2009 ICCF Partners in Conservation Brochure

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    ICCF Par tners in Conservat ion

    Achieving conser vat ion solut i ons by uni t inC o r p o r a t e Le a d e r s | N G O s | P o l i c y m a k

    2009

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    ICCF Partners in Conse

    Conservation means development as much as it does protection. I recognize the right and duty of this generation to develop and use the natural resources of our land; but I do not recognize the right to waste them, or to rob, by wasteful means,the generations that come after us.

    Teddy Roosevelt Osawatomie, Kansas, August 31, 1910 2009

    International C

    Amer

    Friends o C

    International Leag

    Ring

    T

    Wild

    6 Forging Conservation Partnerships 8 U.S. Congressional International Conservation Caucus 10 Preserving Biodiversity 12 Conserving the Mountain Gorilla Bene ting People 14 The Alliance to Combat Illegal Logging

    16 Building a Better Future Through Partnerships 18 A Legacy o Conservation 20 Reversing Habitat Loss in Namibia 22 Starbucks & CI Protect Tropical Forests 24 Conserving Biokos Unique Biodiversity 26 Getting to Market, Increasing Local Bene ts

    28 Mobile Unit Conservation Education Programme 30 Supporting Sustainable Development Worldwide 32 A Global Role or Sustainable Private Equity 34 Conservati on Innovation 36 Bringing Conservation into Focus 38 Ecological Restoration and Environmental Citizenship in Brazil

    40 Healthy Communities, Healthy Ecosystems Program 42 Sustainable Principles or International Financial Investments 44 Inspiring People to Care About the Planet

    46 Land & Water Stewardship 48 Biodiversity Conservation in Co ee 50 Funding Critical On-the-Ground International Wildli e Programs 52 Asian Elephant Conservation Partnership 54 Incentives or Investments in Environmental Sustainability 56 A U.S. Model o Sustainable Wildli e Use 58 The Value o Nature: Protected AreasBene ts or People 60 The 9th World Wilderness Congress

    62 Enhancing Environmental Leadership / Educational Programs 64 The Singita Grumeti Reserves 66 Sustainable Tea Initiative Begins in East A rica 68 Volkswagen Personal Mobility & Environmental Responsibility 70 One Acre at a Time 72 Umzi Wethu Academies or Displaced Youth 74 Making a Di erence in A rica 76 Good News For A ricas Gentle Giants 78 Sea Run Taimen Conservation Partnership 80 Sa eguarding the Rain orests o the Sea

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    Dear Friends:

    We are proud to present the second issue o theICCF Partners in Conservation (PiC) port olio, highlighting projects o ourConservation Council members as examples o the best internationalconservation work conducted in partnership. Most re ect the strengtho collaborations between members o the public and private sectors U.S. and oreign governments, corporations, and non-governmentalorganizations. Funding, expertise, and access are leveraged throughthese partnerships to create innovative solutions to some o the worldsmost pressing conservation needs. We are also pleased to welcome ournew partners who have joined us in the past year and to highlight theirinnovative initiatives.

    In the year since our rst issue was published, ICCF hasmade great strides in expanding its Conservation Council unitingleading international conservation organizations with the best corporateconservation leaders in an efort to ensure that conservation issuesare properly understood and addressed by U.S. policymakers. While we have many successes to be proud o , including continued growtho the International Conservation Caucus (ICC) in the U.S. Houseo Representatives and U.S. Senate, we need to expand our work toincrease and enhance U.S. support or conservation globally and to betterintegrate U.S. eforts with those o other nations, including throughestablishment o international conservation caucuses in other nations.

    Now is the time to ocus on capacity building and sharingour extensive know-how with the developing world. Long-term

    development is only possible through understanding and utilizinggood natural resource management know-how, and the costs o ailureare unacceptable. We rmly believe that conservation is integral tosustainable development and that sound stewardship o natural resourcesis undamental to poverty alleviation, con ict avoidance, and regionalsecurity. In the words o eddy Roosevelt, Conservation meansdevelopment as much as it does protection.

    Some liberals think that animals are more important thanpeople; we dont, we think both are important. Some conservativesthink that oreign aid is a waste o money; we believe it can be agood investment, most certainly while growing economies throughimparting good management skills.

    In addition to the practical implications o exportingknowledge to the developing world, it is also, in the words o ICCFounding Co-Chairman Clay Shaw, because its at-out the rightthing to do. Beyond utilization and sustainability, wild animals and wild places are important to the soul o humanity. Without these, we will have lost the essence o our very human spirit. Wilderness mustremain at the core o healthy ecosystems and human society.

    From the birth o the House ICC and the subsequent ormations

    o the Senate ICC and the ICCF, the commitment to promote U.S.leadership in public/private conservation partnerships worldwidehas been central. We must now move beyond that to lead, withour partners, in nding more global solutions to global problems. We will continue to stress private investment to leverage governmentalcommitments to international conservation as we expand ICCFeducational eforts in the U.S. and beyond.

    Te ICCF PiC port olio showcases the methodologieso our conservation partners and will continue to evolve as new members join the Conservation Council. We hope you will study theexamples and share them with your riends, amilies, and colleagues.Be inspired as we are to put your trust in public/private partnershipsolutions to the most important conservation problems we acetoday, with an eye toward our role in the global community. We canaccomplish so much more by leveraging our talents and resources. As partners, a true team, we can continue to make history together.

    Tank you and best wishes,

    David H. BarronPresident

    of d irectors

    rable Bill Archeran

    H. Barronnt

    Sharon Archerrable Sonny Callahanrable ony P. Hallrable E. Clay Shaw, Jr.rable Lindsay Tomas

    of a dvisors

    rable Beryl Anthony rable Lindy Boggs

    rable John Breauxd G. Carlsonrable Butler Derrick nd Mrs. Robert Duvalln Munro Elkmanrable Tomas W. Ewingichael Fay rable Jack M. Fields, Jr.rable Richard Gephardtrable James Greenwoodrable Gary Hartrable Robert Kasten, Jr.rable Rick Laziorable rent Lottrable Bill McCollumrable J. Alex McMillanrable Rob Portmanrable David Pryorrable Dick Schulzerable Bob Smith

    rable Charles Stenholmrable Don SundquistNancy Turmondrable imothy E. Wirth

    a dvisory

    ConsTe Na

    Wildl World

    c onserv

    3M Africa Amer Amer AnheuBakeCarlsMarkCheeExxo

    ForesFrien(AberGlobGlobIBMInternof CoIntern

    Johns JPMoNatioPG&ERainfRare Ringland BScherara WTe WTe Woyotaudor UnileVolks

    Wal-M WildeSouth

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    Preserving and enhancing theenvironment is one o the most criticaleconomic, social and public policyissues o today. The InternationalConservation Caucus Foundation hasbeen a leader in building public-privatesector partnerships that raise awareness and seek solutionsto protect biodiversity

    and natural resources. Rick Lazio

    Managing DirectorJPMorgan Asset Management

    ICCF brings together leaders rom bothsides o the aisle and it advances thevision or international conservation.

    Carter RobertsPresident & CEOWorld Wildli e Fund

    6| ICCF Partners in Conservation Achieving Conservation Solutions |7

    Mission: o educate U.S. policymakers and the worlds political and business leaderson the vital links between good natural resource management and sustainableeconomic development, poverty alleviation, and regional security.

    We Believe:Conservation is integral to sustainable development, and sound stewardshipo natural resources is undamental to poverty alleviation, con ict avoidance,good governance, and regional security. It is in Americas interest to expandits leadership in the world to promote sound long-term policies o goodmanagement o land, water, and biodiversity.

    Ob ectives:Unite U.S. policymakers with other government, business, and NGO leadersto stimulate debate and encourage nonpartisan solutions to conservation

    challenges.Recognize the achievements o policymakers and private sector leadersand thereby inspire others to learn and act.

    Educate policymakers and leaders in the private sector through science, modelso success ul public-private partnerships in conservation, and eld missions.

    We are all trycommon agennew thing. It wago, now it is concrete, signplayed a key r Russ Mitterm

    PresidentConservatio

    ICCF works with the leadership o the U.S. CongressionalInternational Conservation Caucus, which comprises more thanone-third o the U.S. House o Representatives and a growingnumber in the U.S. Senate, to identi y conservation concerns andgenerate the broadest audience or ICCF educational programs.

    ICCFs Conservation Council is the strongest association o U.S.public and private sector representatives dedicated to internationalconservation. Council members represent NGOs, corporations,and government entities, and possess diverse experience and skillsets. Tese corporations and NGOs share a common missionto implement conservation projects sa eguarding wildli e andbiodiversity, protecting and restoring habitat, and generatingeconomic opportunities and social bene ts or surroundingcommunities who are necessarily the long-term stewards o local

    natural resources.For more in ormation on the ICCF and our Conservation Council,please visit our website: www.icc oundation.us

    Ensuring thao ers resh waresources andtranscendent country arounestablish globthat every per

    Ha

    AcTh

    IP joined ICCF because the group combineda ocus on globalconservation eforts with thesupport o a broad bipartisangroup o key lawmakers and leadingconservation organizations.For us, it was a per ect match.

