THE ROLES, VALUES AND CHALLENGES OF LOCAL TOURISM

OFFICES AND ORGANIZATIONS

1st National Conference on Tourism Governance: Sustainability & Inclusivity in

Governance of Tourism Destinations

November 25-26, 2013 SMX Convention Center MOA GroundsPasay City, Manila

Presented by:

DIR. REBECCA VILLANUEVA - LABIT

Regional Director – DOT Region IV

WHY THERE IS A STRONG URGENCY TO LOOK AT TOURISM MORE VIGOROUSLY

* Tourism has never been so good in this country

* The work of tourism has never been more important and challenging

* The Philippines is endowed with so much natural wonders, including people and a mixture of great cuisine, culture, tradition and heritage.

* Travel is now accessible to all

MARKETING & PROMOTIONS

a. Parks Development & Enhancement

b. MICE (Meetings, Incentives, Conventions and

Events)

c. Promotions & Advertising

d. Heritage Culture & the Arts

STANDARDS AND REGULATIONCHALLENGES UNDER RA 9593 OR THE TOURISMACT OF 2009

a. Trainings & Seminars

b. Processing and Inspection

c. Monitoring and Accreditation

PLANNING & PRODUCT DEVELOPMENT

a. Organization and development planning

1) Destinations

2) Mapping

3) Tourism Circuits

San Miguel

San Pedro

San Manuel

San Jose

Tagburos

Sta. Lourdes

Bancao-Bancao

Irawan

Babuyan

5

11

12

1615

10

13

14

9

1

4

811

15

10

15

19

17

2

35

6

78

11

9

9

12

18

5

12

10

1

3

4

5

7

8

93 4

7

5

8

2

Tourist Circuit 1: PPC Northwest (TC1-NW)

Tourism Circuit 2: PPC Honda Bay (TC2-HB)

Tourism Circuit 3: PPC City Proper and Suburbs (TC3-CPS)

Tourism Circuit 4: PPC Northeast (TC4-NE)

Tourism Circuit 6: PPC Southeast (TC6-SE)

Tourism Circuit 5: PPC Southwest (TC5-SW)

Underground River

MangrovePaddleboat Tour

Sabang BeachSabang

Waterfalls

Mt. Bloomfield

Lion’s Cave

Marufinas Beach Tumalalod

Falls

Tagbanua Tribal Center

KayasanNature Trail

Ugong Rock

Ulugan Bay

Isla Rita

Kayulo Waterfalls

Mangrove Footwalk

Maruyogon Beach

Marangreg Cave

Maoyon River Cruise

32

RiverRafting

BatakRiandakan

Taraw Cave

7

ParawSailing

6 San Rafael Beach

BatakTanabag

Jungle Trekking

Concepcion Beach

Batak Visitor Center

Binduyan Beach

OlanguanWaterfalls

Langogan River

BatakManggapen

Mt.Cleopatra

14 BatakTagnaya

1

Honda Bay

Arreceffi Is. Dos Palmas

Snake Is.

Starfish Is.

Lu-li Is. Pambato Reef

Pandan Is. Cowrie Is.

59

San Carlos Floating Restnt

Magarwak Biking Trail

Sta. LourdesHotspring

Buddhist

Temple

1213

1415

31

2

78

4

6

Talaudyong Beach

2City Wilderness Park Nagtabon

Beach

Tagkawayan Beach

Simpocan Beach

6 TrailMother TreeBagong

BayanBeach

Napsan Beach

10Salakot Falls

Tagbanua Tribe

1Environmental Estate Pacific

Rim Park Sta. LuciaHotspring

Fish FarmingMangingisda Beach

6MontibleRiver

Tagbarungis Beach

Kamuning Beach

46

2

1

58

910

11

16

17

18

19

20

Crocodile Farm

Iwahig PP Farm

Firefly Watching

City Coliseum

Baywalk

City Hall

DEVELOPMENT OF TOURISM

CIRCUITSBuenavista

Viewdeck

Tanabag Beach

13

4Senorita Is.

SalvacionViewdeck.

IrawanCanopy Zipline

9

Balong Pari

Tourism Development Images and Directions

b. Capacity Building

c. Generation of Information & Statistics

TOURIST ARRIVALS1991 TO 2012 (21-YEAR TREND)

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

7,70714,24925,51433,34338,10750,475

78,95971,32795,033106,103

78,45579,20398,218

120,674134,824

147,806176,347

221,736

268,942

417,593

515,148

654,033

YEAR

Volume

Asian Finan-

cial Crisis

Kidnapping at Dos Pal-

mas

23.36%

27.00 %

55.27%

* Source: Tourist Arrival Reports of Accommodation Establishments in Puerto Princesa City

DOMESTIC AND FOREIGNTOURIST ARRIVALS1991 - 2012

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

0

100,000

200,000

300,000

400,000

500,000

600,000

4,020 7,37915,12919,65914,60435,218

59,49554,12171,580

86,66766,09869,704

89,160112,094120,971130,390

154,387

199,790

241,916

345,937

426,351

518,965

3,687 6,87010,38513,86423,50315,25719,46417,20623,45319,43612,3579,499 8,958 8,58013,85317,41621,96021,94627,026

