2009 Gravitational Marketing By Jimmy Vee & Travis Millerapi.ning.com/files/Wjk79Ohgkg5-bBp2VbKVJ*7ULeN... · He also contributed to Josh Groban's 2007 grammy nominated Christmas

2009GravitationalMarketing ByJimmyVee&TravisMillerwww.SoapOperaSecret.com

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The Soap Opera Secret

“You’re money baby and you don’t even know it.”

~Vince Vaughn from the movie Swingers.

Problemis…nobodyelsedoeseither.That’swhyyouhaven’treachedthelevelofsuccessyoutrulydesire.Becauseeventhoughyouhaveagreatbusiness,afantasticproductorservice,areamazingatwhatyoudo,delivertremendousvalue,workhardeverydayandareaheckofaniceperson…Nobodyknowsaboutyou…soyou’reinvisibleandstuckinobscurity.

Intoday’sconsumerlandscapeandunderthecurrenteconomicconditionsovercomingobscurityrequiresgettingyourcustomers'attentionandkeepingit.Thatrequiresconstancy.That’sright.It’snotenoughtobeinfrontofyourprospectsfrequently…youneedtobeeverpresentintheirlives.Youneedtobecomeafixture.

But how do you do this and do it fast?

The answer to all your problems is right here.

Thesecretsolutionweareabouttorevealallowsyoutoachieveaconstantandcontinualrelationshipanddialoguewithyourprospectsandcustomersanddoitinawaythatthey'llactuallyenjoy.

Thisissopowerfulthatonceyoustartdoingit…you’llneverbeabletostoporyourprospectsandcustomersmightrevolt.

Thissolutionalsocementsyouintoyourcustomers'dailyroutine,makingyouapermanentpartoftheirlives.Howaboutthat?

Top Of Mind… is old school.Withourmethodyoucreatetheconversation,owntheirmindshare,andtheyloveyouforit.


Thisconcept,whichweaccidentallystumbledupon,superchargessocialmedia,putsrelationshipbuildingonsteroidsandgivesyouaninstantunfairadvantageaboveallyourcompetitors.

Plus,whenyouimplementthisstrategy,you’llbecomeaninstantcelebrityandeveryonewillknowyouexist.Nomore,“Tryingtogetyournameoutthere.”

Your name will be on the tip of everyone’s tongue.

Therootsofthissecretareveryunusual.TheseedwasplantedwhenIwasayoungboyonmysummervacationsfromelementaryschool.Duringthelong,boringdaysofsummervacation,Iwouldsitdownwithmymomandwatchdaytimetelevision.

Iwatchedwhatevermymomwaswatchingandrightatoneo’clocksharp,mymomwouldstartwatchingher“soaps.”

IwatchedthosesoapoperasformanysummersandIcanstilltellyouthecharacters'names,whattheylookedlikeandwhatthestorylineswereabout.Manyoftheseshowsarestillontheairtodayandmanyofthecharactersarestillrunningintotrouble.

InastrategysessionwithTravisaboutcreatingbetterrelationships,positioningtacticsandcustomerattraction(wehavethesequiteoften)westarteddiscussingthenewopportunitiessocialmediabringstothetable.

TheconversationmovedtoonlinevideoandIrememberedmysoaps‐watching

days.That sparked a discussion that took us into uncharted

marketing territory. A place where no marketer had dared

go before… Soap Operas.

Togetherwestartedanalyzingandresearchingwhatmadesoapoperassoenduring.Whatmadethecharacterssopowerfulandtheshowssocaptivating?WhatkeepspeopletuningintoashowlikeGuidingLighteverydayforalmostsixtyyears?


Doyouthinkthatcouldbeworthsomethingtoyouasabusinessowner?Doyouthinkthattherelationshipthatiscreatedoverthatamountoftimeissimilartotherelationshipyouwanttocreatewithyourcustomers?

Howawesomewoulditbeforyoutokeepcustomerscomingbacktoyouforsixtyyears?Wethoughttherewassomethingtheresowedugdeeper.

Afterextensiveresearch,we’vediscoveredthreekeystrategiesthatyoucanuseinyourmarketingtocreateasoapopera‐likebondwithyourcustomers,keepthemcomingbackandbuyingfromyoudayafterdayfordecadestocome.

We call these three strategies The Soap Opera Secret.

1 . Celebrity

2. Powerful Characters That Connect

3. Habit Forming Frequency

Soap Opera Strategy #1: Celebrity

ThefirstthingwecanlearnfromSoapOperasisthatcelebrityattractsandcelebritysells.TheactorswhoportrayaverageJoeswhoencounteroutrageouscircumstancesandhavewildlypassionateromancesonadailybasisaremorethanjustthesmalltownresidentstheyplayonTV.

Inreal‐life,thesesoapstarsareadoredbyherdsofravingfans.Thesepeoplearetrulycelebritiesandtheirfanscan’tgetenoughofthem.Notonlydotheywatch

themfivedaysaweekontelevisionbuttheyalsoobsessaboutthemdayandnight.

