JOEL PAVELSKI

Hillsdale CollegeB.A. in English and TheatreDow Journalism Program

Full scholarship

Michigan Press AssociationBest News Design Award 2010

Columnist Award 2008Dow Journalism Scholarship

Proficient with social media strategy(incl. Facebook, Twitter, tumblr, Snapchat, YouTube, Instagram,

Vine, Pinterest, etc.)

Proficient with all analytics platforms(Google Analytics, SimpleReach, Chartbeat, SimplyMeasured, etc.)Chartbeat, SimplyMeasured, etc.)

Proficient with WordPress, Adobe Suite (Photoshop, InDesign),

Microsoft Office, Quark Express, Google Docs, and others

Proficient with graphic design, AP style, editing, grammar and research

Editorial Director, Distributed Platforms @ Mic (Feb. 2016)• Pitched, built and managed a team of original content creators responsible for growing our audience on distributed platforms, including Instagram, Facebook Live, Snapchat, messaging apps, tumblr, Twitter Moments, YouTube, Vine and Pinterest.• Grew total distributed impressions to more than 100 million per month.• Launched aggressive Facebook Live strategy that convinced Facebook • Launched aggressive Facebook Live strategy that convinced Facebook to add Mic as a paid partner in 2 months.• Grew Instagram audience from 5,000 to 150,000 in 5 months.

Director of Programming @ Mic (Dec. 2014-Feb. 2016)• Built and managed an 8-person team responsible for all contact points with our audience: social networks & social sharing, mobile app, email newsletters, homepage, and strategic partnerships.• Led the team responsible for 20% growth in total readership and 25% • Led the team responsible for 20% growth in total readership and 25% growth in total social audience in 6 months.• Led the design, launch and editing of the MicCheck mobile app.• Designed distribution strategy for video launch that reached more than 18 million people in the first month on Facebook alone.

Social Media Editor @ The New York Post (Jan. 2013-Dec. 2014)• Grew total followers from 530,000 to 1.4 million, engaging all in a 24/7 • Grew total followers from 530,000 to 1.4 million, engaging all in a 24/7 two-way conversation on Facebook, Twitter, YouTube, Instagram, Pinterest and Vine.• Drove huge engagement and traffic increases - from 1 million social referrals in January to 4.5 million+ monthly pageviews in June.• Launched the Post on Instagram, Pinterest, Vine, LinkedIn, and others, amassing 20,000+ fans with rapidly accelerating growth.•• Trained journalists to use social tools in reporting and content curation.• Developed a new commenting system and strategy for breaking news.

Social Media Manager @ The Daily (July 2011-Dec. 2012)• Grew social following from 100,000 to 250,000, engaging all in a 24/7 two-way conversation on Facebook, Twitter, tumblr, YouTube, Instagram and Pinterest.• Developed strategic ways to make social conversations easie• Developed strategic ways to make social conversations easier, more cost effective, more viral and more fun. • Launched The Daily on Instagram and Pinterest, amassing 200,000+ fans with rapidly accelerating growth. • Brought social media analytics in-house and developed a system for simple effectiveness and ROI testing.• Designed social partnerships with advertisers like Coach and • Designed social partnerships with advertisers like Coach and successful user-generated content campaigns.

Rebecca Grossman-CohenVP of Consumer MarketingThe New York Times204-744-3101rgrossmancohen@gmail.com

Abigail JonesSenior EditorNewsweek617-529-9958abigaildjones@gmail.com

Nora BarakSocial Media EditorNew York Post917-822-8971norabarak@gmail.com

Digital Media Strategist(517) 769-5670 // @joelciferjoel.pavelski@gmail.com

EDUCATION

AWARDS

SKILLS

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EXPERIENCE