    John C. Runyan Senior ManagerFederal Government RelationsInternational Paper

    http://www.iccfoundation.us/http://www.iccfoundation.us/
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    CO-CHAIRMEN, U.S. SENATESenator Sam Brownback (R-KS)Senator Richard J. Durbin (D-IL)Senator Olympia J. Snowe (R-ME)Senator Sheldon Whitehouse (D-RI)

    M eMbers of the s enateSen. Lamar Alexander (R- N)Sen. Je Bingaman (D-NM)Sen. Richard Burr (R-NC)Sen. Jim DeMint (R-SC)Sen. Lindsey Graham (R-SC)Sen. John Kerry (D-MA)Sen. Joseph Lieberman (I-C )Sen. Blanche Lincoln (D-AR)Sen. John McCain (R-AZ)Sen. Jon ester (D-M )Sen. om Udall (D-NM)Sen. Roger Wicker (R-MS)

    CO-CHAIRMEN, U.S. HOUSEOF REPRESENTATIVES

    Representative Norm Dicks (D-WA)Representative Hal Rogers (R-KY)Representative John Tanner (D-TN)Representative Ed Royce (R-CA)

    M eMbers of the h ouse Rep. Neil Abercrombie (D-HI)Rep. Rodney Alexander (R-LA)Rep. Spencer Bachus (R-AL)Rep. Brian Baird (D-WA)Rep. ammy Baldwin (D-WI)Rep. Gresham Barrett (R-SC)Rep. Joe Barton (R- X)Rep. Marion Berry (D-AR)Rep. San ord Bishop (D-GA)Rep. Marsha Blackburn (R- N)Rep. Earl Blumenauer (D-OR)Rep. Jo Bonner (R-AL)Rep. Mary Bono Mack (R-CA)Rep. John Boozman (R-AR)Rep. Madeleine Bordallo (D-GU)Rep. F. Allen Boyd, Jr. (D-FL)Rep. Kevin Brady (R- X)Rep. Henry Brown (R-SC)Rep. Vern Buchanan (R-FL)Rep. Dan Burton (R-IN)Rep. G.K. Butterfeld (D-NC)Rep. Ken Calvert (R-CA)Rep. Dave Camp (R-MI)Rep. Dennis Cardoza (D-CA)

    Rep. Andr Carson (D-IN)Rep. Russ Carnahan (D-MO)Rep. John Carter (R- X)Rep. Ben Chandler (D-KY)Rep. ravis W. Childers (D-MS)Rep. Donna Christensen (D-VI)Rep. James Clyburn (D-SC)Rep. Howard Coble (R-NC)Rep. Steve Cohen (D- N)Rep. John Conyers (D-MI)Rep. Mike Conaway (R- X)Rep. Jim Costa (D-CA)Rep. Ander Crenshaw (R-FL)Rep. Lincoln Davis (D- N)Rep. Susan Davis (D-CA)Rep. Norman Dicks (D-WA)Rep. Peter DeFazio (D-OR)Rep. Lloyd Doggett (D- X)Rep. John J. Duncan, Jr. (R- N)

    Rep. Vernon Ehlers (R-MI)Rep. Eliot Engel (D-NY)Rep. Bob Etheridge (D-NC)Rep. Sam Farr (D-CA)Rep. Bob Filner (D-CA)Rep. Randy Forbes (R-VA)Rep. Je Fortenberry (R-NE)Rep. Jim Gerlach (R-PA)Rep. Phil Gingrey (R-GA)Rep. Louie Gohmert (R- X)Rep. Kay Granger (R- X)Rep. Luis Gutierrez (D-IL)Rep. Ralph Hall (R- X)Rep. Jane Harman (D-CA)Rep. Alcee Hastings (D-FL)Rep. Maurice Hinchey (D-NY)Rep. Rush Holt (D-NJ)Rep. Bob Inglis (R-SC)Rep. Jay Inslee (D-WA)Rep. Sam Johnson (R- X)Rep. imothy V. Johnson (R-IL)Rep. Patrick Kennedy (D-RI)Rep. Dale E. Kildee (D-MI)Rep. Ron Kind (D-WI)Rep. Jack Kingston (R-GA)Rep. Mark Kirk (R-IL)Rep. Doug Lamborn (R-CO)Rep. Barbara Lee (D-CA)Rep. Jerry Lewis (R-CA)Rep. John Lewis (D-GA)Rep. Dan Lipinski (D-IL)Rep. Nita Lowey (D-NY)Rep. Connie Mack (R-FL)Rep. Carolyn B. Maloney (D-NY)Rep. Donald Manzullo (R-IL)Rep. Edward Markey (D-MA)Rep. Charlie Melancon (D-LA)Rep. Carolyn McCarthy (D-NY)Rep. Betty McCollum (D-MN)

    Rep. Taddeus McCotter (R-MI)Rep. Jim McDermott (D-WA)Rep. John McHugh (R-NY)Rep. Mike McIntyre (D-NC)Rep. Gregory W. Meeks (D-NY)Rep. Michael Michaud (D-ME)Rep. Brad Miller (D-NC)Rep. Candice Miller (R-MI)Rep. George Miller (D-CA)Rep. Je Miller (R-FL)Rep. James P. Moran (D-VA)Rep. Sue Myrick (R-NC)Rep. Grace Napolitano (D-CA)Rep. James Oberstar (D-MN)Rep. John Olver (D-MA)Rep. Frank Pallone (D-NJ)Rep. Ed Pastor (D-AZ)Rep. Donald Payne (D-NJ)Rep. Mike Pence (R-IN)

    Rep. David Price (D-NC)Rep. Adam Putnam (R-FL)Rep. Nick Rahall (D-WV)Rep. Charles B. Rangel (D-NY)Rep. Dennis Rehberg (R-M )Rep. Dana Rohrabacher (R-CA)Rep. Ileana Ros-Lehtinen (R-FL)Rep. Mike Ross (D-AR)Rep. Steven Rothman (D-NJ)Rep. Paul D. Ryan (R-WI)Rep. im Ryan (D-OH)Rep. Linda Sanchez (D-CA)Rep. Loretta Sanchez (D-CA)Rep. John Sarbanes (D-MD)Rep. James Sensenbrenner, Jr. (R-WI)Rep. Jose Serrano (D-NY)Rep. Bill Shuster (R-PA)Rep. Christopher Smith (R-NJ)Rep. Mark Souder (R-IN)Rep. Zack Space (D-OH)Rep. John Spratt (D-SC)Rep. Fortney Stark (D-CA)Rep. Ellen auscher (D-CA)Rep. Ed owns (D-NY)Rep. Fred Upton (R-MI)Rep. Chris Van Hollen (D-MD)Rep. Zach Wamp (R- N)Rep. Melvin L. Watt (D-NC)Rep. Henry Waxman (D-CA)Rep. Robert I. Wexler (D-FL)Rep. Joe Wilson (R-SC)Rep. Robert J. Wittman (R-VA)Rep. Frank R. Wol (R-VA)Rep. C.W. Bill Young (R-FL)Rep. Don Young (R-AK) Fr. Daniel P. Coughlin (Chaplain)

    8| ICCF Partners in Conservation Achieving Conservation Solutions | 9

    Its a foof being

    planet oissues-i Repre

    RepubFound

    ... I havconvincwe as a going too our enpeople ain the so Repr

    DemICC

    The worand natu[are] ess Repre

    RepuICC C

    There ishere. Busure andis fnite, land, so The mowe haveexistenc Repre

    DemoFound

    We must change the way we viewenvironmental challenges and lookor the opportunities such challengescan provide. Senator Sam Brownback

    Republican KansasFounding ICC Co-Chairman

    Responsible stewardship of the earthand its assets is something we oweto our children as well as to ourselves. Senator Richard J. Durbin

    Democrat IllinoisFounding ICC Co-Chairman

    Environmental protection is not merelycompatible with economic growth, butcan also create business opportunities.A healthier environment can and mustcome rom collaborative relationshipsamong government, private industry,and the environmental movement .

    Senator Olympia J. SnoweRepublican MaineICC Co-Chairman

    Coming from the Ocean State of Rhode Island, I feel the importanceof protecting our natural resourcesso that our children can enjoy themas we have...the ICCF works to buildinternational support to protect the

    Earths most biologically rich anddiverse places, and I am proud to bea part of its important mission. Senator Sheldon Whitehouse

    Democrat Rhode IslandICC Co-Chairman

    The Members of the International Conservation Caucus share a conthat the United States of America has the opportunity, the obligatioto advance the conservation of natural resources for this and futureThe mission of the Caucus is to act on this conviction by providinleadership necessary to conserve the worlds most biologically rich

    INTERNATIONAL CONSERVATION CAUU N I T E D S TA T E S C O N G R E S S I O N A L

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    In 2001, the 3M Foundation broadened its ocus by creating an environmentalgiving category, which supports the sustainability o the Earths ecosystems.

    Trough a $5.1 million grant to Te Nature Conservancy, 3M helped to preserveand restore prairie in the allgrass Aspen Parkland region in northwesternMinnesota, which is home to a wide variety o species, including vital populationso moose, wol and sandhill cranes. Te grant also supported land acquisition andconservation e orts at two preserves along the lower Rio Grande River. Te sitesare home to about 200 rare or endangered species o birds.

    3M has also helped Te Nature Conservancy protect the three-toed sloth,golden lion tamarin and dozens o endangered species o birds, plants and

    animals in the tropical orest along Brazils Atlantic coast. A 2008 grant willcontinue support or a new micro-watershed project in Brazil, a project withChinas nature reserves, and the orests o Mexicos Yucatan Peninsula.

    An additional $3 million was provided to Te Nature Conservancy or its work on the Paint Rock River and Sharp-Bingham Mountain Preserve in Alabamaor the purpose o land acquisition and restoration in this important ecosystem.

    A $1.5 million grant was given to the Forest Legacy Project in Minnesota. Tis program will help protect Minnesotas northern orest rom subdivision anddevelopment and retain it as one o the ew intact orests o its size le t in the U.S.

    In 2005, the company partnered with Conservation International to helprestore threatened orests in China. Te mountains o Southwest China, whichorm the headwaters o Chinas great Yellow and Yangtze Rivers, are hometo rare giant pandas, red pandas, golden monkeys, elusive snow leopards and

    hundreds o tree and plant species. Mucho this region has been degraded and themountains have become one o the worldsmost critically threatened biodiversity hotspots. o reverse this trend 3M donated$4 million to support the restorationo degraded orests in southeast ibetthrough western Sichuan and into centraland northern Yunnan. Te restored orest

    will provide a global bene t by helpingto address greenhouse gas and climatechange issues. Te last year o the project

    was ocused on designing a payment or watershed services to add economic impactto the water conservation pilot project.