AccordingtoDictionary.comacelebrityisapersonwhoisfamousorwell‐known.Butwhataboutthetermfamous?Let’stakealook.Famousisdefinedashavingawidespreadreputation,usuallyofafavorablenature;renowned;celebrated.


AccordingtothereportCelebrityStatusbyCharlesKurzman,etal,TherootsofcelebrityreachbacktoAlexandertheGreat,whosemanipulationofpublicityandglobalambitionsmaymakehim“thefirstfamousperson.”

However,celebrityacquirednewsignificanceintheeraofmassmedia.AbrahamLincolnbecamethemostwidelyrecognizedU.S.presidentbecausehisphotographwassowidelydisseminated.

Visualimages“madefameinstantandubiquitousinwaysthattheprintedwordcouldnotmatch.”Thedevelopmentofmotionpicturesmarkedasolidificationofcelebrityculture.

We’veallseenithappen.Arealityshowcontestantisunknownonedayandbecomesasuperstarcelebritythenext.Whathappened,howiscelebritystatusgainedovernight?Theansweristhevisualimagesexplainaboveincombinationwithmediaexposure.Inthisexamplethemediumistelevision.

I’msureyou’veheardofthelate,greatpitchmanBillyMays.Hewasamajorcelebrityandatthetopofhisfamerightwhenhepassed.Butwhy?He’snotanactor,sportsfigureorOlympicathlete?

What allowed Billy Mays to

reach super star status?

Theansweragainistelevisionexposure.

Oursocietyhasbeenconditionedtobelievethatpeoplewhoareontelevisionarepopular,knowledgeableandcredible.Onereasonforthismaybebecausepeoplereceivetheirnews

fromtelevisionandturntothetelevisionforinformation.It’stheirdailyconnectiontotheoutsideworld.


Thenaturalextensionistobelievethesourceoftheirworldviewisofacrediblenature.Otherwisewe’dhavetoadmitthatoureasyoutletforgettingourinformationistaintedandunusablethusmakingusgullibleandeasilymanipulated.

Sothesecretwecanalllearnandusehereisthatifwewanttobeperceivedasmorepopular,knowledgeableandcrediblewejustneedtogetabunchoftelevisionexposure.

The problem is that’s easier said than done… because

television is inordinately expensive. That kicks all of us

small business owners out of the game, right? WRONG.

Todayit’seasierthanever.Youcanbecomeaninstantcelebrityandhavetonsofexposureona“visualimage”mediabyharnessingthepowerofonlinevideo.Youtube.comhasmademanyunknownsinstantcelebritieswithouteverappearingonmassmedia.

How A Guy From Topeka, Kansas Blew Up On The Internet About A Week Before Christmas

MeetAndyMcKee.HeisanAmericanfingerstyleguitaristcurrentlysignedtotherecordlabelCandyratRecords.Beforelate2006nobodyhadreallyheardofAndy.Itwasn’tuntilaliveperformanceofhisflagshipsongDriftingbecameaFeaturedVideoonYouTubeandMySpaceafter

beingmassivelydugbyusersatDigg.com.

Thisvideocurrentlyhasover22,000,000viewsandremainsoneofthehighestratedmusicclipsonYouTube.Sincehisvideohasgoneviral,hehasappearedbyinvitationonWoodsongsaswellasLastCallwithCarsonDaly,andhisonlinestorecompletelysoldoutofhisvariousguitartablaturesbooks.


HealsocontributedtoJoshGroban's2007grammynominatedChristmasalbum,Noël.Groban'salbumwentontobecomethebest‐sellingCDof2007intheU.S.hitting#1ontheU.S.Billboard200.

Bikini Model Influences Presidential Election With A Lot Of Cleavage And A Single Video

AmberLeeEttingerorbetterknowonYouTubeasObamaGirlisanAmericanactress,internetcelebrity,andmodel.ShefirstrosetofameasObamaGirlinherInternetvideoIGotaCrush...onObama,inwhichsheexpressedheradmirationofthen‐U.S.Senator(nowPresident)BarackObama.

Thevideowhichhasbeenviewed15,040,899timesledtonumeroussketchcomedyappearancesandinterviewsonSaturdayNightLive,GeraldoatLargeandTheO'Reilly

Factor.AmberhasparlayedherObamagirlpersonaintomanymainstreamopportunities.

Crass Kid Jokes His Way To Stardom

You’llbesuretolaughwhenyouwatchBoBurnham,thesinger‐songwriterandInternetcelebrity.Hiscomedicandsatiricalsongswithapoliticallyincorrectslanthavereceived48,789,268millionhitsonYouTube.

InDecemberof2006,BopostedhisfirsttwovideostoYouTubesohisbrothercouldwatch

themfromcollege.Allofhishome‐releasedvideoswereself‐recordedinhisbedroom.Occasionallyjokinglyaddressinghisaudienceinhisvideos,"Hello,Internetpedophiles,"Burnhamrarelychangesexpressionorcameraanglewhileperforming—simplysettingthevideocameraonastackofbooks.


