2009 ISBN Conference Invitation

Ritz-Carlton, Amelia IslandISBN CONFERENCE

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May 31 - June 2, 2009


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Making Connections!

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Plan now to attend the 2009International SalonSpa BusinessNetwork’s Annual Conference

On behalf of the International SalonSpa Business

Network (ISBN) Board of trustees, I want to extend

a warm invitation for you to join us for our Annual

Conference May 31 - June 2, 2009. If you are not

already a member of ISBN, we would welcome

you to join as there are many tangible benefits

of belonging to and participating in ISBN that

offset the nominal annual membership fee

many times over.

We continue to build on the success of our name change from the International Chain Salon

Association, and our Conference in 2009 will keep a strong emphasis on networking for owners and

executives of multi-unit salons and spas. If your company owns multiple salon/spa locations,

attending ISBN’s Conference gives you your best chance to stay on top of the many changes

our industry is experiencing, especially important in these difficult times. Our association offers

salon and spa owners an opportunity to belong to an inclusive network of companies that shares

information and ideas.

One hallmark of our annual Conference that

has remained constant over the years is our

tradition of hosting the Conference in

fantastic locations. This year we will return

(by popular demand) to the Ritz-Carlton,

Amelia Island, a beautiful hotel in a picture-

perfect setting right on the Atlantic Ocean.

Wonderful, wide sandy beaches and

Southern Charm highlight this showcase

property. Many plan to come early or stay

over to enjoy this resort at the great rates

that we have negotiated for attendees.

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This year our Conference will feature extensive networking opportunities -

not only how to cut costs to build profits, but

how to aggressively take advantage of the

unique opportunities the current economic

downturn presents to those who are prepared

to capture market share. Our membership is

comprised of some of the most successful

salon and spa operators in the country, who

are willing to share their secrets on how to

not only survive tough times, but to prosper.

Where there is crisis, there is opportunity!

We will also feature Mel Kleiman on recruiting

and retaining outstanding team members.

Mel is an industry expert in the techniques of

how to recruit and retain the people we need to

be successful, and how the current economy

affects us and our team members. None of us

can deliver the client experience we need to grow and thrive without a highly motivated

team in place, and Mel is going to help us learn how to do that better.

We also have an outstanding group of sponsors who attend to introduce new products to

decision-makers, establish new relationships and strengthen existing relationships. Each year

we come away with some great ideas from our sponsors, who run the gamut from software

point-of-sale providers, product manufacturers of all types, equipment manufacturers and

providers of unique business services.

We look forward to seeing you at the Ritz-Carlton in beautiful Amelia Island, Florida May 31 -

June 2, 2009. We guarantee that you will learn lots and have a lot of fun at the same time!

Warm regards,

Gordon Logan


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Agenda-At-A-Glance

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Sunday, May 31, 2009

Golf Tournament 11:00 am – 4:00 pm

Registration Desk Open 12:00 pm – 7:30 pm

New Member and First Time Attendee Reception 6:00 pm – 7:00 pm

President’s Welcome Reception 7:00 pm – 8:30 pm

Monday, June 1, 2009

Registration Desk Open 8:00 am – 4:45 pm

Breakfast 8:00 am – 9:00 am

ISBN Member’s Meeting 9:00 am – 9:45 am

Welcome and Opening General Session 10:00 am – 10:30 am

Keynote Speaker Mel Kleiman 10:30 am – 12:30 pm

Lunch sponsored by Equibal 12:30 pm – 1:45 pm

Speed Meetings in the Link-up Lounge 2:00 pm – 4:45 pm

Cocktail Reception 6:00 pm – 7:00 pm

Free Evening

Tuesday, June 2, 2009

Information Desk Open 8:30 am – 2:00 pm

Breakfast 8:30 am – 9:30 am

Roundtable Discussions, Survive and Thrive 9:45 am – 12:55 pm

Lunch in Link-up Lounge 1:00 pm – 2:30 pm

Club ISBN at the Pool 2:30 pm – 5:00 pm

Evening Event sponsored by Shortcuts Software 7:00 pm – 10:00 pm

*Schedule is subject to change

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Agenda Features

ISBN 2009 Golf Tournament

Sunday, May 31

11:00 am – 4:00 pm

Join us in the spirit of friendly competition at the ISBN 2009 Golf Tournament.

The golf tournament will be held at the Golf Club of Amelia Island.

The Golf Club of Amelia Island, designed by golf professional Mark McCumber and Gene Littler,

is a beautiful 18-hole PGA championship course. Carved out of the island’s lush and undisturbed

beachfront, fairways are framed by live oaks, palm trees and pristine sand dunes while greens

offer an extra measure of difficulty with the addition of the cool Atlantic breeze. The Ritz-Carlton,

Amelia Island is one of only a handful of resorts in the state of Florida to offer both on-property

golf and beach.

