20091124 Bellstar At A Glance

© Bellstar Hotels & Resorts Ltd. 11.23.09

Stay™

| ...delivering exceptional resort experiences

A Company Overview


At Bellstar Hotels & Resorts we are passionate about delivering exceptional resort experiences and our enthusiasm shows.

Our handpicked team of talented individuals, our attention to detail, our desire to deliver consistency in our services and our unique ability to transform a vision into a living, breathing resort are the key drivers of our success. Stay defines our passion … it’s the prefix we’ve selected to articulate our concept, our mission and our service. Simply put …

.

... Stay™ | someplace special

our mission

To deliver exceptional resort experiences

our vision

The leading resort developer & operator in Western Canada

www.bellstar.ca 1


Stay™ | successful

Since our start in 2003, Bellstar has established a boutique brand that is recognized by the real estate and hospitality

industries across Canada. We currently operate eleven unique resorts in Alberta and British Columbia, Canada, and we

continue to expand our offering. Our growth, while disciplined, is unprecedented.

We manage and develop destination resorts and boutique hotels in Alberta’s Rocky Mountains and in British Columbia’s

Okanagan Valley Wine Country and Coastal Regions.

Our core business is: Managing, planning and developing destination resorts, resort residences and boutique hotels.

Bellstar develops and manages our own resorts and works with other developers. Bellstar provides:

H Creative concepting and visioning

H Development management services

H Pre-opening technical services, furniture and décor procurement and commissioning

H Management of the real estate sales and marketing process (whole/fractional units)

H Resort rental operations management

H Strata/condo property and owner association management

H Property owner and investor relations

www.bellstar.ca 2


Stay™ | unique

Bellstar believes that every resort is unique. We create memorable experiences for our guests and owners by

developing, visioning and delivering accommodation and guest services that

satisfy their needs. The design of services and facilities of each resort speaks to the

unique themes delivered to our guests and owners. We excel at management, marketing

and media relations, thereby increasing revenues and returns to owners, developers and investors.

Stay™ | connectedWe continually track stakeholder satisfaction and the responses tell us we are doing it right:

over 80% of our guests reported they had ‘good to exceptional experience’ during their stay

at a Bellstar resort. Satisfaction among resort condo owners is very high.

The Alberta Hotel & Lodging Association recognized Bellstar with its prestigious 2008

Employer of Choice Award.

We regularly review the products, services and amenities at our resorts with an aim to improve

guest satisfaction.

Our on-line marketing initiatives have earned us national awards for our e-marketing strategies.

Over 37,000 people have chosen to become members of Bellstar’s E-Club, a proprietary database that

has grown 500% in the past 18 months. The members are loyal to our brand. When we email them,

our open rate is 15% above the industry average and our booking conversion rate is as high as 5%.

www.bellstar.ca 3


Stay™ | sustainable

Bellstar believes in a “triple bottom line” approach to business, thereby committing to our stakeholders that we will measure our success in economic, environmental and social terms

Bellstar is focused on systematic project and

operations management, disciplined accounting

and dynamic revenue generation programs. As a

result, we consistently deliver exceptional financial

returns and value to our suite owners, developers and

investors.

Green travel has grown at three times the rate of

conventional tourism since 2004, according to

the International Ecotourism Society. Not only

is it good for the planet, it’s also good business.

In 2007 Bellstar implemented our Stay I GREEN

environmental program. Highlights include

recycling programs, the use of non-chemical

eco-friendly cleaning and laundry products as

well as unbleached/recycled paper products,

in-suite linen re-use program and phasing in of

energy efficient lighting. We have taken a significant

step in reducing our carbon footprint in Alberta with

the purchase of 100% carbon-neutral energy. We

also strive to deal with suppliers who demonstrate

sustainable business and manufacturing practices.

