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“Where Healthcare Marketers Connect”Vol. 21, No 10
www.HMExchange.com
PRST STDUS Postage
PAIDPermit #195
Greenfield, OH
THE EXCHANGEP.O. Box 64Verona, New Jersey 07044
2012
NO
VEM
BER
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Edition!hmexchange.com
Next Month
Holiday Issue!
20
20
Leah LanciFiNgerPaiNt MarketiNg
Brave Will Page 6
Maureen Dwyer LibertiMediMedia
Doing My Part to End Cancer Page 7
Jennifer Villa KearinsaxoN
Dedicated to Making a Difference Page 10
Pat RelyeaHarrisoN aNd star
Operation Backpack Page 8
Mary ChristianBristol-Myers squiBB
A Safe Place for Pregnant Women Page 12
Karysse L. RobinsonCoMMuNiCatioNs Media, iNC. Personal Exchange Page 20
Michael J. KonowiczCoMMuNiCatioNs Media, iNC. Operation Flying Dragon Page 18
Gail FelthamsHore strategies HealtH, llCDoing What I Can Page 14
John MollusoaMeriCaN aCadeMy oF FaMily PHysiCiaNs
Cancer Hits Close to Home Page 16
Leslie BaransieMeNs HealtHCare diagNostiCs
Congratulations!The Lucky Winners This Month
Andrew J. Watson, Wockhardt USAFree Pharmapalooza Ticket
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Contest Ends December 31, 2012.
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Copyright ©2012 HEALTHCARE MARKETER’S EX CHANGE. All rights reserved. Address all cor-respondence to HEALTHCARE MARKETER’S EX CHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S EX CHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: 973-744-9505. Email: [email protected].
PUBLISHER
Nancy A. LeonardP.O. Box 64
Verona, NJ 07044
973-744-9505
ASSISTANT TO THE PUBLISHER
CIRCULATION MANAGER
Denise Pecora973-744-9505
ART DIRECTOR (Ad Submissions)
James J. TicchioDirect Media Advertising
73 Glenmere Terrace
Mahwah, NJ 07430
201-327-6985
EDITOR (Editorial Submissions)
Elise Daly Parker973-509-7141
Dear Healthcare Marketer,Thanks Giving – two powerful words in one holiday. To ponder on the thanks part is easy, but how often in our busyness do we forget
to say thanks? How often do we overlook the pleasantries as we rush through our to-do lists? We need to be intentional – make sure we take time out of our day to say thank you. Who couldn’t use a little appreciation?
When I was a kid my mom taught me the etiquette of writing thank you notes on nice monogrammed paper. In addition to saying thanks for a specific gift or event, the line I always included was, “Thanks for remembering me in such a nice way.” I had poor handwriting, so it would take me three or four times before I passed muster, according to my mom’s stan-dards. But eventually, that thank you note would be mailed. The art of thank you, notes or otherwise, seems to have lost some steam over the years. Would you consider this my note of gratitude to you? I hope you, my advertisers and writers, know how deeply I appreciate you. THANK YOU!
Then there’s the giving part…Especially today, it’s so important to do what we can. Some people are literally relying on others’ giving for survival. Giving can create a sense of community; a sense that we’re all in this together, caring for one another. And giving is an extension of appreciation for all that we have.
I remember a conversation with my dad not too long ago. He was telling me about the Great Depres-sion. How desperate people were…and there were no safeguards like food stamps, unemployment ser-vices, welfare as we know it. It was scary. Dad recalls the tinkers or vagabonds getting off the trains and making their way to the family’s doorstep, harmonica in hand, asking my grandmother for a cup of soup for a song. Times sure have changed. Or have they?
This season, this time of Thanks, this time of Giving is an ideal opportunity to slow down and open our eyes to the needs of others, as the writers featured in this issue have done. I am inspired as I read about the individual efforts and company-wide initiatives our friends and colleagues in this industry participate in. There is indeed a lot of time, treasure, and talent being offered to help those who can use a hand.
Jennifer Villa Kearins writes about how her company, Axon, gathers together to fight cancer, heart disease, and hemophilia. John Molluso and Leslie Baran partner in marriage and in their efforts to cure leukemia and lymphoma through volunteering, walks, and fundraising. Gail Feltham gives the gift of life as a regular blood donor and heads up the annual St. Baldrick’s fundraiser for the East Coast’s Irish American Business Network. Pat Relyea shares Harrison and Star’s experience ensuring homeless kids have school supplies through Operation Backpack. Mary Christian lends her expertise and support to The Center for Great Expectations, a residence for homeless pregnant adults with addiction issues, and homeless, pregnant adolescents. Maureen Dwyer Liberti joins a team of family and friends in the Lustgarten Annual Pancreatic Research Center Walk/Run and supports Living Beyond Breast Cancer, a survivor support organization. And Leah Lanci, influenced by an always giving grandfather, shares her very personal story of her work with the Brave Will Foundation, named for a precious little boy. Michael J. Konowicz’s real-life adventure tale, Operation Flying Dragon, reminds us of the many people we are indebted to as they serve to defend and ensure our country’s safety…and gives us a few tips on how we can best remember those in our armed forces during the holidays. And thanks to Karysse L. Robinson for a look at her life through her lively Personal Exchange.
I know this is just a small sampling of what you all are doing to reach out to those in need. And to all of you, I say thank you for doing your part to make this world a better place.
Thanksgiving Blessings to You,
Join us on
www.tinyurl.com/hmexchange
Contact: Kevin Bolum, Director, Advertising Sales at [email protected] or 215-351-2440 Kenny Watkins at [email protected] or 973-785-4839
“If you’re going to select a singlejournal to read through and through,Annals of Internal Medicine has virtually everything that you’re goingto need to know about medicine.”David H. Gremillion, MD FACP
Wake Forest, NC
“It gives me what’s the latestbefore my patients see it on the Web. It gives me aheads up of what’s comingand what my patients aregoing to ask me next.”
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• Credible • Influential • Relevant • Practical • Clinical • Essential Reads
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ACPHOSPITALISTAn Official Publication of the American College of Physicians
www.acphospitalist.org • April 2012
FUNGUS AMONG US
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NONPROFITUS POSTAGE
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COMPLETE CONTENTS I-9
Original ResearchSecondary Gastrointestinal Cancer in Childhood Cancer Survivors.A Cohort Study Henderson, Oeffinger, Whitton, and others
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Prediction of Heart Failure Mortality in Emergent Care. A CohortStudy Lee, Stitt, Austin, Stukel, Schull, Chong, and others
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Effect of the Medicare Part D Coverage Gap on Medication UseAmong Patients With Hypertension and HyperlipidemiaLi, McElligott, Bergquist, Schwartz, and Doshi
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ReviewsEstimating Equations for Glomerular Filtration Rate in the Era ofCreatinine Standardization. A Systematic ReviewEarley, Miskulin, Lamb, Levey, and Uhlig
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Screening Women for Intimate Partner Violence: A Systematic Reviewto Update the U.S. Preventive Services Task Force RecommendationNelson, Bougatsos, and Blazina
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Research and Reporting MethodsConflicts of Interest Ethics: Silencing Expertise in the Development ofInternational Clinical Practice GuidelinesJones, Barkun, Lu, Enns, Sinclair, Martel, and others
809
Clinical GuidelineGuidelines for Improving Entry Into and Retention in Care andAntiretroviral Adherence for Persons With HIV: Evidence-BasedRecommendations From an International Association of Physiciansin AIDS Care Panel Thompson, Mugavero, Amico, and others
817
EditorialThe Doughnut Hole: It’s About Medication Adherence Roumie 834
On Being aBig Incision Baruch 836
In the ClinicTravel Medicine ITC6-1
5 June 2012 Annals of Internal Medicine Volume 156 • Number 11
Annals of Internal Medicinewww.annals.org Established in 1927 by the American College of Physicians
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Send press releases to: [email protected]
AnnouncementsOnward & Upward Promotions • Additions
AbelsonTaylor has announced the appointment of Justin Mroz as Senior Interactive Producer and the promotion of Kathy McCracken to Senior Account Executive, Barbara N. Seigfreid, Christina Mirro, Mary Clare Mooney, and Samantha Hickey to Account Executive, Jill Hogan to Senior Interactive Producer, Katerina Babinski to Manager of New Busi-ness Development, and Eric Cale to Senior Account Supervisor. They can be reached at 312-894-5500.
Advanced Clinical has announced the appointment of Susan Seroskie as Executive Vice President of Strategic Resourcing.
