TOURISM PERFORMANCE

48.62million

Total Arrivals

296.56 billionHK$

Total Tourism Expenditure Associated to Inbound Tourism

10

THE WINNING FORMULA TOTAL ARRIVALS / TOTAL TOURISM EXPENDITURE ASSOCIATED TO INBOUND TOURISM

HONG KONG TOURISM BOARD ANNUAL REPORT 2012 / 13

7,818HK$

Overnight Visitors’Per Capita Spending

Average Length of Stay of Overnight Visitors

3.5 nights

11

THE WINNING FORMULA OVERNIGHT VISITORS’ PER CAPITA SPENDING / AVERAGE LENGTH OF STAY OF OVERNIGHT VISITORS

HONG KONG TOURISM BOARD ANNUAL REPORT 2012 / 13

8.3 points

Satisfaction of Overnight Visitors(Max: 10 points)

12

THE WINNING FORMULA

HONG KONG TOURISM BOARD ANNUAL REPORT 2012 / 13

SATISFACTION OF OVERNIGHT VISITORS