Embed Size (px)
Citation preview
2010 Webinar Series
Creating Your First Campaign Using
Augmented RealityAndrew Bagley
Director of Emerging Media, SitewireOriginal Broadcast: 1.20.2010
Bio :: Andrew Bagley
Director of Emerging Media @AndrewBagleylinkedin.com/in/andrewtbagley
Agenda
1.History2.Trends3.Best Practices4.Pricing & Selling5.Case Study
History :: 1849
History :: 1962
History :: 1992
History :: Definition
Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
Trends :: Print Free AR
Trends :: Print Free AR
Trends :: Banner AR
Trends :: Multiple Markers
Trends :: Mobile AR
Best Practices
1.Simplify2.Personalize3.Socialize
Best Practices :: Simplify
Best Practices :: Simplify
Best Practices :: Simplify
Demonstration Video
Step by Step Instructions
Best Practices :: Simplify
Expectations
Technology Trigger
Peak of Inflated Expectation
Trough ofDisillusionment
Slope of Enlightenment
Plateau ofProductivity
Time
Hype Cycle for Emerging Technologies : Gartner 2009
Augmented Reality
5-10 years until main stream adoption
Best Practices :: Simplify
Create alternate ways to participate • iPhone app• Flash games• Videos
Best Practices :: Socialize
Best Practices :: Socialize
Best Practices :: Socialize
Simplicity: Prioritize and exclude relentlessly to find your core message.
Unexpectedness: For ideas to endure, generate interest and curiosity with unexpected information.
Concreteness: To make ideas clear, explain them in terms of human actions and sensory information.
Credibility: To build confidence, help people test your ideas for themselves.
Emotions: To get people to care about your ideas, make them feel something.
Stories: Tell stories that help your audience mentally rehearse for real experiences that might happen
in the
AR :: Selling
AR :: Selling
AR :: Selling
AR :: Selling
AR :: Selling
AR :: Pricing
1.Use AR to help you sell the campaign and then make your money on the entire campaign, not just the AR.AR Pricing= $6k-$30K
Additional Opportunities= $25K+(ad buys, microsites, social consulting, contests…)
AR :: Case Study
AR :: Case Study
AR :: Case Study
AR :: Technology Partners
• http://www.flatoutmedia.com/• http://www.boffswana.com/• http://www.metaio.com/
THANK YOU
2010 Webinar Series
Thank You!Follow agencyside on Twitter: @agencyside
Join UsFebruary 17th, 1PM PST
FACEBOOK CONNECT FOR YOUR CLIENTSSign-up now: www.agencyside.net