Bellstar always seeks ways to “give back” by

contributing to the strength and growth of our

stakeholders and our communities. Some of our

initiatives include: providing staff with affordable,

dignified housing; donating meeting space to non-

profit organizations; striving to design our resorts

in a way that will encourage social interaction and a

sense of community; donating exhibition space to

local artists; supporting local wildlife preservation

groups; and offering gift certificate donations to

support local charitable events.

Economic Environmental Social

www.bellstar.ca 4


The Canadian Tourism Commission recognized

Bellstar with the 2007 Silver E-Marketing Award

for our Stay campaign and its use in our prolific

e-marketing efforts.

The Alberta Hotel & Lodging Association

recognized Bellstar as Employer of Choice for

Best Human Resource Practices for 2008.

The American Resort Developers Association

recognized Bellstar’s Real Estate Sales Manager

as a finalist for its 2008 Sales Executive of the

Year Award, the only Canadian sales team to be

nominated.

Bellstar launched our in-house Central

Reservations call centre in 2007. The operation

now generates in excess of $1,000,000 in room

revenues annually. Our online reservations

initiatives also account for over $1,000,000 in

annual revenue, a 333% increase in 18 months.

An effective on-line presence is a hotel’s

lifeline. The industry in North America is

currently garnering approximately 30% of room

revenue through on-line sources. Bellstar’s web-

sites receive over 36,000 visits in an average

month. As a result of our Preferred Partner

status with Expedia and Luxury Res, our

search engine optimization techniques and our

expertise in website structuring, we earned an

unprecedented 62% of our revenue in 2007

from on-line sources.

Our in-house procurement program is

responsible for integrating with interior

designers and architects and for selecting

furnishings, fixtures, equipment, operating

supplies and expendables. Centralizing this

process ensures consistent standards, proven

suppliers and efficient administration. Bellstar

projects also benefit from our huge consolidated

purchasing power.

We have a proven history of bringing projects in

ahead of schedule and under budget.

Stay™

| recognized Stay™

| booked Stay™

| furnished & equipped

www.bellstar.ca 5


Stay™ | in the news

Our vibrant in-house media relations program has garnered more than 200 travel and business articles in major magazines, newspapers and online publications in the past 12 months.

Spirit Ridge named to Conde Nast Traveler’s “Eh” List in Insider’s Guide to a Whole New Canada.

Conde Nast Traveler

“ Calgary-based Bellstar Hotels & Resorts have made a success of their business by delivering world-class experiences one guest at a time.”

Western Hotelier Magazine

“ Calgary-based Bellstar Hotels & Resorts Ltd – a recognized name of excellence not only across Canada and the U.S., but in Europe too.”

Calgary Sun

www.bellstar.ca 6© Bellstar Hotels & Resorts Ltd. 07.22.09


Stay™ | in the loop

Our resorts have stories to tell, and there are a great number of ways to tell these stories. Here is a snapshot of Bellstar’s creative and inspirational story ideas for 2009. These hooks are used to generate interest among travel and business media to garner free coverage in targeted print, online, radio and broadcast outlets in target geographic and demographic markets.

Stay™

| for a yoga retreatStay™

| & rekindle the bromance

Stay™

| green

Stay™

| in the black

Stay™

| for the 2010 torch Stay™

| multi-generational

www.bellstar.ca 7


Canmore, AlbertaFire Mountain LodgeCanmore CrossingThe Lodges at CanmoreMystic Springs Chalets & Hot Pools

Stay | festiveWest Coast, British Columbia Okanagan Valley, British Columbia

Miraloma on the CoveEnglish Inn Spirit Ridge Vineyard Resort & SpaBellasera Tuscan Villas & Piazza

To:

From:

Other ways we use our award-winning Stay brand include:

Stay™

| quiet Door hanger signs that replace the

traditional “Do Not Disturb” signs.

Stay™

| comfy

The tag that describes our luxurious

bath robes.

Stay™

| green

The descriptor for our comprehensive

environmental guest education program.

Stay™

| vip

The guest loyalty program set to

launch in the Fall of 2008.

Stay™

| festive

The tagline for our holiday season

promotions and gift certificates.


