brand positioning

At euronews, we feel that a sensationalist approachviewers’ perception of events. We truly believea news channel’s role is to supply each personpossible, to allow the viewer to form his own opinion

euronews, pureFor the past 15 years, euronews has been strivingsuperficial format. The absence of news anchors givesThe concept has proven to be efficient; euronews is theThe concept has proven to be efficient; euronews is thespite of the increasing competition.

In January 2007, euronews entered into a partnershipmedia experience with a global communication agencythe channel.

To Fred and Farid, Presidents of FFL Paris, this partnershipeuronews for the work it does, and for having the courageclear view of the world around us”.

The first major step of euronews’ repositioning was towhat euronews does, and how.

Subsequent strategy definition gave rise to the word pureonly word which defines all of the channel’s values: honesty,acknowledged within the industry, but, even more importantly,

FFL Paris created a new corporate identity for euronewswhite circle, is one of the most simple geometric shapesrequires!

The rebranding produced a new logo, a new signaturenew advertising campaign , all carrying the channel’s

approach to news influences and distorts thebelieve in individual intelligence and we think that

person with sufficient information, as quickly asopinion of the world.

to supply factually-correct information in a non-gives the channel a unique and clearly identifiable style.

the European leader in terms of audience figures inthe European leader in terms of audience figures in

partnership with FFL Paris . A combination of our extensiveagency expertise led to certain strategic changes within

partnership did not come about by chance: “We admirecourage to broadcast the truth for people looking for a

to define a new brand platform and to show exactly

pure - euronews’ true brand signature. Pure is thehonesty, integrity and neutrality. These values are

importantly, by our viewers.

euronews to better represent the channel. The logo, a solidshapes. euronews is giving information all the space it

signature tune, a new on-air look, a new website and abrand new identity.

euronews development

May 1992 Established in Ecully, close to Lyon

1999euronews

begins digital broadcast

Dec. 1998euronews.net

launched

broadcast

2000euronews reaches 100 millions homes

2002Launch in North America & Canada

2004Launch in Asia. euronews now

broadcasts worldwide

4 June 2008 at 20.00 CETeuronews, everything changes.

Full rebranding of the channel

beginning of 2010euronews to launch Turkish,

9th language of the channel & website

Full rebranding of the channel

euronews development

1st Jan 1993euronews is launched in 5 languages: English, German, Spanish, French and Italian

1999Portuguese language added. Launch inLatin America

2001 Russian language added. euronews is the 1st news channel to broadcast terrestrially in Russia.

2003euronews celebrates 10th anniversary

2007euronews reaches 200m homes worldwide

12 July 2008euronews launch in Arabic, 8th language of the channel & website.

corporate

euronews is the leading international news channeland neutrality. Launched in 1993, euronews todayservice.

euronews offers programmes and interactiveTV. In addition, euronews is available in hotels,mobile phones.

impartialBeyond euronews’ own production, the channel hasstreams through the Eurovision Exchange, its shareholdersstreams through the Eurovision Exchange, its shareholdersAccess to this wide range of sources enables euronews’and report with balance, maintaining impartiality and avoiding

voice of the peopleEurope accounts for 34 official languages,making effective communication from onesource an issue. 85% of upmarketEuropeans choose to watch news in theirown language, therefore a multilingualnews service is a necessity.

simultaneous broadcastin 8 languages

Arabic • English • French • German •Italian • Portuguese • Russian • Spanish

euronews is the only news channel offeringsuch a service. Digital technology enablesthe channel to broadcast all 8 languages insimulcast, everywhere in the world.Viewers can then make their personalchoice of language using their remotecontrol.

New: euronews plans the launch of a 9th

language – Turkish at the beginning of2010

channel covering world news with objectivitytoday is a multi-lingual, multi-platform news

services on cable, satellite and terrestrialhotels, on airline networks, IPTV, internet and

has access to uniquely rich and varied informationshareholders and major press and TV news agencies.

euronews sa

Philippe CaylaChairman of the Executive Board

21 broadcasters*

shareholders and major press and TV news agencies.euronews’ team of over 200 journalists to compare, analyse

avoiding a national viewpoint.

