20100303 工業級顯示器技術與應用展望 - AUO

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    March 3rd , 2010

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    Industrial Needs

    long module level lifelong module level life

    (CCFL/LED)(CCFL/LED)Real-time fieldmaintenance!ReliabilitReliabilit

    Replaceable Light BarReplaceable Light Bar

    Harsh outdoorenv ronment a apta e

    wide temperaturewide temperature

    r en y o env ronmen

    RoHS compliance/RoHS compliance/Halo en freeHalo en free

    White LED technologyWhite LED technology

    AUO Proprietary & Confidential

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    Technolo Trend

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    General Display Technology OutlookGeneral Display Technology Outlook

    LEDLEDRGBWRGBW

    FEDFED

    TouchTouch

    AUO Proprietary & Confidential

    3D3D

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    1. Green technology1. Green technology

    Green panels are the market main stream and will take 55% of the market share in2011.

    are the global trends.

    Products match with environment friendly standards.

    EU flowerEPEAT Top runner

    AUO Proprietary & ConfidentialWhite SwanBlue angelEnergy starTCO 03, 05, 06

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    LED BLU Penetration ForecastLED BLU Penetration Forecast

    5.7 ~ 7: 100% LED BL now 8.4 ~ 10.4: CCFL transferring to LED right now

    .

    100(% )

    LED Penestration R ate

    80

    90

    50

    60

    20

    30

    40

    Notebook

    TV

    2009 2010(e) 2011(e) 2012(e) 2013(e) 2014(e) 2015(e) 2016(e)

    0

    10G D

    AUO Proprietary & Confidential

    Source: Displaysearch, AUO Marketing

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    Industrial LED BacklightIndustrial LED Backlight

    Industrial package type

    CCFL Type Expected Lifetime: 50,000 hrs (typ. ) Ceramic cup (top-view) Eutectic die bonding

    - Higher heat dissipation

    -

    LED Type

    AUO Proprietary & Confidential

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    LED AdvantagesLED Advantages

    Lower power consumption

    AUO Proprietary & ConfidentialCondition: Inverter & LED driver power efficiency were not included.

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    Environment FriendlyEnvironment Friendly

    Model Size CCFL (W) LED (W) Power Reduction (%) CO2 Reduction (kg) Cost Saving (USD)

    An example of AUO 10.4 ProposalAn example of AUO 10.4 Proposal

    =

    . . . .

    Save electrical billUSD $11.4/ set

    29% off CO2generation 66 kg CO2reduction per set.

    A tree can absorb 1 ton of CO2 through its life !

    AUO Proprietary & Confidential

    . 2

    Ex. (6.6-4.7) Watt x 50,000 hrs / 1000 95 KWhrs95 KWhrs x 0.69 66 kg CO2 (Reduction)

    Ex. 1.9 Watt * 50,000hrs * 12 cent/KWhrs

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    RGBW Technology IntroductionRGBW Technology Introduction

    - Why RGBW Technology? Enhance Transmittance

    Reduce Power Consum tion

    r = + =r = =

    CF T%AreaSub-pixel number Contribution of W sub-pixel

    AUO Proprietary & Confidential

    T% increase (1/2)/(1/3)=1.5T% increase (1/2)/(1/3)=1.5

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    G121XN01 V0 model with RGBW TechnologyG121XN01 V0 model with RGBW Technology

    12.1 series power consumption comparison

    "

    Pixel DesignPixel Design

    Pixel

    Structure

    .

    PatternRGB

    Stripe

    RGBW

    Square

    Type Rectangular

    Luminance 500nits

    B/L structure CCFL LED LED

    Feature GW aligned

    20% power saving (CCFL20% power saving (CCFLLED)LED)20% power saving (CCFL20% power saving (CCFLLED)LED)

    ower consump on . . .

    12.1 RGBW & RGB comparison12.1 RGBW & RGB comparison

    AUO Proprietary & Confidential

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    2. Touch Technology2. Touch Technology

    User friendly interface and touch function of display applications have been widelyadopted for bringing the convenient digital life to consumers.