Clinical Research Advantage (CRA) has announced the appointment of Joanne Mashburn as Vice President, Quality Assurance. For further infor-mation, visit www.crastudies.com.
DMW Direct has announced the appointment of Joann Hoffsis as Account Director and Caryn Crump as Machine Operator. DMW Direct Fund-raising, a division of DMW Direct, has announced the appointment of Karl See as Vice President of Fundraising and Sue Maloney as Account Executive.
FingerPaint Marketing, Inc., has announced the appointment of Brianne Planko and Sharon Borgos to their Account Service team and April Frank to their Project Management team.
Ogilvy CommonHealth Interactive Marketing has announced the appointment of Fred Petito as Senior Vice President, Managing Direc-tor, and Ryan Oleson as Vice President, Management Supervisor, and the promotion of Matt Balogh to Senior Vice President, Director of Technology, Kathie Marshall to Senior Vice President, Director of Project Management, Nelson Figueiredo to Vice President, Associate Director of Technology, Max Divak as Interactive Development Manager, and Carissa Keppel as Interactive Art Director.
The CementBloc has announced the appointment of Robert Roth as Group Account Director, Michael Stolper as Account Director, Rachel Mansfield as Account Manager, Katarina Hellstrom as Vice President, Account Planner, Darryl McNeil as Director, Analytics and Operations, Jon-Eric Waddell as Senior Analyst, Hui Tang as Research Analyst, Sanjay Gupta as Associate Director, Multichannel Project Management, Annette Kosaka as Senior Multichannel Project Manager, Stephen Whelan as Multichannel Project Manager, Debora Shiokawa as Associate Creative Director, Digital, William Ricchini as Associate Creative Director, Copy, Richard SanFilippo as Group Copy Director, Michael McSwain as Senior Copywriter, and Thu-Nhi Nguyen as Senior Art Director.
Topin & Associates has announced the appointment of Heather Chenery as Senior Project Manager and Justin Smith as Web Developer, and the promotion of Brianna Anderson to Project Manager.
New & Noteworthy Awards • Mergers
Abbott has received FDA approval for Humira® (adalimumab) for inducing and sustaining clinical remission in adult patients with moderately to severely active ulcerative colitis (UC) when certain other medicines have not worked well enough. Combined with its approval to treat moderate to severe Crohn’s disease, Humira is now approved for the treatment of two primary diseases that comprise inflammatory bowel disease (IBD).
Acton Pharmaceuticals, Inc., has received FDA approval for sNDA (Supplemental New Drug Application) for Aerospan® (flunisolide HFA, 80 mcg) Inhalation Aerosol, a hydrofluoroalkane (HFA) orally inhaled corticosteroid indicated for the maintenance treatment of asthma as a prophylactic therapy in adult and pediatric patients six years of age and older. With this approval, Acton is now planning to launch Aerospan in early 2013 into the $8.3 billion U.S. inhaled steroid market.
American Medical Association (AMA) has announced the culmination of medicine’s annual effort to capture and describe the latest scientific advances in medical, surgical, and diagnostic services with the recent public release of the 2013 Current Procedural Terminology (CPT) code set. The new code set should be used for claims filed as of January 1, 2013. For additional information, please visit the AMA website at www.ama-assn.org/go/symposium.
Amgen has received FDA approval for a new indication for Prolia® (deno-sumab) as a treatment to increase bone mass in men with osteoporosis at high risk for fracture. Prolia, the first FDA-approved RANK Ligand inhibitor, is a subcutaneous injection administered by a healthcare pro-fessional every six months.
Bayer HealthCare and Onyx Pharmaceuticals, Inc., has received FDA approval for Bayer’s Stivarga® (regorafenib) tablets for the treatment of patients with metastatic colorectal cancer (mCRC) who have been previously treated with currently available therapies (including fluoropy-rimidine, oxaliplatin, and irinotecan-based chemotherapy, an anti-VEGF therapy, and, if KRAS wild type, an anti-EGFR therapy).
Indigenus has announced that CPC Healthcare Communications, based in Toronto, Canada, is now a member of the Indigenus family.
Integrated Healthcare Strategies has announced the publication of a new book titled Healthcare Leadership Excellence: Creating a Career of Impact, authored by James A. Rice, Ph.D., an Executive Vice President with the firm, and Frankie Perry, R.N., L.F.A.C.H.E., a long-serving expert in the healthcare industry.
Janssen Pharmaceuticals, Inc., has received FDA approval for a Supple-mental New Drug Application (sNDA) for updated product labeling for Invega® Sustenna® (paliperidone palmitate). Invega® Sustenna® is a monthly extended-release injectable suspension atypical antipsychotic indicated for the treatment of schizophrenia. Among other changes, the approved labeling provides greater flexibility and dosing options for healthcare providers.
Reckitt Benckiser Pharmaceuticals, Inc., has received FDA approval for 4 mg and 12 mg doses of Suboxone® (buprenorphine and naloxone) sublingual film. Suboxone® sublingual film is indicated for maintenance treatment of opioid dependence, also known as prescription opioid painkiller and heroin addiction, a growing epidemic in the United States.
WebMD has announced its new WebMD Pain Coach™ for iPhone, a unique free mobile application for consumers and patients living with chronic pain. The new WebMD Pain Coach app builds on WebMD’s market-leading mobile applications through a holistic approach that helps users create a balanced lifestyle. For further information, visit www.multivu.com/mnr/57975-webmd-launches-unique-new-mobile-app-for-those-living-with-chronic-pain.
Wyanoke Group has announced the creation of a new company, Asso-ciation & Meeting Services, LLC (AMS). AMS will provide meeting, exhibit, and registration services and a centralized point of contact for associations who utilize services from The Wyanoke Group companies.
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N O V E M B E R 2 0 1 2 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 7 6 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m N O V E M B E R 2 0 1 2
Helping Hands Helping HandsCaring Hearts Caring Hearts
I h a v e t h e p r i v i l e g e o f k n o w -
ing a family that has the unique ability to draw you
in – they inspire you and pull your compassion to the surface. Through the illness and passing of Will, their seven-month-old son, Tammy and Matt Hladun, along with their sons Max and Ben, made it their mission to make a profound difference in pediatric healthcare by beginning the Brave Will Foundation.
The Brave Will Foundation is a nonprofit charitable organization that focuses on children with life-threat-ening illnesses and their families. Through countless fundraising efforts, the Brave Will Foundation is helping balance the focus of healthcare needs beyond traditional treatment plans. One of Brave Will’s efforts is to raise funds for palliative care. When I first started working with the foundation, I didn’t truly under-stand what palliative care meant…but now I know that it means abso lute ly every -thing.
P a l l i a t i v e c a r e could be considered “soft medicine,” the type of care that is given to the child who is ill and also supports that child’s family. This could take the simple form of a special dinner outing for the siblings of an ill child. Or it can be a special memorial celebration on the anniversary of a child’s passing. It is the care that happens for the child and the family apart from the hospitals, prescriptions, and treatments – the care that makes the family feel normal during a time when nothing is.
A BEAUTIFUL FAMILY PHOTO
My first involvement with the Hladun family was when I was asked to photograph the family in the hospi-
a family truly rise to the occasion and turn a tragic event
into an opportunity. They have given countless grieving
families an opportunity to smile, to celebrate someone
who is fighting for life…or has since passed.
Through my charity efforts, especially with the Brave
Will Foundation, I am able to give myself an opportunity as
well – an opportunity to do something great for our human-
ity, an opportunity to share compassion and make a dif-
ference in someone’s life. Similar to the doubt I felt before
photographing young Will in a hospital, there have been
times in my life when I have said, “No, I can’t…” However,
as I now know through my experience with the Hladun
family, it really should only be, “Yes, I absolutely can.”
AN ENDURING INFLUENCE
My grandfather, Joseph, was a very generous humani-
tarian. He had a blind faith in the goodness in everyone
tal. Considering that Will was only a couple months old and had been in the hospital most of his life, a proper family photo had not been taken. As I walked into the hospital, I remember thinking, “How can I do this; how can I keep my composure and photograph a terminally ill baby?”
And then it dawned on me, “How can this family do what they are doing, fighting with hope and determina-tion day in and day out?” With that perspective, I was able to photograph this beautiful family and transform a hospital room to look a little less clinical and a little more like home. During that time, I also photographed the details of the life that the Hladun family had created on that hospital wing. All of the caregivers were friendly faces who had even taught Will’s brothers the most important details of that hospital floor – where the snacks and toys were!
