The full line‐up of Tokyo events <February and March> has now been set! It’s sure to have everyone 

talking!

Point 2. 

Welcome to TOKYO!!Massive event to commemorate the start of the Meet The New JAPAN Campaign 2013 in TOKYO! Miss Japan will be at Haneda Airport to welcome visitors to Japan. Come and say hello! ● Event date and venue February 2 (Sat.), 11:00 ‐ 18：00, Haneda Airport International Terminal To commemorate the start of the campaign, Miss Japan will be at Haneda Airport to help express our appreciation to visitors to Japan, who will also receive a gorgeousgift. ●Special offerMJ original merchandise for visitors from overseas. 

Tokyo‐style “SETSUBUN” tourEnjoy special participation in the huge annual bean‐throwing ritual held at Takahata Fudoson Kongoji Temple and try ehomaki rolls! ●Date and venueFebruary 3 (Sun.), 12:00 – 17:00 @ Takahata Fudoson Kongoji TempleThe bean throwing ritual is an age‐old  custom in Japan. It is intended to drive away evil and to wish for health for the coming year. Every year, a huge bean‐throwing ceremony is held at the Takahata Fudoson Temple. We have arranged a special opportunity for a lucky few overseas visitors to participate in the bean throwing ritual!  The special program also includes a commemorative photograph with Miss Japan, as well as a tour of important cultural properties. 

●Special privileges1. Participate in the bean throwing ritual ! 2. Have your photo taken with Miss Japan!  3. Go on a tour of important cultural properties !  4. Ehomaki! 

●Schedule★Meet at Shinjuku → (microbus)  ★ Takahata Fudoson Kongoji Temple, 13:40 ‐ Explanation of cultural properties and temple reliquaries for foreign visitors  15:00  Foreign tourists’ bean throwing → 5 time slots secured –Photograph of tour participants with Miss Japan  ‐ Eat ehomaki with the other participants  → (microbus) ★ Finish: Shinjuku● Participation conditions and method ★ 5 people  (apply via Facebook, etc.)

Haneda

Airport

Takahata

Fudoson

Temple

*Plans may be changed without prior notice. 

Events in Tokyo! 

Dream “Ai” Land Odaiba Special  DateGo on a date around some romantic venues! Receive a free photograph of the two of you together taken by a professional photographer!●Date and venueFebruary 10 (Sun.) 1. 10:30 – 12:30 2. 14:00 – 16:30A professional cameraman will take photos of participating couples as they make their way around romantic spots in Odaiba. Participants will receive photographs of themselves  participating in exciting games on their date. ●Special privileges1. Tour of popular spots around Odaiba●Schedule★Meet at VenusFort (photos) → ★ Odaiba Kaihin Park (photos)→ ★ Grand Pacific Le Daiba (photos) ★ Try the “love tree” while waiting for photos to be developed★ Tour ends once photos have been given out●Participation conditions★6 couples (3 couples each time) ★ Couples only (apply via Facebook, etc.) 

Tokyo “GINBURA” Experience● Date and venue February 23 (Sat.), 13:00 , (scheduled at) GinzaCome and explore Ginza – where there’s always more to see and do – with the MJ supporters! Discover and experience Ginza as you’ve never seen it before! 

HINAMATSURI: Japanese Girl’s Day ● Date and venueMarch 3 (Sun.), 10:00 ‐ 16：001.Sumida River (near the Azumabashi water terrace) 2.Kyugetsu Doll Institute (Kyugetsu Ningyou Gakuin)Heralding the coming of spring, the Hinamatsuri is a traditional festival to pray for the health and growth of girls. Take the chance to try on a kimono and join in the doll floating ritual held on the Sumida River. Enjoy a chirashi‐zushi lunch and view the doll decorations at the Kyugetsu Doll Institute, which dates back to the Edo period. Have your photo taken in front of the doll decorations with the beautiful Miss Japan, the pride of the nation and one of the campaign’s special supporters.●Special privileges1.Try on a kimono  2. Participate in the Edo Nagashibina (doll floating) ritual  3. Chirashi‐zushi lunch   4. View doll decorations at the Kyugetsu Doll institute  5. Photo with Miss Japan●Schedule★ Put on a kimono in Asakusa ★ Join in the Edo Nagashibinaceremony from 11:30 ★ Stroll around Asakusa ★ Take off kimono →Move (microbus) ★ 13:30: Chirashi‐zushi lunch at Asakusabashi ★14:45: View doll decorations at Kyugetsu Doll Institute and have photo taken with Miss Japan● Participation conditions and application method★ 5 people (apply via Facebook, etc.)