© Bellstar Hotels & Resorts Ltd. 11.23.09 www.bellstar.ca 9

Mystic Springs Chalets & Hot Pools - Canmore, AB (opened 2003) Under Bellstar management since opening, Mystic Springs consistently achieves the highest average daily rate in Canmore while maintaining market occupancy rates. As a result, Bellstar delivers exceptional levels of guest satisfaction and owners receive good rates of return on their real estate investment.

Mystic Springs offers 44 stylish 2-bedroom chalets, year-round outdoor hot pool, massage and concierge services and meeting space.

Fire Mountain Lodge - Canmore, AB (opened 2006)

Managed by Bellstar since opening, Fire Mountain Lodge is a boutique resort that achieves its fair market share and high average daily rates.

This luxurious boutique resort features 24 luxury 2- and 3-bedroom condos, an executive board room, hot tub and exercise room.

The Lodges at Canmore - Canmore, AB (Bellstar managed since 2005)

Two years after opening the first phase of this resort, the developer selected Bellstar to take over the rental management. Since our transition, Bellstar has improved average daily rate by 42%. Our systematic approach to management has also resulted in dramatically improved guest and owner experiences. The unit owners awarded the condo property management contract to Bellstar and we deliver cost efficiencies and disciplined reporting.

This resort includes 1- and 2-bedroom condo units, an outdoor heated pool, 2 hot tubs and a fitness centre. Bellstar’s involvement with this resort continues to grow as the developer expands with additional phases.

Stay™ | pamperedchalets & hot pools

Stay™ | sexy

Stay™ | together

www.mysticsprings.ca

www.firemountain.ca

www.canmorelodges.ca

... in THe CAnAdiAn ROCkieS (Alberta)

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Developer HFF & E Procurement H

Technical Planning HProperty Manager H Operations Manager H


Canmore Crossing - Canmore, AB (Bellstar managed since 2005)

developed by the same group as The Lodges, Bellstar took over the rental management in 2005. Since revamping the marketing for this property, both the average daily rate and occupancy have improved.

The property features alpine mountain, stylishly appointed 1-, 2-, and 3-bedroom condos with exceptional on-site amenities including a conference room, fitness room and two roof-top hot tubs in the heart of downtown Canmore.

Blackstone Mountain Lodge - Canmore, AB (opened May 2008)

Under Bellstar’s rigorous systems for providing developers with pre-opening services, Blackstone recently experienced a successful opening. Through Bellstar’s procurement program, all goods were delivered on time and 2% below the developers budget – quite an accomplishment considering that the budget was established more than two years prior to deliveries.

The resort features 123 luxurious suites, a host of on-site amenities and services, conference rooms and personalized concierge service.

Stay™ | closer

Stay™ | premiere

www.canmorecrossing.ca

www.blackstonecanmore.ca

... in THe CAnAdiAn ROCkieS (Alberta)

www.bellstar.ca 10

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Mountain Spirit Resort & Spa - Kimberley, BC (opened June 2009)

Mountain Spirit Resort & Spa is located at the base of kimberley Alpine Resort and steps from Trickle Creek Golf Course. These ski in / ski out condos are kimberley’s most luxurious suites.

in addition to winter activities, kimberley offers three championship caliber golf courses. The town is known for the extensive nature trail system, premier fly fishing, whitewater rafting, kayaking and canoeing on the St. Mary River, and access to the pristine wilderness and backcountry activities in the Purcell and Rocky Mountains. Sixty-eight welcoming studio, one, two and three-bedroom suites feature contemporary design, and exceptional finishes, spa-like bathrooms and richly appointed gourmet kitchens. The restaurant, spa, swimming pool and hot tub will be open in time for the 2009 ski season.