WILL’S PASSING SPURS A
CRUSADE
After Will’s passing, his family immediately began their crusade to carry on a legacy of healing in his name. One of their big-gest efforts was to insti-tute an annual fundrais-ing gala, which Tammy calls “Will’s big party.” I told the Hladun family that I wanted to help and, as fate would have it, my photography and mar-keting background came into play. The foundation committee asked that I create all the signage for
the event and help tell Will’s story. They also wanted to showcase my photography as a documentary of Will’s crusade. That inaugural gala event brought in record-breaking funds and, now in its third year, it continues to be a true celebration and a “big party” for the cause.
TRAGEDY TURNED INTO OPPORTUNITY
I have been lucky to have been involved with and donated my time towards many honorable charities. Nev-ertheless, my experience with the Hladun family has been the most rewarding in ways beyond measure. I witnessed
and gave without expectation of return. His favorite char-itable cause was the “Smile Train.” He believed that every-one should be proud of their smile and that more smiles made the world a better place. He said, “Yes, I absolutely can” to everyone in need or who needed a hand up. I feel blessed to have had that influence in my life and, in part because of my grandfather, I will continue to give and volunteer. Hopefully, through my efforts, I can be a posi-tive influence to others, giving them an opportunity to see how they can give back as well.
The Brave Will Foundation website is www.bravewill.com; email is [email protected].
Leah Lanci is in Project Management at FingerPaint Mar-keting, The Lofts at 18 Division Street, Suite 414, Saratoga Springs, NY 12866. She can be reached at 518-693-6960 or [email protected].
Brave Will
The Hladun family portrait, taken at Albany Medical Center.
by Leah Lanci I’ve chosen to support two organizations that are directly related to cancers that have touched my family personally.My sister-in-law died of pancreatic cancer in 2008 at
age 55, so I’d like to help eradicate this cancer. The Lust-garten Foundation’s (www.lustgarten.org) goal is to cure pancreatic cancer. Their mis-sion is to advance the sci-entific and medical research related to the diagnosis, treatment, cure, and preven-tion of pancreatic cancer. Our family has participated in the Annual Pancreatic Research Center Walk/Run for three consecutive years as “Team Suzie Snowflake.” Our name honors my sister-in-law Sue’s love for every-thing winter – anything with snowflakes represented a special time of year for her and the holiday activities that brought family and friends together. We can’t help feeling very sad, as the event reminds us that my sister-in-law is no longer with us, but it’s a great way to honor her and the way she fought until her death.
Though we walk as a group of family and friends, we each have our own homepage on www.lustgarten.org and solicit our own donations. In addition to the walk, I help out at Lustgarten events by hosting a table, giving out
water and treats to walkers/runners, or lending a hand in any way the committee needs.
I also lend my support to Living Beyond Breast Cancer (LBBC www.lbbc.org). Over 230,000 women are diagnosed with breast cancer each year. My sister was
diagnosed in 2009. Thank-fully, three years later, she is doing great. LLBC empowers all women affected by breast cancer to live as long as pos-sible with the best quality of life. They provide education on breast cancer basics and in-depth information about symptoms and side effects. LLBC addresses quality-of-life issues and planning for the future. They also offer access to cutting-edge breast cancer news, guides to understand-
ing breast cancer, information on how to participate in clinical trials, and opportunities for support from women who have been there and understand what a woman who is diagnosed with breast cancer goes through. LLBC also has a top-notch medical advisory board.
Maureen Dwyer Liberti is Vice President, Group Pub-lisher, MediMedia, 780 Township Line Road, Yardley, PA 19067. She can be reached at 267-685-2682 or [email protected].
“Team Suzie Snowflake.”
by Maureen Dwyer Liberti
Doing My Part to End Cancer
Brave Will Continued from page 6
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Helping HandsCaring Hearts
Network.
New Year. New Network!
JAMA
JAMA Surgery
JAMA Facial Plastic Surgery
JAMA Neurology
JAMA Psychiatry
JAMA Pediatrics
JAMA Internal Medicine
JAMA Otolaryngology – Head & Neck Surgery
JAMA Ophthalmology
JAMA Dermatology
Starting on January 1, 2013, the 9 specialty Archives journals will be renamed to more strongly link to JAMA and the rest of The JAMA Network.
Look for the new names in the new year.
For advertising information contact Jeff Bonistalli at [email protected]
Our employee-driven charitable committee within Harrison and Star, Caring Hands, was looking for a local cause to partner with in a very hands-on way.
We found it in Operation Backpack, a Volunteers of America – Greater New York campaign that partners with corporations and individuals to help send homeless kids back to school with more of the means and confidence to succeed. The program in NYC delivers fully stocked, new backpacks to many of the thousands of children living in the city’s shelter system.
Carina Towse, Vice President, Group Account Supervi-sor, who heads Caring Hands, explained, “While there are many ways to participate, we opted to commit to provid-ing fully completed backpacks for a particular grade level. That meant not only raising funds, but shop-ping for all the required supplies and then stuff-ing each individual backpack. Operation Backpack is quite an undertaking, but one our people really rally around.”BACKPACK KICKOFF
I vo lunteered to head up the effort this year with help from other committee mem-bers, including Linda Hamel F in ley f rom Off ice Services and Nancy Robbins, a fellow copywriter. This would entail being the liaison with the sponsoring organization, fun-draising, procuring the backpacks and supplies, and mak-ing sure all the packs were properly stocked and sorted for pickup by mid-August. My first task was attending the kickoff at the Volunteers of America – Greater New York headquarters in early June. It was eye-opening.
The amount of organization and effort it takes to mount this yearly drive is staggering. In the 11 years they’ve been doing it, the folks at Volunteers of America - Greater New York have gotten it down to a science. Meet-ing and exchanging ideas with other corporate partici-pants was enlightening, but the most moving part of the agenda was a video of a former backpack recipient. This young woman, who now attends a major NYC university, told of how her family had encountered hard times that resulted in an eviction and homelessness. The only way to stay together was to go into the shelter system. It was here that she and her siblings received the backpacks that helped ready them for the school year and also provided
a real confidence boost. With their new backpacks and fresh supplies, they didn’t look or feel so different from their classmates. They were motivated and excited about returning to school and learning.
Inspired, I returned to Harrison and Star committed to making this our most successful drive to date. And it was.RECORD-BREAKING SUCCESS
Thanks to the great efforts of Caring Hands’ commit-tee members and the enthusiastic support and generos-ity of our colleagues at Harrison and Star and our sister agency, Biolumina, we raised a record amount selling ice cream treats and raffle tickets for a day off. Nancy and I shopped till we dropped, finding the best values
on the most appeal-ing backpacks for the kindergarten set. Linda he lped procure the pencils, paints, cray-ons, notebooks, and other requested supplies through our vendors. And management sup-ported us every inch of the way, both in terms of time and funding.
F i n a l l y, w e w e r e ready to pack up the bags – always the high-light of the drive. It was with pride and joy that we completed over 50
backpacks! It’s a great feeling to give back to your com-munity in a very tangible way.
Volunteers of America – Greater New York had some 150 companies as well as numerous individuals partici-pate in Operation Backpack 2012. Their success was also record breaking – 13,500 backpacks were donated for dis-tribution to children throughout the city’s homeless and domestic violence shelters, nearly a 70% increase from the year before!
If you or your organization would like to be involved next year, Volunteers of America – Greater New York would love to hear from you. Just contact Kristin at [email protected] or 212-496-4307 and tell her you’re interested in being an Operation Backpack partner. Need more inspiration? Visit www.voa-gny.org/Get-Involved/Operation-Backpack.
Pat Relyea Is Vice President, Copy Group Supervisor, Harri-son and Star, 75 Varick Street, New York, NY 10013. She can be reached at 212-822-6450 or [email protected].
Operation Backpack: Giving a hand up for kids who are homeless
by Pat reLyea
Operation Backpack 2012 at Harrison and Star. Top (left to right): Tina Kott (Production); Casey Cammatte (Recruiting); Donna Krehel (Copy); Carina Towse (Account Services); Lily Chen (IT); Sashua Valentin (Account Services); bottom (left to right): Linda Hamel Finley
(Office Services); Nancy Robbins (Copy); Pat Relyea (Copy).
1 0 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m N O V E M B E R 2 0 1 2
Helping HandsCaring Hearts
CARDIOLOGYOne of the most important medical journals for cardiologists
The new england
journal of medicinevol. 366 no. 26
established in 1812
nejm.org
Owned & published by the massachusetts medical society © 2012.
