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QUALITIES OF EFFECTIVE LETTERS
What makes a letter effective?
Ms. Vini’s Class
Ten Requirements of Effective Letters:
Creates a favorable first impressionAppeals to the reader’s point of viewIs correct in every detailIs courteous, friendly and sincerePromotes goodwillIs clear and completeIs concise Holds togetherIs well paragraphedAvoids jargon
Some factors in creating a favorable first impression
The quality of the stationeryThe attractiveness of the letterheadThe neatness of the typingThe form of the letter
APPEALS TO THE READER’S POINT OF VIEW
Please send us your check for $16.89 so that we may balance our books.
Your check for $16.89 will balance your account and help you to maintain your good credit standing.
IS CORRECT IN EVERY DETAIL
CARELESSNESS:Typographic errors: wrong letters, strikeovers, errors in spacing.Uneven typing: some letters light, others darkPoor margin balance: top and bottom and right and left sides out of balancePoor erasing
IS CORRECT IN EVERY DETAIL
FAILURE TO CONSULT REFERENCE SOURCESMisspelled words and namesall misspeling are serious; misspelled names are unforgiveable
Errors in selection of wordsErrors in dates and figuresErrors in capitalization
PROMOTES GOODWILL
Good Products or ServicesEthical ConductSuperior Service to CustomersPrompt Attention to Details, such as
CORRESPONDENCE
IS CLEAR AND COMPLETE
It is obligatory that you confirm this outstanding indebtedness and, if no discrepancies exist, that you expedite remittance
Please let us know if your records and ours do not agree. If you find that they do, won’t you send us your check right away.
IS CONCISE
Please send me a pair of desert sandals advertised in last Sunday “Sacramento Bee”. My check is enclosed.
Please send me a pair of blue desert sandals in size “8” advertised in last Sunday “Sacramento Bee”. My check is enclosed.
HOLDS TOGETHER
LINKING WORDS
However Therefor
e
Of coursenext
nevertheless
Etc.
Dude, those are linkin’ word not linkin’ park, yunno!!!!
IS WELL PARAGRAPHED
Convey only one principal idea in a paragraphHold paragraph to not more than six or eight typewritten lines.Don’t overparagraph.The typical full-page letter contains three or four paragraphs.
DO THE APPLICATION
EXERCISES ON PAGES 51-52,
PLEASE!!!!!!!!!!!!