    Trough partnerships with premierconservation organizations, 3M is working

    to protect threatened ecosystems and tomake the world a better place or us anduture generations.

    PARTNERS:

    3M Foundation

    The Nature Conservancy

    Conservation International

    PROJECT SITES:

    TallGrass Aspen ParklandMinnesota, USA

    BrazilChina

    MexicoTibet

    WEBSITE:

    www.3M.com

    Preserving Biodiversi y

    OVE: View rom the Tengchongservation Carbon Project inligongshan Nature Reserve,nan Province.

    IGHT: Dense, tropical lowlandorest surrounds the ancient

    Maya temple site, Calakmul,ed in the Calakmul Biosphere

    eserve (Reserva de la Bios eraCalakmul), a 1.8 million acreconservation site just north

    he Mexico-Guatemala Borderin the state o Campeche.

    CI, 3Mto restoNatureborderMore tin Aug50 hecin Augpre ectwhich Tengch

    10| ICCF Partners in Conservation Achieving Conservation Solutions |1 1

    Through partnership, 3M is working to protect threatened ecosysteand make the world a better place or us and uture generations.

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    A Vision o ConservationRwandas volcanic highland mountains shelter some o the last o the 720 mountaingorillas le t in the world. Te mountains are also an extremely important watershedand provide ecological bene ts to the densely populated region.

    Yet in the ace o the regions intense poverty, overpopulation, and history o politicalunrest, many rural communities living near these mountains ace a simple dilemma nding creative ways to reap viable economic bene ts rom the presence o wildli eand other natural assets.

    It is this context that underlies the A rican Wildli e Foundations (AWFs)Conservation Enterprise Program. Tis is shored up by awareness that developingsuccess ul conservation enterprises is simply a means not an end. Tat end is aboutthe way in which the existence and dynamics o any enterprise combine to catalyzeand sustain meaning ul conservation development. It is this ocus that sets AWF conservation enterprises like Sabyinyo Silverback Lodge apart.

    A Conservation LodgeSituated in the oothills o the mighty Virungas, the chain o 15,000- oot volcanoesstretching through Rwanda, Uganda and the Democratic Republic o Congo,Sabyinyo Silverback Lodge is just a short distance rom the habitat o the regions

    critically endangered mountain gorillas. It was planned andbuilt through a unique partnership between AWF, the KinigiCommunity, and the Governors Camp Collection, supportedby unding rom USAID and other partners.

    Forging a model o locally-driven conservation, thecommunity owns the land and the lodge itsel through a

    community trust called theSabyinyo Communi y Lodge Associa ion(SACOLA). Te Governors Camp Collection runs the lodge as a pro essional and efciententerprise. SACOLA reinvests guest ees and other income in conservation andcommunity development programs. Trough this win-win strategy, Sabyinyo putsmountain gorilla conservation to work or the community.

    Benefting People and the EnvironmentSabyinyo consists o eight private chalets, each providinga com ortable setting or a unique and exciting tourismexperience in which visitors can experience local wildli eand see A rican conservation in action. Since opening last year, the lodge has generated an estimated $200,000in annual community revenue. Citing its stunning settingand unparalleled accommodations,Cond Nast Traveler magazine recently eatured Sabyinyo on its list o hot new hotels, calling it one o the worlds most stylish, mostinnovative, most luxurious hotels.

    PARTNERS:

    International Gorillanservation Program (IGCP)auna & Flora International

    World Wide Fund or NatureRwandas Wildli e and

    Parks Authority (ORTPN)

    abyinyo Community LodgeAssociation (SACOLA)

    S Agency or InternationalDevelopment (USAID)

    US Fish and Wildli eServices (USFWS)

    Forest Department (USFD)MacArthur Foundation

    vernors Camp-Musiara Ltd.

    PROJECT SITES:

    Rwanda

    Ugandamocratic Republic o Congo

    WEBSITE:

    www.AWF.org

    Conserving e Moun ain Gorilla Bene ing People

    ABOVE: Sabyinyo Silverbacke overlooks the Virungas andearby habitat o the regionsdangered mountain gorillas.

    ABOVmoun

    CENTper ecconse

    BELOsold tosuch aactivitpopulhabita

    12| ICCF Partners in Conservation Achieving Conservation Solutions |1 3

    Sabyinyo Silverback Lodge, Rwanda

    Success: Developing conservato catalyze and sustain meaninconservation development.

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    Te American Forest & Paper Association(AF&PA) is thenational trade association o the orest, pulp, paper, paperboard and woodproducts industry, representing more than 175 companies and relatedassociations. In March 2005, AF&PA ormed the Alliance to Combat Illegal Logging in partnership with Conservation International (CI)and Indonesias Ministry o Forestry. Te Alliance supports prioritieso the U.S. Presidents Initiative Against Illegal Logging (PIAIL), and has received undingrom AF&PA, CI, and the U.S. State Department.

    Extreme threats to high-biodiversity wilderness areas rom illegal logging o orests, combined with the impacts o illegal timber in the global marketplace, generate increased attention and ademand or transparency in the orest sector. Te rapid detection and dissemination o satel lite-based evidence o illegal logging activity to government, industry and civil society supportimproved orest management worldwide.

    Te Alliance is ocusing on Gunung Leuser and Kerinci Seblat National Parks, among thelargest protected areas in Indonesia, and two o the three parks that orm the UNESCO ropical Rain orest Heritage o Sumatra. Gunung Leuser National Park encompasses over 1million hectares in the provinces o Aceh and North Sumatra, and is estimated to contain 45%o the 100,000 species o plants recorded in the West Indo-Malayan region, as well as over 300bird and 170 mammal species. It is the only Indonesian park where the Sumatran tiger andrhino, orangutan, and elephant are all ound. At almost 1.4 million hectares, Kerinci SeblatNational Park is the second largest conservation area in Southeast Asia, and is home to the worlds largest ower,Rafesia arnoldi , as well as the Bornean clouded leopard, Malayan tapir,Malay sun bear and 370 species o birds.

    Illegal logging and wildli e poaching are common in both parks. Demand or wood and thuspressure to harvest timber illegally has increased in the post-tsunami reconstruction e ort. Tenortheast o the Gunung Leuser was previously de orested to establish oil palm and rubberplantations, while Kerinci Seblat aces pressure rom slash-and-burn agriculture along itsperimeter and rom illegal logging in valleys that penetrate the parks interior.

    Te Alliance is identi ying andreducing threats in these protectedareas through good governance,community-based action, andtechnology trans er. Quick andaccurate detection o illegal logging,encroachment and re using state-o -the-art satellite remote sensingtechniques, and dissemination o illegal activity alerts are generatingrapid responses by governmentagencies with improved capacity to ollow-up on surveillance withe ective en orcement. In Aprilo 2008, or example, an illegalactivity alert led directly to theexpulsion and arrest o eighty-oneillegal loggers in central Kerinci Seblat, while surveillance o the southern region o the parresulted in arrest o loggers along the Bengkulu-South Sumatra province borders.

    PARTNERS:

    IndonesiasMinistry o Forestry

    Conservation International

    PROJECT SITES:

    Provinces o Acehand North Sumatra

    Indonesia

    WEBSITE:

    www.a andpa.org

    Te Alliance to Combat Illegal Logging

    ABOVE: Slash-and-burnagriculture encroaching

    Kerinci Seblat National Park.

    Loggino Sum

    Con scin Pek

    14| ICCF Partners in Conservation Achieving Conservation Solutions |1 5

    The Alliance is identi ying and reducing threats in theseprotected areas through good governance, community-basedaction, and technology trans er.

    http://www.afandpa.org/http://www.afandpa.org/http://www.afandpa.org/
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    No subject is o greater importance to the U.S. oil and natural gas industry thanmeeting the needs o our customers in a manner that is environmentally, socially, andeconomically responsible and that enhances their overall quality o li e, whether herein the United States or elsewhere in the world.

    Te industry is committed to being ever more sensitive and responsive to achanging world meeting rising expectations, nding better solutions, and o eringnew choices. By working in partnership with the public and private sectors, ourcompanies expect to help bring about an even brighter and more sustainable energy uture or our customers, our nation and the world.

    Te U.S. oil and natural gas industry has a long history o public-private partnershipsaimed at nding cooperative solutions to environmental, health, and community challenges. Some industry partnerships have existed or more than 70 years. Othershave been initiated more recently to address changing needs and emerging issues. Tese partnerships are voluntary activities aimed at ensuring that oil and natural gascompanies are an integral and contributing part o society and the communities in

    which the industry operates.

    Examples o the countless partnership activities o our companies demonstrating their commitment to environmentaland wildli e conservation and health include: Working with the World Wildli e Fund to orm

    a unique organization to protect the rain orests o Papua New Guinea or generations to come;

    Recycling decommissioned oil rigs as arti cial ree sin the Gul o Mexico under the industrys rigs toree s program, providing living and eeding habitatsor thousands o underwater species;

    Joining with regulatory agencies to increase habitator protected coastal birds near the busy HoustonShip Channel;

    Collaborating with the National Fish and Wildli eFoundation in a ve-year research and conservationproject in Alaska to better understand and bene tCook Inlet beluga whales;

    Contributing to the Wyoming Wildli e andNatural Resource rust as part o the ederalHealthy Lands Initiative; unds support multipleuses o natural resources across approximately 200,000 acres in southwest Wyoming by assistingprivate landowners to conserve wildli e habitats ontheir lands;

    Helping to construct a polytechnic institute inAceh province, Indonesia, to help support recovery rom the 2004 tsunami;

    Supporting the International Crane Foundation, which is researching the migration o severalspecies o cranes rom their breeding grounds inthe remote tundra o Yakutia in Siberia; and

    Joining the West Coast Regional Carbon Sequestration Partnership to provide undsand resources or a carbon dioxide storage demonstration project.