Stay™ | first

www.mountainspirit.ca

... in THe kOOTenAy ROCkieS (B.C.)

www.bellstar.ca 11

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Kokanee Springs Resort - Crawford Bay, BC (Bellstar master planned resort)

kokanee Springs was named Canada’s Most Under-Rated Golf Course by Travel + Leisure Golf Magazine. The resort’s owner has retained Bellstar to conceive and execute a development master plan. The magnificent mountain setting on kootenay Lake and a multigenerational history of visitors inspired Bellstar to create kokanee Springs Resort Club, a development of up to 1,500 cottages, homes and suites over the next 10 to 20 years. Bellstar successfully launched sales of the first phase this summer which includes 100 cottages and villas along with a new clubhouse and amenities. www.ownkokaneesprings.com H H H

Stay™ | on course


... in British columbia’s okanagan valley wine country

Spirit Ridge Vineyard Resort & Spa - Osoyoos, BC (opened in 2005)

Spirit Ridge was Bellstar’s first resort developed by Bellstar’s own development company. Since its launch in 2004, we have sold over $73 million in fractional and whole ownership resort real estate. Through Bellstar’s procurement program, all goods were delivered within budget.

Spirit Ridge is located at nk’MiP Resort, an integrated destination created by the Osoyoos indian Band. in addition to our resort, nk’MiP boasts 40 acres of vineyards, the award winning nk’MiP Cellars Winery, the Sonora dunes Golf Course, nk’MiP desert Cultural Centre and nk’MiP RV Park.

The Osoyoos indian Band has become Bellstar’s joint venture partner in Spirit Ridge. Phase i is comprised of 94 villas and suites, Sonora desert Spa, Passatempo Restaurant, swimming pool, waterslide and meeting rooms. Phase ii, opening in 2009, is substantially sold and under construction. it boasts another 132 villas and suites as well as another restaurant, swimming pool, fitness centre and conference centre for up to 350 people, the largest in the South Okanagan. Spirit Ridge is one of only two 4.5-star resorts in the region.

Stay™ | vibrant

www.spiritridge.ca H H H H H

Spirit Ridge Residence Club - Osoyoos, BC (opening 2010)

Bellstar launched the South Okanagan’s first private residence club. The Spirit Ridge Residence Club will feature 37 luxurious villas, tucked between desert cliffs and Sonora dunes Golf Course, with spectacular views of Lake Osoyoos and the Okanagan Valley. The Club will offer its fractional and whole owners a 4,500 square foot private clubhouse and swimming pool in a vehicle-free, golf cart environment.

Stay™ | soon

www.ownspiritridge.ca H H H H H

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Indigo - Osoyoos British Columbia (opening 2010)

Set to open in 2010, indigo will be the South Okanagan’s most luxurious vacation rental resort, with 184 spacious condo’s, a host of on-site amenities and personalized concierge service, set on 300 feet of Lake Osoyoos beach.

Stay | soon

www.indigoonthelake.com H H H H


Strand Lakeside Resort - Vernon, BC (opened May 2008)

The developers of this exceptional lakeside resort selected Bellstar to oversee all aspects of planning and procurement. We established an owner use plan that conformed to complex zoning ordinances and delivered the multi-million dollar furnishings packages on time and under budget.

As the developer encountered construction delays, Bellstar created a flex-start program to systematically commence the operation in phases. The 104 resort residences, pool and hot tub, along with beachfront facilities will be fully open in the summer of 2008.

Stay™ | lakeside

www.strandresort.ca

www.bellstar.ca 13

Bellasera Tuscan Villas and Piazza - Kelowna, BC (opened in 2006)

Bellasera was conceived as a luxury townhome project offering nightly rentals. When the city invoked a change of use ordinance, Bellstar provided the developer with a creative solution by restructuring the use plan and establishing a resort residence club offering monthly rentals. Our innovative rental program has more than doubled the initial monthly revenue targets over the first two years of operation.

Bellasera offers 58 luxury 2-bedroom, two-storey villas overlooking the Okanagan Golf Club, complemented by an outdoor pool and full concierge services. Bellstar was responsible for establishing Bellasera as a Private Residence Club.