ＯＤＡＩＢＡ

ＧＩＮＺＡ

Sumida 

River

* Plans may be changed without prior notice. 

Event in Tokyo！

Meet the CHADO URASENKE, Meet the New JapanExperience the profound depth of the tea ceremony – the pride of Japan –with people from around the world! The tea ceremony is an age‐old Japanese tradition in which you will experience the absolute spirit of hospitality. Ordinarily expensive and challenge just to get to see, here you have the opportunity to try it casually at Tokyo Midtown! Miss Japan will be there! ● Date and venueMarch 16 (Sat.), 11:30 – 15:00 (scheduled) Tokyo Midtown 

● Schedule and details ★Tea ceremony for 100 foreign visitors (with Urasenke) ★ Japanese confectionary served★ Japanese calligraphy performance beforehand● Special privilegesTea ceremony experience (includes Japanese sweets)● Participation conditions and  application method ★ First 100 people to arrive on the day of the event

Diver City Tokyo Plaza Special DayFun day at Diver City Tokyo Plaza, the hottest place in Odaiba right now! Miss Japan will be there! ● Date and venueMarch 10 (Sun.), 10:00 ‐ 20：00  Diver City Tokyo Plaza ●Special privileges★ Gundam Frontier  ★ Have your photo taken with Gundam★ “Thank you for WORLD” candle art

“Meet The New JAPAN DAY” at Hard Rock Cafe TokyoOne day only! “Meet the New JAPAN Day” will be held at the Hard Rock Cafe Tokyo, opened in July 1983 as the first Hard Rock Cafe  in Japan! Miss Japan will be there! ●Date and venueMarch 16 (Sat.), Hard Rock Cafe Tokyo●Schedule and details★ Special day with only J‐Pop tracks played in‐store

The “OHANAMI” Japanese Spring PartyOhanami! The joy of spring, long revered by the Japanese. Sit down under the cherry blossoms and enjoy the party! ●Date and venueMarch 31 (Sun.), 11:00 ‐ 13:00 (scheduled) in Sumida  Park

●DetailsA hanami party that offers the opportunity to mix with Japanese people. Enjoy a feast in the traditional Japanese hanami style while appreciating the beauty of the cherry blossoms. Enjoy the food and socializing with the other party guests. (Please note that event details may change due to the weather conditions or opening of the cherry blossoms.)●Special privileges1. Enjoy hanami with Miss Japan and other Japanese people!  2. Drinks and snacks included!  3. Fun party games! ● Participation conditions and  application method ★ First 15 people

Tokyo 

Midtown

Hard Rock 

Cafe

Sumida

Park

Diver City

* Plans may be changed without prior notice. 

■Meet The New Japan 2013 Event Program List

* Plans may be changed without prior notice.

No. Event title Dates Time Venue Details

1 Meet The New JAPAN Campaign 2013 in Tokyo Opening Event February 1 (Fri) 13:00 -14:15

Tokyo SolamachiSky Arena

Opening ceremony to celebrate the start of MJ in Tokyo. Appearances by Japan Tourism Agencycommissioner Mr. Norifumi Idee, the mayors of Taito Ward and Sumida Ward, the president of TOBUTOWER SKYTREE CO. LTD, Miss Japan, Sorakara-chan, and more.

2 Welcome to Tokyo!! February 2 (Sat) 11:00 -18:00

Haneda AirportInternational Terminal

Welcome event at Haneda Airport to celebrate the start of MJ events in Tokyo. Appearance by MissJapan and giveaways!

3 Asakusa Traditional Arts & Crafts Experience February 2, 3, 9, 1013:00 -17:00

Asakusa Culture & TourismCenter

During the campaign period, come and try your hand at traditional Japanese arts and crafts on the7th floor of the Asakusa Culture & Tourism Center. Free original MJ merchandise for participants!

4 Tokyo-style “SETSUBUN” Tour February 3 (Sun)12:00 -17:00

Takahata Fudoson KongojiTemple grounds

Join in the bean throwing festivities at the Takahata Fudoson Kongoji Temple! Afterwards, take atour of the temple precinct and enjoy ehomaki!

5 Dream "Ai" Land Odaiba Valentine's WeekFebruary 9 (Sat) , 10 (Sun),11 (Mon)

10:00 -17:00

Hotel Grand Pacific LeDaiba

Leave a message on the "love tree" set up in Odaiba, and fulfill your love dreams!