    PARTNERS:

    World Wildli e Fund

    National Fish andWildli e Foundation

    oming Wildli e and NaturalResource Trust

    rnational Crane Foundation

    West Coast Regional CarbonSequestration Partnership

    PROJECT SITES:

    Worldwide

    WEBSITE:

    www.API.org

    Building A Be er Fu ure Troug Par ners ips

    OVE TOP: Oil company activitiesude a research and conservation

    project in Alaska to betterunderstand and bene t Cook

    Inlet beluga whales.

    HT: Industry initiatives includeking with regulatory agenciesncrease habitat or protected

    coastal birds.

    Helpinan impindustr

    The indprovidor thou

    16| ICCF Partners in Conservation Achieving Conservation Solutions |1 7

    The U.S. oil and natural gas industry has a long history o public-private partnerships aiat fnding cooperative solutions to environmental, health and community challenges.

    http://www.api.org/http://www.api.org/http://www.api.org/
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    For more than a century, Anheuser-Busch has demonstrated its commitment toconservation and environmental excellence throughout its acilities and communitiesin which it does business. Since 2003, the company has won more than 100environmental awards or waste reduction, conservation, conservation education,recycling and wildli e protection. Tis same commitment extends ar beyond topeople, places and wildli e around the world.

    Anheuser-Busch also helps protect and restore critical habitat, conserve naturalresources and raise public awareness through its support o conservationorganizations such as National Fish & Wildli e Foundation, Te Conservation Fund,and Keep America Beauti ul.

    SeaWorld, Busch Gardensand Discovery Cove

    Te Worlds o Discovery speci cally SeaWorld, Busch Gardens and Discovery Cove are world-renowned or providing up-close animal encounters andunparalleled entertainment experiences or more than 20 million guestseach year. Perhaps less known is the parks 50-year commitment to wildli econservation, animal care, research and education. Since the rst park openedin 1959, the parks have shared a common passion animals. Tis passion isre ected throughout the parks award-winning zoological habitats, innovative veterinary care, animal rescue and rehabilitation e orts, education programs andcritical conservation initiatives worldwide.

    Animal Care Expertise & Leadership: Te parks care or the worlds largestzoological animal collection more than 60,000 animals, including more than100 endangered, threatened and at-risk species. Te parks employ the largest andmost-experienced team o veterinarians, trainers and animal-care specialists toensure the health, enrichment and sa ety o this diverse animal population. Te parksbreeding programs are among the most success ul in the zoological community.

    Animal Rescue, Rehabilitation and Release: Since1970, the parks have rescued more than 17,000 stranded, sick orinjured animals, including several endangered and threatened species. Te parks AniRescue & Re habilitation eam is on call 365 day s a year, 24 hours a day. Animalsthat have survived their illness or injury but are determined non-releasable have beadopted and given permanent homes at the parks. Tey are housed in state-o -the-arteducational exhibits, which allow park guests to learn about the plight o these animin the wild, conservation issues and changes that can be made to help animals and oenvironment. Data gathered through this program help scientists to assess and gaugenvironmental changes and assist population management programs.

    Education:In addition to the millions o guests who experience the parks animalattractions and exhibits, more than 500,000 students and guests each year participatein an in-park education program. Ranging rom sleepovers and summer camps toschool eld trips, science courses and behind-the-scenes tours, these hands-on, in-depthprograms promote an appreciation o and a stewardship or animals and the environmen Trough partnerships with organizations like the National Science eachers Association,the parks help promote excellence and innovation in science teaching and learning. Inaddition, the SeaWorld/Busch Gardens Environmental Excellence Awards recognizeand reward school groups working to protect their local environment.

    SeaWorld & Busch Gardens Conservation FundUpon visiting a Worlds o Discovery park, many guests are inspired to help protectthe animals they encounter and get involved with wildli e conservation. Te Fund was, in part, created to ul ll that desire. Launched in 2003, the Fund was created toprovide guests with an easy, direct way to get involved and make a di erence. Whilethe Fund itsel is relatively new, the parks have contributed more than $20 millionto wildli e conservation since 1970. Te Fund intends to continue this legacy andcreate an even greater one.

    A 501 (c)(3) non-pro t private oundation, the SeaWorld & Busch GardensConservation Fund ocuses its resources in our strategic areas: Species Research,Habitat Protection, Animal Rescue and Rehabilitation, and Conservation Education.Since its launch, the Fund has granted $5 million to more than 300 projects in 60countries. Te Funds grantees are diverse, including global organizations such as World Wildli e Fund, Te Nature Conservancy, and Conservation Internationalalong with smaller, grassroots organizations.

    PARTNERS:

    al Fish & Wildli e Foundation

    The Conservation FundKeep America Beauti ul

    World Wildli e FundThe Nature Conservancy

    Conservation InternationalNational Science

    Teachers Association

    PROJECT SITES:

    Worldwide

    WEBSITE:

    www.Anheuser-Busch.com

    A Legacy o Conserva ion

    ABOVE: Ginny Busch,president o the

    SeaWorld & Busch GardensConservation Fund,

    hares wildli e success storiesand conservation messages

    with millions o people a yearwith the help o animal

    assadors like Diane the hawk.

    Anheuparticipand hab

    18| ICCF Partners in Conservation Achieving Conservation Solutions |1 9

    The Fund has granted $5 million to more than 300 projects in 60 coun

    http://www.anheuser-busch.com/http://www.anheuser-busch.com/http://www.anheuser-busch.com/
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    In 2001, the Cheetah Conservation Fund (CCF) initiated an innovative program toimplement an economically easible solution to a problem that was causing ongoingloss o cheetah habitat; this problem is commonly called bush encroachment, and itimpacts tens o millions o hectares o land in savanna regions o A rica.

    Te Problem: Loss o Habitat rom Torn Bush EncroachmentBush encroachment the steady proli eration o intruder species o acacia thorn plantsthat eventually convert A rican savanna to choked bush lands continues to be a hugeproblem within Namibia and throughout A rica, causing severe habitat destruction, loss o biodiversity, and economic loss or local communities. Te root cause o bush encroachmentis traced to human occupation over the past century. Overgrazing and re suppressionchanged the mix and quality o plant biodiversity, while encing and the establishment o permanent water holes changed the migration patterns o animals and restricted access toeeding grounds. Hunting and the introduction o livestock urther reduced the quantity and mix o wild browsers and grazers and the cumulative e ect resulted in the conversiono savannas to dense, acacia-dominated thickets with little grass cover. oday, an estimated10-12 million hectares in Namibia are severely impacted by bush encroachment.

    Te start o a solutionRealizing the broad impact that this problem had on cheetah habitat, biodiversity,economic health, and even social well-being, the management o the CheetahConservation Fund struggled with two key questions:

    Would harvesting thorn bush help trans orm land back into savanWas there a way to make the harvesting o thorn bush pay or itse

    In 2001, the United States Agency or International Development(USAID) provided a generous grant to CCF to study this problemand investigate alternatives. Additional help rom key organizationssuch as the Namibian Ministry o Agriculture, the Polytechnic o Namibia, and the University o Namibia enabled care ul study o harvest and restoration techniques. Te result was a proposal tocreate a new commercial enterprise that would harvest thorn bush,process it into compressed uel logs, and sell the uel logs to western

    markets or a pro t. A urther grant rom USAID o US$1 millionprovided the initial capital or the ormation o a company, CCF Bush (Pty) Ltd., in Otjiwarongo, Namibia to manu acture and selluel logs under the brand name Bushblok.

    Te success o Bushblok has been impressiveannually over2,000 tons o Bushblok uel logs are now manu actured and soldto distributors in Europe, the United Kingdom and South A rica.Hundreds o hectares o Namibian land in the heart o cheetahhabitat are cleared o intruder thorn bush each year, a number thatmay be small when compared to the scope o the ull problem, butan encouraging start nonetheless.

    Most importantly, the initial success o Bushblok has shown that clearing thornbush to restore savanna habitat can be an economically easible activity. New initiatives are now underway to investigate markets or other biomass productssuch as uel pellets, charcoal, and even electricity generation. Te power o a singleidea ollowed by good execution may lead to a wide-spread restoration o savanna within Namibia and thus a more balanced and productive ecosystem. With thehelp o partners like USAID and Namibian education institutions and thecontinued support o thousands o worldwide donors, the Cheetah Conservation

    Fund will continue to be at the ore ront o innovative and practical ideas topreserve and expand cheetah habitat.

    PARTNERS:

    United States Agencynternational Developmentbian Ministry o Agriculture

    Polytechnic o NamibiaUniversity o Namibia

    PROJECT SITES:

    Otjiwarongo, Namibia

    WEBSITE:

    www.cheetah.org

    Reversing Habi a Loss in Namibia

    BELOW:12 million hectareso Namibian savanna

    have been lost to invasivethorn bush species.

    Bushblharvest

    Namibia is home to theargest remaining population

    o wild cheetah.

    20| ICCF Partners in Conservation Achieving Conservation Solutions |2 1

    The power o a single idea ollowed by good execution may leato a wide-spread restoration o savanna within Namibia ...

    http://www.cheetah.org/http://www.cheetah.org/http://www.cheetah.org/
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    Starbucks and Conservation International embark on a rs -o -i s-kind ini ia ive a suppor scofee armers and eir communi ies and comba sclima e c ange roug e pro ec ion o ropical ores s.

    Protecting Forests as a Climate Change SolutionStarbucks and Conservation International (CI) recognized ten years ago that they share common geographies and stakeholders the co ee-growing regions whereStarbucks buys its co ee are home to the richest and most unique biodiversity onthe planet. Tese regions are also the most vulnerable to climate change.

    Tese extraordinary areas, already under assault rom industrialization, de orestation,unsustainable ranching and agriculture, ace a more insidious threat in climatechange. As climate patterns shi t and change, agricultural patterns are disrupted andharvests become unreliable. Tere will be signi cant impacts on both the livelihoodso co ee armers and the broader environment.