Stay™ | longer

www.bellasera.ca H H

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The Reserve Collection - Okanagan Valley, BC (opening 2010) The first release of the Reserve Collection will debut in Canada’s Okanagan Valley. each of the ultra-luxury residences will be built to suit the style of wine and terroir, creating a distinguished pairing between the vineyards, the wineries, the homes and the experiences.

Sold as fractional private residence clubs, each owner will have access to unparalleled luxury and service. each Reserve Collection owner becomes a member of our exclusive Vintners Club which offers members private access to wine and food-related events and experiences such as winemakers dinners, private label wines, members-only barrel tastings, viticulture, activities and culinary programs, the opportunity to purchase new releases before anyone else.

Stay™ | soon

www.thereservecollection.ca H H H H H

the reservecollection private residence clubs



Copper Sky Resort - Westbank, BC (opening 2010)

This project was envisioned to be a residential development. The developers subsequently decided that a structured rental program would add value to the real estate sales program. They retained Bellstar to create a vacation rental plan that would conform to zoning issues on the First nations lands.

Copper Sky Resort offers 536 whole-ownership suites anchored by ‘The infinity Club’, an 8,480 square foot amenity building. it includes a fitness centre, steam and sauna, change rooms, games room, owners’ lounge, kids’ play area, library, meeting room, service kitchen and concierge desk. Outside the clubhouse is an infinity pool, hot tub, BBQ’s and two tennis courts.

Stay™ | soon

www.copperskyliving.com H H H H



Orchard Beach Resort - Westbank, BC (opening 2012)

Orchard Beach Resort is envisioned to be a casual, family-oriented resort. The phased development will offer 438 whole-ownership suites situated on 800 feet of pristine LakeOkanagan beach, family oriented and adult-only swimming pools, hot tubs and a clubhouse featuring an owners lounge/theatre, children’s activity centre, a market-style deli, spa treat-ment rooms and fitness centre. The project is situated on lands owned by the Westbank First nations.

www.bellstar.ca 15

Stay™ | soon

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Canyon Desert Resort - Oliver, BC (opening 2010)

The Town of Oliver has been designated as ‘The Wine Capital of Canada” This new resort is in the early visioning stage. in partnership with the Osoyoos indian Band and Watermark Asset Management, Bellstar plans to develop Canyon desert Golf Resort. The resort will be the first fully integrated destination resort in the Oliver area, with 450 golf and lakefront residences, villas and resort suites. This year-round vacation spot will be built around the existing 18-hole nk’MiP Canyon desert Golf Course. it will include Beachfront Residences, Golf Residences, Beach Lodge and Golf Lodges. in future phases, Canyon desert inn will be added; a full-service suites hotels with conference facilities, pool, spa, restaurant and wine bar.

Stay™ | soon

www.orchardbeachresort.com



www.canyondesertresort.com

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Canyon Desert resort

© Bellstar Hotels & Resorts Ltd. 11.23.09 www.bellstar.ca 16


Summer at Big White - Kelowna, BC (opening 2012)

nestled between the summer lakes and wineries of the Okanagan Region and thespectacular Monashee Mountains of British Columbia’s Southern interior lies worldrenowned Big White Ski Resort. named the Best Family Ski Resort in north America in 2003, Big White has established itself as a premier winter resort destination in north America and worldwide.

The Big White Ski Resort master plan includes approx. 1,000 acres designated for a summer-based development. After 2½ years of planning and negotiations, Larch Realty development Group has been selected by the mountain owners to create Summer at Big White.

Larch has selected Bellstar as the developer to conceive and execute the development master plan.

The vision for Summer at Big White includes a host of recreational facilities and activities …

- A 300 acre master planned golf community surrounding an 18-hole golf course designed by Thomas McBroom Associates.

- A 125-suite strata hotel centered in the ski in/out, golf in/out summer village at the base of the Black Forest chair & trail system.

- An adventure zone with a mountain bike park, zip lines, miles of hiking trails, back country fly fishing, a rock climbing wall, horse stables and an exploration/learning-based summer camp.