* in alphabetical order:CT (Czech Republic), CyBC (Cyprus), ENTV(Algeria), ERT (Greece), ERTT (Tunisia), ERTU(Egypt), francetélévisions (France), NTU (Ukraine),PBS (Malta), RAI (Italy), RTBF (Belgium), RTE(Ireland), RTP (Portugal), RTR (Russia), RTVSLO(Slovenia), SNRT (Morocco), SSR (Switzerland),TRT (Turkey), TVR (Romania), TV4 (Sweden),YLE (Finland).

corporate

euronews on air, online, all the timeeuronews has embraced new technology facilitating ananywhere via any method available. Distribution in hotels,platforms ensures euronews is readily accessible and

euronews is also a full multimedia platformand live streaming on a wide range of platforms

euronews onlineThe channel’s website, euronews.netprovides around-the-clock news coverage in8 languages* and supports video streams ofthe day’s most up-to-date news and businessstories as well as sport and weather forecast.

euronews launched nocommenttv.com in2007 in partnership with YouTube, a channeldedicated to the flagship programme nocomment.

euronews is now also available on socialnetworking sites twitter and Facebook.

Finally, users can watch euronews over theinternet live 24/7 on Real, or VoD onYouTube, Dailymotion, and Livestation .

New: euronews plans the launch of a 9th language –Turkish at the beginning of 2010.

an easy access to news and information anytime,hotels, airports, onboard airlines and via other digital

valued by travellers.

for viewers on the move, offering contentplatforms .

euronews mobileeuronews was the first news broadcaster toswitch to digital in 1999 and has successfullyimplemented distribution on other digitalplatforms. The channel has secureddistribution via mobile phones and live videostreaming on GPRS and 3G.

euronews’ multilingual, all-image format lendsitself perfectly for new media platforms acrossthe globe, resulting in availability of thechannel on 26 mobile networks in 17European markets.

programming

Today’s upmarket audiences are time- poorschedule to meet their needs, offering an appointmenthour, featuring in-depth comment and editorialoffering of lifestyle programming during daytime

the lineeuronewslatest news,

news

press

latest news,and live breaking

euronews newsgiven to thebrief duringevening.

euronewstopical currentthe latest technologies,cinema, fashion,

specialeuronews alsospecial bulletinswill includeRoland Garros,

sport

markets

AM

meteo

no comment

break

break

break

europe

headlines

business

at the heart of Europeeuronews is able to understand and decipher the variousdecisions made within Europe and their effects noteuronews is the channel best positioned to deliver trueof Europe is brought into focus with programmes suchagora and parlamento.

poor . euronews has successfully created aappointment to view news reports on the half

editorial in the evening with a complementarydaytime and weekends.

line-upprovides up-to-the-minute news bulletins with the

news, business, finance, sport, current affairs, weather,news, business, finance, sport, current affairs, weather,breaking news as it happens.

news bulletins are complete and concise; priority isthe facts and stories. Key issues are presented in

during the daytime and in-depth during morning and

complements core news services with a range ofcurrent affairs and lifestyle programming, looking into

technologies, the arts and entertainment includingfashion, travel and culture.

special eventsalso covers all key business and sporting events in

bulletins throughout the year. In 2010 special featuresinclude the World Economic Forum, CeBIT, Formula1,

Garros, the Tour de France and many more.

various political debates and implications of politicalonly on a global scale but on day to day living.

true European news. This exceptional understandingsuch as f.a.q., europe, europeans, reporter, sawa,

programming – news and current affairs

newsEvery half hour, the latest international news.

businessThe latest business and financial news.

marketsStock exchanges, currency rates and commodity prices.

wall street liveLive opening and closing of the stock exchange in New York.

pressThe most significant headlines from 50 publications.

business agendaEssential business guide highlighting the most important business events affecting the global economy.