All rights reserved. ISSN 0028-4793.
2442 this week at nejm.org
perspective
2433 The Health Care Jobs Fallacy K. Baicker
and A. Chandra
2436 Overcoming Barriers to Care for Hepatitis C
P.J. Clark and A.J. Muir
2438 Pathological Complete Response and Accelerated
Drug Approval in Early Breast Cancer
T.M. Prowell and R. Pazdur
original articles
2443 Safety, Activity, and Immune Correlates
of Anti–PD-1 Antibody in Cancer
S.L. Topalian and Others
2455 Safety and Activity of Anti–PD-L1 Antibody
in Patients with Advanced Cancer
J.R. Brahmer and Others
2466 Early Surgery versus Conventional Treatment
for Infective Endocarditis
D.-H. Kang and Others
2474 The Natural Course of Unruptured Cerebral
Aneurysms in a Japanese Cohort
The UCAS Japan Investigators
2483 Cumulative Birth Rates with Linked Assisted
Reproductive Technology Cycles
B. Luke and Others
clinical practice
2492 Exanthematous Drug Eruptions
R.S. Stern
images in clinical medicine
2502 Necrobiosis Lipoidica Diabeticorum
J. Dissemond
e40 Porcelain Aorta
M.-K. Kang and J.-W. Ha
case records of the massachusetts
general hospital
2503 A Man with Leg Edema, Hematuria, and Acute
Renal Failure
H. Bazari, A.R. Guimaraes, and Y.B. Kushner
editorials
2517 Tumor Immunotherapy Directed at PD-1
A. Ribas
2519 Native-Valve Infective Endocarditis — When Does
It Require Surgery?
S.M. Gordon and G.B. Pettersson
clinical implications of basic research
2522 Replenishing Cartilage from Endogenous
Stem Cells
J.C. Marini and A. Forlino
2525 correspondence
Oral Rivaroxaban for Pulmonary Embolism
Oral Laquinimod for Multiple Sclerosis
More on Influenza Vaccine in Young Children
A Boy with Epigastric Pain and a Mediastinal Mass
Chronic Lymphocytic Leukemia with SF3B1
Mutation
2531 continuing medical education
137cardiology-related articles published in the last 12 months.
59%of all cardiologists receive NEJM.1
49% read an average issue, including pass-along readers.1
3rd in projected average issue readers, including cardiology journals.1
4th in projected average page exposures, including cardiology journals.1
2nd as cardiologists’ most essential journal.2
2nd as the journal they use most often to make clinical decisions.2
1st where NEJM recipients first learn about new pharma products.3
1st journal of choice in which to publish.4
TheNEJM Cardiology Advertising Demo helpsyoumaximizeyourimpactoncardiologists.
Checkoutwww.nejmadsales.org/specialtypenetration.OrcallyourNEJMSalesDirectoror781.434.7353.
____________________________________________________________________________________________________
1©KantarMedia,June2012Medical/SurgicalStudy.2TheMataliaGroup,EssentialJournalStudy,2011.
3MartinAkel&AssociatesNEJMSubscriberStudy,2010.4TheMataliaGroup,HighlyInfluentialPhysiciansStudy,2004.
PRINT ADVERTISING DEMO
The New England Journal of Medicine
Axon team members at the American Heart Association’s Red Tie Healthy Hearts Society Reception.
Collaboration is one of Axon’s seven core values. And so, as a firm, together we rally behind three impor-tant causes that have touched many of us personally
through family and friends.AMERICAN HEART ASSOCIATION
More than one in three adults have some form of cardiovascular disease, which claims the lives of nearly 500,000 women annually. The good news is that 80 per-cent of heart diseases can be prevented. Axon has made commitments to the American Heart Association in Westchester and Fairfield counties with members of our firm also attending and supporting local events (Go Red For Women Lun-cheon; Red Tie Healthy Hearts Society Reception).
Due to the loss of both grandmothers and one grandfather to heart dis-e a s e , A x o n M a n a g i n g P a r t n e r M a r i o N a c i n -ovich became a Red Tie H e a l t h y H e a r t s S o c i -ety Founding Member. This companion program of the Go Red for Women Campaign promotes heart healthy education and conversations between men and the women in their lives. Mario raises awareness for Red Tie and assists them in the development of new educa-tion events to help promote awareness to men about this disease. “This is an opportunity to save a woman’s life – with approximately one woman dying of a cardiovascular disease every minute,” said Mario. “I am proud to be a Founding Member of the Society, and I encourage every man to help us educate women on keeping their healthy hearts beating.”
The firm is currently drafting the parameters of a novel pilot series of networking and scientific events to further the education of men on this deadly disease and its effect on the women in their lives. Additional funding support for this specific pilot initiative is welcome, espe-cially from those in Westchester and Fairfield counties. Please contact us to discuss how you can help.
AMERICAN CANCER SOCIETYMario has also been a Relay For Life participant for
seven years. So we decided to join him and form Team Axon vs. Cancer. We participated on the local level in Rhinebeck, New York, on June 2-3, 2012. The global annual overnight event honors and celebrates the lives of people who have battled cancer, remembers loved ones lost, and helps continue the fight against disease. Axon employees and their families supported this great cause and raised over $7,000 – exceeding our initial $3,000 fundraising goal. We were also honored by a very special guest and Axon friend, Ben Marzullo, a brain cancer survivor who kicked off the
entire Relay by cutting the ribbon and lead the Opening Survivor Lap. We look for-ward to the 2013 Relay!NATIONAL HEMOPHILIA FOUNDATION
Hemophilia is a genet-ic bleeding disorder that prevents the blood from clotting normally. More than 400,000 people world-wide are affected by this deadly disease and many aren’t even aware that
they have it. Education and awareness for hemophilia are extremely important. Axon is partnering at the national level with the National Hemophilia Foundation to help address their strategic plans and current unmet needs. This has been one of the most productive col-laborations we have shared and we are thankful for the opportunity to continue to serve alongside the NHF team.
In addition to Axon’s support of these organizations, Program Manager Jennifer Villa Kearins, through her membership in the Healthcare Businesswomen’s Asso-ciation (HBA), supported last summer’s charity golf open and auction. All proceeds from this event benefitted the efforts of the New Jersey Metro Chapter of the National Multiple Sclerosis Society to help raise awareness for Mul-tiple Sclerosis.
Philanthropy is important to our team Axon. Each member of our staff and our families are equally excited to continue our support of these organizations that make such a marked improvement in the lives of so many. We encourage all of our colleagues in this great industry to think about how and where they can give back in service for those who need it most.
Jennifer Villa Kearins is a Program Manager, Axon, 800 Westchester Avenue, Suite S-540, Rye Brook, NY 10573. She can be reached at 914-701-0100, ext. 5345, or [email protected].
by Jennifer ViLLa Kearins
Dedicated to Making a Difference
Charity Contact Information:American Cancer Society • 800-227-2345
www.cancer.orgAmerican Heart Association • 800-AHA-USA1
www.heart.orgNational Hemophilia Foundation • 212-328-3700
www.hemophilia.org
1 2 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m N O V E M B E R 2 0 1 2
Helping HandsCaring Hearts
ONCOLOGYOne of the most important medical journals for oncologists
The new england
journal of medicinevol. 366 no. 26
established in 1812
nejm.org
Owned & published by the massachusetts medical society © 2012.
All rights reserved. ISSN 0028-4793.
2442 this week at nejm.org
perspective
2433 The Health Care Jobs Fallacy K. Baicker
and A. Chandra
2436 Overcoming Barriers to Care for Hepatitis C
P.J. Clark and A.J. Muir
2438 Pathological Complete Response and Accelerated
Drug Approval in Early Breast Cancer
T.M. Prowell and R. Pazdur
original articles
2443 Safety, Activity, and Immune Correlates
of Anti–PD-1 Antibody in Cancer
S.L. Topalian and Others
2455 Safety and Activity of Anti–PD-L1 Antibody
in Patients with Advanced Cancer
J.R. Brahmer and Others
2466 Early Surgery versus Conventional Treatment
for Infective Endocarditis
D.-H. Kang and Others
2474 The Natural Course of Unruptured Cerebral
Aneurysms in a Japanese Cohort
The UCAS Japan Investigators
2483 Cumulative Birth Rates with Linked Assisted
Reproductive Technology Cycles
B. Luke and Others
clinical practice
2492 Exanthematous Drug Eruptions
R.S. Stern
images in clinical medicine
2502 Necrobiosis Lipoidica Diabeticorum
J. Dissemond
e40 Porcelain Aorta
M.-K. Kang and J.-W. Ha
case records of the massachusetts
general hospital
2503 A Man with Leg Edema, Hematuria, and Acute
Renal Failure
H. Bazari, A.R. Guimaraes, and Y.B. Kushner
editorials
2517 Tumor Immunotherapy Directed at PD-1
A. Ribas
2519 Native-Valve Infective Endocarditis — When Does
It Require Surgery?
