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Slides from the ThreePm Breakdfast Presentation - new pricing, new partners, new secure payments system, new team
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ThreePM Presentation
• Secure payments• New commission structure• Christmas• Market trends• New partners• New ThreePM team• General housekeeping• Questions
Secure payments system
Secure payments system
• Now live on our test site, www.magbooks.co.uk• Going live across all sites from first week of September• The changes
• Current: we transmit card details to bureau/publisher• New: we take money and send order details to fulfilment and pay money
to your account
• Why we’re doing it• PCI compliance• Flexibility on pricing and increased sales• Opportunities with more partners
• What it will involve• Weekly files and remittances• New contracts
• We need your bank details by 11 August
New pricing structure
New pricing structure
• Responding to publisher feedback• Lower rates for lower prices• Majority of publishers would have saved money
in 2010
New pricing structure
• Direct debits• No change to standard rates• £10 on trial subscriptions
• Bespoke rates for major promotions• Lower rates on cheaper cc deals
• Sub rate under £20: commission = £10• £20-£34.99: commission = £12• £35-£59.99: commission = £14• £60 and over: commission = 25%
New pricing structure
• Publisher benefits• You have choice and flexibility• Most publishers will save money• Improved margins• Lower CPAs on competitive offers• Improved quality of orders
Christmas activity
Christmas activity
• No major offline promotions• 2010 ‘cost share’ model
• Not cost effective for publishers• CPA very high across all channels
• Best = £21• Average = £40
Christmas activity
• Price banded offers• Sophisticated gift selector• 12 days of Christmas email• Partner emails• Reviews
• A whole new range of partnerships…
Christmas activity
Think about price points Review and add copy Flick-throughs work at Christmas Talk to us about bespoke promotions
Calendar Christmas prices for all titles & January start dates by
Friday 23rd September Christmas covers by Friday 21st October New Year prices by Friday 25th November
Market trends
Market trends
• Low consumer confidence• High inflation• Household incomes falling• Job insecurity• Wages trailing inflation• No retail sales growth
• Consumers looking for value • Driving online growth
• £14b spent online in 2003 vs £44b in 2010• Consumers estimated to have saved £18b in 2010
Growth in online
James ManganGroup Circulation ManagerSeymour Distribution
16
Newstrade RSV & Sales Volume
Regular Frequency Product for “closed months” to date
£70,000,000
£80,000,000
£90,000,000
£100,000,000
£110,000,000
£120,000,000
£130,000,000
£140,000,000
£150,000,000
£160,000,000
Feb
- A
pr 0
8
Mar
- M
ay 0
8
Apr
- J
un 0
8
May
- J
ul 0
8
Jun
- A
ug 0
8
Jul -
Sep
08
Aug
- O
ct 0
8
Sep
- N
ov 0
8
Oct
- D
ec 0
8
Nov
- J
an 0
9
Dec
- F
eb 0
9
Jan
- M
ar 0
9
Feb
- A
pr 0
9
Mar
- M
ay 0
9
Apr
- J
un 0
9
May
- J
ul 0
9
Jun
- A
ug 0
9
Jul -
Sep
09
Aug
- O
ct 0
9
Sep
- N
ov 0
9
Oct
- D
ec 0
9
Nov
- J
an 1
0
Dec
- F
eb 1
0
Jan
- M
ar 1
0
Feb
- A
pr 1
0
Mar
- M
ay 1
0
Apr
- J
un 1
0
May
- J
ul 1
0
Jun
- A
ug 1
0
Jul -
Sep
10
Aug
- O
ct 1
0
Sep
- N
ov 1
0
Oct
- D
ec 1
0
Nov
- J
an 1
1
Dec
- F
eb 1
1
RSV
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
110,000,000
120,000,000
130,000,000
140,000,000
150,000,000
Sale
s V
olum
e
RSV Sales Volume
Linear (RSV) Linear (Sales Volume)
17
Newstrade RSV & Sales Volume Exc Weeklies
Regular Frequency Product for “closed months” to date