news and current affairs

sportSummaries, highlights and results from major sporting events.

eurofootThe latest results of the European football leaguesleagues

no commentThe most striking pictures from around the world, unedited, with original sound.

meteo airportFor viewers on the move, traffic forecasts for the major airports.

meteo europeConcise and constantly updated European weather forecasts.

meteo worldAn overall look at the forecasts across the continents.

programming – europe

perspectivesWhat the European broadcasters say about the week's

europeansA magazine dealing with whatever is topical throughout Europe.

about the week's main event.

agoraEach month, a head-to-head debate between two personalities.

parlamentoHow European parliament debates affect life in Stockholm, Naples or Munich.

f.a.q .The essential questions and answers for those who live in the European Union.

sawaThe relationships between the EU and its Mediterranean neighbours.

metropolitansA focus on a city’s innovative and effective solution found to a specific issue.

europeImplications of political decisions within a greater Europe.greater Europe.

reporterThe pros and cons for the people affected by EU policies.

interviewFace-to-face interviews with leading figures in the news.

comment visionsInterviews with thinkers, innovators and opinion leaders. Their view on how to face the world challenges in the future.

programming - magazines

le magA daily look at arts, entertainment and the world around us.

cinemaThe latest news about the international film industry.

futurisBringing European’s leading research projects advance-ments to the public.

spaceAll space related activities: science, manned flights, launches.

industry.

flashbackA roundup of the major news storiesof the last seven days.

youOpinion poll inviting viewers to react online to key topics and issues raised in the news.

hi-techThe latest innovations in technology including an extensive coverage of

scienceAn in-depth look at scientific developments in biology, archaeology, health or environment.

extensive coverage of international trade shows.

flyThe airline industry in Europe, European air traffic management and air traffic control.

rendez-vousThe calendar of major cultural events across Europe.

terra vivaInitiatives by individuals or non-profit and business organisations, who adopted practical solutions to safeguard our planet.

green-techSeeks out the most innovative projects that will have a genuine impact on our living conditions.

largest household coverage in Europe

euronews broadcasts to more than 294 millionvia cable, digital satellite and terrestrial channels,euronews is also concentrating on securingincluding IPTV, digital media and digital terrestrial

global reacheuronews’ worldwide distribution has nearlydoubled in the last 5 years and the channel

euronews worldwide coverage (households in '000)

Europe

doubled in the last 5 years and the channelcontinues its global expansion, now coveringall 5 continents.

number 1 in EuropeThe latest distribution report shows thateuronews is the leading international newschannel in Europe.

North America53.432

Central & SouthAmerica

1,754

Europe154,861

182m in Europe (distribution in million)

euronews, #1 in Europe

largest household coverage in Europe

million households in 150 countries worldwidechannels, making its reach truly global.

securing distribution via multi-media platformsterrestrial TV.

euronews worldwide coverage (households in '000)

182m in Europe (distribution in million)

182

141

90

78

euronews

CNN Int

BBC World …

CNBC

RussiaEurope

Source: inTV distribution report Q1 2009for euronews data refers to July 2009

Asia / Pacific4,254

Middle East & Africa52,425

Russia27,000

Europe154,861

Source: euronews distribution report July 2009

euronews national windows

In addition to cable & satellite, euronewswindows in 29 countries. 44 national broadcastersit live on their national networks, bringing an& satellite coverage.

top 10 countries covered - households in ‘000

USA

national coverageThe national windows are an efficient wayto achieve 100% coverage of the

27,000

25,280

23,600

10,000

6,763

5,880

3,487

3,123

2,500

Russia

France

Italy

Congo RDC

Romania

Spain

Portugal

Switzerland

Benin

to achieve 100% coverage of thepopulation in countries where cable &satellite is not widespread.

