Local Community Hubs

Graeme Hinde

one clear objective

From ‘Fitness Facility’

To ‘Local Community Activity Hub’

strategic imperatives

• Partnerships are critical to achieve this goal

• Need for a profound ‘culture change’ o From Boardroom to Changing Room

• A clear skills strategy is vital √

• Evidence is key: capture, analyse, ‘exploit’ √

• Leverage health sector developments √

the framework exists• Local Communities

o CSPs, CSPANso Sport England & the 2012 Health Legacy

• Healthcare sectoro GPs now have greater autonomy & budget

• Schoolso Youth Sports Trust & the PDM network

• Workplace Activityo DH’s ‘Fit to Work’ & the Public Health Agenda

• Discrete Marketso EG: Older Adults & DH’s National Service Framework

‘Localism’ is key

• How can we help local:o GPs: accelerate & deliver their ‘Public Health prevention strategy’

o Employers: create a a more healthy & productive workforce

o Schools: meet their activity targets

o ‘Channels’: retailers/community groups/etc help deliver wellbeing goals

o Employment Champions: address ‘worklessness’ & social mobility

the offer + the delivery + the proof + the will for change

offer & delivery & proof

• Offer .... Exercise as Medicine & Workplace Activity

• Delivery .... Up Skilling the Workforce

• Proof/evidence based .... Data & Consumer Insights

Culture Change

culture change - 1

• Within our facilities

o Management : agents & catalysts of change + QA champion

o Delivery: technical capability + service/soft skills

o Consumer Experience : from entry-to-exit

o Wellbeing Hub: how do we articulate our ‘Wellbeing Offer’ Exercise + Nutrition + Counsel + Behaviour Change Specialists ....

culture change - 2

• Between our facilities

o Need for an integrated approach ... a local/regional strategy

o Public & Private sites ... working together

o FIA: managing the ‘Central Intelligence Unit’

Identify & Optimise Share Best Drive EvidenceEvaluate Delivery Practice Collection, Opportunities Model Analysis &

‘Exploitation’

If ‘Localism’ is key ....

Need an integrated Local Consortium (private & public sites)

.... working together

Creating Community Hubs which addresshealth, unemployment, social mobility, community depravation ....

Delivered by a new generation ofCommunity Wellbeing Experts & Evidenced

if we get it right

DH Response to our Commission

“An outcome based culture and a strong case for investment wouldfurther help to mitigate against

any reduction in leisure services.”

Local Community Hubs

Graeme Hinde