    Tats why CI and Starbucks are such a power ul team. Starbucks ability to reachmillions o people in the market and in the growing and purchasing o co eebeans is critical to meet the challenge. In September 2008, Starbucks launcheda promotion eaturing 100 percent responsibly grown, ethically traded co ee inespresso drinks in Europe, the Middle East and A rica. Part o the StarbucksShared Planet commitment to ethical sourcing, all the co ee used in the regionalespresso promotion has been independently veri ed to meet the industry-leadingresponsible sourcing guidelines Starbucks developed in p artnership with CI.

    Tese guidelines,Cofee and Farmer Equity (C.A.F.E.) Practices,are a pioneering environmentally, socially and economically responsibleco ee buying program. For Starbucks scal year 2007, the company purchased 228 million pounds o green (unroasted) co ee rom C.A.F.E.Practices-approved suppliers ully 65 percent o the greenco eepurchased by the company that year. Tat represents approximately 330,000hectares (815,000 acres) o land. And sustainable co ee-growingpractices help protect amilies, orests, and on Starbucks scale wholeecosystems in the ght against climate change.

    As Starbucks and CIs partnership continues to grow, the ocusbecomes protecting the land, water and orests that surround andnurture the most important co ee growing regions in the world. Te burning and clearing o tropical orests emits twice as many greenhouse gases as all the worlds cars and trucks combined and

    o ten leaves communities without nancial options, or even homes.Protecting orests the Earths brilliant natural regulatory system isan essential rst response to climate change.

    Starbucks commitment includes a multi-million-dollar investment which will in part support projects in Sumatra, Indonesia andChiapas, Mexico, to work with co ee growing communitiesto protect standing orests and restore degraded landscapes.Ultimately the partnership aspires to help armers diversi y theirincomes through access to emerging international carbon marketsand by encouraging businesses, Starbucks customers, Starbuckspartners (employees), and armers to join the e ort. Starbucks scaleand the strength o its relationships in co ee growing communities,coupled with a renewed dynamic relationship with CI, uniquely position us to make a di erence together.

    PARTNERS:

    Starbucks

    PROJECT SITES:

    IndonesiaMexico

    WEBSITE:

    www.Conservation.orgStarbucks & CI Protect ropical Forests

    ABOVE TOP: Co ee Plantation,nservation Co ee partnership

    with Starbucks Co ee,Chiapas, Mexico.

    ABOVE: Co ee PlantConservation Co ee Project,

    Chiapas, Mexico.

    Bromeliad growing oBiosphere Reserve, CChiapas, Mexico.

    ABOVE TOP: Small ppatio, Laguna del Co re

    LEFT: Aerial view oReserve, Mesoameric

    Man rom local commarm, Vereda el EmbaColombia, Neotropic

    22| ICCF Partners in Conservation Achieving Conservation Solutions |2 3

    Protecting orests the Earths brilliant natural regulatory systemis an essential rst response to climate change.

    http://www.conservation.org/http://www.conservation.org/
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    Equatorial Guineas Bioko Island is among the worlds richest biodiversity hotspots,home to seven critically endangered monkey species, nesting sea turtles and mileso unspoiled rain orest. As a leading energy producer in Equatorial Guinea,ExxonMobil has partnered with Dr. Gail Hearns Bioko Biodiversity ProtectionProgram (BBPP), an academic partnership with the National University o Equatori al Guinea and Drexel University since 2002. Te programs mandate is toconserve Biokos unique biodiversity in a world where places like these are not justrare, but slowly disappearing.

    A thriving bush meat market in Equatorial Guineas capital city presents BBPP with a critical, immediate challenge: the rapid disappearance o its raremonkeys. Virtually all o the endangered species have been killed inlegally protected areas on Bioko Island, highlighting the need or localawareness and capacity building to en orce protection.

    BBPP has developed and implemented a range o activities that tacklethese challenges on a local level, engaging citizens o Equatorial Guineain conservation in the classroom as well as in the eld. Americanundergraduates and aculty are brought together each year with UNGEpeers at the ExxonMobil- unded Moka Wildli e Center (MWC) tostudy the islands biodiversity and conservation challenges. Te MWCattracts additional visitors and scientists each year to its trails, exhibitsand conservation outreach activities, acting as a plat orm or knowledgesharing and local ecotourism. Additionally, BBPP is implementing training

    programs that rst teach and later employ locals to monitor the bush meat market,protected orests and beaches. Te data these locals collect and report are providingcrucial keys to tracking and protecting Bioko Islands unique species.

    BBPPs ndings are reported regularly to the government o Equatorial Guinea;these reports have been vital in translating research into meaning ul action. In all2007, the government announced a ban on the hunting o Bioko Islands endangeredspecies. While this is an important success, BBPPs work continues, expanding itscommunity outreach e orts in an e ort to oster a culture o conservation.

    PARTNERS:

    BBPP

    National Universityo Equitorial Guinea

    Drexel University

    PROJECT SITES:

    Equitorial GuineasBioko Island

    WEBSITE:

    www.ExxonMobil.com

    Conserving Biokos Unique Biodiversi y

    ABOVE: Per ect MaleDrill Caldera

    RIGHT: Juvenile Drill

    ABOVWildli

    LEFT:

    24| ICCF Partners in Conservation Achieving Conservation Solutions |2 5

    ExxonMobil unding enabled BBPP to study the islands biodiversity and conschallenges, implement training programs and ultimately protect beaches and o

    http://www.exxonmobil.com/http://www.exxonmobil.com/http://www.exxonmobil.com/
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    Connecting Communities, Climate, and Conservationthrough Environmental Markets

    Te Katoomba Ecosystem Services Incubator was launched in late 2007 toaddress the supply side o ecosystem service markets, with early emphasis on carbon. Te Incubator strategically invests in the project development phase enablingprojects to get to the point where they can e ectively engage private investors orbuyers on solid ooting. Te ocus on investing in the design and development phaseso community and biodiversity-centered projects sets the Incubator apart romother institutions . We ollow an open-source port olio approach, consolidatinglessons and sharing tools and methods through the extensive, multi-sectoralKatoomba network. Te Incubators ocus on identi ying promising projects,targeting speci c gaps and matching the responses to ll the needs allows it toprovide e ective, efcient support to a broad range o partners. Tese capacitiesare urther bolstered by the Katoomba networksunique capacity to draw

    on leading practitioners inthe eld, extensive partnernetworks and the mostup-to-date marketin ormation via theEcosystem Marketplacesglobal market linkages.

    F O R E S TT R E N D S

    Since 2007 the Katoomba Incubator has mobilized a suite o expert support to aport olio o projects that aim to demonstrate in practice how REDD nance cannot only deliver real emissions reductions, but do so in a way that is equitable,contributing to local livelihoods and to biodiversity conservation.

    Currently, the Incubator supports a port olio o 5 projects in Latin America toinclude orest restoration projects in the Monte Pascoal and the Surui indigenousterritories (Brazil), community re orestation in the Sierra Gorda Biosphere Reserve(Mexico), and REDD projects with the Chachi indigenous peoples (Ecuador) andcommunity concession holders in the bu er zone o Pico Bonito National Park (Honduras). Although Latin America, given its leading role in ecosystem marketand project innovation, is the initial regional ocus on Incubator Investments,expansion to East and Southern A r ica has begun. Te Incubator works with projectpartners to co-design a plan to help overcome barriers to market access in the new communities through three main actions: technical and business support; catalyticseed unding; and marketing assistance. All actions are ongoing and integratedover the project period to include project developers and indigenous and localcommunities, as well as potential project investors.

    Strengthening market access or the ecosystem servicescreated through the port olioAlong with its partner programs in Forest rends, including the EcosystemMarketplace, the Katoomba Group is well-positioned to acilitate contacts with potential buyers and investors or high-quality ecosystem services projects. Te Incubator will work with project developers to help them package, positionand negotiate their projects, as well as explore possibilities or pooling ecosystemservice suppliers in order to better meet market demand and acilitate accessor small producers and community-based projects.

    Community projects across A rica, Latin America, and the Caribbean needspecialized support to access ecosystem services markets (particularly carbonorest payments) on equitable terms. Te Katoomba Ecosystem ServicesIncubator, adding on to work that together both Forest rends and KatoombaGroup have been involved with since 1999, is commited to strategically investingin the project development phase o community projects so that they cane ectively engage with private investors or buyers on solid ooting and increaseopportunities or equitable outcomes.

    PARTNERS:

    Katoomba GroupPROJECT SITES:

    Brazil

    MexicoHonduras

    UgandaSouthern A rica

    WEBSITE:

    www.Forest-Trends.org

    Ge ing o Marke ,Increasing Local Bene s

    ABOVE: Coastal PeruvianRain orest.

    RIGHT: Local communityin South East Asia.

    Indigenin Wes

    26| ICCF Partners in Conservation Achieving Conservation Solutions |2 7

    The ocus on investing in the design and development phases and biodiversity-centered projects sets the Incubator apart rom

    http://www.forest-trends.org/http://www.forest-trends.org/
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    Te GEF is a 178-member-strong international nancing body devoted toglobal environmental issues that support sustainable development.Te GEF is thedesignated nancial mechanism or the international agreements on biodiversity, climatechange, persistent organic pollutants, and deserti cation. It also supports the work o globalagreements to protect international waters and the ozone layer.

    Since 1991, the GEF has achieved a strong track record with developing countries andcountries with economies in transition, providing $8.4 billion in grants and leveraging $33billion in co- nancing or more than 2,200 projects in over 160 countries. Trough its SmallGrants Program (SGP), the GEF has also made more than 7,000 small grants, up to $50,000each, directly to nongovernmental and community organizations.

