2009 Media Kit - Labhoo.com · 51% of online Indians use social networking sites and sites such as Orkut and Facebook account ... Clinical/Health/Medicine Chemistry & Physics Computer

2009 Media Kit

Let’s Talk Science

LABROOTS, INC. TEL: +1-714-926-6384 FAX: +1-530-448-8188 ADVER [email protected] W W W.LABROOTS.COM

LIFE SCIENCE - CLINICAL - HEALTH - MEDICAL - ENVIRONMENTAL - EARTH - SPACE - CHEMISTRY - PHYSICS - MATHEMATICS - ENGINEERING - COMPUTER SCIENCE i

Table of Contents

New Way to Communicate P. 4

Power of Social Networking P. 5

LabRoots User Demographics P. 6

Bett er Way to Communicate P. 7

Maximize Impact, Display Ads P. 8

Email Marketi ng P. 9

Real Time Campaign Analysis P. 10

Rate Card P. 11

Management Team/Advisory Board P. 12

Inserti on Order P. 13

Contact Informati on P. 14


LIFE SCIENCE - CLINICAL - HEALTH - MEDICAL - ENVIRONMENTAL - EARTH - SPACE - CHEMISTRY - PHYSICS - MATHEMATICS - ENGINEERING - COMPUTER SCIENCE4

LabRoots is a free, social networking (web 2.0) site that enables scientists, engineers and other technical professionals to connect, collaborate with, and learn from each other.

LabRoots:• Facilitates scientific communication

• Incorporates advanced data mining techniques for targeted communication between scientists and advertisers

• Targets scientists from all disciplines

• Reaches a global audience

LabRootsA totally new way to communicate

Sample of customizable LabRoots home page


LIFE SCIENCE - CLINICAL - HEALTH - MEDICAL - ENVIRONMENTAL - EARTH - SPACE - CHEMISTRY - PHYSICS - MATHEMATICS - ENGINEERING - COMPUTER SCIENCE 5

Social Networks are Exploding• Facebook is growing by 153% a year

• MySpace has over 100 million active users and is attracting 300,000 new users daily

• Bebo is growing by 32% a year

• Imeem is growing by 1,590% a year

• 20% of Americans use social networking websites

• Pharmaceutical companies spend 32% of their marketing budget trying to infl uence opinion leaders on social networks

• Companies are beginning to add new positions, Social Media Marketing Managers, to manage viral or social media marketing

Social Networks are Global• LinkedIn has more than 25 million users from over 150 countries; growing 485% since 2006

• 17% of UK internet users have social networking site profi les

• 51% of online Indians use social networking sites and sites such as Orkut and Facebook account for 44% of time online

• In China, social networking sites are attracting millions of members

• Brazil has the highest usage of social networking sites in the world

• XING represents over 190 countries

Scientists Are Early Adopters

Not only is the phenomenon of social networking expanding at a rapid rate, scientists appear to be leading this expansion. Hugh Kennedy of PJA Advertising & Marketing says, “Scientists really were the originators of what today we call online discus-sion groups”. Furthermore, a recent survey revealed that half of life scientists surveyed “use social sites to facilitate the sharing of ideas with the scientifi c community”2. Additional information can be found in the chart, “How are scientists using social networking sites?” to the right.

LabRoots Precisely Targets Scientists

A growing frustration with users of social networking sites is that the sites are becoming too large, making it diffi cult to connect with others sharing the same interests. Advertisers are faced with similar concerns, as their messages may be lost in the noise of large social networking sites. LabRoots provides a unique opportunity for ad-vertisers who target scientists. LabRoots has the ability to precisely target the right customer for your product or service, while provid-ing scientists with content specifi c to their interests.

1. Kishore, A (2007) Challenge 2.0: Social Networking Drives New Requirements, Senior Analyst, December 2007 Heavy Reading White Paper

2. Van Der Pool, L (2008) Social Science: Online networks gain biotech traction. Feb 29-Mar 6: Boston Business Journal

The Power of Social Networking

How are scientists using social networking sites?