The tournament will begin at 11:00 am by shotgun start in a scramble format. Registration fee of

$50 which includes greens fee, golf cart and practice balls. Club rentals are available for $60.

President’s Welcome Reception

Sunday, May 31

7:00 pm – 8:30 pm

Join us Sunday evening as ISBN’s newest president, Gordon Logan, welcomes attendees to this

year’s conference. Mingle with fellow attendees and enjoy cocktails and hors d’oeurves for an

evening of making connections sure to last beyond the days of the conference. The President’s

Welcome Reception will take place outside by the pool at the Ritz-Carlton, Amelia Island.

Closing Dinner

Tuesday, June 2

7:00 pm – 10:00 pm

Take a trip “Around the World” without leaving Amelia Island! This unique party will feature food

and wine samples from four exotic locales, along with the chance to win a trip to one of the

featured countries. Sponsored by Shortcuts Software.


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Keynote Speaker - Mel Kleiman

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Why ‘Good’ is No LongerGood EnoughMonday, June 110:30 am - 12:30 pm

In the Salon and Spa business, people are the core of your

business. If your organization is going to succeed in today’s

hyper-competitive market place, there is one critical task that

you and your managers have to get right: attracting, hiring

and retaining great employees. You’ve got to hire tough so

you can manage easy. Making the wrong hiring decisions begins a cycle of frustration,

resulting in poor customer service, crushing employee morale and just making everybody’s

life MISERABLE, especially yours! In this fast paced session, you will walk away with new tools,

tips and techniques that will make your job easier and take the guess work out of hiring and

retaining your next great employee,

• Howtohireandretainmanagerswhowillhelpyoubuildyourbusiness

• The5Keyquestionsyouneedtoaskbeforeyourhirethatnextperson

• Thenumberonemostoverlookedsourceofgreatprovenemployees

• Themostimportantquestionyouneedtoaskeveryapplicant

• Howtomakesureyouhireacustomerserviceattitude

• Howtogettruthfulanswersfromtheapplicant

• Whyhiringjustgoodemployeesisnolongergoodenough

• Howtousetools,nottime,tomakeabetterdecision,andlotsoftoolsarefree

• Thenumberonewaytoreduceturnovermy20%withoutspendinganymoney

• Howtofindoutwhatmotivateseachofyouremployees

• Thekeystomotivatingandretentionofthenewgenerationofworkers

• Andlotsofotherstuff

Astheformerownerofthreedifferentbusinesses,includingthelargestnumberofHertzCar

Rental franchises in the U.S., Mel Kleiman’s expertise is based on this personal experience as

well as on his work over the past 25 years devoted exclusively to helping employers design the

systems, processes and tools needed to implement successful hiring and retention programs.

Hehasworkedwithhundredsofclients,includingsomeoftheworld’sleadingrestaurant,retail

and franchise organizations, and he delivers over 50 high-impact, custom-designed presentations

a year focused exclusively on employee recruiting, selection and retention.

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Roundtable Discussions

Tuesday, June 2 – 9:45 am - 12:55 pm

“Survive and Thrive” ISBN’s roundtable discussions are small, intensely focused,

and highly interactive sessions moderated by an expert on the topic. At Conference 2009,

all roundtable topics are geared toward controlling costs and driving sales, to help keep your

company in the black in these leaner times. Each roundtable will meet for 60 minutes, and

will be limited to about 10 participants each. Choose three of the following six topics.

Session I: 9:45 am - 10:45 am

Session II: 10:50 am - 11:50 am

Session III: 11:55 am - 12:55 pm

If you are attending Conference with several people from your company, we encourage you to

split-up and attend as many of the roundtable topics as possible. Please review the following list

of roundtable topics and indicate on your registration form the three that you would like to attend.

Maximize Market Share: While everyone else is slowing down, now is your chance

to make your move! This session will provide you with marketing tips to help you gain market

share while the economy is in a downturn, positioning your company to come out ahead when

the economy rebounds. Moderated by Doreen Belliveau, Director of Marketing, Chatters Canada,

andSamHennes,GoLoyalInc.

Cash is King (But Financing is Still Available): Tips for obtaining financing in

tight credit markets. Moderated by Scott Perry, Vice President of Financing, Sport Clips.

Real Estate is a Buyer’s Market: Tips for leveraging your bargaining position with

landlords and developers. Capitalize on better rent rates and tenant improvement allowances

to take advantage of once-in-a-decade opportunities for expansion.