    Te United States Government has pledged $1,610 billion (and provided $1,120 billion) todate to the GEF. Te value o this contribution is surpassed only by the policy leadership theU.S. has provided, and every dollar invested in the GEF by the U.S. has leveraged $33 dollarsrom other sources.

    TWO EXAMPLE PROjECTS

    Brazil: Protecting the biological treasures o the Amazon the biggest oint initiative or the conservation o tropical orests in history

    o protect the biological treasures o the Brazilian Amazon, the Brazilian governmentinpartnership with the GEF, World Wildli e Fund, the development bank K W o Germany, the World Bank, and othershas launched the Amazon Region Protected Areas Program (ARPA). Te biggest joint initiative or the conservation o tropical orests in history, ARPA seeks toprotect 50 million hectares o new protected areas, including representative samples rom all

    23 Amazonian eco-regions. Tis will triple the existing extent o Brazils protectedareas by 2012 to an area equivalent to the size o Spain.

    A key project goal is to combine protection o this critically important ecosystem with the creo sustainable livelihoods. Te Brazilian Amazon is home to 20 million people. Most live in towbut there are also 300,000 inhabitants, representing 170 indigenous groups and 156 languages who live traditionally. Te project will establish an independent endowment, making targetedinvestments in alternative revenue-generating activities by local people, developing managemand biodiversity monitoring systems, and providing permanent trained sta or each area.

    Te alternative revenue-generating activities or ARPA, which are currently in the pilot sta will vary by area, depending upon the local people involved and the ecosystems. Feasibistudies are currently investigating the potential or cra ts, concessions, ecotourism, and othlow-environmental-impact activities to bene t local populations. ARPA also calls or 9million hectares o community sustainable use areas, including community extractive reseand sustainable development reserves.

    jordan: Building alternative business or Bedouins protecting a nature reserves endangered resources Jordan created the Dana Nature Reserve to conserve some o the most important biodiverin the country. An arid and semiarid area covering 320 square kilometers, the Dana Resehouses 20 percent o Jordans native oral species and 90 archeological sites.

    ogether with the UNDP, the World Bank, the government o Jordan, and the Royal Societyor the Conservation o Nature, the GEF is helping to restore the Dana Reserve. Until itscreation, close to 6,000 residentsBedouins living within the area and villagers living aritdepended on the reserves resources, but overgrazing and other unsustainable practicehave led to soil erosion and severe environmental degradation. Te GEF project is workin with local people to build alternative businesses, such as producing dried ruits, jellies, jaherbs, honey, organic oods, jewelry, and rugs.

    Te project is also introducing rangeland zoning and management plans to restrict livestocgrazing. Te Bedouins still graze their animals in the reserve, but rangeland management animal husbandry activities improve incomes and reduce overgrazing.

    Ecotourism is key to the project. Because o the projects e orts, visitors to the reserve cnow enjoy an in ormation center, campsites, hiking trails, and a nature shop. Tese acilithave helped draw tens o thousands o visitors to the reserve every year. Te touristservices have generated jobs, part-time incomes, and sufcient entry ees to cover much the Dana Reserves operating costs.

    PARTNERS:

    nited Nations DevelopmentProgramme (UNDP)

    nited Nations EnvironmentProgramme (UNEP)

    World Bankn Development Bank (AFDB)

    n Development Bank (ADB)ean Bank or Reconstructionand Development (EBRD)

    Inter-AmericanDevelopment Bank (IDB)

    tional Fund or AgriculturalDevelopment (IFAD)

    UN Food and AgricultureOrganization (FAO)

    PROJECT SITES:

    Worldwide

    WEBSITE:

    www.GEFweb.org

    Suppor ing Sus ainable Developmen Worldwide

    BOVE TOP: Solar panels in theEgyptian desert.

    Dana Rservice

    ARPA or the in histo

    30| ICCF Partners in Conservation Achieving Conservation Solutions |3 1

    Every dollar invested in the GEF by the U.S. has leveraged $33

    http://www.gefweb.org/http://www.gefweb.org/
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    One o the most signi cant moments in our two decades o investment managementoccurred last year whenGlobal Environment Fund (GEF) concluded thesale o Global Forest Products, Ltd. (GFP), headquartered in rural Mpumalanga,South A rica, to a Black empowerment company listed on the Johannesburg Stock Exchange. Te business was ormed by GEF in 2000 when we acquired non-core,disparate, and badly run-down orestry properties and sawmills previously ownedby a large local conglomerate. Te companys assets included nearly 220,000 acreso land, o which more than 30% was placed in permanent conservation areas.

    GEF had three goals in acquiring these South A rican assets: First, demonstratea viable business model that utilizes environmentally sustainable orestry practices.Second, by raising productivity and developing new markets, catalyze new economicdevelopment and create good employment opportunities in the Mpumalanga region.Finally, make returns on equity that would reward investors or the extremely high risks o investing in a loss-making business in a region where unemploymentapproached 50% and HIV in ection rates were high.

    It goes without saying that unless we could reverse the heavy cash ow losses at GFPs sawmills, the noble social and environmental goals would be or naught. Furthermore, as a or-pro t investment rm,ailure to execute our business plan on what was, at the time, our largestbuyout transaction would have been a major setback to our rm.

    Even a ter two years o due diligence costs and millions o dollarso risk capital, the success o Global Forest Products was by nomeans assured. Te work orce o 2,000+ employees we inherited was untrained and mired in the legacy o apartheid. On alternatingFridays, a large swarm o money lenders would be waiting outsidethe sawmill gates to collect on loans to workers drawing triple-digitinterest rates. Further, with no mandatory testing and the hugesocial stigma associated with disclosure, we could anticipate that atany given time a quarter o our work orce was HIV-positive.

    A ter many ups and downs, the business gradually took o . By

    2006, attractive pro t margins were achieved at the operating level. Te sustainability o GFPs orestry operations was recognizedby the Forest Stewardship Council. More than three-quarters o the companys growing work orce had been through new trainingprograms. A growing proportion o previously disadvantagedpeoples had entered the top and middle levels o management inthe company. Te company is now recognized in South A rica asa model or its healthcare practices, attention to educational needs,management o its conservation areas, and its social outreach in aregion where as many as 20 dependents still live o the paycheck o one employee.

    At a time when the media and the public are leery o private equity buyout transactions, GFP stands as a model or sustainable privateequity investment . Te healthy pro ts returned to GEFs investorsand partners were not earned at the expense o local employees,natural resources, or the health o the company. As a long-terminvestor, Global Environment Fund pro ts by building the valueo its port olio companies through investments in rst-ratemanagement, improved productivity, stakeholder engagement,and environmental excellence.

    PROJECT SITES:

    South A rica

    WEBSITE:

    GlobalEnvironmentFund.com

    A Global Roleor Sus ainable Priva e Equi y BOVE: Thirty percent o Globalorest Products220,000 acres

    South A rica are now set asideor conservation purposes,

    ing to protect the watershedsabove Kruger National Parkand supporting the regions

    ecotourism economy.

    RIGHT: Global Forest Productsproduced high quality

    C-certi ed lumber or regionaland international markets.The success o the business

    provided an engineo economic development

    a rural region o South A rica.

    GFPs operations were ceby the Forest Stewardshipinternationally-recognizeorestry operations.

    32| ICCF Partners in Conservation Achieving Conservation Solutions |3 3

    GFP stands as a model or sustainableprivate equity investment.

    TOP RIGHT: Employeesreceived extensive traininbusiness, and increasing pdisadvantaged people weupper levels o managemEmployees and their amiwith health, education, an

    http://www.globalenvironmentfund.com/http://www.globalenvironmentfund.com/
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    From how we run our operations to what we provide to our clients, or decades IBM has beencommitted to leadership in energy efciency and climate protection across the breadth o ourbusiness. Not only are we ocused on minimizing the greenhouse gas emissions associated withour own operations and products, but also on applying our technology, products and servicesto help our clients and partners reduce theirs. Our environmental policy is supported by acomprehensive environmental management system that governs our operations worldwide.

    IBMs longstanding commitment to climate protection was recognized by arecent study by CERES, which analyzed climate change governance practicesat 63 o the worlds largest retail, pharmaceutical, technology, apparel andother consumer- acing companies, and named IBM as the top c ompany orclimate change strategy and practices. Outlined below are some o IBMsenergy and environmental goals, results, and initiatives.

    Energy ConservationBetween 1990 and 2007, IBM saved 4.6 billion kilowatt hours o electricity consumption, avoided nearly 3.1 million metric tons o CO2 emissions (anamount equal to 45 percent o the companys 1990 global CO2 emissions)and saved over $310 million through its annual energy conservation actions.

    In 2007, IBMs energy conservation projects across the company delivered savingsequal to 3.8 percent o its total energy use versus the corporate goal o 3.5 percent. Tese projects avoided the consumption o 179 million kwh o electricity and 2.7million gallons o uel, representing the avoidance o 111,000 metric tons o CO2emissions. Te conservation projects also saved $19.3 million in energy expense.

    o urther extend these achievements, IBM set a 2nd generation goal to reduce CO2 emissionsassociated with IBMs energy use by 12% between 2005 and 2012 through energy conservation,use o renewable energy and unding renewable energy credits.

    Product Stewardship Te objectives o our product stewardship program, which was established in1991, are to develop, manu acture and market products that are increasingly energy efcient; can be upgraded and reused to extend product li e; incorporaterecycled content and environmentally pre erable materials and nishes; and canbe recycled and disposed o sa ely.

    IBMs product energy goal is to continually improve the computing power deliveredor each kwh o electricity used w ith each new generation or model o a product.New models in 2007 delivered 14 percent to 73 percent more computing capability or each kwh o electricity used o ver previous generations products or models.