6 Dream "Ai" Land Odaiba Special Date February 10 (Sun)10:30 -16:30

Popular romantic spotsaround Odaiba

Go on a date around romantic Odaiba spots. A cameraman will be there to capture the memories!

7 Plum blossom-packed “Ume” tour – feel the coming of spring February 17 (Sun)13:00 -19:30

Yushima Tenjin Participate in the Bunkyo plum festival, enjoy plum blossom viewing, and taste plum liquors

8 Tokyo “GINBURA” Experience February 23 (Sat)13:00 -15:00(scheduled)

GinzaCome and explore Ginza – where there’s always more to see and do – with the MJ supporters!Experience Ginza as you’ve never seen it before!

9 Entertainment City Shibuya Crossing Fes: "Fashion" March 2, 9 (Sat)13:00 -17:00

Shibuya HikarieDuring the campaign period, get fashion advice from former Miss Japan winners at Shibuya Hikarieand coordinate your look!

10 "Hinamatsuri" - Japanese Girl's Day - March 3 (Sun)10:00 -16:00

1. Sumida River (near theAzumabashi water terrace)2. Kyugetsu Doll Institute

Hinamatsuri is a festival for girls that has been celebrated in Japanese since long ago. Our specialprogram lets you share in the fun!

11 Diver City Tokyo Plaza Special Day March 10 (Sun)10:00 -20:00

Diver City Tokyo PlazaTo show our appreciation to people all over the world, come and see the "Thank you for WORLD"candle art exhibition at Diver City Tokyo Plaza!

12 -Entertainment City- Shibuya Crossing Fes: “Night Life” March 15 (Fri)18:00 -04:00

Shibuya HikarieShibuya - the city that never sleeps! Experience Shibuya's nightlife from the 7th floor of ShibuyaHikarie - open until 4:00 in the morning!

13 "Meet The New Japan Day" at Hard Rock Cafe, Tokyo March 16 (Sat)18:00 -21:00(scheduled)

Hard Rock Cafe TOKYO Special day with only J-Pop tracks played in-store! Plus some special guest appearances?!

14 Meet the CHADO URASENKE, Meet the New Japan March 16 (Sat)11:30 -15:00(scheduled)

Tokyo MidtownThe tea ceremony is an age-old Japanese tradition in which you will experience the absolute spiritof hospitality. Urasenke brings you an authentic tea ceremony experience at Tokyo Midtown. Therewill also be a calligraphy performance.

15 Harajuku Omotenashi Week Opening March 18 (Mon)12:30 -13:00

Dream*Station JOLHarajuku

Opening ceremony to celebrate the start of the MJ events program in Harajuku. Appearance by MissJapan. Receive a free can of coffee at the event.

16 Harajuku Omotenashi Week: "Harajuku Fashion Guided Tour" March 18 (Mon) to 22 (Fri)13:00 -14:30

Dream*Station JOLHarajuku

Interpreter guides show you around Harajuku! See the stores celebs shop at and get the low down onthe popular spots with the locals!

17 Harajuku Omotenashi Week: "Harajuku Treasure Hunt" March 18 (Mon) to 24 (Sun)13:00 -14:30

Dream*Station JOLHarajuku

During the campaign period, Harajuku turns into the scene of a treasure hunt! The first 20 peopleeach day to collect the three designated stamps from among 10 participating stores will receive aspecial giveaway!

18 - Entertainment City - Shibuya Crossing Fes: “Art” March 23 (Sat)13:00 -15:00(scheduled)

Tokyu Department Store,Shibuya Flagship Store

Tour around Shibuya's art spots!

19 World Anime Fan Summit in Tokyo March 24 (Sun)13:00 -15:00(scheduled)

1. Tokyo Big Sight2. Diver City Tokyo Plaza3. Akihabara area

Calling all anime fan! Soak up the Japanese anime and make friends with anime fans from around theworld!

20 The “Ohanami” Japanese Spring Party March 31 (Sun)11:00 -13:00(scheduled)

Sumida Park Hanami party and chance to mix with Japanese participants. Enjoy a party with MJ members.

■Meet The New Japan 2013 Campaign List

* Plans may be changed without prior notice.

No. Campaign Title Dates Details

1 Shita-Machi Pass CampaignFebruary 1 (Fri) to March31 (Sun)

Present your passport at the counter to receive a "Shita-Machi" passport that entitles you tospecial offers and presents! Sumida: Special offers from stores in the Sumida Tourist Maru-TokuBook. Taito: Special offers from Asakusa Noren, K2-540 and more. SKYTREE/Solamachi: Specialoffers from Solamachi tenants.