71,65688,797

135,068

DOMESTIC FOREIGN

Domestic 2012 = 79%

Foreign 2012 = 21%

TOP 20 FOREIGN TOURISTSBY COUNTRY OF RESIDENCE

2011No. Name of Country No. of Arrivals

1 USA 13,0592 CANADA 6,8463 KOREA 4,8754 GERMANY 4,4155 CHINA 4,2346 AUSTRALIA 3,7747 FRANCE 3,5858 JAPAN 3,4249 UNITED KINGDOM 2,202

10 SWITZERLAND 1,26111 INDIA 1,26012 SWEDEN 1,14013 SPAIN 1,10614 NORWAY 1,07115 SAUDI ARABIA 1,06016 NETHERLANDS 1,03717 TAIWAN 1,02318 BELGIUM 97519 SINGAPORE 89620 MALAYSIA 868

2012No. Name of Country No. of Arrivals1 USA 20,5242 KOREA 8,8833 CANADA 8,8254 GERMANY 8,6505 FRANCE 7,1486 AUSTRALIA 7,0987 CHINA 6,6168 UNITED KINGDOM 5,1789 JAPAN 3,652

10 SWEDEN 2,57011 RUSSIA 2,56612 ITALY 2,51913 BELGIUM 2,44014 SWITZERLAND 2,33515 SPAIN 2,21216 NETHERLANDS 1,95717 DENMARK 1,80418 TAIWAN 1,66319 AUSTRIA 1,48520 MEXICO 1,435

DISTRIBUTION OF INTERNATIONAL TRAVELLERS

By REGION, 2012REGION % Share

Europe 36%

America 27%

Asia 19%

Australasia/Pacific 7.4%

Africa .51%

Europe ; 36%

America ; 27%

Asia ; 19%

Australasia/Pacific ; 7% Africa ; 1%

Business / Pro-fessional Work

15%MICE8%

Others6%

Pleasure / Vaca-tion68%

VFR4%

Purpose of Visit

1 3 5 7 9 12 600

50

100

150

200

250

Nights of StayVISITOR SURVEY

-15

15-1

920-2

425-3

435-4

445-5

455-6

565-

No A

nsw

er

-15

15-1

920-2

425-3

435-4

445-5

455-6

565-

No A

nsw

er

Female Male

0

10

20

30

40

50

60

Sex and Age Group

Foreign Country; 33.73%Outside

of Prov-ince;

50.95%

Prov-ince;

15.32%

Place of ResidenceDOMESTIC AND FOREIGN TOURISTS

DOMES-TIC

TotalFOREIGN

33.73%

DOMESTICProvince

TotalDOMESTIC

66.27%

d. Strengthening Public Private Partnerships

PUBLICDILG TESDADSWD DOTCDPWH DENRDTI DOHDA DAR

and others

PRIVATEAcademeHotelsRestaurantTransport

OperatorsTour Operators

and others

VISION AND MISSION

Focused Direction that would embody the thrust to develop standards for services, support to both manpower and infrastructure, provide opportunities for people, generate sustainable sources of income and contribute to the economic development.

WHY TOURISM OFFICERS?

- Most Destinations has poor or fairly set up Tourism Offices

- No Permanent Tourism Officers (mostly are appointed by the Chief Executive ) no continuity in service which makes it difficult to plan for better programs for tourism

- Chief Planning Officers are concurrent holding the function of the Tourism Officer

- Appointments are good for 6 months to 1 year or only covered by an Executive Order

WHY TOURISM OFFICERS?

Plan

Tourism Officer needs to:

Regulate & Generate Information Promote & Advertise

Organize

Support its government to strengthen

partnerships with stakeholders

A STRONGER AND URGENT NEED FOR LOCAL GOVERNMENTS TO PROVIDE FOR THIS NEED

Careful and in depth planning to support tourism in terms of manpower development in & out (tour guides, community guide, drivers, and all other frontline service providers (DOT can provide support alongside with other national government agencies) Develop and prioritize support to destinations which are highly accessible

Review, plan and create a tourism office/department to carry out the tasks

Legislate and provide funds

VALUES TO CONDUCT OUR WORK TO THE HIGHEST MORAL AND ETHICAL STANDARDS

“P U N A H I N” Patience

Understanding

Navigational Ability Honesty

Integrity Never Say Die

Attitude

ORGANIZATIONS

Chamber of Commerce

Association of Hotels, Tour Operators, Transport sector, Restaurants, Souvenir Shop Owners, etc.

Other NGO’s (Environmental NGO’s, Civic and Community Organizations, etc.

SPPP STRENGTHENING OUR PARTNERSHIP WITH THE PUBLIC AND PRIVATE SECTOR

To review the set up of each individual organization

Consult when necessary, in planning and execution of important programs that would affect them

They are our best partners to continue our development programs

Continue to co-organize, co- sponsor projects and involve them in various council and committees

FOUR STEPS TO ACCOMPLISHMENT

Plan PURPOSELY

Prepare PRAYERFULLY

Proceed POSITIVELY

Pursue PERSISTENTLY

THANK YOU VERY MUCH!