    AUO Proprietary & Confidential

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    ATPATP-- AUO MultiAUO Multi--touch Paneltouch Panel

    Feature

    - Voltage Sensing Touch Panel

    Integrated touch panel function into driver

    Slim module

    Better optical performance and Anti-glare

    Two different types

    Voltage sensing type( Stylus I/P or Nail I/P )

    Charge sensing type (Finger I/P or Conductor I/P)

    u - ouc

    Provide 8 points coordinates(Voltage sensing type) Gesture recognition(Charge sensing type) Charge Sensing Touch Panel

    Product Applications

    POS

    KIOSK

    AUO Proprietary & Confidential

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    Industrial Touch ComparisonIndustrial Touch Comparison

    Type Resistive Surface Capacitive Projected Capacitive

    Process printing lines Coating ITO for X-Y axis

    Finger Support 11/gesture (2 point with

    one reference)2/above

    MTBF 1,000,000-2,000,000 5,000,000-10, 000,000 Above 10,000,000

    Application

    POSVoting machines

    Factory automationMedical e ui ment

    Outdoor KiosksTicketing machines

    ATMsWeb hones

    Outdoor KiosksTicketing machines

    ATMsWeb hones

    Strength Cost-effectiveOutdoor in rain, snow,

    ice, and dustOutdoor in rain, snow,

    ice, and dust

    AUO Proprietary & Confidential

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    AUO 15 Touch SPECAUO 15 Touch SPEC

    Electrical

    Interface USB

    Controller 3Tango (Pixcir) +1MCU (Atmel)

    System support

    Windows 7 & Vista (no driver required)

    Windows 2000 & XP (driver by Pixcir)nux

    Mechanical

    Surface Treatment 3H

    Cover Lens

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    3. 3D Display Technology3. 3D Display Technology

    Application

    Gaming

    Features

    Glasses free Seeing 3D without glasses! Medical

    Security

    2D/3D switchable

    Keep normal frame rate

    AUO Proprietary & Confidential

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    Ana l h3D Display Categories3D Display Categories

    w/ glasses Pattern Retarder

    Shutter glasses

    3D Display

    w/o glasses Lenticular Lens

    AUO Proprietary & Confidential

    Multi-planner

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    22W: I22W: Industry 3D Displayndustry 3D Display

    Barrier cellarr er ype ruc urearr er ype ruc ure

    Image cell=

    2D/3D Switch2D/3D SwitchPrinciple of Barrier TypePrinciple of Barrier Type

    Back Light Image Cell

    Barrier Cell

    AUO Proprietary & Confidential

    Barrier CellBarrier Cell

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    22W: I22W: Industry 3D Displayndustry 3D Display

    Features Glasses free Seeing 3D

    without lasses!

    2D/3D switchable

    Keep normal frame rate

    Applications Casino Gaming

    22W Sample Ready 22W Mass Production17 Prototype Demo

    2009/Q3 2009/Q4

    AUO Proprietary & Confidential

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    Diversification of Industrial DisplayDiversification of Industrial Display

    Display performance improvement leads to new technologies and applications

    Field Emission DisplayE-paper Display

    MedicalESL

    -

    MedicalGaming

    Lottery

    Decorative Display

    e-SignageKiosk

    POS

    Broadcasting

    Door phoneBroadcasting

    e-Signage

    AUO Proprietary & ConfidentialATM

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    4. e4. e--Paper Technology : SiPix MicrocupPaper Technology : SiPix Microcup

    Advantage of Microcup

    Outstandin bi-stabilit

    Microcup Electrophoretic Film

    R2R manufacturing processAUO Proprietary & Confidential

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    ePaper ApplicationePaper Application

    ee--ReaderReader ee--SignageSignage

    Electronic Shelf LabelElectronic Shelf Label

    Indicator Dis laIndicator Dis laAUO Proprietary & ConfidentialSmart Card DisplaySmart Card Display

    Decorative DisplayDecorative Display

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    Product PortfolioProduct Portfolio ---- ESLESL

