1picture sport services

1picture sport services

MARCH 2011 · Page 1

presented by

spor t s se rv i ces



WHERE WE COME FROM ...



1picture gmbh/Markus Deeckeis a consultant in the field of marketing for global brands, especially for “below the line” activities and he and the 1picture team (based in Germany) are international experts to develop new stadium facilities under the aspects of a 365 day used urban entertainment stadium.References for e.g.: AOL Arena, Allianz-Arena, Commerzbank-Arena, RheinEnergie Stadion, Juventus Turin, Manchester City FC, Panathinaikos Athen and more.



INTRODUCING




FROM THE SCRATCH TO TURNKEY SOLUTIONS



THE STADIUM CONVERTS TO AN URBAN ENTERTAINMENT CENTER



1picture sport servicesManaging Partner: Markus Deecke

1picture fi nance

ConsultingOrganisation

EnergyEmission

Thomas + Meyer(e.g. Commerzbank Arena-project:

with 1 Mio. € additional profi t)

Planning, ConsultingBLS Energieplan

Brand LeverageDeveloper Deals, Financing

RHL

ContentEntertainment Industries,

Leisure and Retail, ServicesMERLIN ENTERTAINMENT GROUP, KENTARO, IMG, SPORTFIVE (e.g.)

InfrastructureArchitecture

Planning, Technical Solutions

OBERMEYER PLANEN & BERATEN,FRED SCHAUB+PARTNER

1picture gmbhManaging Partner: Markus Deecke

Development of brand strategies

FinancingArrangements via network

RHL



identification of projects (scan model)

to buy

to develop

marvellous architecture modern infrastructure

successful operating best business administrations

stadium/real estate as a brand innovative utilization

remarkable marketing advice for negotiations and contracts

CONSULTANT SERVICES FOR STADIUM OR REAL ESTATE PROPERTIES:



THE NETWORK

BY




Page 2

in international entertainment. The global market for interactive stadium and recreational infrastructures is booming!

The German Bundesliga (DFL) as an example:- EUR 5 bn in value creation - 110,000 people employed - EUR 1.5 billion in tax revenue- There are some 110,000 jobs in Germany connected to professional football. This number of jobs equates to around 70,000 full-time employees.

Sport is the largest source of revenues



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- 36 clubs in the 1st and 2nd division- most modern stadium infrastructure in the world

German stadiums



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German infrastructureCreated for 2006 and continuously optimised since then.Over the past few years at least a further EUR 500 mn have been spent on optimisingexisting stadiums with a view to increasing 365/24 earnings.



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... for sustainable stadium-infrastructure concepts for use/operation/funding/energy efficiency and marketing leads the world.

German know-how



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What does sustainability actually mean in this connection? Sustainability stands for 1. economical 2. socially relevant 3. and ecological planning



PARTNER IN COMPETENCE:

DEUTSCHE SPORT MARKETING (German Sport Marketing company by the German Olympic Comitee)

GMP ARCHITECTS(world market leader in the field of planning stadium facilities, currently 21 projects)

SCHLAICH, BERGERMANN U. PARTNER, CONSULTING ENGINEERS (world market leader in the field of planning roofs and steel construction for stadium facilities)




EXPERTS:JOACHIM THOMAS md Olympic Stadium Berlin and president of the federation of German Stadium Operators

PATRIK MEYER md CommerzbankArena Frankfurt, int. consultant for operating concepts

FRED SCHAUB, SCHAUB U.PARTNERproject development and financing

THOMAS SPECK, ARENACOMconsultant/controller in the construction phase

VOLKER LÖHR, KANZLEI LÖHR law firm for stadium security

WOLFGANG STUMPF, BLS ENERGIEPLANconsultant for energy efficiency

MARKUS KAMANN, GPDM consultant for concepts of education for facility

MANAGEMENT:MARKUS DEECKE, 1PICTURE SPORTS SERVICES / 1PICTURE GMBHconsultant for stadium marketing

Thomas und Meyer



... AND MORE THAN FIFTY OTHER COMPANIES DELIVERING ALL SERVICES

AND PRODUCTS FOR STADIUM FACILITIES ...



... WITH THE EXPERIENCE OF MORE THAN 100 STADIUM PROJECTS.



OUR TARGET: KNOW HOW TRANSFER,

SYNERGY AND COOPERATION WORLD WIDE.



THANK YOU FOR YOUR ATTENTION.

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1picture sport services