TodayBohasaComedyCentralspecial,abest‐sellingcomedyalbumandatalentagentthatalsorepresentsDrewCareyandDaveChappelle.Notbadforakidwithawebcam.

Thesearejustthreeexamplesoutofhundreds.Online video is cranking

out celebrities every day.Thepeoplementionedabovearemain‐stream,onlinevideostarsbutyoudon’thavegomainstreamtobecomeacelebrity.

Therearemanypeoplewhoarewhatwecall“celebritieshidingintheniches.”Thesearepeoplewhoarecelebritiestotheirgroupoffansandarenotknownbythegeneralpopulation.Nonetheless,thesepeoplearecelebritiesandgetthesamestartreatmentandadvantagesasaBradPittorMileyCyrus.

These“HiddenCelebrities”arestillperceivedbytheirfansaspopular,knowledgeableandcredible.Allkeyfactorsthatcanhelpyouspeedupthesalescycleandchargemoreforyourproductorservice.Twokeybenefitsyouneedwhenyourgoalistodominateinatougheconomy.

Fast Forward Action Step: Get Comfortable Being A Celebrity

Intheworldofbusinessandentrepreneurshipthediscussionofcelebritymayseemforeignandoutofplacebutit’snot.

Intoday’seconomicreincarnationcelebrityinbusinessisamust.Withtrustandconsumerconfidenceatanalltimelow,consumerswillbelookingforconfidencebeforetheypartwiththeirmoney.

Yourcustomerswillwanttobecertaintheyarespendingtheirmoneywiththerightpersonandmakingthebestbuyingdecisionpossible.

Gonearethedaysofbusinessandmarketingslop,badservice,badmarketing&nopersonalconnection.Nameless,facelessbigcompaniesthattrytoblindlysellhordesofcustomersjustbecausetheyseem“big”arenolongergoingtocutit.


By leveraging the psychology of celebrity you can gain an

instant advantage over all your competitors.Theperceptionofcelebritywillcreateaninstantbuyingpreferenceandpointofdifferentiationbetweenyouandalltheoptionsinthemindofyourprospect.

Yournewcelebritypositionwillalsodelivermorevaluetoyourcustomerintheformofa“cocktailstory”typeofexperience.

Bygivingyourcustomersastorytotellaroundthewatercoolerandattheweekendbar‐b‐queyoucanincreasethevalueyoudeliverinthetransaction

withoutdiscountingordroppingyourdrawersonyourpricesanddramaticallycuttingyournet.

Infact,harnessingthepowerofcelebritypositioningandbecomingmorethanjusta“doer”orvendorwillallowyoutoshortenyoursalescyclebybulldozingdownwhatwecall“TheMightyWallofMistrust”andcanevenallowyoutoincreasepricesandperceptionwhileeveryoneiscuttingtheirpricesandpropagatingamessageoffear

andlimitationinsteadofconfidenceandabundance.

Soap Opera Strategy #2: Characters That Connect

Didyouhaveanimaginaryfriendwhenyouwereakid?Manyofusdid.Butwhat'sthepsychologybehindtheneedforanimaginaryfriendandistheresomethingwecanlearnfromitthatwillallowustoattractmorecustomersandgrowourbusiness?Ourresearch

suggestsYES!.


Adultsdon’ttypicallyhaveimaginaryfriendsbutdoestheneedforanimaginaryfrienddisappearaswegrowolderordoessomethingtakeitsplace?Ourresearch

uncoveredaninterestingreplacement.Just as a lonely child would

conjure up an imaginary friend, many adults, cure their

craving for friendship by forming relationships with the

people on TV.

AnewarticlefromtheJournalofExperimentalSocialPsychologybyJayeDerrickandShiraGabrieloftheUniversityofBuffaloandKurtHugenbergofMiamiUniversity,suggeststhathumansareinclinedtoformone‐sided,parasocialrelationshipswithpeopleandcharactersontelevision,andthatbeingabletospendtimewiththosecharacterswithoutthepossibilityofrejectionfulfillsaprimalneedtosociallyconnecttoothers,evenifthatconnectionisn'tinteractive.

AccordingtoAdamGalinsky,anexpertinsocialpsychologyandaprofessorattheKelloggSchoolofManagementatNorthwesternUniversity,Humansatthecorearesocialbeings,andresearchhasshownthatthelessconnectedpeoplefeel,themoretheyturntocelebrities.

Thisisquitenormalandcommonbehavior.Don’tthinkforasecondthatyourprospectsandcustomersaren’tfeelingthiswayorlookingto

theirfavoritecharacterstofilltheirinneremotionalvoid.