£20,000,000
£30,000,000
£40,000,000
£50,000,000
£60,000,000
£70,000,000
£80,000,000Fe
b -
Apr
08
Mar
- M
ay 0
8
Apr
- J
un 0
8
May
- J
ul 0
8
Jun
- A
ug 0
8
Jul -
Sep
08
Aug
- O
ct 0
8
Sep
- N
ov 0
8
Oct
- D
ec 0
8
Nov
- J
an 0
9
Dec
- F
eb 0
9
Jan
- M
ar 0
9
Feb
- A
pr 0
9
Mar
- M
ay 0
9
Apr
- J
un 0
9
May
- J
ul 0
9
Jun
- A
ug 0
9
Jul -
Sep
09
Aug
- O
ct 0
9
Sep
- N
ov 0
9
Oct
- D
ec 0
9
Nov
- J
an 1
0
Dec
- F
eb 1
0
Jan
- M
ar 1
0
Feb
- A
pr 1
0
Mar
- M
ay 1
0
Apr
- J
un 1
0
May
- J
ul 1
0
Jun
- A
ug 1
0
Jul -
Sep
10
Aug
- O
ct 1
0
Sep
- N
ov 1
0
Oct
- D
ec 1
0
Nov
- J
an 1
1
Dec
- F
eb 1
1
RSV
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
Sale
s V
olum
e
RSV Sales Volume
Linear (RSV) Linear (Sales Volume)
Segment Bubble Graph RSV Feb – Apr 2010 v 2011
Computing (2.3% )
Home Interest (1.2% )
Buying & Selling (0.7% )
Countryside & County (0.7% )
Music (1.9% )
Men's Fash/ Int (2.7% )
Women's Interest (41.1% )
TV Listings (11.7% )
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
Year
-on-
Year
RSV
Var
ianc
e
Year on Year Decline Supermarkets
May-10 - Apr-11 May-09 - Apr-10 % Change12 month y-o-y (RSV) £649,942,946 £675,859,551 -3.8%12 month y-o-y (Sale) 421,996,356 446,260,963 -5.4%12 month y-o-y (Supply) 625,650,008 650,396,853 -3.8%
Feb-11 - Apr-11 Feb-10 - Apr-10 % Change3 month y-o-y (RSV) £161,134,724 £170,851,678 -5.7%3 month y-o-y (Sale) 105,930,009 112,188,909 -5.6%3 month y-o-y (Supply) 156,526,209 166,868,201 -6.2%
Year on Year Supermarkets
Year on Year Decline WHS HS and Travel
May-10 - Apr-11 May-09 - Apr-10 % Change12 month y-o-y (RSV) £232,207,975 £246,499,903 -5.8%12 month y-o-y (Sale) 88,079,589 97,394,878 -9.6%12 month y-o-y (Supply) 152,831,251 165,562,488 -7.7%
Feb-11 - Apr-11 Feb-10 - Apr-10 % Change3 month y-o-y (RSV) £55,738,717 £57,146,291 -2.5%3 month y-o-y (Sale) 21,035,278 22,135,576 -5.0%3 month y-o-y (Supply) 36,582,993 38,464,371 -4.9%
Year on Year WHS HS and Travel
Year on Year Decline Independents
May-10 - Apr-11 May-09 - Apr-10 % Change12 month y-o-y (RSV) £412,364,149 £463,029,693 -10.9%12 month y-o-y (Sale) 258,642,817 293,323,082 -11.8%12 month y-o-y (Supply) 454,632,742 504,394,494 -9.9%
Feb-11 - Apr-11 Feb-10 - Apr-10 % Change3 month y-o-y (RSV) £96,919,486 £113,524,617 -14.6%3 month y-o-y (Sale) 62,447,133 71,390,395 -12.5%3 month y-o-y (Supply) 108,272,585 125,485,810 -13.7%
Year on Year Indy Retailers
Subs Need To Support Newsstand
• Traditional newsstand sourced subs:• Cheap but helping decline
• New subscribers are essential:• People who never buy in retail or infrequently
• Web is the key to finding new subs• Current routes – brand sites, PPC, SEO, affiliates,
data for 2nd stage marketing• New routes & audiences
• ThreePM strategy• Provide new routes• Quality and quantity subscriptions
DSLR Photography Magazine
Period ABC Newsstand SubsJ–D ’08 23,000 20,975 2,025J–D ’09 29,208 23,004 6,188J–D ’10 33,184 23,041 9,981
• Dennis Publishing use a multitude of sub sources
• Just under 5,000 trial subs were generated by ThreePM
Partners
Partners
Partners
Partners
Partners
New partners
• Reaching into new markets• Targeting online consumers• In time for Christmas• No extra costs or charges• You are still in control
• Decide which sites you want to be listed on• Exclusive offers
New Team
• Natalie Brooks• Don Brown• Leo John• Katrin Perry• Steve Price• Charlene Spaine
• Emma Bradfield• Tatiana Heredia• Antje Kompa • Alexandra Nicolae
House keeping
• Covers and copy• Cover prices• Flick throughs• Zinio editions• Apps and access• Microsites
Questions?