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Twitter, Facebook, YouTube and SkypeTHE WHYS. THE HOWS. THE HOW NOTS.
AND HOW TO MEASURE SUCCESS.
THE BIG WHY
TOP 5 OBJECTIVES FOR SOCIAL MARKETING1. Increasing web traffic2. Increasing sales revenue and/or
generate leads3. Improving search engine rankings4. Increasing brand or product
awareness5. Managing brand or product
reputation.
WHY SNS? Low to no cost Two-way communication The new way
Why You?
Small Media Marketing levels the playing field and small businesses can fight back at large companies by being innovative and leveraging on thing all of them have: a core fan group. It really is a case of David vs. Goliath where the big brands have money, consultants and experts, and the small guy has creativity and innovation and the ability to react and change things quickly.
Questions for You
Which form of advertising is most effective?
a. Direct advertising
b. Word-of-mouth
Questions for You?
Have a business Facebook account
Created a Flickr account
Uploaded a Youtube video
Created a Blog
Created Podcast
Have a Twitter Account
Used Skype
What social networks and communication tools do you use?
Social Marketing Tips
1. Pull, Don’t Push
2. Win Your Right to be Heard
3. Content is Still King, But Convo is Queen
4. Authenticity and Transparency
5. No Need to be EVERYWHERE
More Tips
6. Give and Then Receive
7. Marketing Rules Still Apply
8. It’s a Mindset, Not a Tool
9. Be Yourself
10. Have Patience
Other Hints
Listen and follow-up
Be flexible
Match business objective
Why Fan Your Face – Book?
Facebook is the leading social networking site
Fastest growing age group is 35-50
Allows you to connect via multiple media
Direct message all list or targeted list of fans
Targeted advertising to fans and non-fans
Tips for Facebook Business Pages
Practice with a personal account first
Create a business page from your personal user account
Maintain administrative rights to your business page
Facebook: New Page Musts
Photo that represents your business
“Suggests to friends”
Fan and Friends Comment
Http:facebook.com/asliensibywaslkjdi
What?
After 25 fans (or likes) shorten URL
http://www.facebook.com/username
Can only change URL one time…choose wisely
Targeted Ads
Facebook ads
Pay Per Click
Set daily budget and time frame
Reach a large, but targeted audience at a low cost
GROW will help you create ads and find niche target
Why Tweet With Twitter?
Twitter is a microblogging site
Conducive to word-of-mouth marketing Retweet
Mobile – Any phone with text messaging
Time sensitive search engine
Feed to Facebook
I Can’t Even Tweet Alone, Now CoTweet?
Schedule Tweets
Multiple Users
Multiple accounts
RETWEET – Your BFF
Retweet other tweets provides content for you
Others retweet your tweets faster word-of-mouth marketing
New Language
# = hashtag - used before a word #growne #2010MT
@ = direct message @ablickenstaff84
Why “Broadcast Yourself”?
New form of media
Easy to share via link
Provides video embed code for web sites etc.
You and Goog and Goog and Tube
GOOGLE OWNS YOUTUBE!!!
3 WORDS – SEARCH ENGINE OPTIMIZATION!
Case Study
Six months after Garvin Meat’s video was posted on YouTube World News picked up the story.
GROW posted the video once
Video has had over 80 views
What Social Networks Are Best?
Where should you be?
Meet your demographics?
Comfort and fit
Immerse slowly
Costs vs Benefits
Time = $$$
Benefits are slow to show productivity
Actual $ costs are low
Potential to reach thousands of new customers
ROI in SM
ROI – Measuring Your Success
The Hype on Skype
Skype is a software application that allows users to make voice calls over the Internet. Calls Skype to Skype are free Skype to mobile or landline to local or long-distance
can be made for a fee. Face-to-face with video conferencing Incorporates IM Allows file transfer Free conference call system
Biz Benefits
Can see user availability
Hands free
Resume face-to-face communication
Share call notes
Send file immediately
Multiple people on one call
GROW FACEBOOK
Over 3,500 fans
2 years
Goal: 5,000 fans by June 1
Available for members to use
Netiquette
Appropriate posting
Don’t spam
Add to the page
Be courteous of other members
Invite your friends
Questions for me?
Thank You!
Ashley Blickenstaff
Email: [email protected]
Facebook: www.facebook.com/blickenstaff84
Twitter: http://twitter.com/ablickenstaff84
Skype: Blickenstaff