S.M. Gordon and G.B. Pettersson
clinical implications of basic research
2522 Replenishing Cartilage from Endogenous
Stem Cells
J.C. Marini and A. Forlino
2525 correspondence
Oral Rivaroxaban for Pulmonary Embolism
Oral Laquinimod for Multiple Sclerosis
More on Influenza Vaccine in Young Children
A Boy with Epigastric Pain and a Mediastinal Mass
Chronic Lymphocytic Leukemia with SF3B1
Mutation
2531 continuing medical education
207oncology-related articles published in the last 12 months.
77%of all oncs and hem/oncs receive NEJM.1
63% read an average issue, including pass-along readers.1
2nd in projected average issue readers, including onc & hem/onc journals.1
3rd in projected average page exposures, including oncology journals.1
2nd as oncs and hem/oncs’ most essential journal.2
2nd as the journal they use most often to make clinical decisions.2
2nd where NEJM recipients first learn about new pharma products.3
1st journal of choice in which to publish.4
TheNEJM Oncology Advertising Demo helpsyoumaximizeyourimpactononcologistsandhematology/oncologists.
Checkoutwww.nejmadsales.org/specialtypenetration.OrcallyourNEJMSalesDirectoror781.434.7353.
____________________________________________________________________________________________________
1©KantarMedia,June2012Medical/SurgicalStudy.2TheMataliaGroup,EssentialJournalStudy,2011.
3MartinAkel&AssociatesNEJMSubscriberStudy,2010.4TheMataliaGroup,HighlyInfluentialPhysiciansStudy,2004.
PRINT ADVERTISING DEMO
The New England Journal of Medicine
When I first heard The Center for Great Expecta-tion’s (CGE) mission, it is so clear and direct, I was touched and felt a compelling need to help.
A PATH TO NEW LIFE
The Center for Great Expectations (www.thecenterfor-greatexpectations.org) is a residential treatment facility and home for homeless, pregnant adults with issues of addiction, and homeless, pregnant adolescents. Here, women are offered the tools to break the cycle of poverty, addiction, and abuse through support during their pregnancy and a safe envi-ronment to learn and grow with their children until they can be transitioned into a new life.REAL-LIFE STORIES
The women at Great Expectations have met with tremendous challenges and inspiring triumphs. One young girl I met at the Center was previously homeless and living under trees at a park. When she arrived, her baby wasn’t growing. He was underweight and malnourished. This young woman had started her journey of addiction at age 10. She came to us with multiple traumas and had no sense of loving herself. She was in denial that she had an addiction problem, and unaware that she was powerless in its grip. But she worked hard every day, and the staff came to admire and respect her. She gave birth to a baby boy, and though he was born addicted to methadone and had to remain in the hospital for several weeks, his progress was miraculous! His moth-er remained sober six months post discharge.
Another young woman, “A,” who believed her story was not as bad as others, had an equally poignant story. Her mother began drinking at 16, became an alcoholic, and was pregnant with “A” at 20. “A” began drinking at 16, became an alcoholic, and was pregnant at 20. Her family was considered affluent. Her father was never in her life; her mother had remarried. She lived in a beauti-ful home and to outsiders her life seemed idyllic. Inside, there was turmoil, fear, dysfunction, and abuse. She raised her younger sister and sacrificed her whole child-hood to look after her. She turned to alcohol and became a runaway at 16 to numb the pain.
“A” had a number of abusive relationships, feeling she didn’t deserve anything better. She lived with a boyfriend who was abusive. She stole drugs from medicine cabinets
and kept on drinking. When she moved to an apartment on top of a bar, her drinking became out of control. Even-tually, she lost the job she loved. She soon realized she was pregnant and “rockbottom” rushed up to meet her. She was homeless, in denial about being pregnant, addict-ed, and at a crossroads. “I remember waking up every day thinking that the pregnancy would just go away…” “A”
was getting no prenatal care for her baby and no care for herself.
Ultimately, “A’s” mother came forward to help her find a place in which to get help. They searched and searched, and were finally put in con-tact with the Center. She describes her drive to the Center, “I cried all the way to the Center, cried through the interview, and then I cried because I was afraid. But I also knew that the day I arrived at the Center, I was finally home. If it had not been for The Center for Great Expectations, I don’t know what would have happened to me. I am so grateful. I think of what might have happened to my baby and I say a prayer of thanks. He probably would have been taken from me forever. I
can’t think about that, it is too painful.” Incredibly, “A’s” mother also sought help right after “A” came to the Cen-ter. “A’s” mother is still sober today, working to put her life back together.DOING MY PART
My gift has been in my time, talents, and treasures. I serve as co-chair of the Board of Directors helping to set policy for the Center and as an advisor to our C.E.O./President. I chair the Development Committee of the Board, as we seek to reduce our reliance on public fund-ing, which is tenuous and unpredictable. We encourage private funding to allow us to provide the highest level of care possible. I have chaired the Center’s single largest source of private funding, the Annual Gift of Hope Gala, for three years and continue to serve on this committee.
I enjoy meeting the residents and our alumni as I am always humbled by their strength and power to perse-vere through unimaginable adversity. My contribution is small; their will is immeasurable.
I invite you to join us in our mission.
Mary Christian is Executive Director, Regulatory, Bristol-Myers Squibb, P.O. Box 4000, Princeton, NJ 08543-4000. She can be reached at 609-252-5281 or [email protected]
Seeking Safety – trauma-informed care and critical coping skills.
by Mary christian
A Safe Place for Pregnant Women“Grounded in a spirituality that treasures the dignity of all, we seek to form a partnership with homeless pregnant women in creating a safe place, a safe presence and a safe path so that they may complete a healthy pregnancy,
choose the next right step and follow through on their plan.” Mission Statement (CGE)
1 4 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m N O V E M B E R 2 0 1 2
Helping HandsCaring Hearts
INFECTIOUS DISEASEOne of the most important medical journals for ID specialists
The new england
journal of medicinevol. 366 no. 26
established in 1812
nejm.org
Owned & published by the massachusetts medical society © 2012.
All rights reserved. ISSN 0028-4793.
2442 this week at nejm.org
perspective
2433 The Health Care Jobs Fallacy K. Baicker
and A. Chandra
2436 Overcoming Barriers to Care for Hepatitis C
P.J. Clark and A.J. Muir
2438 Pathological Complete Response and Accelerated
Drug Approval in Early Breast Cancer
T.M. Prowell and R. Pazdur
original articles
2443 Safety, Activity, and Immune Correlates
of Anti–PD-1 Antibody in Cancer
S.L. Topalian and Others
2455 Safety and Activity of Anti–PD-L1 Antibody
in Patients with Advanced Cancer
J.R. Brahmer and Others
2466 Early Surgery versus Conventional Treatment
for Infective Endocarditis
D.-H. Kang and Others
2474 The Natural Course of Unruptured Cerebral
Aneurysms in a Japanese Cohort
The UCAS Japan Investigators
2483 Cumulative Birth Rates with Linked Assisted
Reproductive Technology Cycles
B. Luke and Others
clinical practice
2492 Exanthematous Drug Eruptions
R.S. Stern
images in clinical medicine
2502 Necrobiosis Lipoidica Diabeticorum
J. Dissemond
e40 Porcelain Aorta
M.-K. Kang and J.-W. Ha
case records of the massachusetts
general hospital
2503 A Man with Leg Edema, Hematuria, and Acute
Renal Failure
H. Bazari, A.R. Guimaraes, and Y.B. Kushner
editorials
2517 Tumor Immunotherapy Directed at PD-1
A. Ribas
2519 Native-Valve Infective Endocarditis — When Does
It Require Surgery?
