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BADM 633 – Wk 12
International Business Culture
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HumourBest to Avoid
TranslationCultural Taboos
CartoonsComicsEditorial Cartoons
What To Do If Offended
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Cross Cultural Meetings
FormalJapanChinaRussiaGermanyArgentina
Less FormalUSAAustraliaCanadaNigeria Israel
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Cross Cultural Meetings
Making ArrangementsPhone is OK, BUT (that’s a big “But”)Written confirmations are better
Role of the FixerUSAAustralia
Role of the FixerUSAAustralia
Role of the FixerUSAAustralia
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Cross Cultural Meetings
Preparing for the MeetingAgendaVenue
• Seating Arrangements• Colours• Flowers• Food
ArrivalPunctuality Introduction and GreetingsBusiness Card RitualsClosing – host should determine
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Cross Cultural Meetings
Interpreters InternalTone and PitchEddie Murphy shtickTeam Players
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Cross Cultural Negotiations
Zero Sum Attitude Win-Win Philosophy
FaceConflict Resolution
• Compromise
• Avoidance
• Integration
• Domination (Zero sum) Decision Making
ConsensusDecisiveness
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Cross Cultural Marketing
Communicating with Consumers Global Brands
Historic• Coca-Cola• Ford• McDonald’s• Rolex• DP
More Recent• Toyota• SONY• Samsung• Armani
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Cross Cultural Marketing
Global BrandsEmerging
• Hyundai• Chery• Tata• Embraer
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Cross Cultural Marketing
Legendary MistakesChina - Coca-Cola (1928) – “bite the wax tadpole”Germany – Fanny Pack Knapsack Body BagNorthern Ireland (UK) – Orange Mobile ProtestantUSA – Crayola: Indian Red ChestnutFrance – Gerber “vomiting”Sweden - IKEA as workbench as the FARTFULL. Swedish is a
Germanic language, and "Fährt" is German for travel, so "fartfull" is being used here to suggest mobility, given the desk's wheels and design. Swedish has several words for fart, but one of them is "Fjärt", which is close enough that its marketing department knew what it was doing. If even bad press is good public relations, then this is a case of allowing an ill wind to blow some good.
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Cross Cultural Marketing
Global Consumers Strivers Devouts Altruists Intimates Fun Seekers Creatives
Assessing how to GO GLOBAL - Application of STEEP factors related to country Social-demographic Technological Economic Ecological (environmental) Political (legal)
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