Dr.JohnLucas,aclinicalassistantprofessorofpsychologyatWeillCornellMedicalCollegesays,“Celebritiestapintothepublic'sprimalfantasiesandbasicemotions,liftingpeoplefromtheireverydaylivesandmakingthembelieveanythingispossible.”

Thisstuffisn’tneweither.Oursociety’sfascinationwithcelebritiesisageold.Wemaybeamediaandpop‐culturedrivensocietybutouraddictiontocelebritiesdatesbacktoatleastthe19thcentury.


ItwasthenthatcomposersFredericChopinandFranzLisztperformedandhadwomenthrowingtheirunderwearatthemmuchlikeElvisandTomJonesinthefiftiesandsixtiesandmanyrockbandstoday.

Ifyou’relookingforabiglessonit’shere.Youcanusethispsychologicalneedtoyouradvantageanddeliversomethingmoreauthentictoyourprospectsand

customers…YOU.

Peoplearelookingforsomeonetoconnectwith,someonewhotheycanbefriendandhavearelationshipwith.Asbusinesspeoplewe’relookingtoconnectwithpotentialprospectsandifyou’reusingGravitationalMarketing(whichyoushould

be) your main goal is to connect and build relationships

with people.

Thatrelationshipbeginswithgivingvaluefirst.ThatvaluecanbeintheformofvideothatyoupostonlineonasitelikeYouTube.Ifmassesofpeopleareconnectingwithpersonalitiesonsoapoperasdailytomindlesslyfillavoidwithoutanyrational,tangiblevaluedeliveredthenwhycan’tyoufillthevoidandatthesametimedelivercontentthatwouldbebeneficialtothem?

Mostpeoplewouldgladlytakeyouoversomedumb,script‐reading,overly‐dramaticcelebrity.Youjustneedtoputyourselfoutthereasanalternativetothem.Weknowthey'recravingyou.Whyaren’tyougivingthemwhattheywant?

Fast Forward Action Step: Create Character

Whenitcomestosoapoperasthecharactersareparamount.Nosoapwouldlastaday,letalone,sixtyyearswithoutpowerfulcharactersthatcanfillourprimalneedforfriendshipandconnection.

Forthisreason,soapoperaandalltelevisioncharactersforthatmatterareexpertlycraftedtoconnectwiththeiraudience.Theyaredesignedandscripted


tobondwithviewersandcreatearelationshipthatkeepsthemcomingbackdayafterday.

Sincethisconnectionissuchapowerfulopportunityitwouldonlymakesenseforustouseitinourbusinesstocreatethesamekindofstrongbondwithourprospectsandcustomers.

Mostpeople’sfirstobjectiontothisconceptisthattheyaren’tacharacter.Theyarejustwhotheyareandtheydon’twanttopretendtobesomeonetheyarenot.

Therealityisthatyoudon’thavetomakeupacharacterorbesomeoneyou’re

not.You can be just who you are and attract many

prospects and customers who love and trust you and in

turn pay more, stay longer and refer repeatedly.

Thefactis,authenticitywillbeahugesellingfactorwhenpeoplearechoosingwhomtodobusinesswithintheemergingneweconomy.Butyoucan’tignorethepowerofcharacterconnectionwejustdiscovered.

So the secret is to combine authenticity and character to create a personality and personal brand that is

uniquely you but is still well thought out. Haveyoueverhadacaricaturedrawnofyourselfatafairoramusementpark?Whatyouendupwithisanexaggerationofyourselfthatisoftenfunnytousbecauseitexemplifieswhatisdifferentanduniqueaboutourselves.

Bydefinition,acaricatureisaportraitthatexaggeratesordistortstheessenceofaperson(orpersonalitytraitiftheartistisintimatelyfamiliarwiththesubject)tocreateaneasilyidentifiablevisuallikeness.Inliterature,acaricatureisadescriptionofapersonusingexaggerationofsome


characteristicsandoversimplificationofothers.

Thisisourgoalwhencraftingapersonalityandcharacter.Toexaggeratewhowenaturallyare,notcreatesomeonewe'renot.Whenyoudothiswhatyouendupwithisacharacterthatisbothcaptivatingandauthentic.

Oneofthebiglessonsactorsaretaughtisthattheyneedtoexaggeratetheiremotionsontelevisionbecausetheformatminimizeseverything.

Sotogetacharacter'spersonalitytopoponscreentheyhavetomakeeverymovement,facialexpressionandhandgesturebiggerandmoregrandiose.Thisiswherethesaying,"biggerthanlifecomesfrom."

Whenyou'recreatingyourmarketingcharacterandpersonalitykeepthisinmind.

The key is to exaggerate who you are by exemplifying your

strengths, demonstrating your skills, showcasing your

likes and dislikes and being who you are in a very deliberate

and public way.

Whendoneright,thiscanbeasurefirerecipeforsuccess.We'veseenhowourprospectsandcustomersareconnectingwithfictitiouscharactersfromsoapsandtelevisionbecausetheyaresodesperatelyseekingafriendship,aconnection.Eventhoughtheyknowthesecharactersaren'trealtheycan'thelpthemselves(we'llexplorewhyinthenextsection).

