EMILIO PUCCI He was born in 1914, Florence Italy. In his early
life he was very interested in sports, he swam, skied, fenced, and
played tennis. At age 17 he traveled to lake placid as a part of
the 1932 Italian team winter Olympics but he did not compete. He
then went off to study at the university of Florence where he was
awarded a doctorate in political science. In 1938 he joined the
Italian air force, he served as a 79 torpedo bomber pilot during
World War II. After 2 years he left in the hopes of a better life
and to pursue his fashion career. His first clothing designs were
made for the Reed college skiing team. His designs really started
becoming popular in 1947 when he began selling ski wear to friends
and family as a small business. One of his customers wanted a photo
shoot so he hired Toni Frissell, and he spread the word about
Puccis designs and they started to become popular. He initially
used stretchy fabrics for swim wear, but decided he like them so
much an used them for all clothes. He also took quite a bit of
interest in prints. His designs were unlike any other people were
used to classical styles that showed sophistication. His showed his
daring personality and it was considered risky. He is best known
for his tight Pucci Pants and vividly printed silk dresses and
blouses.
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Pucci is famous for his multi-colored and elaborate patterned
pants and his printed dresses
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NORMAN NORELL Norman Norell was born on April 20 th 1900 in
Noblesville Indiana. From an early childhood Norman had the
ambition to become a artist. After spending a short period at
military school during world war I he decided it wasnt right for
him and decided to go into fashion design at the Pratt institute.
In 1922 he joined the New York studio of Paramount Pictures, where
he designed clothes for a series of actors in silent movies,
including Gloria Swanson. Then he worked as a costume designer on
Broadway. In 1943 he won a Coty Fashion Award and became a critic
at the Pratt institute fashion department. Soon after Anthony
Traina invited him to join him to form a fashion company, which was
called Traina-Norell, with Anthony looking over the business side
and Norell the fashion side. He launched chemise dresses, evening
dresses, fur coats, fur slacks, and empire-line dresses. Norell was
famous for his elegance and simplicity. Which completely contrasted
Puccis ideas that were coming out in the same time period.