Participating in active dialog with colleagues and competitors (19%)

Probing more deeply into a solution than corporate websites allow (18%)

Gaining faster access to news, research, and trend information (28%)

Discovering ways to solve their problems (35%)

Van Der Pool, L (2008) Social Science: Online neworks gain biotech trac-tion. Feb 29-Mar 6: Boston Business Journal



The LabRoots community consists of scientists representing a variety of disciplines located throughout the world.

LabRoots User Demographics & Traffi c

Professionals (non-scientists)Academic ScientistsCorporate ScientistsRecruiters

Life ScienceClinical/Health/MedicineChemistry & PhysicsComputer ScienceEngineeringSocial/Psychiatry/PsychologyEarth & EnvironmentalAstronomy & Plantetary Mathematics

Geographic Distribution

Targeted Disciplines

Industry Sector

USAEuropeAsiaRest of World

• Average user sessions up 42%• Average page views per user up 113%

• 26 page views per user on average• Average user session is 12.5 minutes

LabRoots Traffi c Growth



LabRoots provides next generation marketing opportunities that take advantage of web 2.0:

• Inbound Marketing Reach customers with targeted messages that are welcomed, not ignored

• Advanced TargetingSegment by research interests, institution type, geographical location, purchasing authority, and more

• Get NoticedOnly one or two ads will appear on each page, limiting noise and increasing customer awareness

• Cost EffectiveReal-time campaign management and analysis enables instant optimization of target audience, budget, or creative

• Increase Product and Brand AwarenessConnect with researchers and infl uence their purchasing decisions

• Global ReachReach scientists and engineers world-wide

State-of-the-Art Data Mining for Advanced Targeting

Upon joining LabRoots, users create a profi le that summarizes their research, experience, and accomplishments. Advertise-ments and information of interest to the customer are displayed based on the data mining results of their profi le. Because the LabRoots experience is user-defi ned, content and advertising are highly targeted.

• Target scientists who want to learn about your products and are actively seeking information

• Your ads only appear to relevant users, based on the demographics that you select

• Only one or two display ads will appear per pageview, limiting noise and increasing visibility

LabRoots experienced sales team will work closely with you to design an advertising plan resulting in maximum exposure to your target audience.

A Better Way to Communicate with Scientists

LabRoots Marketing StrategySample Targeting

LabRoots has developed an extensive plan to market the site to users in order to build a rich scientifi c community. Select marketing tactics include:

• PR

• Advertising

• Tradeshows – high quality and quantity of leads; will incorporate experiential and event marketing

• Next-generation marketing – e-market-ing, viral marketing, experiential market-ing, and other word-of-mouth techniques that are ideally suited to the promotion of a social website.

With LabRoots, you choose the cus-tomers you want to reach. Sample targeting criteria:

• Cell biologists & purchasing authority & US

• Academic & DNA repair & Global



The nature of social networking sites results in users viewing many pages during each visit; they tend to clickthrough to various mes-sages, blogs, posts, videos and other links during the same session. This high number of pageviews increases the likelihood of your advertisement being viewed.

LabRoots CTR Percentage average is 0.4%, which is the high end of the industry standard (0.2 - 0.4%).

Your Choice of Ads

Display or Banner AdsFinely target your advertisements on the LabRoots network

Text AdsBe where scientists are looking for you

Rich Media AdsEnhance product awareness, strengthen your brand, and showcase your products to a targeted audience with dynamic, rich-media advertisements.

Your Choice of Targets

All-In-One – reach all LabRoots usersResearch Scientists – within a discipline (i.e. life sciences, chemistry, or mathematics)Decision Makers – lab managers, principal investigators, purchasing agents, high-level executives, directors, VP’s, founders, CEO’sCustom Targets – research scientists within a sub-discipline, (i.e. all cell biologists within the life science category)

Maximize Impact with a Choice of Advertising Alternatives

MediumRectangle300 x 250

Footer 728 x 90

Skys

crap

er

120or

160x

600

Text Ad Placement



Newsletter Sponsorships

• Communicate your message and content to your audience by renting a target segment of our 550,000 opt-in third party email address list.

• Generate the interest in your product or service and receive immediate leads and feedback.

• The content of the email messages will bedistributed in HTML format through our third party email system. Metrics and reports will be generated and available within 48 hours of the email blast.

• The utilization of email campaigns is a great way to enhance and compliment other forms of online marketing services such as banner and textual advertising.