Nowimaginetheconnectionthatcanbeformedandsustainedifwegivepeoplesomeonetoconnectwithinthesamewaytheyareusedto.Butinsteadofamadeupcharacterwegivethemsomeonerealandauthentic.You'veseenahintoftheoutcome.Lookattheexplosionanddramaticcelebrityascensionof


RealityTVandRealityTVstars.

Theattractionhasbeenexplosiveandtherisetofameformanymeteoric.Haveyouconsiderwhy?It'sbecausethesamepsychologicalphenomenawediscussedearlierexistsexceptwithRealityTVmorepeoplebelievethatthesecharactersarereal.

SPOILERALERT:RealityTVisnotrealandthecharactersarenotauthentic.Theyarescripted,choreographedanddirectedbythesamewriters,producersandeditorsthatmanipulatethepuppetstringsofmovieactorsandsoapstars.RealityTVisnothingmorethanprofessionalwrestlingwithlessmuscles,sweatand

violence…OK,… maybe just less muscles.

Usingonlinevideotocreatecelebritystatusasdiscussedinthefirststrategyandusingsocialmediaasourdistributionchannelwecanengageandconnectwithourprospectsandcustomerslikeneverbeforeandfinallygivethemwhattheyarecraving:anauthenticplacetoconnectandplugin–punintended!

Soap Opera Strategy #3: Habit Forming Frequency

WhensoapoperawriterJeanPassanantewasaskedwhyshethoughtsoapsaresoaddictiveshesaid…

“Weallwanttobetoldastory.Thereisalsoaconstancythat'scomforting.Youmovedawayfromyourmother,youdivorcedyourhusbandandyourkidslivewithhimhalfthetime.Butifyoutuneineveryday,you'llstillseeNancyandLisaandthepeopleyou'vealwaysseen.”

Thisanswerisbothrevealingandintriguingatthesametime.

Inmarketing,frequencyisaprettycommonandimportantterm.Infact,goodmarketingrevolvesaroundfrequency.Soit’snosurprisethatsoapoperasareking.

Neuroscientistscommonlyrefertothe"MereExposure


Effect."TheMereExposureEffectsuggeststhatthemorewe'reexposedtosomethingorsomeone,themorewelikeandtrustit.

WhenamediamogullikeOprahWinfreyconstantlyassaultsoursenses,appearingeverywherefromlivetelevisiontoBroadwaytothesilverscreen,herimagebeginstowearaneurochemicalgrooveonourbrain.

Overtime,repeatedexposuretoOprah'simagetriggersasenseofcomfortandtrustwhenweseeit.ThemoreweseeOprah,themorewelikeOprah‐‐whichexplainswhysheranksfourthontheCelebrityTrustIndex.

Here's the big secret to

celebrity status: time on air

equals more celebrity.

Themostpopularcelebritiesaretheoneswhogetthemostcoverageanddothebestjobleveragingtheirnameandlikenessasabrand.ThinkOprahwithhershow,hermagazineandfrequenttabloidpresence.

RegisPhilbinholdstheworldrecordforthemosttimespentinfrontofatelevisioncameraandhe'smostdefinitelyahouseholdname.

InthemostrecentpresidentialracecriticswerebuzzingwithchatteraboutthelopsidedmediacoveragenowPresidentObamaenjoyedoverhisoppositionSenatorJohn

McCain.Obamagainedcelebritystatusfromallthecoverageandleveragedthatcoverageintoapresidentialwin.


SatoshiKanazawa,anevolutionarypsychologistattheLondonSchoolofEconomics,claimsthatmodernman‐‐oratleast,thebrainofmodernman‐‐hasn'tadaptedto,andthuscan'tfullycomprehend,theconceptofmassmedia.Instead,"ourbrainassumesthatwearestilllivinginthesmallhunter‐gathererbandswelivedinmorethan10,000yearsago,"hesays."Asaresult,weassumeanyrealisticimagesofhumanbeingsthatweseerepeatedlyarerealhumanbeings.Ourbraindoesn'tunderstandthattheseareactorsplayingrolesonadramaorsitcoms,andweactasiftheyaretrustedfriends."

That’sthekeyrightthere.Whenyoureachatippingpointwiththenumberoftimesyou’reinfrontofyourprospectsandcustomersyou’llnoticesomechangesbegintooccur.Thetippingpointgoesbeyondfrequency.

It’s more frequent than frequency. We call this extreme

frequency… constancy.

Thebadnewsisthatuntilrecentlyyoucouldn’treallyachievealevelconstancyonlyusingthemediaopportunitiespresentinyourmarketandwithoutspendingafortunetodoit.

Social media and online video has dramatically changed the game and now you can reach a level of

ongoing and extremely frequent communication using a medium that we’ve already identified to be a very

smart investment of your time… online video.

