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Integral solution for Internet-word-of-mouth on social media
社会化媒体趋势与实战
艾颂
Integral solution for Internet-word-of-mouth on social media
这不是一个找到媒体触点就解决问题的时代,我们必须考虑如何让消费者完成一个过程
targets
Search engine
wiki
bbs
blog
sns
Mirco-blog
group
others
mobile
IM
Integral solution for Internet-word-of-mouth on social media
这不是一个找到媒体触点就解决问题的时代,我们必须考虑如何让消费者完成一个过程
targets
Search engine
wiki
bbs
blog
sns
Mirco-blog
group
others
mobile
IM
Integral solution for Internet-word-of-mouth on social media
我们让消费者卷入的越深,他们的购买决策过程可能就越短
PRODUCT/产品 PRICE/价格
PLACE/渠道 PROMOTE/推广
Customers
On social network
Integral solution for Internet-word-of-mouth on social media
在技术和无线互联网的驱动下,商业模式开始发挥创造力
Integral solution for Internet-word-of-mouth on social media
传统的强调控制和管理的营销流程不再适应
Integral solution for Internet-word-of-mouth on social media
Social Media Cause a marketing Evolution
Consumer’s needs drive it
Social needs
Interest needsGroup/niche networking
needs
Owned media
Earned media
Paid media
Integral solution for Internet-word-of-mouth on social media
谢谢大家!