Email Marketing

Direct Email

Email Lists Counts & Selections


• Advertise in our biweekly LabRoots Newsletter as the Issue Sponsor. Your company will have exclusive visibility as the only sponsor in each issue.

• Communicate your message to our entiremembership-base with an image of your company, product, or service, along with your message and links.

Degree CountsPh.D. 92,370M.D. 22,036M.D. Ph.D. 10,820

Work Place CountsAcademic 153,140Commercial 114,433Government 8,735

Primary Selections CountsAnatomy 7,034Animal 6,162Biochemistry 24,419Biology 32,989Biomedical Research 8,129Biophysics 13,703Bone & Mineral Research 9,683Cellular Biology 28,236Clinical 28,371

Primary Selections CountsDevelopmental Biology 13,165DNA 11,080Endocrine 10,619Environmental 7,013Experimental Biology 25,274Fermentation 1,374Food 2,046Genetics/Genomics 37,082Immunology 14,107

Primary Selections CountsMicrobiology 46,779Molecular Biology 47,061Neuroscience 66,641Nutrition 7,972Pathology 10,868Pharmaceutical 31,182Physiology 23,249Protein/Proteomics 38,884Reproduction 4,825

LabRoots News

In This Issue: March Issue 1

• Issue Sponsor • Blogs, Questions,

and Reviews • Getting the Most Out of Your LabRoots

Network

• New Jobs Posted

• News and Trends • Events

Issue Sponsor Agilent's comprehensive suite of genomics products delivers superior sensitivity and flexibility to meet your specific research needs. Whether your research requires microarrays, next-generation sequencing, or quality control, Agilent's products provide the reliability you demand. Get More Info on Agilent's Open Genomics

Copyright © 2009 LabRoots Inc. All rights reserved. LabRoots


• 550,000 email addresses• 1000’s of key words to choose from



All advertisers have a custom, secure LabRoots Sponsor Center page where advertising metrics and tools can be accessed at any time. Reports can also be delivered by email. The Sponsor Cen-ter off ers:

• Real-time monitoring of ROI for your campaign

• Analysis of demographics on click-throughs and impressions

• Results optimization by modifying your ads at any time

Real-time ROI Analysis

Using LabRoots secure, password-protected Sponsor Center, you can track and measure the results of your marketing campaign in real-time. Ad views, ad clicks, clickthrough rate, and demographics can be viewed at any time. An ROI calcula-tor allows you to monitor your marketing investment, enabling ongoing optimization of your campaigns for the best pos-sible results. LabRoots uses advanced technology to fi lter out ad clicks from web crawlers (robots and spiders), increasing the validity of your metrics. Advertising metrics can be viewed at any time from your Sponsor Center page and data can be exported as Excel fi les. LabRoots will also provide standard and custom e-mail reports as often as desired (daily, weekly, or monthly).

Campaign Management

From your LabRoots Sponsor Center page, you can review and optimize your ongoing campaigns at any time. LabRoots provides detailed demographics for each impression and clickthrough of your ad to ensure your ad is reaching your chosen audience. The demographic information includes geographic location, discipline, work place, job title, and more. You can modify the target audience to which your campaign is directed, or instantly change your advertisement creative by uploading a new ad.

Campaign & Creative Services

LabRoots’ marketing and sales consultants are available to assist you in creating customized campaigns specifi c to your marketing goals. Addi-tionally LabRoots’ creative services group is available to develop cam-paigns that champion your marketing message while complying with your corporate identity standards.

Target Your Ads By Interest

LabRoots allows you to target your ads by scientists’:

• Research interests

• Job title

• Purchasing authority

• Geographic location

Real-time Campaign Analysis and Management

Sponsor Center



Sky Scrapers (160x600 or 120x600)$1,500/Month

Medium Rectangle Banner (300x250)$1,250/Month

Footer Banner (728x90)$1,000/Month

Text Ads$500/Month

E-Newsletter Sponsorships$200 CPM

Direct Emails$350 CPM

Advertising Specifications• Maximum Size is 40kB• File Formats Accepted .gif, .jpg, fl ash (up to 30 seconds)

Key Sponsorship Package - $5,0002 Banner Ads - 6 months1 Text Ad - 6 months1 Newsletter Sponsorships5,000 Emails