Fast Forward Action Step: Do A Daily Video

Maybeyou'vedonesomevideosinthepast…ifsothat'sgreat.Butyou'llnevertapthetruepoweroftheopportunityifyoudon'tleveragethepowerofthislaststrategy.


Asinanymarketing,it'sincreasedfrequencythattakestheeffectivenessfromgoodtogreat.Thebeautyiswecantakeapagefromthesoapoperaplaybookandblowrightpastfrequencytoconstancyandthecostiszero.

Daily videos will take whatever results you may have

gotten in the past and ramp them up exponentially.Therehasneverbeenamorepotent,underexploitedopportunityonlinethenrightnow.Anditdoesn'ttakemuchtoharnessitspowerforyourextremebenefit.

Accompanyingthisreportyou'llfindabehindthescenesvideoonhowwehavecreatedourowndailywebvideo"show"andusedittocreateexplosiveresultsinourbusiness.Ifyougotthisreportsomeotherwayyoucanfindthevideoatwww.SoapOperaSecret.com

CASE STUDY #1: - Gravitational Marketing

Wedon'tjusttalkaboutthisstuffwedoit.

We'remarketingguysfirstandforemost.Wedomarketingeverydayforourselvesandourprivateclients…online,offlineyounamewetestit,measureitandtweakitthendeliverour

findingtothetensofthousandsofGravitationalMarketingManiacsaroundtheworld.Thisprojectwasnodifferent.

ToprovetheconceptwecreatedourowndailyvideoshowcalledWTF?–It'stheshowforbusinessownerswhowakeupandsaytothemselves,"WTF?Whyaren'tmybusinessandmylifethewayIthoughttheywouldbe?Whereareallthecustomersandprofits?"Wetrytoanswerthatquestionineveryepisode.

Aftercombiningthethreesoapoperastrategiesoutlinedinthisreport–harnessingthepowerofcelebritybyusingavisualimagemedialikeonlinevideo,creatingwell


definedpersonalitiesandcharactersthatconnectwithanaudienceandleveragingthehabitformingfrequencyofconstancy–inlessthanthirtydaysourwebsite…experienceda300%increaseintraffic,blogcommentingspikeddramaticallyandwewerefloodedwithnewcustomersandbusinessopportunities.

Allbecausewewereconnectingwithpeopleinawaywewereneverabletobeforeandtheywereresponding.

AnotheramazingthingwasthatourAlexaRankwhichwas563,907whenwestartedplumptedto96,536inthefirstmonth.Thefirsttimewehaveevergottenbelow100,000.Thatwashugeforus.


CASE STUDY #2: Terry Wygal - The Quick House Buyer

TerryWygaltookaboldleapoffaithandquithishigh‐paying,high‐stresscorporatejobinAprilof2000tobecomeafull‐timerealestateinvestor.

Hehassinceboughtandsoldover350houses,establishinghimasanexpertintherealestatefieldandearninghimasolidreputationintheHoustonrealestateinvestmentcommunity,aswellastherespectandfriendshipofmany

ofthetopnationalrealestateinvestmentexperts,suchasWilliamTingle,ScottRister,SteveCook,JohnHyreandWilliamBronchick.

DoyouknowthatontheveryFIRSTvideoIdid‐followingYOURformat...

Resultsinlessthataweek:Over400Views

Evenbetter?ItisgoingViralbecauseithasbeenEmbeddedbyOTHERSontotheirBlogs‐Iamfindingitallovertheplaceontheinternet!ThenumberofEmbedsthatacoupleofthevideositesshowiswild.

Thatmeans‐EXPOSUREbaby!

Here'stherealkeytothis:

Myopenratehasjumpedby12%‐Hey‐Idon'thavetodoublethesizeofmylistifIdoubletheopenrate‐whichiswhatweareheadedto.

ThefeedbackIamgettingfrommylistisGREAT‐Iamnotsittingbehindadesk‐butratherjustbeingme‐andYOURCharacterDevelopmentsectiongavemeaveryclearfocusonwhatthatis.

Mostimportant‐Iamseeingaclearjumpinsales‐it'sfuntoseesalespopinatanygiventimebecauseofthevideos‐theyarealwaysoutthereworkingforme;‐)


CASE STUDY #3: J .K . Swopes - I 'm With Joe

JKSwopesistheself‐proclaimed"NormalJoe."Hebelievesthatpersonalityisthekeytostandingoutandgettingnoticed.Weallagreeonthat.

JoewelcomesvisitorstohisblogandencouragesthemtobecomepartofJoeville.There'sabrilliantlessonrightthere.

Joeisanaffiliatemarketerandupandcomingmarketingcoach.Hebelievesinhelpingothers,andrefusestopromoteanyandeverythingjusttomakeaquickbuck.Joe'sblogdocumentshisjourney.