- Family campground and RV park.

- Olympic-quality high altitude training centre.

Big White Ski Resort is destined to become a year-round playground for residents and visitors alike.

Stay™ | soon



H H H H H


... in COASTAL BRiTiSH COLUMBiA

Miraloma on the Cove - Sydney, BC (Bellstar managed resort since 2007)

The owners of this boutique fractional property approached Bellstar to determine if we could align divergent owners while structuring and implementing a disciplined rental program. in late 2007, we transitioned the resort into our portfolio. Since then, we have significantly improved owner satisfaction.

Miraloma on the Cove is a luxurious, 22-suite boutique hotel nestled on a beautiful heritage garden with ocean views. The elegantly appointed studios, 1- and 2-bedroom suites celebrate West Coast comfort and style.

Pemberton Valley Lodge – Pemberton/Whister, BC

(Bellstar managed resort since 2009)

The owners of Pemberton Valley Lodge chose to engage Bellstar as the operations manager for the 5-year old all suite resort nestled in the heart of the Pemberton Valley. Just 20 minutes north of the resort destination of Whistler, BC, the collection of Studio One and Two bedroom suites look out to the Coastal Mountains and surrounding valley. The resort features an outdoor swimming pool, hot tub and fitness studio, an executive meeting room and daily ski shuttle service to Whistler/Blackcomb Mountains during winter months.

Stay™ | seaside

www.miraloma.ca

www.bellstar.ca 17

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www.pembertonvalleylodge.com

Stay™ | adventurous


Adara Hotel – Whistler, BC (Bellstar managed resort since 2009)

The stylish and unique design elements of the Adara offer guests more than comfort. A smart take on lodging accommodations, this Whistler hotel is fresh in influence letting you experi-ence Whistler like never before. With an outdoor summer pool and a year round hot tub with mountain views, the Adara Hotel is Whistler’s most unique hotel accommodating guests in all 4 seasons. The Adara Whistler Hotel is conveniently located in the heart of Whistler Village and is surrounded by an eclectic variety of patios to fine dining.

Stay™ | whistler

www.adarahotel.com H H


Contact us:

ed Romanowski, President & CeOSuite 401 – 8989 Macleod Trail S,

Calgary, Alberta T2H 0M2

403.695.3440

[email protected]

Jon Zwickel, executive Vice President13061 – 15th Avenue,

South Surrey, British Columbia V4A 1K6

604.538.7001

403.695.3444

[email protected]

www.bellstar.ca

Media Contact:

Jessica Harcombe Fleming

Communications Manager – Calgary, AB

403.695.3453

[email protected]

Stay™ | with bellstar

Legal Name and Head Office:

Bellstar Hotels & Resorts Ltd. ~ Bellstar Developments Inc.

Suite 401, 8989 Macleod Trail S.

Calgary, Alberta, T2H 0M2 Canada

Branch Office:

Vancouver, British Columbia, Canada

Ownership ~ Date Founded:

Privately held ~ Founded April, 2003

Growth Strategy:

H Develop our own boutique resorts and hotels

H Work with other developers in developing their resorts

H Recruit and retain exceptional staff

H Acquire resort and property management contracts

H Offer exceptional resort experiences for all stakeholders

H Acquire management companies and resorts

H Build critical mass for economies of scale

Growth Regions:

Focus on three Western Canadian regions:

Canmore/Alberta Rockies, Okanagan Valley and Coastal British Columbia

Expand into other regions as opportunities emerge

www.bellstar.ca 18


l-r: (top row) Blackstone Mountain Lodge, Spirit Ridge Vineyard Resort and Spa, Mountain Spirit Resort & Spa Blackstone Mountain Lodge

(2nd row) Adara Hotel Pemberton Valley Lodge Bella Sera Tuscan Villas & Piazza

(3rd row) Strand Lakeside Resort, Miraloma on the Cove

www.bellstar.ca

Bellstar Resort Snapshots

Documents

20091124 Bellstar At A Glance