Premium Package - $9,5002 Banner Ads - 6 months1 Text Ad - 6 months2 Newsletter Sponsorships15,000 Emails

Platinum Package - $22,5003 Banner Ads - 12 months2 Text Ads - 12 months4 Newsletter Sponsorships25,000 Emails

Rate Card

One-month trial: two ads for only

$950 limited time

Save 45%

Save 45%

Save 55%



Management Team & Advisory Board

Greg Cruikshank

Chief Executive Offi cer

Don Cruikshank

Chief Operating Offi cer

JP Wang

Director

Alfred Herzing

Director Sales & Marketing

Management Team

Advisory Board

Cathy Owen

CEO NanoPoint

Gary Downey, Ph.D.

Distinguished Professor Engineering

Virginia Tech

Paul Gold, Ph.D.

CEO Gold Biotechnology

Ariel Louwrier, Ph.D.

CEO Stressmarq Biosciences

Carol Foley, Ph.D.

CEO Foley Research

Chris Druzgalski, Ph.D.

Chair PAHCE

President ACSUP

13

Advertising Insertion Order

Company ConfidentialLabRoots Corporation © 2008

PO number or

Visa Master Card American Express DiscoverCredit card numberExpiration date Name on card

Authorized Signature Date

LabRoots Sales Rep:

Fax to:+1-530-448-8188 Email to:[email protected]

Date

Company Name

Contact Name

Address

City State Zip

Phone Fax

Email

Email Metrics Report Delivery (optional) Daily Weekly Bi-weekly (every 2 weeks) Monthly

Email addresses:

™

18340 Yorba Linda Blvd.Suite 107, PMB 427

Yorba Linda, CA92886Tel: +1-714-926-6384

With your signature, you agree to theLabRoots advertising terms and conditions as described on www.labroots.com/advertise.php

Product Cost

160x600 Wide Sky Scraper $1,500/Month 120x600 Sky Scraper $1,500/Month

300x250 Medium Rectangle $1,250/Month 728x90 Footer Banner $1,000/Month

Text Link Ad $500/Month E-Newsletter Sponsorship $200 CPM

Direct Emails $350 CPM Key Sponsorship Package $5,000

Premium Package $9,500 Platinum Package $22,500

TRIAL $950 Display Ad (Including Text Ads) Type of Ad(s) ________________ Time Period ________________ Cost ________________ E-Newsletter Sponsorship Date ________________ Cost ________________ Direct Emails Target Audience ________________ Qty Emails ________________ Cost ________________ Package Type of Package ________________ Target for Emails ________________ Cost ________________ TRIAL Cost ________________

Campaign Options

TOTAL AMOUNT (Net 30)



Contact Information

Head Offi ce

LabRoots, Inc.18340 Yorba Linda Blvd.Suite 107 PMB 427Yorba Linda, CA 92886

Tel: +1-714-926-6384Fax: +1-530-448-8188

Email: Adverti [email protected]

Adverti sing SalesLabRoots provides next generati on marketi ng opportuniti es which allow you to target your message to specifi c groups of scienti sts and engineers. For pricing, custom proposals or general informati on please contact your sales representati ve:

US Region & Internati onalAlfred Herzing Director Sales and Marketi ng [email protected] T 714.325.4534

Central Region (US) & Internati onal Eric Josko Sales Manager [email protected] T 605.376.5008

Sales Support and Editorial Informati onFor website editorial, newslett er, adverti sing metrics, and any other editorial inquiries please contact Jennifer Ellis at [email protected]

Media Informati on and Press ReleasesMembers of the press may direct inquiries to [email protected] or visit our Press Page athtt p://www.labroots.com/press.php

Additi onal Informati on or InquiriesAll other questi ons and inquiries can be sent to [email protected]

Western Region (US)James K. Baer Sales Manager [email protected] T 858.733.0618

Eastern Region (US) Cameron Marlow Sales Manager [email protected] T 714.542-4191

© Copyright 2009 Labroots.com. All rights reserved.

Documents

2009 Media Kit - Labhoo.com · 51% of online Indians use social networking sites and sites such as Orkut and Facebook account ... Clinical/Health/Medicine Chemistry & Physics Computer