Joehasbeendoingvideoforquiteawhileonhissite.Hehasaverydistinctstyleandwasn'tsurehowmuchmoreactionhecouldgetusingoursystembecausehewasalreadyusingpersonalityandvideo.Buthejumpedonboardanywayandnowhe'sgladhedid.Here'swhy…

BrotherI'mRollin!I'mlovingtheleverageFastForwardisgivingme,andIstillhaven'tusedeverypieceofit.

I'vebeenabletoimplementitfine.It'seasy.

WhenIstartedmysitewasindecline,Ihadstoppedpostingtofocusonotherthings.Iwashoveringaround100to200visitorsadayonaverage.

AssoonasIstartedusingthesystem,Iwasabletostartpostingdailyagainandmytraffichassoared.Iamnowaveragingbetween250and500visitorsadayandgrowing,I'veNEVERhadthismuchtrafficonadailybasisonmysite,ever...

RightnowmyhighesttrafficsourcesareYoutube,Twitter,Facebook,StumbleuponandGoogle…allthestuffyoutalkabouthowtouseveryspecificallyinthesystem.Commentsareincreasingagaintoo,andthecommunityisactive.Peoplearelinkingtomyposts,tweetingaboutit,commentingonFacebook,etc.CONTINUED


Theaveragetimeonthesiteisaround16minutesandthebounceratehasloweredfromabout75to68%anditkeepsdropping.IamgettingmoreandmoreoptinseverydaydespitethefactthatI'mnotofferinganythingforthemtooptinfor…justmoremebaby!

HowFastForwardPutMyTwoNicheSitesOnTheMapInRecordTime

Ialsostartedusingthesystemontwoofmymusicrelatedsitesandtheoutcomehasbeenprettydrastic.BothwerenewwhenIstartedthesystem,onebeingabout3monthsoldtheothernotevenaweek.

Trafficonbothofthesesitesisbetween250‐300/dayalreadyandgrowingeachday,optinsarecominginatleast510adayononeofthesites,andthebouncerateonbothisunder10%

Commentsaregrowingdespitethefactthatmanyblogsinthisnichedon'tgetmanycomments,mostjustreadthenewsandmoveon.PeoplearelinkingtomypostsandevencompaniesarelinkingtomypostsinwhichIamcoveringtheircompany'sproducts.

Besidesthat,folksarelookingtomeasanauthorityinthenichebecauseIamconstantlyprovidinginformationtothemonaregularbasis.

IwasusingthesetoolssporadicallybeforeIgotFastForward,butthesystemgavemeamethodIcandodaily.Becauseofthat,I'mabletocompleteallthemarketing/contentIneedfor3sitesinprettymuchunderanhourtotalifIwanttodothembacktoback.Andnowit'sworking!!

IusuallysplitthemupwithIMwithJoe.combeinginthemorning,thenthemusicsitesduringtheafternoon.Buttotaltimetocompletetheprocessisn'tusuallyoveranhourforall3sites.OfcourseIspendalittlemoretimesocializingbuttheactualFastForwardmethoddoesn'ttakemuchtimeatall.

Myoveralloutlook:

Thissystemhasallowedmetoremoveanypressureforproducingcontent,IknoweachdayIwillhavesomethingtosay,thewayyou'vebrokendownhowtocomeupwithcontenthashelpedmetremendously. CONTINUED

Notonlythat,producingthecontentnolongerfeelslikeachorebecauseit'sprettymuchlaidoutforme.IknowwhatIhavetodoeachdaytogrowmybizandthat'sprettydopeman!I'vebeentellinganyoneIcanaboutit,it'ssosimplebutitworksandI'veseenitworkon3differentsitesnotjustone,allwiththesameexplodingresults.

Thisismymarketingsystem,period.Itfitsmystyle,it'seasy,andwiththetoolsyouputinthesystemprettymuchanyonecanuseit.Eveniftheydon'tfeeltheyhavethe"personality"forit...you'veputthe"personalityworkshop"initLOL.

Dude,Icankeepgoingonandon,butlet'sjustsay,it'smadegrowingtrafficandreadershippretty


Notonlythat,producingthecontentnolongerfeelslikeachorebecauseit'sprettymuchlaidoutforme.IknowwhatIhavetodoeachdaytogrowmybizandthat'sprettydopeman!I'vebeentellinganyoneIcanaboutit,it'ssosimplebutitworksandI'veseenitworkon3differentsitesnotjustone,allwiththesameexplodingresults.

Thisismymarketingsystem,period.Itfitsmystyle,it'seasy,andwiththetoolsyouputinthesystemprettymuchanyonecanuseit.Eveniftheydon'tfeeltheyhavethe"personality"forit...you'veputthe"personalityworkshop"initLOL.

Dude,Icankeepgoingonandon,butlet'sjustsay,it'smadegrowingtrafficandreadershipprettydangeasyman,somuchso,thatIuseitonanyandeverynewsiteIproduce.JimmyandTravisarethefreakinmandude!wordup...Joevilleapprovedforsure!