It is also a unique opportunity for viewerswho have access to terrestrial channelsonly to receive international news as partof their daily consumption.

euronews national windows

is also broadcast via exclusive nationalbroadcasters take euronews’ signal and broadcast

extra 175 million homes to euronews cable

households in ‘000 (main broadcasters carrying euronews)

50,275

Kultura

MHZ, IHTN, RTN

presence of a window carrying euronews

France 3

RAI Uno

Kultura

Extremadura

TSI - TSR

TVR

All RTP channels

Radio TV Nat. Congo

Golfe TV

Source: euronews distribution report July 2009

the number 1 news channel in Europe

euronews subscribes to people meters,measurement, which provide accurate viewingcountries.

the first choice newschannel in Europe

euronews reaches 3 million cable and satelliteviewers every day, the equivalent of CNN

euronews audience curve by 15’adults - index 100 = average audience 06.00-06.00

euronews subscribes to the following people meter systems :AGB Romania (Romania), Telecontrol (Switzerland), BARB (UK), CIM

viewers every day, the equivalent of CNNInternational and BBC World News combined.

The channel also delivers a further 3.6 milliondaily viewers through its national windowsbroadcast.

06

:00

07

:30

09

:00

10

:30

12

:00

13

:30

15

:00

16

:30

18

:00

19

:30

21

:00

22

:30

00

:00

01

:30

03

:00

04

:30

morning peak07:30 – 10:00

evening peak21:30 – 01:00

2,994euronews (cable &

sat.)

adults daily reach in Europe in ‘000

the number 1 news channel in Europe

a recognized standard in TV audienceviewing figures from the major European

3,563

2,008

701

sat.)

euronews (terrestrial)

CNN int

BBC World News

: AGF/GfK (Germany), Sofres (Spain), AGB Polska (Poland),CIM (Belgium), Gallup (Russia), IPSOS Stat (Lebanon).

viewing habitseuronews enjoys distinct peaks in audienceduring morning and evening day parts, alongwith a higher volume of audience at theweekends.

Sources: Eureka - audience Q1 2009Cable & satellite curve during the full year 2008

weekends.

euronews’ investment in people metersenables advertisers to target audiencesaccurately, resulting in improved efficiencyand effectiveness.

It also allows the editorial team to create aschedule that meets viewers’ needs andconsumption habits; such attention to detailensures euronews maintains a loyalaudience.

number 1 to reach the European elite

20 EMS & CEMS countries

euronews also subscribes to EMS, Europeanthe media consumption of upmarket Europeans

n°1 news channelWith a reach of 17.4% every week (8 millionviewers), euronews has a clear lead over allthe other international news channels.

number 1 to reach the European elite

17.4%

16.2%

15.0%

13.1%

7.1%

5.7%

2.4%

2.2%

euronews

CNN Int.

Sky News

BBC World …

CNBC

Bloomberg TV

Aljazeera …

France 24

20 EMS & CEMS countriesPop: 45,997,000

multi-linguistics, a priority in C-Europe

79% of Western Europe and only 51% inCentral Eastern Europe understand English.

Although English is a popular language inEurope, choosing an English-only channel

Source: Synovate - EMS Summer 2009 release

languages understood – in % of the population

limits the potential viewership, particularly inEastern Europe.

euronews broadcasts in 8 languages*allowing advertisers to maximize theircoverage.

% of Europeans who...Eastern Europe

All Europe

speak English only 51% 76%speak one of euronews8 languages

83% 97%

New: euronews plans the launch of a 9th language –Turkish at the beginning of 2010.

number 1 to reach the European eliteMedia & Marketing Survey, which analysesEuropeans in 20 European countries.

attracting Europe’s eliteProfiling viewers of euronews revealsthat they tend to be men (68%) aged 47,with private investments averaging at€ 472,000.

They occupy higher strata of

number 1 to reach the European elite

They occupy higher strata ofmanagement, frequently make businessdecisions and their position requiresthem to engage in opinion leadingactivities and to travel frequently: ourviewers took on average 9 business airtrips in the last 12 months.

Finally, they are early adopters of newtechnologies; 45% of them are equippedwith HDTV or a plasma screen and onein four has a PDA or palmtop computer.