean • Just Us!• Kicking Horse Coffee• La Siembra (Camino)• Sahana (Arayuma)• Ten Thousand Villages• Trans-Herbe (Four O’Clock)• Van Houtte• Y Focus Sports

Fair Trade FortnightFair Traders across Canada celebrated a very successful Fair Trade Fortnight from May 1st-15th, 2011. The Fortnight’s theme, ‘Show Off Your Label’, focused attention on the Canadian launch of the international FAIRTRADE Mark. The theme and many materials were adapted from the Fairtrade Foundation’s 2011 campaign.

To aid in their celebrations, hundreds of licensees, retailers and community groups ordered our free promotional materials including, buttons, flyers and posters.

During this time, Fairtrade Canada coordinated two key initiatives:

Fair Trade Breakfasts, which saw 73 events registered from across the country. Daily prize draws were held for anyone registering an event on our website. Two public breakfasts organized by community groups took place on the streets of downtown Ottawa and were attended by Fairtrade Canada staff.

Show Off Your Label Photo Contest, on our Facebook page. Fairtrade Canada encouraged people to find creative, attention grabbing ways to show off the new FAIRTRADE Mark, with an online vote determining the three lucky winners of fabulous Fair Trade prize packs.

A special feature about Fair Trade was carried in the Globe and Mail leading up to World Fair Trade Day, providing exposure on a national level.


Community Engagement

FAIR TRADE FORTNIGHT

May 1–15, 2011 fairtrade.ca


Community Groups The Fair Trade movement in Canada benefits enormously from the dedication and efforts of many community groups. Fairtrade Canada appreciates all of your work!

• Association Québecoise des Acteurs du Commerce Équitable

• Canadian Fair Trade Network

• Conseil Canadien de la coopération et de la mutualité (CCCM)

• Engineers Without Borders, including all of the chapters individually

• Équiterre

• Katimavik

• North Saskatchewan Fair Trade Network

• The Canadian Co-operative Association (CCA)

• The Fair Trade Campus Committee at the University of British Columbia

• The Otesha Project

• World University Service of Canada (WUSC) / Uniterra

• All of the Fair Trade Towns Steering Committees, including

• Barrie Fair Trade Working Group• Centre Wellington Fair Trade

Working Group• Fair Trade Edmonton / Make

Poverty History Edmonton• Fair Trade Kamloops• Fair Trade Lethbridge• Fair Trade Manitoba / MCIC• Fair Trade Montréal Équitable• Fair Trade Olds• Fair Trade Ottawa Équitable• Fair Trade Toronto• Fair Trade Vancouver• Revelstoke Fair Trade Society

• Countless other groups and individual supporters

Community EngagementFair Trade Towns

Early in 2011 we welcomed Sherbrooke, QC as Canada’s fifteenth Fair Trade Town, and it was particularly timely that the official certificate was delivered to the city’s mayor during International Development Week in February. Sherbrooke’s steering committee worked for just under a year to earn this designation for the city, with strong support from local businesses, schools, NGOs and the city council contributing to the success of the initiative.

Community support for Fair Trade continues to develop strongly in many countries and there are now more than a thousand Fair Trade Towns around the world.

Fair Trade Campuses

2011 also saw the launch of the Fair Trade Campus program which was designed to acknowledge educational institutions that have shown leadership in Fair Trade. The program has high standards that focus on:

• driving the understanding of Fair Trade at colleges and universities, through signage and ancillary information;

• increasing sales and consumption of Fair Trade products; and

• creating the infrastructure necessary to keep Fair Trade on campuses (and the program itself) evolving over time.

The University of British Columbia became the first Fair Trade Campus in January. While Fair Trade products were already widely available on campus, a committee with strong representation from the UBC Engineers Without Borders group mobilized to ensure that the process of accreditation was completed.

A number of other schools and universities across the country are expected to become Fair Trade Campuses during 2012. Stay tuned!


Andrew Young, Sara Mohammed Pour, and Kaan Williams, leaders in UBC’s Fair Trade Campus community, accepting the designation for the university. © Engineers Without Borders


Financial Statements, Volunteers & Staff

In August, Sherbrooke held a press conference to unveil the Ville Équitable logo, with (at left) Mélanie Mercier of Carrefour de solidarité internationale, M. Bernard Sévigny, mayor of the city, and (at right) Louise Bourgault of the Chamber of Commerce. © Sherbrooke Ville Équitable and CSI


Audited Financial StatementsFAIRTRADE CANADA INC.STATEMENT OF REVENUE AND EXPENDITUREFOR THE YEAR ENDED DECEMBER 31, 2011 (CAD$)

Revenue 2011 2010License Fees $ 1,556,150 $ 1,546,142

Other $ 103,848 $ 32,884

Interest $ 2,526 $ 2,480

Total $ 1,662,524 $ 1,581,506

ExpenditureAdministration, Licensing and Facilities $ 831,786 $ 681,951

Certification $ 560,142 $ 651,386

Communications and International / Producer Relations $ 254,091 $ 316,927

Total $ 1,646,019 $ 1,650,264

Net Revenue for the Year $ 16,505 ($ 68,758) Independently audited by McCay Duff LLP Chartered Accountants

For more detailed financial statements, please visit: http://fairtrade.ca/en/about-fairtrade/fairtrade-canada

Fairtrade Canada Staff 2011

AlexandreCarrier

EtienneLeRiche

EvelyneValade

HuguesTshibembaIan

BrownJohnYoung

MarikaEscaravage

http://fairtrade.ca/en/about-fairtrade/fairtrade-canada


Fairtrade Canada wishes to thank the volunteers of 2011 for their commitmentand enthusiasm!

Board of Directors and VolunteersBoard of Directors 2011 John Kay – Board Chair Martin Mroz – Treasurer (appointed June 2011)Harry Cook (departed June 2011)Nettie CronishEric Crowell (appointed June 2011) Eric DenhoffNaji Harb (appointed June 2011)Nick Orton Stephanie Wells (departed June 2011)

Volunteers 2011

Nina CharestEric EscaravageLiliane LétourneauCamille LouisDavid Ndung’u ChegeKyla RamseyYassin Ziane

MichaelZelmer

PhilippeLarocque

RonVrolyk

ShannonBrownStilyana

StoimenovaSuzanneJardine

TiaLoftsgard

Not pictured:Nina Charest

Rob ClarkeVictoria Reichel

Fairtrade Canada1145 Carling Avenue, Suite 7500Ottawa, ON, K1Z 7K4

613-563-3351 | 1-888-663-3247

www.fairtrade.ca

http://www.fairtrade.ca

Documents

2011 ANNUAL Turning the page REPORT Canada/Files/Reports/201… · Page 2 2011 ANNUAL REPORT Letter from the Chair 2011 was a challenging and exciting year for Fairtrade Canada and