S.M. Gordon and G.B. Pettersson
clinical implications of basic research
2522 Replenishing Cartilage from Endogenous
Stem Cells
J.C. Marini and A. Forlino
2525 correspondence
Oral Rivaroxaban for Pulmonary Embolism
Oral Laquinimod for Multiple Sclerosis
More on Influenza Vaccine in Young Children
A Boy with Epigastric Pain and a Mediastinal Mass
Chronic Lymphocytic Leukemia with SF3B1
Mutation
2531 continuing medical education
165 infectious disease-related articles published in the last 12 months.
76%of all ID specialists receive NEJM.1
63% read an average issue, including pass-along readers.1
2nd in projected average issue readers, including ID journals.1
3rd in projected average page exposures, including ID journals.1
2nd as ID specialists’ most essential journal.2
2nd as the journal they use most often to make clinical decisions.2
1st where NEJM recipients first learn about new pharma products.3
1st journal of choice in which to publish.4
TheNEJM Infectious Disease Advertising Demo helpsyoumaximizeyourimpactonIDspecialists.
Checkoutwww.nejmadsales.org/specialtypenetration.OrcallyourNEJMSalesDirectoror781.434.7353.
____________________________________________________________________________________________________
1©KantarMedia,June2012Medical/SurgicalStudy.2TheMataliaGroup,EssentialJournalStudy,2011.
3MartinAkel&AssociatesNEJMSubscriberStudy,2010.4TheMataliaGroup,HighlyInfluentialPhysiciansStudy,2004.
PRINT ADVERTISING DEMO
The New England Journal of Medicine
Since cancer is the second leading cause of death in the U.S., I do what I can to support organiza-tions that find cures and support those living with
cancer, which has touched me personally. I’m also a committed regular blood donor, knowing how this can extend and even save lives. Here’s where I put my time and effort.
St. Baldrick’s Foundation www.stbaldricks.org/ 888-899-BALD (2253)
The St. Baldrick’s Foundation is a volunteer-driven charity committed to funding the most promising
research to find cures for childhood cancers and give survivors long and healthy lives. It is the official designated charity of the Irish American Business Network (IABN) through Linkedin. I am the Pres ident o f the Greater New York City Chapter.
WHAT’S IN A NAME?
Who is St. Baldrick you might ask? Well in keeping with the Irish appreciation for a great story…The charity was started by three guys sitting in an Irish Pub on St. Patrick’s Day about 10 years ago. The men challenged each other to shave their heads bald and each agreed to give $10,000 for children’s cancer research. Of course, this is a tale the Irish really love and the cause is tremendously worthwhile. So now we have the name St. Baldrick, a combination of the words Patrick and Bald.
SPRING FLING
As the Chapter President, I spearheaded the Irish American Business Network’s Inaugural “East Coast Spring Fling” Charity event. This was held Thursday – Friday, May 31 and June 1 at the Borgata Hotel, Casino, and Spa in Atlantic City, New Jersey, and at Ron Jawarski’s Blue Heron Pines Golf Course in nearby Egg Harbor City, NJ. I chose these locations because I love New Jersey, I love the Borgata, and I love to golf. My idea for this event was born out of excellent charity events I had partici-pated in in the past.
The IABN members from all the East Coast Chapters were invited. We kicked off the Spring Fling with a Meet Up on Thursday night with drinks and hors d’oeuvres. Then everyone scattered to dance, dine, and gamble. The golfers got up at the crack of dawn to play at Blue Heron Pines. The non-golfers nursed hangovers while they ven-tured off to the pool and spa.
Though we didn’t quite hit our $5000 goal, we had a great time. If you have any interest in donating, we are still accepting donations toward last year’s event. Please visit www.stbaldricks.org/events/IABNspringflingGolfAC.
Now we are planning a Charity Ski event tentatively scheduled for February. We are working out the details.
Leukemia and Lymphoma Society (LLS) and Blood www.lls.org/ 914-949-5213
I am a big s u p -
porter of the Leukemia and Lymphoma Society. I also donate blood every eight weeks at the Central NJ Blood Bank in Shrewsbury, NJ. I’ve got Type 0- blood. This means I am what’s known as a Universal Donor, so my blood is a match for
anyone who needs it. My mother, Helen Feltham, died from Acute Myeloid Leukemia (AML) in 2003. As a result of her disease, she needed many blood transfusions. I feel I am blessed to be a Universal donor, so it is my duty to donate blood as often as possible. This is my way of say-ing thank you to those people who selflessly donated blood time and time again when my mother needed it during her battle with leukemia.
If I had a million dollars to donate, I would take all the kids in New Jersey who are courageously fighting cancer on a trip to Disney World with their families and friends. We might need a half a dozen 777s out of Newark, but I’m sure they would accommodate us!
Gail Feltham is President and C.E.O., Shore Strategies Health, LLC, 5 Mariners Bend, Brielle, NJ 08730. She can be reached at 646-942-4234 or [email protected].
by GaiL feLthaM
Doing What I Can
IABN Charity Event in NYC - March 2011.
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Helping HandsCaring Hearts
JOHN’S STORYIn late October 2003, I found out my oldest sister
Cindy, just 47 years old at the time, was diagnosed with a form of leukemia. This came out of nowhere, as I am sure is the case for so many oth-ers. After several discussions with many experts in the field of hema-tology and oncol-ogy, we were told t h a t h e r o n l y real chance was a bone marrow transplant.
My two other sisters and I were first in line to see if we were compatible. As it turned out, both of my other sisters were perfect matches for Cindy. I was not. Of course, this led to a lot of teasing about whether or not I was really their brother. Anyway, for whatever reasons, it was decided that Lisa, the youngest in our family, was the one designated to donate. All went well, until it didn’t. It was just several days after the successful transplant that Cindy took a turn for the worse. She ended up in a coma with septicemia (also know as blood poisoning). She never recovered and passed away just five months after her diagnosis.
LESLIE’S STORYIt was Christmas of 2009 and we were at my parents’
house for the holiday. There was really nothing out of the ordinary, except that I noticed my father was huddled up with my aunt and they looked to be in a serious discus-sion. I didn’t really think much of it.
A couple of days later my aunt called and she just seemed to have something she wanted to say but was dancing around it. Finally, she came out and said that my father had myelofibrosis, but he didn’t want anyone to know. She felt funny about betraying his confidence but she also, rightfully, thought I should know. I didn’t really know exactly what this was or what it would mean for him. It turns out that myelofibrosis is a disorder of the bone marrow, through which the marrow is replaced by scar (fibrous) tissue. My father’s hemoglobin was drop-ping to such low levels that he would need blood transfu-sions every couple of months. His platelets were falling well below normal, and he would need those too. In addition to the myelofibrosis diagnosis, we were told that most patients end up getting leukemia.
They were right. My father was diagnosed with Acute Myeloid Leukemia (AML) in March of 2012. He has had two rounds of chemotherapy but will have no more. The doctors feel that the effects during and after his chemo-therapy treatments are too much for his body to bear. He now receives blood and platelet transfusions three times a week to stay alive. I ask you to please support your local blood drives; blood truly is the gift of life.
TAKING ACTION
It is because of these experiences in our lives that we volunteer and fundraise for the Leukemia & Lymphoma Society (LLS).
In September, Leslie and I volunteered at the local Swim For Life Leukemia event. The Coast Guard can-celled the three-mile swim across the Hudson River due to strong currents. However, the one-mile swim along the shore was still on. Very inspirational! Leslie and I worked the Bone Marrow Donor booth and signed up about 20 new donors to the national registry.
N e x t , i n m e m o r y o f Cindy and in honor of my father-in-law, Eddie, Lesl ie and I will be walking in the Leukemia and L y m p h o m a Society’s Light T h e N i g h t Walk fundrais-er on Novem-ber 3rd.
While other large cancer organizations target their mis-sion investment on prevention and early detection, LLS invests in cures because most blood cancers cannot be prevented or detected early. Blood cancers are the #3 can-cer killer in North America. But progress is being made.
For more information, go to www.lls.org
John Molluso is the Director of Advertising Sales, American Academy of Family Physicians, 500 Route 17 South, Has-brouck Heights, NJ 07604. He is married to Leslie Baran, Quality Systems Training Manager, Siemens Healthcare Diagnostics, 511 Benedict Avenue, Tarrytown, NY 10591. John can be reached at 201-288-4440 or [email protected] and Leslie can be reached at 914-524-3877 or [email protected].
John’s sister Cindy.