Cut Costs Without Sacrificing Quality: Tips on scrutinizing your operating

expenses for cost-cutting opportunities that won’t affect the quality of service your company

offers. Moderated by Ron Provenzano, Zano Salons & Spas and Paul Tate, Shortcuts Software.

Tighten the Front Desk: What are the cost-cutting and revenue enhancing opportunities

at your front desks? Once you identify them, how do you engage your team to act on the best

opportunities? Moderated by Tom Kuhn, Qnity.


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Hotel & Travel Information

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Hotel Accommodations:

Ritz-Carlton, Amelia Island

4750 Amelia Island Parkway

Amelia Island, Florida 32034

904.277.1100

To make your hotel reservations, call the Ritz-Carlton,

Amelia Island toll free at 1.800.241.3333. Be sure to

mention you are attending the ISBN conference to receive

the special discounted room rate of U.S. $249 per night.

HotelaccommodationsmustbemadebyFriday,May1

to obtain the discounted rate offered to ISBN

conference attendees.

Valet parking is offered at the hotel for $17 per car

per night. Self parking is not an option.

Suggested Transportation:

Transportation to and from Jacksonville International

Airport is available through Front Runner by

calling 904.714.1277.

If you require assistance or if you have other

personal requests, please dial the Guest Relations

Department at 904.277.1100.

For directions to the Ritz-Carlton, Amelia Island

please visit: www.isbn-events.org

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Sponsors

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

hair cosmetics


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Quotes from the ’08 Conference

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“GREAT job by the event staff and it was a GREAT conference.”

“I enjoyed the conference. Networking was great.”

“Great event. I hope the connections will add to a fruitful expenditure.”

“This was our second year attending and each conference

has exceeded my expectations. Thanks!”

“It was a well done conference and the ISBN team did a fantastic job.

You especially made the vendors feel welcomed. Great Job!”

“Overall it was a great event and managed extremely well!”

“Great locale and great people in attendance.”

Quotes from the ’08 Conference

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Payment Informationq CHECK Please make checks payable to “ISBN.” Remit to: ISBN, c/o Meeting Expectations, 3525 Piedmont Road, Bldg 5, Ste 300, Atlanta, GA 30305

q CREDIT CARD q Visa q MasterCard q American Express q Diners Club

Credit Card Number: Expiration Date:

Name (as it appears on Credit Card): Signature:

Registration Fees & DatesRegistration Fees (Member)

q Early Registration (on or before April 16, 2009) - $595

q Regular Registration (April 17 - May 22, 2009) - $695

q Late Registration (after May 23, 2009) - $795

Registration Fees (Non-Member)

q Early Registration (on or before April 16, 2009) - $795

q Regular Registration (April 17 - May 22, 2009) - $895

q Late Registration (after May 23, 2009) - $995

Registration Fees (Guest)

q Pre-registered Guest (must attend with a

full conference registrant) - $275

q On-Site Guest (after May 2, 2008) - $375

Roundtable DiscussionsPlease choose three topics:

q Maximize Market Share

q Cash is King (But Financing is Still Available)

q Real Estate is a Buyer’s Market

q Cut Costs Without Sacrificing Quality

q Tighten the Front Desk

Substitution & Cancellation PolicyIf you have registered but are unable to attend the 2009 ISBN Conference, you

may substitute another employee from your company at no additional charge.

Please send written notification of this change to the Conference Management at

[email protected].

The cancellation fee schedule applies as follows:

• OnorbeforeApril16,2009,a$150administrativeprocessingfeewillapplytorefunds.

• OnorbeforeMay22,2009,a$350administrativeprocessingfeewillapplytorefunds.

• AfterMay22,2009,norefundswillbepermitted.

*Is this your first conference? q yes q no

*Howmanylocationsdoesyourcompanyownoroperate?

*Howmanylicensedprofessionalsdoesyourcompanyemploy?

*Does your company offer spa services? q yes q no

*Howmuchistheaverageticketinyoursalons?

Are there any particular topics you would like to hear about at future Conferences?

Please specify any special needs:

Demographic Questions (*Denotes a required field)

Full Name (as you wish it to appear on your badge):

Attendee’s E-mail (required for confirmation):

Title:

Company Name:

Address: Ste/Ms/Rm:

City: State/Province: Zip/Postal Code:

Country:

Daytime Phone: Fax:

Attendee Information (Please print clearly. A separate form must be completed for each attendee)

Register online at www.isbn-events.org or complete this form and submit via fax to 404.240.0998. Please do not mail/fax/e-mail a

duplicate registration. Registrations submitted using this form will receive an e-mail confirmation of receipt within three (3) business days

from the date the form is received. Online registrations will receive automatic confirmation of receipt within minutes.

Registration Form


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2009 ISBN Conference Invitation