Ohyeah,sinceI'vestartedusingtheprogram,I'vebeenonthephonewiththepresidentsoftwodifferentcompanies.Oneformymarketingsite,andoneformymusicsites.Theywouldn'thavenoticedwhatIwasdoingwithouttheFastForwardI'msure...ifso,itwouldhavetakenmuchmorework.Theylovethevideosandbeingactiveonsocialnetworkshashelpedaton.

Dude...whenyouwantmetostop?Youwantmetowriteabookaboutit?Thisjointiscrazy!Thisistheperfectsystemformypersonalitystyleofmarketing.

PeaceBaby!


Here's What Happens When You Put It All Together

How To Plug-In And Get Even More Online Video And

Social Media Strategies …

Inthisreportwe'vegivenyousomelittle‐knowninsidersecretstoattractingcustomers,growingyourbusinessandmakingmoneyonlinewithsocialmedia.We'vegivenyouabehindthesceneslookatthepsychologyinvolvedwithcelebrity,connectionandfrequency.

Plus,we'vegivenyouthreebigactionstepsyoucantaketocreateanexplosionoftraffictoyourwebsiteandafrenzyofactivityinyourbusiness.

Butthat'snotallthereistoknow.Asyoumightassumetherearedefiniteshortcutsandpitfallswedidn'thavetimetocover.

Celebrity

Familiarity

FasterSalesCycle

PerceivedExpertise

Loyalty

PerceivedQuality

Trust

IncreasedReferrals

Relationship&Friendship

HigherPricePoints

OnlineVideo+SocialMedia+Frequency=


We'vespendaconsiderableamountoftimetesting,trackingandtweakingwhatwecalltheFastForwardMethodtoallowyoutoattractcustomersandachievesuccessatwarpspeed.

Allyouneedisapocketcameraand9highlyproductiveminutesperday.

Ifyouareinterestedinlearningallthenuancesandsubtletiesthatallowyoutoconnectonlinevideoandsocialmediatogethersoyoucanmaximizeeveryminuteyouspendandfinallyprofitfromtheprocessthenyou'llwanttocheckoutourFastForwardSystem.It'stheONLYstep‐by‐stepsystemforattractingcustomersandachievingsuccessatwarpspeed.

In the Fast Forward System you'll discover:

BecomeInstantlyRecognizedByYourNicheMarket PositionYourselfAsAThoughtLeaderThatOthersWillWantToFollow CreateJointVentures,Deals&SpeakingOpportunitiesFromThinAir IncreaseTheTrafficToYourWebsiteBy300%orMore GainCelebrityStatusInLessThan30Days StopSellingCommoditiesNobodyWantsToBuy AttractMoreCustomersWhoAreAlreadyPre‐SoldOnDoingBusinessWith

You ChargeMoreForYourProduct/ServiceAndHavePeopleLiningUpToBuy

AsthisreporthitsthestreetstheFastForwardSystemhasnotbeenreleasedtothepublic.Ifyouareinterestedinthetopicandwouldliketoknowwhenitgoesliveyoucanvisit:

www.FastForwardSuccess.comWeanticipatethedemandforthissystemtobeveryhighduetotheresults,casestudiesandthewidespreadinterestinsocialmediasiteslikeTwitter,FacebookandYouTube.Plusit'stheonlysystemouttherethatcombinesthesocialmediawithonlinevideoandallowsyoutomarketyourbusinessforFREEinjust9

minutesperday.Soundslikeanoutrageousclaimbutit'sNOT.


Visitwww.FastForwardSuccess.comtofindoutwhetherornotthesystemisavailable.Ifthelaunchhasn'toccurredbythetimeyouarereadingthisreportyou'llwanttogetyourselfontheFastPassList.JustlikeatDisney,you'llgettocuttothefrontofthelineifyournameisonthelistandyou'llgetpriorityaccesstotheavailablesystems.

Weurgeyoutodoitnow.Wewillonlybeproducingalimitedquantityofthesefirstrun,deluxesystemsfortheinitialoffering.500isthenumber.Wearesurethesewillselloutfast(maybetheyhavealready–justdependsonwhenyou'rereadingthis).Plus,we'llbeofferingfastmoverbonusesforearlyaction.Sodon'thesitate.

Wehopeyouhaveenjoyedthisreportandgottenalotoutofit.Therearebigdiamondsworthmininghere.Wehopeyoufindthemandusethemtomakeyourselflotsofmoney.

Rememberthegoal…havingabusiness and life that's ESP –

Enjoyable, Simple and Prosperous.Wewishthatforyou.

DefyGravity,

JimmyVee&TravisMiller

AuthorsofGravitationalMarketingTheNation'sLeadingExpertsonAttractingCustomers

Documents

2009 Gravitational Marketing By Jimmy Vee & Travis Millerapi.ning.com/files/Wjk79Ohgkg5-bBp2VbKVJ*7ULeN... · He also contributed to Josh Groban's 2007 grammy nominated Christmas