Leslie, her dad Eddie, and John at Eddie’s 74th birthday.
by John MoLLuso anD LesLie baran
Cancer Hits Close to Home
Indispensable as Written
®
Still the best-read journal in primary care by nearly every conceivable measurement, including total readers, average issue readers, high readers, and average page exposures.1 American Family Physician also delivers over 8,000 family physicians who are on the AMA’s Do Not Contact list2 and is named “essential” 2:1 over the next leading journal.3
To learn more about what the research shows, call John Molluso or Mickey Cotter at (201) 288-4440, or visit www.aafp.org/journals/adinfo.
References: 1. Primary Care. Medical/Surgical Study [slide presentation]. New York, NY: Kantar Media; 2011. 2. Data on file, American Academy of Family Physicians, 2012. 3. The Essential Journal Study in Primary Care, The Matalia Group, 2011.
They still just can’t put it down
REGAN CAMPBELL WARD A SIZE TEMPBleed: 8.75” x 11.5” Lg Trim: 8.5” x 11.25” Sm Trim: 7.75” x 10.5” Live Area: 6.875” x 9.875”
11.5”11.25”10.5”9.875”
8.75”8.5”
7.75”6.875”
2AAFP000_AAFP-MAG_HealthcareMarketersExchange_Jun2012.indd 1 5/14/12 6:12 PM
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Helping Hands Helping HandsCaring Hearts Caring Hearts
Always up for a unique travel experience, I opted to make my vacation interesting by visiting my brother for his birthday. Unlike a trip around the block to
visit a nearby family member, this birthday visit was a bit tricky. My brother is an F-18 Super Hornet pilot for the U.S. Navy and was serving in Operations New Dawn and Enduring Freedom at the time. Based on the USS John C. Stennis, a Nimitz-class nuclear powered super-carrier, my brother participated with his squadron to provide air support in the U.S.’s missions in Afghanistan and Iraq . Most of his work is classified, and his precise where-abouts, especially when on a mission such as this, are kept secret by the military.
In World War II, the Navy adopted a saying “loose lips sink ships” to make sure any information about the sail-ors’ activities didn’t end up in enemy hands. Today, the saying has been modernized to “loose tweets sink ships,” reminding everyone of how important it is to keep the military and its interests secure. All this secrecy makes it tough to meet up with someone when their where-abouts are classified, but I was up for the challenge.TOP-SECRET GETAWAY
With his aircraft carrier docked in Dubai for a Christ-mas shore leave, my brother and I schemed a top-secret international rendezvous. It was public knowledge that the USS John C. Stennis would be wrapping up its tour of duty in the Middle East and would eventually be heading back home. Home for this mega-ship and the 6,500 on-board is the U.S. West Coast, and some ports of call were likely for ongoing military missions as well as crew rest. There are only so many places the 103,300-ton boat can park between its temporary home-away-from-home in the Persian Gulf and the U.S. That got me thinking about some possibilities for an interesting getaway to meet up with my brother and his ship. During my brother’s Christmas shore leave, I committed to coming out to see him. Committing time and money to travel was the easy part; trying to figure out the where and when under a veil of secrecy was tough.USING CODE TO CONNECT
When at sea, my brother has limited access to email, accented by occasional cell service when he’s close
take me from New York to Beijing, China, and onward to Singapore, returning via Tokyo, Japan. The 9,621-mile journey there would t a k e 2 3 h o u r s a n d 10 minutes of travel time. My brother was responsible for making arrangements on the ground. Again, it was key that my deciphered understanding of the city and dates was cor-rect. Otherwise, I’d be flying to the other side of the world without a place to stay once I got there.TROUBLE AFLOAT
After my trip was ticketed, the USS John C. Stennis found itself in the news quite a bit. On January 3, Iranian General Ataollah Salehi warned the ship and the U.S. in general not to return to the Persian Gulf. A few days later, on January 7, the ship was back in the news. The Iranian-flagged fishing vessel, the Al Mulahi, was captured by Somali pirates. Quick-thinking sailors on the carrier initi-ated a rescue mission, bringing the pirates onto the ship until they could be dealt with by local authorities. Both these incidents attracted a lot of press in the U.S. and abroad. So I became somewhat concerned that a major development there, especially one with Iran, would put the ship’s future journey, as well as mine, on hold.DECODING DEBACLE
Three days before my scheduled departure date, I received a coded message from my brother: “I’m here. Commence Operation Flying Dragon.” I initially assumed my decoding was flawed and got the dates wrong; I scrambled with my schedule and my tickets and changed my trip around a bit. Rather than head to China, I booked the next available flight to Frankfurt, Germany,
enough to land to chat. Talk about mission specifics is a no-no, so my brother and I created some code words. This way he could provide some vague insights about where he was or what he was up to without infringing on the safety and security of the country or the others in his fleet. “I see some clouds rolling in over my house” could mean he spent the prior day flying missions before returning to his ship. Of course, the vague descriptions could never be confirmed in the conversations we had.
When most of what your brother tells you is vague and coded, you manage to talk in vague, coded terms back. We chatted about my interest to “vacation in the east,” which meant visiting him while he was in port
in the Far East. The move-ment of the aircraft carrier is a closely guarded secret and specifics about what ports of call the ship is making and when is usually not revealed until after they safely leave port. Because our conversa-tions were so vague, I wasn’t totally sure of where he’d be or when, but our coded chat led me to believe that he’d likely be in Singapore around his birthday. It was a risky assumption. Because he was never able to confirm the city or specific dates in email or
on his phone, I had to gamble that he’d be there around that time.MAKING PLANS ON THE SLY
Honoring the secrecy of the ship’s location, I started my own secret travel plans. So that no one else would infer that the ship would be in Singapore, I told no one, including our parents, my family, or my coworkers of my travel plans. People knew I would be heading out of town for a few days, but I never shared exactly where I was headed or why. In the spirit of military missions my brother is involved in, and in celebration of the Chinese New Year, I nicknamed this vacation endeavor “Opera-tion Flying Dragon.” January 23 began the year of the Dragon in the new Chinese Zodiac calendar, and most of southeastern Asia is adorned with festive New Year deco-rations including dragon floats and banners.TRICKY TICKETS
Getting to Singapore from the U.S. East Coast is a bit tricky and a bit expensive. About three weeks before departure, I booked my air travel; those tickets would
where I was able to con-nect onward on a Sin-gapore Airline flight to Singapore. Some 24 or so hours later, I arrived in Singapore and head-ed to where I assumed I was to meet my brother.
HAPPY BIRTHDAY TOUR
Drunk on a cocktail of exhaustion, adrena-line, and excitement, I rushed to our desig-nated rendezvous point. There I saw my brother for the first time since
his deployment seven months prior. After a quick hug and handshake, I was able to wish this American hero a heartfelt happy birthday – we met just as it became his birthday in the Eastern Time Zone.
My brother was able to get to Singapore earlier than expected, heading to the country before the aircraft carri-er did. In town for a week, he had plenty of time to tour, rest, relax, and, of course, party to celebrate the ending of his first combat tour of duty. Fortunately our coded chats verified, and I was able to spend several days exploring Singapore with my pilot-brother and some of America’s finest – the brave young men and women that fly, or sup-port those who do, with him.
MISSION COMPLETE
The trip was an outstanding one. In addition to spending time with my brother for his birthday, we were able to tour throughout the city-country. Visiting various shops, museums, zoos, clubs, bars, historic sites, restaurants, and points-of-interests, this trip was quite a whirlwind. For my brother, it was a chance to stretch on dry land after a long deployment, while for me it was a chance to explore an exciting city literally on the oppo-site side of the world. As with all good trips, this mission had to come to a close. I waved goodbye to my brother as he boarded for his return journey across the Pacific, and I headed back to Changi airport for my original return flight home through Tokyo, Japan, completing a true trip around the world. 10,321 miles and 22 hours and 2 minutes of flying later, I was home having completed a successful birthday mission.
Michael J. Konowicz is EVP/Innovations, Communications
Media, Inc. (CMI), 2000 Market Street, Suite 2975, Phila-
delphia, PA 19103. He can be reached at 215-568-5944 or
by MichaeL J. Konowicz
Operation Flying Dragon
The holidays can be a tough time for members of the mili-tary and their families, but it can also be a great time for us civilians to show our support. Here’s how: • Sendcarepackages.• Hangout,lendahelpinghand,orvolunteerinsomeway
with the families of those serving.• Invitetheserviceperson’sfamilyorsignificantotherfordin-
ner,ashow,oranactivityorevent.• Assistwithhomerepair,chores,runerrands,orpreparea
meal for service families.• Volunteer.Thereareorganizationsalloverthecountrythat
help military families. Go to www.serve.govtofindoutmore.
