Bob Carlton Vice President, Marketing

512-539-3216 | office 650-454-6141 | mobile Libredigital | twitter

bcarlton@libredigital.com www.libredigital.com

LibreDigital Platform Enables Publishers To Succeed in This Digital Content Revolution

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Publishers

Our Current ePub Conversion Process

File Prep

File uploaded to FTP

OSV

Tagging

Epub QA

Book Acceptance

Final QA

Rework Content Embargoed

Preparing to Vend Book Acceptance – Rework

Ready to Vend

Case Study: Publisher provided XML

•  XML allowed for the automated process for 10,000 titles in 45 days •  Core process innovation: technology-enabled deep

tagging (rich semantic) the elements on a page •  Increased processing times for conversion 10X. •  Cost saving associated with titles being submitted with XML

was 30%. •  Most significant problem: tagging structure lacked maturity

•  Programmatic transform can keep XML current to evolving standard once ingested

•  Formats and output can be “Future Proofed” by storing XML with the asset.

Lessons from our Work with Publishers

•  Not all text is created equal: Complex titles push the boundaries of ebook standards & technology •  Both the publisher and the conversion service need to be clear about the

expected output

•  Converted format is not an exact replica of the printed text.

•  Shortening processing times: Publishers are under increasing pressure to speed up delivery of content to market

•  XML First may be critical in this regard.

•  Bottleneck: Multiple steps for QA are required to assure the ebook is both formatted correctly and the text is accurate

•  Standards must be dynamic: on the horizon - color, real-time & rich media •  Today’s Epubs will need to be regenerated as standards change

How Will This Digital Content Business Scale ?

•  Working in tandem with people who write & read

•  A spectrum of access & commerce models

•  Embracing standards that are flexible and make reading engaging

•  Integrating with partners in an emerging eco-system

Emerging ePub Conversion Process

Pre flight

Ingest

Routing

Image treatment

Flexible Format

Blocking

Ebooks POD eReaders Marketing Svcs Mashups

Tagging