    Environmental Partnerships We are members o many voluntary initiatives and partnerships with governmental and nongovernmental organizations. Some examples:

    U.S. EPAs ENERGY S AR, Climate Leadersand SmartWay ransport programs

    Carbon Disclosure Project

    Chicago Climate Exchange

    World Resources Institutes Green PowerMarket Development Group

    Te Climate Group

    Pew Center on Global Climate Change

    World Wildli e Funds Climate Savers program

    World Business Council or Sustainable Development

    World Environment Center

    Environmental Law Institute

    Innovation that Matters to Achieve a Smarter PlanetIBM is leveraging its own operational work on energy and the environment as part o its callor a smarter planet wherein greater intelligence is in used into the way the world works.

    In particular, IBMs products and services are addressing not only I s own direct impactupon energy consumption and CO2 emissions, but also the ways in which I can help solvethe worlds energy and climate challenges. Ranging rom energy efcient hardware, energy management so tware and data centers to intelligent electric utility networks, support or solardevelopment, sustainable business services and solutions, intelligent transportation systemsand more, IBMs initiatives are responding to this global challenge by remaining consistent with the companys core value o innovation that matters.

    PARTNERS:

    U.S. EPAsENERGY STAR,

    imate Leaders & SmartWayTransport programs

    Carbon Disclosure Project

    Chicago Climate Exchange

    World Resources InstitutesGreen PowerMarket Development Group

    The Climate GroupPew Center on Global

    Climate ChangeWorld Wildli e Fund

    World Business CouncilSustainable Development

    World Environment Centernvironmental Law Institute

    PROJECT SITES:

    Worldwide

    WEBSITE:

    www.IBM.com/green

    Conserva ion Innova ion

    The PO

    technolthat proper ormincreas

    ABOVMetalsolar a

    34| ICCF Partners in Conservation Achieving Conservation Solutions |3 5

    IBM is a leader in energy e ciency and climate protection

    OVE: IBMs Green Data Centerin Boulder, Colorado.

    HT: IBM technology harnessespattern-creating process that

    orms snowfakes or use in-generation microprocessors.

    http://www.ibm.com/greenhttp://www.ibm.com/greenhttp://www.ibm.com/green
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    Te ILCP is a project-driven organization. Our mission is to translate conservationscience into compelling visual messages targeted to speci c audiences. We work withleading scientists, policy makers, government leaders and conservation groups toproduce the highest-quality documentary images o both the beauty and wonder o the natural world and the challenges acing it.

    Te unique set o skills, talent and years o eld experience spent documentingdelicate and complex environmental subjects as well as a real commitment toconserve the landscapes, people and wildli e in the places where they work, is whatsets the photographers o the ILCP apart. From poaching to global warming, romhabitat loss to cultural erosion, rom sustainability to biological corridors, the work o conservation photographers covers the entire range o threats to biodiversity andis indeed a critical component in the conservation toolbox.

    Te ILCP is made up o 84 photographers as well as a growing Afliate base. Te members o ILCPs Afliate council play a critically important role in theorganization. Tey provide advice, help expand the ILCPs network o partners,and provide ideas to the organization and its members.

    INTERNATIONAL LEAGUE OF CONSERVATIONPHOTOGRAPHERS

    Te RAVE (Rapid Assessment Visual Expedition)RAVE was born as an initiative o the International League o ConservationPhotographers. Conceived to address the challenges o modern conservation, RAVEaims to achieve a ull visual and media assessment in a short period o time by meanso a multi-disciplinary team that includes several specialized ILCP photographers(landscape, wildli e, macro, camera trapping, portraiture), writers and cameramen.

    Teir job is to bring back a comprehensive portrait o a conservation issue or threatin a very short period o time. ILCP has executed our RAVEs to date all o whichhave been success ul in advancing conservation goals. Te next RAVE willcommence this January in the borderlands between Mexico and the US.

    PARTNERS:

    Conservation International

    The WILD FoundationCEMEX

    ational Geographic SocietyEarth Justice

    National ParksConservation Association

    The Nature ConservancyThe Wildli e Society

    N (Natuur otogra en VerbondNederland / Dutch Naturehotographers Association)

    GDT (Gesellscha tDeutscher Tier otogra en)

    NPA (North American NaturePhotography Association)Natures Best Foundation

    Minden PicturesNature Picture Library

    ArkiveFine Print Imaging

    Houston Zoo

    PROJECT SITES:

    Worldwide

    WEBSITE:

    www.ILCP.com

    Bringing Conserva ion in o Focus

    36| ICCF Partners in Conservation Achieving Conservation Solutions |3 7

    As conservation challenges increase, the need is growing orthat touch peoples hearts and change their min

    http://www.ilcp.com/http://www.ilcp.com/
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    Restoring Nature Trough Private Natural Heritage ReservesIn 1990, Brazils ederal government developed a Private Natural Heritage Reserveprogram, commonly re erred to as RPPN, to protect the country s environmentalresources. Under the RPPN program, land use is orever restricted to research,environmental education and ecotourism.

    Re orestationIn 2002, International Paper Brazil invested $500,000 to designate its private landin Mogi Guau as a Private Natural Heritage Reserve. Since International Papersdesignation o the RPPN, the company has re orested 187 hectares (462 acres) with more than 100 native tree species.

    Landowners must apply or RPPN status through the Brazilian EnvironmentalInstitute or with local ofcials where state laws permit. Nearly 600 individuals,companies and activist groups have voluntarily registered private property under theRPPN program since it was rst launched. International Papers RPPN project wasthe rst in So Paulo State to implement re orestation e orts with high biodiversity.

    ResearchInternational Paper has also established a partnership with So Paulo StateBotanical Institute to generate auna and ora research. Research is conducted onour Mogi Guau Private Natural Heritage Reserve site with the goal o improvingecological restoration public policies in So Paulo State. o date, International Paperhas invested an additional $130,000 in research and development and governmentagencies have contributed nearly $200,000 toward the partnership.

    Environmen al AwarenessYou Educa ion Program ime in the ForestInternational Paper partners with the Boards o Educationand eaching Directorates to reach Brazils youth throughtheir Environmental Education and Awareness Program.Since 1993, 50,000 students have visited InternationalPapers Private Natural Heritage Reserve site to participatein the program. In 2007, International Paper reached 9,600students who visited their RPPN site and learned aboutthe orest through classroom activities.

    International Papers Environmental Education andAwareness Program teaches students about trees, plants

    and endangered species ound on the RPPN site, likethe Chrysocyon brachyurus(red wol ). Allowing studentstime in the orest who might not have otherwise had theopportunity to explore nature is another key component o the program. International Papers hope is their experiences with nature at a young age will a ect their decisions aboutenvironmental sustainability and responsibility in the uture.

    ree Day Compositionand Literary Contests o build on the experiences o children visitingthe orest, International Paper also hosts acomposition contest or students. For 33 years,children have written environmental essays withhopes o recognition at the ree Day celebration.In 2007, 10,000 students participated in the contest which is held annually in partnership with theMunicipal Boards o Education in So Paulo State.

    International Paper also holds a literary contest encouraging the productiono environmental works by teachers, counselors and school principals.Participants create poems, short stories or ables with an environmental theme.

    PARTNERS:

    Botanical InstituteMunicipal

    Education Boards

    PROJECT SITES:

    ogi Guau and Mogi Mirimicipalities in So Paulo State

    WEBSITE:

    www.ipaper.com

    Ecological Res ora ion andEnvironmental Citizenship in Brazil

    Compotheir beenvironMore thparticip

    38| ICCF Partners in Conservation Achieving Conservation Solutions |3 9

    Childrenhave parPapers

    Childrenthe oresInternatiawarene

    Employee Group:ternational Paper employees

    at a Mogi Guau lagoon.International Paper Brazil invested $500,000 to de

    land in Mogi Guau as a Private Natural Herit

    ABOVE: Lagoon: Riparian areaprotected by native species

    on the Private NaturalHeritage Reserve site.

    http://www.ipaper.com/http://www.ipaper.com/
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    In 2003, Johnson & Johnson and World Wildli e Fund (WWF) launched the WWF-Johnson & Johnson Healthy Communities, Healthy Ecosystems Program, which makes important links between health and biodiversity. With support rom Johnson & Johnson, WWF is working to promote community and environmentalhealth in three o the most extraordinary places on Earth East A rica, the CongoBasin and the Eastern Himalayas.

    East A rica WWFs Eastern A rican Marine Ecoregion (EAME) program addresses thechallenge o ecosystem conservation by making the link between a sustainably managed environment and the need or access to health care by people who livenear areas o high biological diversity. Te EAME stretches several hundred milesand is home to a great diversity o plant and animal li e. WWF worked with thedistrict health service and the American Medical Research Foundation to acilitate

    the construction o a new dispensary or communities in the Kiunga MarineNational Reserve in Kenya. Tis is improving community health and community participation in natural resource management. Te partnership has also acilitatedthe procurement o sa e drinking water supplies in the main villages in the reserve.

    In Quirimbas National Park in Mozambique, Johnson & Johnson and WWF supported the creation o two new shing sanctuaries, which increase the catchper e ort in surrounding waters and encourage more sustainable use o this resource.As a result, marine biodiversity is on the rise within the sanctuaries.

    Congo Basin Lake Lobeke National Park in Cameroon and the Dzanga-Sangha ProtectedAreas Network in the Central A rican Republic are both part o the SanghaRiver rinational Conservation Area, the crown jewel o the vast Central A ricanrain orests. Trough Johnson & Johnson unding, WWF partnered with thegovernments health ministry to expand a training program or health scouts

    to provide basic community health care and organize conservation awarenesscampaigns linking a healthy environment with healthy living. Tis program supportshealth initiatives in Baka and Bayaka communities, whose people play a centralrole in protecting the orests. Te WWF produced and used posters, cartoons, video and radio broadcasts to provide training on general health issues and to link them to biodiversity conservation and sustainable use o naturalresources. Workshops catalyze a village-based vision connectinghealth care practices, population size, natural resource managementand sustainabili ty. Te partners are hope ul that as the health o these communities improves over the long term, so will their desireand ability to protect and manage their natural resources or uturegenerations.

