he average entrepreneur at Rising Tide Capital is a 39-year-old mother of two children earning less than $33,000 per year1. Local cost-of-living calculations indicate that her income would need to be $48,000 to be considered financially self-sufficient2.

An extra $15,000 per year from a home business can make an RTC entrepreneur self-sufficient; able to save for the future, educate a child and contribute to a healthy local economy.

Client Demographics: 90% minorities

67% women

77% low income

26% single mothers

46% college graduates

28% unemployed at intake

9% formerly incarcerated

1 Compiled from intake data provided by RTC Clients between 2006-20112 “The Real Cost of Living: The Self Sufficiency Standard for New Jersey-2008,” the Legal Services of NJ Poverty Research Institute, 2008

One in five families in New Jersey cannot cover basic living expenses like food and shelter, even when household heads are employed. This represents 1.9 million people and 25% of all children in the state1.

1 “Poverty Benchmarks-2010,” The Legal Services of New Jersey Poverty Research Institute, 2010

T

As a result of these outcomes, RTC generates $3.80 in economic impact for every dollar invested in its programs1

1 Data compiled from the MicroTest (Aspen Institute) Annual Survey of Rising Tide Capital Entrepreneurs

data correct to:No. people Inquiring about our Program this yr * +34% No. attending Orientations about our Program this yr * +31%

against full yr target of 26% No. Orientation sessions held this yr +189%

Average age

With businessopen

No. entrepreneurs served this yr * +52% Who were in business at time served this yr * +53%

COMMUNITY BUSINESS ACADEMY (CBA) BUSINESS ACCELERATION SERVICES (BAS)No. entrepreneurs graduating CBA this yr * No. entrepreneurs using BAS this yr * +35%

Total no. of CBA graduates to date *

Avg. hours BAS service provided per person this yr * 23%

Average AgeGraduation rate (all time) With a biz openMicrotest industry standard graduation rate is … above represents all graduates to date

BUSINESS DEVELOPMENT IMPACT ON INDIVIDUAL JOBS CREATED

Business Starts/Strengthens/Expansions this yr* +52%

Business financing (loans) secured 1900%

KEY: * Unduplicated count within specified period ** Based on all graduates to date at intake *** Based on sample of graduates (respondents to 2010 annual survey)

31/12/2011

26%

40826

39.7

28%

304

14

Rising Tide Capital: Performance Dashboard

373

OU

TREA

CH

PRO

GR

AM

AC

TIVI

TY

2010: 18 FTE jobs 2011: 54 FTE jobs

OU

TCO

MES

& IM

PAC

T

839800

75%

117494

40.126%85%

108

$12,000

46%

9%8%

10%

9%

14%4%

Where are they Inquiring from?

Jersey City

Other Hudson County

East Orange / Orange

Newark

Other Essex County

Elsewhere in NJ

Outside NJ

24%

17%53%

6%

How did they hear about us?

Advertisement(flyer/newspaper)

Event / festival / street fair

Referral from someone else

Other

628

839

2010

2011

312

408

2010

2011

48%

11%

8%

8%

9%

12%4%

Where are they attending from?Jersey City

Other Hudson County

East Orange / Orange

Newark

Other Essex County

Elsewhere in NJ

Outside NJ

69%

88%

Female Minority

Who is attending?

174

245

373

2009

2010

2011

15

67

99

98

98

117

2006

2007

2008

2009

2010

2011

23347%

20041%

6112%

Graduates Business Status

In businessIn planning stagesDifferent Path

68%

89%

32%

75%

Female Minority 4-yearcollegedegree

LowIncome(HUD)

Who we serve

2,039

3,847

243

157

2010

2011

Total hours BAS services providedSeminar hours

Technical Assistance(Helpdesk) hours

147

243

155

109

2010

2011

Seminars

Technical Assistance(Helpdesk)

2011, 31

2011, 72

2011, 18

New BusinessStarts

BusinessesStrengthened

BusinessesExpanded

26%

45%

Percentage graduates in

business

at intake **

after 1 yr ***

$15,

607

$22,

948

Change in Average business sales

at intake **

after 1 yr ***

29%

10%

Percentage graduates using public assistance

at intake **after 1 yr ***

$25,

700

$40,

000

Change in median household income

at intake **

after 1 yr ***

27

48 3

48

30

96

2010 2011OwnerEmployee

12/31/2011

I

Of all surveyed participants...

• 83% noticed corporate sponsorship

• 64% viewed corporate sponsors more favorably

• Stronger tax base • Stable families & children • D

ecreased reliance on public benefits •Neighborhood revitaliza

tion

•

Opp

ortu

nitie

s fo

r th

e m

argi

naliz

ed

•

Mor

e wea

lth & creativityLocal Job Creation

Increa

sed Personal and Family IncomesStrong Businesses

+ =Partners &

Investors

High Potential

Entrepreneurs

Increased Economic

Opportunities

The Virginia Wellington Cabot Foundation

The John E. & Jeanne T.HUGHES FOUNDATION