    Product LineProduct Line

    2.0/ 2.9/ 4.3

    AUO ESLAUO ESLESL Film structureESL Film structure

    Key FeaturesKey Features

    1.Low power consumption

    2.Good bi-stability3.Recyclable for Tag application

    4.Save trees and papers

    AUO Proprietary & Confidential5.All in one driver IC

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    5.5. FFieldield EEmissionmission DDisplayisplay--FED TechnologyFED Technology

    StructureStructure

    With more than 10 thousand emitters

    AUO Proprietary & Confidentialuse o um na e eac p xe

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    Advantages of FEDAdvantages of FED

    Offer both CRT & LCDs advantages

    Electron Gun

    Phosphors

    Lifelike Color

    CRTCRT FEDFED

    ELF Field

    High Contrast

    Quick Response

    Good Uniformity

    Wide View Angle

    Emitter Phosphors

    Back Light TFT Glass

    Slim / Light ed

    B/L

    LCDLCD Cost Competition

    Low EMI

    Power Saving

    No

    N

    AUO Proprietary & Confidential

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    A lication Trend

    AUO Proprietary & Confidential

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    Industrial Display Application CoverageIndustrial Display Application Coverage

    ATM

    POSKIOSK

    Medical

    enera

    Display

    FAGaming

    -Broadcasting

    AUO Proprietary & Confidential

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    POS application trendPOS application trend

    Asia will be the main POS market in the world wide.Annual demand:

    China 2~3 million units

    Japan 1.7 million units

    row ng ar e : orea, n a e c.

    sese --serv ceserv ce

    MultiMulti--Function POSFunction POS

    17Economic POSEconomic POS

    Dual Monitor

    Integrate Touch

    12 & 15

    AUO Proprietary & Confidential

    Low Cost & Slim Design

    .

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    ATM application trendATM application trend

    Asia is the biggest ATM market in the world now and occupied proportion isaround 1/3.

    China is the leader in Asia market and it keeps growth rate over 2-digit stably.

    DIEBOLD is the top ATM Manufacturer and shares 32% China ATM market.

    Interior ATMInterior ATM

    SemiSemi--Outdoor ATMOutdoor ATM

    Sunlight Readable15

    Convenience ATMConvenience ATM

    AUO Proprietary & Confidential

    Convenient Shop use

    e ew ng e12.1

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    Gaming application TrendGaming application Trend

    LCD Panel is replacing CRT panel in gaming market rapidly inrecent years.

    >22Video Game MachineVideo Game Machine

    n egra en egra e am ngam ngMachineMachine

    VA t e

    New TrendNew TrendInformation Broadcaster19 & 22

    Slot machineSlot machine

    AUO Proprietary & Confidential

    VA type(LCD only)

    High Quality

    Touch

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    HMI application trendHMI application trend

    -- Human Machine InterfaceHuman Machine Interface

    15.6W & 17W

    3.5 4.3 5.7 6.X7W & 9W

    10.4 & 12.115 & 17

    Key Characteristic for next generation:

    LED or Hi h Qualit CCFL li ht source is basic re uirement.

    Brightness needs at less 350 nits

    Wide Tem erature & Wide View an le are wanted

    Long life is defined 3 or 5 year up.

    AUO Proprietary & Confidential

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    Medical Panel Application TrendMedical Panel Application Trend

    LED or High Quality CCFL light source is basic requirement.

    , , ., , .

    Advance Tech is wanted. Ex: AMVA or IPS

    20.x ~ 42

    Medical ImageMedical Image

    Surgical MonitorSurgical Monitor

    Patient MonitorPatient Monitor17 ~ 42

    Excellent Quality8~12bit/2~5MPDICOM / PACs

    AUO Proprietary & Confidential,

    Long Life & StablePACs

    High Quality8 bit/2MP up

    AMVA / IPS

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    Door Phone/Security Display TrendDoor Phone/Security Display Trend

    Door Phone main size is changing from 5.x to 7 due to low pricestrategy.

    Intelli ent HouseIntelli ent House

    10.2

    SystemSystem

    Door PhoneDoor Phone

    SecuritySecurity5.x & 7

    Touch

    AUO Proprietary & Confidential.

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    AUO Proprietary & Confidential