    Eastern Himalayas In this region, WWF is ocusing on our areas: PhobjikhaValley in Bhutan; Khata on the Nepal side o the erai Arc;

    the Lagga Bagga corridor on the Indian side o the erai Arc; and the North Bank Landscape in northeastern India. Tese sites are gateway communities to some o the most important biological corridors and protected areas in the Himalayas. Teircommunities play an important role in achieving WWFs goal to restore essentialhabitat linkages between protected areas, as inthe erai Arc, which connects 11parks and reserves across the oothills o the Himalayas, and the Bhutan biologicalcorridors, which will maintain 60 percent o Bhutans pristine temperate orests.

    In Quwherood an un

    WWFprojesanctsecurishinnutrit

    With support rom Johnson & Johnson, WWF is workingand environmental health in three o the most extraordina

    A marine turtle hatchlingexploring the sand.

    The WWF-Johnson & Johnsonpartnership is providing

    crucial breeding grounds orendangered marine turtles

    he East A rica Marine region.

    PARTNERS:

    World Wildli e Fund

    PROJECT SITES:

    East A rica

    Congo Basin

    Eastern Himalayas

    WEBSITE:

    www.jnj.com

    40| ICCF Partners in Conservation Achieving Conservation Solutions |4 1

    Heal y Communi iesHeal y Ecosys ems Program

    http://www.jnj.com/http://www.jnj.com/
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    JPMorgan Chase believes good corporate citizenship is an integral part o a rmsbusiness operations. As a result, JPMorgan Chase applies the Equator Principles,as appropriate to nancial transactions in its investment and commercial bank.Based on the policies o the World Bank and International Finance Corporation,the Equator Principles serve as a ramework or determining, assessing, andmanaging environmental and social risk in project nancing.

    JPMorgan Chase also works in partnership with the United Nations through itsadherence to the United Nations Environment Programme (UNEP) FinanceInitiative (FI) and the U.N. Principles or Responsible Investing (UNPRI). Inaddition, JPMorgan Chase is a signatory to the Extractive Industries ransparency Initiative (EI I) which aims to promote the good governance essential toenvironmental protection and poverty alleviation.

    Te rm believes there are certain places on earth with culturaland natural values so great that as a global citizen it must takeextra precautions to protect them. Tus, JPMorgan Chase hasdeveloped special policies regarding orests and indigenouscommunities:

    No nancing o extractive projects or commercial loggingin World Heritage sites, nor commercial logging or thepurchase o loggingequipment or use in primary tropical moist orests, and nonancing o companiesor projects that collude with or areknowingly engagedin illegal logging. Clients that process, purchase,or trade wood products rom high-risk countries are to havecerti able systems in place to ensure that the wood they process or trade comes rom legal sources.

    Recognizing that the identities and cultures o indigenouspeoples are inextricably linked to the lands on which they live and the natural resources on which they depend, therm pre ers projects in indigenous areas where ree, priorin ormed consultation results in support o the project by the a ected indigenous peoples.

    Te rms climate change policy includes targets such as: reducingthe rms own greenhouse gas emissions (GHGs) throughenergy efciency and green energy procurement; developing new nancial products to acilitate emissions reductions or clients;nancialmodeling to evaluate a potential rising cost o carbon, andinvestingin businesses that reduce or mitigate GHGs. o date, JPMorganChase has completed deals accounting or $3.5 billion o institutionalequity invested in renewable energy.

    As part o its e orts to reduce GHG emissions, JPMorganChase intends to achieve LEED-Platinum status or therenovation o its corporate headquarters, which will make itthe largest LEED-Platinum certi ed conversion o an existingcommercial building in the world.

    Kayapo Chie in Brazilian Am

    Little boy in Yunnan Province

    JPMorgan Chase believes that there are certain placeson earth with cultural and natural values so great that asa global citizen it must take extra precautions to protect them.

    y Whale (Eschrichtius robustus)cal underwater in

    San Ignacio Lagoon, Mexico

    PARTNERS:

    United NationsEnvironmentProgramme

    JPMorgan ChaseClient Companies

    PROJECT SITES:Worldwide

    WEBSITE:

    www.jpmorganchase.com

    View o Jumbo Mountainm Jumbo Pass, located in the

    heart o the Purcell Rangein British Columbia, Canada

    42| ICCF Partners in Conservation Achieving Conservation Solutions |4 3

    Sus ainble Principlesfor International Financial Investments

    http://www.jpmorganchase.com/http://www.jpmorganchase.com/http://www.jpmorganchase.com/
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    Te National Geographic Explorers program is home to some o the worlds preeminentscientists, conservationists, and explorers. Te Explorers groundbreaking discoveries uelthe kind o critical in ormation, conservation initiatives, and compelling stories that are thetrademark o the Society.

    Marine ecologist and National Geographic Fellow Dr. Enric Salas comprehensiveapproach to research and exploration is ueled by a desire to raise awareness o oceanissues so that we might reverse the current decline o ocean li e. His work has taken himto Kingman Ree , one o the most pristine coral ree atoll ecosystems in the Paci c, wherehis team collected data on 250 species o ree shes and 180 species o corals, creating themost meaning ul baseline to date on healthy ree systems and helping to determine theparameters or uture marine reserves. President Bush declared Kingman Ree a marinenational monument in January 2009.

    Explorers-in-Residence and lmmakers Dereck and Beverly Jouberts award-winningdocumentaries rank among the most persuasive means yet ound o promoting wildli econservation around the globe. Te Jouberts are currently working to protect the lastremaining lions in the Maasailand o Kenya. Tanks to their e orts, emergency m easureshave been put in place to protect these iconic animals and to create community incentivesor conservation.

    Emerging Explorer setsegee Munkbayar, herdsman and conservationist, has led the e ortto protect Mongolias threatened water resources rom the e ects o unregulated mining.He has mobilized an unprecedented level o grassroots participation among citizens who previously elt they had no power to shape government policy and now leads theMongolian Environmental Citizen Committee.

    Te Conservation rust makes grants to scientists and conservationists around the worldor eldwork and novel community-based projects that yield creative solutions to pressinproblems, connect conservation to daily li e, and empower individuals to take action.

    With a grant rom the Conservation rust, Guy Parker is working to preventcon icts between Zimbabwean armers and elephants by establishing movementcorridors or the elephants. Grantee Joel Berger is documenting the sensitivity o Arctic species to both climatic alteration and human intrusion to create a basis orminimizing long-term ecological damage due to trade and human visitation.

    Te National Geographic Society reaches more than 325 million people worldwideeach month through National Geographic mediamagazines, television programs,lms, music and radio, books, DVDs, maps, school publishing programs, interactivemedia, merchandise, and more. Tis reach translates into a remarkable capacity toe ect positive change or the world by providing objective, accessible in ormation onpressing local and global conservation issues.

    eaching People How to Care or the Planet Te next generation o conservationists will be the planets rst truly globalcitizensGeneration G. o understand and steward the planet, they ll needa solid understanding o the planets natural systems; its places, environments,regions, and biomes; and how environment and human society interact. In other words, theyll need to be geographically literate. o help Gen-G get the educationand experiences it needs, the National Geographic Education Foundation awardsmore than $5 million annually in support o geography education programs romstate-based teacher training to new classroom-appropriate GIS toolsall aimed atpreparing young people to participate responsibly as global citizens.

    PROJECT SITES:

    WorldwideWEBSITE:

    w.nationalgeographic.com

    Inspiring People to Care About the Planet

    Since 2that calIslandso protenow a N

    44| ICCF Partners in Conservation Achieving Conservation Solutions |4 5

    The Society unds explorations on every continent and

    A ricaby mor50,000past qu

    ns pristine wilderness spacesome to abundant wildli e,as the A rican elephant.

    http://www.nationalgeographic.com/http://www.nationalgeographic.com/
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    Conservation Goals and Ob ectives: With $70 billion in annual retail sales,the co ee trade generates more cash than any other commodity besides oil andprovides a livelihood or 25 million amilies. Because o co ees global economicimportance and its potential as a conservation tool, the Global EnvironmentFacility (GEF) through the United Nations Development Programme hasprovided the Rain orest Alliance with a 7-year grant to increase Rain orestAlliance Certi ed armland by 15 old. Te Rain orest Alliance is a third-party certi cation organization that in collaboration with its partners in the SustainableAgriculture Network (SAN) a coalition o nine conservation organizationsbased in Latin America audits arms annually to guarantee their compliance with rigorous standards or environmental protection, social responsibility andefcient management. Rain orest Alliance Certi ed arms are the next best thingto orestland as they ensure that wildli e habitat, waterways and soil are protected,agrochemical use is minimal and workers, their amilies and communities are well-treated. Trough this project, the Rain orest Alliance is applying itssustainable management approach on a much larger scale than ever be ore,beginning in six Latin American countries: El Salvador, Guatemala, Honduras,Colombia, Peru and Brazil. By the projects end, the Rain orest Alliance will have

    certi ed 10 percent o the worlds co ee, up rom less than one percent at the starto the project.

    Already, the Rain orest Alliance has sc aled up its co ee work considerably in just the second year o this project, reaching more than 24,000 arms certi ed.

    Fostering Changes on the Ground and on Supermarket Shelves Te project is working towards increasing production and demand orRain orest Alliance Certi ed co ee. o increase demand, the Rain orestAlliance will undertake a concerted marketing e ort in collaboration

    with co ee companies all along the supply chain, encouraging them tobuy certi ed co ee and helping them promote it using the Rain orestAlliance Certi ed seal. Additionally, the Rain orest Alliance will work

    with governments, trade agencies and co ee associations in both producingand consuming countries to urther the production o sustainable co ee.It will also work to improve trade and sales policies and remove barriers

    where they exist in order to create incentives or sustainable production. Te organization will also arrange media tours o Rain orest AllianceCerti ed