2 Dream "Ai" Land Odaiba SaleFebruary 1 (Fri) to March10 (Sun)

Present your passport at participating facilities or stores in participating facilities in the Odaiba areato receive an array of special offers! Participating facilities: Decks Tokyo Beach, Diver City TokyoPlaza, Aqua City Odaiba, VenusFort, Ooedo Onsen Monogatari, Hotel Nikko Tokyo, Hotel Grand PacificLe Daiba, Miraikan, and Tokyo Cruise

3 Tokyo Yokocho WeekFebruary 1 (Fri) to March15 (Fri)

Free Yokoso Discount Passport that for all overseas visitors! Receive an array of special offers andgiveaways!

4 Shibuya Crossing Present CampaignMarch 1 (Fri) to March 24(Sun)

Overseas visitors simply need to show their passport to receive an array of special offers andgiveaways! Participating facilities: Shibuya Hikarie, Shibuya Hikarie ShinQs, Tokyu Department Storeflagship store, Tokyu Department Store Shibuya Station Toyoko store, Shibuya Excel Hotel Tokyu,and Shibuya Station Toyoko Line Shibuya Station office

5 Harajuku Omotenashi WeekMarch 18 (Mon) to March24 (Sun)

Event-packed program for you to enjoy the Harajuku area! Information desk set up in JOL Harajukuduring the campaign period. Overseas visitors should make a beeline for JOL! Events include theHarajuku Treasure Hunt, Harajuku Fashion Experience, Harajuku Night Meeting, and more.

6 Travelex Japan Special Rate Offer CampaignFebruary 1 (Fri) to March31 (Sun)

During the campaign period, show a printout of the website homepage or display it on your screen toreceive a favorable exchange rate.

7 “Airport Duty Free Shop” Discount CertificateFebruary 1 (Fri) to March31 (Sun)

Show a printout of the webpage when spending more than 10,000 yen during the campaign period toreceive a special discount.

8 Panoramic Tokyo Drive (Rainbow Bridge and Ginza) February 1 (Fri) to March31 (Sun)

Show your passport to receive a free Hello Kitty clear file!

9 Exciting Tokyo DriveFebruary 1 (Fri) to March31 (Sun)

All tour participants receive a free QUO Card 500 yen voucher, smart phone glove, Tokyo KankoKisen merchandise, and bicqlo discount coupon!

10 Tokyo Sky Hop Bus TourFebruary 1 (Fri) to March31 (Sun)

For visitors that purchase their ticket from the Skybus Marunouchi ticket counter or the TokyoSkytree Station branch, show your passport to receive a Skybus Tokyo notebook!

11 Shiseido Meet The New JAPAN CampaignFebruary 1 (Fri) to March31 (Sun)

Those that spend more than 10,500 yen at participating Shiseido stores during the campaign periodwill receive a free travel skin care kit and Shiseido camellia purse!

12 ecute Ueno Meet The New JAPAN CampaignFebruary 1 (Fri) to March31 (Sun)

Free cup of coffee at C's Café in ecute Ueno Station for those that present a Meet The New JAPANCampaign pamphlet and their passport!

13 Keio Department Store Meet The New JAPAN CampaignFebruary 1 (Fri) to March31 (Sun)

Overseas visitors that spend more than 3,150 yen and come to the service counter on the 2nd floorof the Keio Department Store, Shinjuku will receive a 5% discount coupon. Plus! 1. Until February 28,receive a free Hello Kitty travel pouch! 2. From March 1 to March 31, receive a free welcome drink!

14 Sanrio Puroland Meet The New JAPAN CampaignFebruary 1 (Fri) to March31 (Sun)

Keep your ticket stub to receive a free Hello Kitty handkerchief!

Double-decker open bus “O Sola mio”,(Hato Bus)

Ginza area

Shibuya area

Harajuku area

Sanrio Puroland

Bus tour (Club Tourism International Inc.)

Sky Hop Bus (Hinomaru Jidousya KougyouCo. Ltd.)

Ginza Matsuzakaya, Ginza Mitsukoshi,Ginza Matsuya, Shibuya Seibu, TokyuToyoko, Tokyu Flagship, Shibuya ShinQs,Tokyo Solamachi

JR Ueno Station

Keio Department Store, Shinjuku

Location

Asakusa area (Sumida Ward, Taito Ward)

Odaiba area

Travelex Japan domestic branches

Haneda Airport, Narita Airport, KansaiInternational Airport