The USS John C. Stennis enters the South China Sea after a visit to Singapore.Photo Credit: US Navy
Modern architecture lines the coast along the Singapore Strait.Photo Credit: Michael J. Konowicz
H HFlying Dragon Continued from page 18
P E R S O N A L E X C H A N G E
If you could have lunch with any person, living or dead (other then a relative), who would it be?
Stokely Carmichael. He was my late grandfather, Butch Conn’s, roommate at Howard University. They led the civil rights movement at my Alma Mater and I’ve heard many great stories of their friendship. I would love to ask him how it was to be a friend of the young Butch, another civil rights leader and founder of a Place for Jazz, an orga-nization that brings world-class jazz to the Capital Region.
If you could do a guest role on a TV show, which one would it be?
Diners, Drive-ins and Dives on the Food Network. I love to eat and visit unique, affordable restaurants. I think it would be loads of fun to travel with Guy Fieri, the host!
Do you have any pets?I do not, but I always have to babysit my sister’s four-month old Cane Corso named Rocco. I’m not a dog per-son, but I’ve learned to love my new “nephew.”
What is your favorite restaurant?Friendly’s Restaurant chain is the only place that carries my favorite Reese’s Sundae. I haven’t been able to find any other place that has the peanut butter sauce that they use. I love it so much that I order liters of it to store at home.
What is your favorite vacation spot?Bermuda. It’s a beautiful private island, which makes it the perfect place to meditate and relax. My father is from there, so it’s always nice to visit his side of the family.
What do you know for sure?Unfortunately, we all can’t live forever.
What three adjectives best describe you?Sensitive, silly, and reserved.
What’s the last good book you’ve read?Integrating Delmar: The Story of Friendship…recently co-authored by my great-grandmother Margaret B. Cunning-ham! It is a story of how she met her very close friend, Arlen Westbrook, and how our family was the first African American family to integrate a small town in Upstate, New York.
Favorite movie?I like most of Spike Lee’s movies, but I’d have to say Crook-lyn. It’s a story of a young girl growing up in Brooklyn, New York.
What age would you like to be right now?100 and in good health. By then, I would hope to be as wise as an owl, have witnessed this country’s many accomplishments, and helped to raise generations of a family of my own. My 20s are fun, but everything that I do now is to set up a wonderful life of old age.
What would you do or buy if you won the lottery?I would purchase a dream home for my mother and pay off my student loans! If any money is left (laughs), I would purchase property in Bermuda.
Hobbies?Listening to and discovering new music artists, mainly Hip-Hop. It’s always fun to discover an underground artist and follow their career to stardom.
What was your very first job?An Assistant Stylist at a unisex hair salon. As an assistant, I was responsible for shampooing and prepping all of the clients for their appointment.
What would you like to know more about?I’d like to learn a variety of languages. It would enable me to connect with more people when I travel around the country.
What are two things on your lifelong “to do” list?To visit every continent. I like to experience the “everyday life” of the “local” people. So while I’m on vacation, I try to spend at least a day with one person from the area. The second is to have a family. I’ve always admired mother-hood and wanted a large family. When I was younger, I wanted to have 10 kids! Now I am only planning for four.
Craziest thing you’ve ever done?Zip-lined in a Costa Rican rainforest. I am deathly afraid of heights and we were over 1000 feet in the air! I was proud of myself and would do it again.
Have you ever had a brush with fame?I was a host of a college radio show on the station, WHBC. We would interview upcoming Hip-Hop and R&B artists. I also interned at WKYS, the top Hip-Hop sta-tion in the Washington, DC area. I’ve had the pleasure of meeting Kelly Rowland, Wale, Yung Joc and Fab (to name a few) but Common was my favorite. I’m a huge fan of his music and I was proud of myself for keeping my cool!
How did you get started in the industry?A recruiter contacted me after seeing my media experi-ence. After I “Linked-In stalked” the employees at CMI, I made the decision to move back to Philadelphia and start my career at this company. I knew there had to be a reason why many employees come to this company from college and stay for years. I believe I’ve made a pretty smart choice!
Karysse L. Robinson is Assistant Media Planner, Commu-nications Media, Inc. (CMI), 2000 Market Street, Suite 2975, Philadelphia, PA 19103. She can be reached at 215-568-5944 or [email protected].
Karysse L. Robinson
Birthplace: On an army base in El Paso, TexasMarital Status: SingleOccupation: Assistant Media PlannerYears in Industry: 1 year, 3 monthsCollege: Howard University
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Fun Things To DoDECEMBER
2012
Stones 10-Year Anniversary Tour 12 - Parov Stelar Trio 15 - Motionless in White plus Special Guests 28 - The Starting LineNYCB Theatre at Westbury960 Brush Hollow Road, Westbury, 516-334-0800 1 - Paul Anka 2 - Cinderella’s Christmas 2 - B.B. King 6 - Father Charles and Laurie 7 - Martina McBride 8 - Doo Wop Extravaganza 9 - Max & Ruby: Nutcracker Suite 2012 12 - Wayne Newton 13 - Irish Tenors 14 - Pat Cooper and Tony Danza 15 - Chef Robert Irvine Live! 20 - Straight No Chaser 22 - Linda Eder 23 - Kenny RogersRadio City Music Hall1260 Avenue of the Americas, 212-247-4777 1-30 - Radio City Christmas Spectacular 31 - Nas
NEW JERSEY December
Izod CenterEast Rutherford, 800-745-3000 1 - Dave Matthews BandMayo Performing Arts Center100 South Street, Morristown, 973-539-8008 1 - A Celtic Yuletide with Michael Londra 5 - Dave Koz & Friends Christmas Tour 2012 6 - Paul Anka: Christmas My Way 9 - The Choir of the Pope’s Diocese: Christmas from Rome 14-16,20-24 - New Jersey Ballet presents The Nutcracker with live OrchestraPaper Mill Playhouse22 Brookside Drive, Millburn, 973-376-43431-2,5-9,12-16,19-23,26-30 - Sound of Music 1 - Amber Brown is Not a Crayon 7,8 - Bunnicula 9 - A Christmas Carol 14,15 - Otherwise Known as Shelia The Great 22 - A Little Princess ChristmasState Theater15 Livingston Avenue, New Brunswick, 732-246-7469 1 - John Edward Seminar
2 - The Velveteen Rabbit 4 - The Pharaoh’s Daughter, Bolshoi Ballet 5 - Kenny Loggins 7 - Mannheim Steamroller Christmas by Chip Davis 8 - Milk & Cookies 8 - John Pinette 9 - Tap Dogs 12 - Kenny G 13 - Preservation Hall Jazz Band 14 - The Manhattan Transfer Swings Christmas 16 - Holidays with the NJSO Starring Ann Hampton Callaway 21 - An Evening with Mario Cantone 22 - The Nutcracker 31 - Salute to Vienna
NEW YORK December
Beacon Theatre2124 Broadway, 212-465-6500 1 - Hot Tuna 2 - An Evening with The Monkees 6,7 - Billy Connolly 30,31 - Gov’t MuleIrving Plaza17 Irving Place, 212-777-6800 1 - X/Reverend Horton Heat 7,8 - New Found Glory – Sticks and
F E A T U R E E V E N T F O R D E C E M B E RHISTORIC SMITHVILLE AND VILLAGE GREENSmithville, New JerseyOpen Daily All Year with Special Events for the Holidays
Whether you come to dine at the Smithville Inn, shop at one of more than 60 unique shops and boutiques, or simply stroll along the cobblestone paths and enjoy the beautiful mani-
cured grounds, there is something for everyone in Historic Smithville, especially during the holidays.
From November 23 – January 6, enjoy a dazzling Holiday Light Show. Every weekend in December, catch a train ride to the whimsical decorated village, stop by The Magical Talking Tree that wakes up every weekend to talk to the young and young at heart. And don’t forget to check out the Christmas cottage, featuring Mrs. Claus story times. (Check www.smithvillenj.com/events/index.cfm for details.)
If you want to make it a weekend getaway, The Colonial Inn is the perfect location for a relaxing and luxurious retreat right in the town of Historic Smithville. And for a fun family overnight, there’s The Barn at Historic Smithville with 12 spacious and unique rooms decorated in colonial fare.
The Colonial Inn – www.colonialinnsmithville.com/ 609-748-8999
The Barn at Smithville – www.thebarnatsmithville.com/ 609-748-8999
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