1.)Bent 10 Student Report o&m

8/2/2019 1.)Bent 10 Student Report o&m

1/33

Report on

2/10/2010

Submitted by Manasa Konduri


2/33

2

EXECUTIVE SUMMARY

This report includes all the information about Ogilvy and Mather, an

advertising agency India. Ogilvy is an ace player in its domain of

advertising and marketing solutions. It was ranked as the second best

advertising agency at the Grand Effies in 2009.

Various aspects about the agency like its competitors, business

prospects, financial details, major clientele etc have been discussedupon and analyzed at length.

The report also briefly discusses Ogilvy and Mathers future plans and a

few recommendations for their company.


3/33

3

TABLE OF CONTENTS:

Indian Advertising Industry . Page 4

About Ogilvy . Page 7

- Ogilvy Worldwide

- Ogilvy India

- People

Products and Services of Ogilvy . Page 11

- Products and Services

- Sister Concerns

- Clientele

- Awards and Recognitions

Business Analysis . Page 18

- Major Competitors

- Relative Position

Insights into Financial Details . Page 24

Future Plans . Page 24

SWOT ANALYSIS . Page 27

Recommendations . Page 31

Bibliography . Page 32


4/33

4

Advertising Industry in India

The Indian advertising spends, as a percentage of GDP, is 0.34%, which lags behindother developed and developing countries.

Source: Advertising Expenditure Forecasts, October 2004 by ZenithOptimedia.

During fiscal 2005, the gross advertising spend in India is estimated at Rs 111 billion, and

is expected to grow at 14.2% to reach Rs. 127 billion by fiscal 2006.


5/33

5

Source: Central Statistical Organization, India, Advertising Expenditure Forecasts,

October 2004 by ZenithOptimedia

The key factors which have contributed to growth of the Indian advertising industry

include:

Rapid economic growth of the country on the back of economic liberalization and

deregulation

Increase in consumer prosperity

Entry of global consumer companies with large advertising budgets Higher degree of competitive intensity among consumer companies; and

Growth in media vehicles leading to increase in media penetration.


6/33

6

Segmentation of Advertising Spends

The five key industry segments comprise print, television, radio, cinema, and outdoor.

These different segments within the industry are at varying stages of growth and

corporatization.

Media Spends as % of Total Ad Spend

Year Print TV Radio Cinema Outdoor Internet

2000 49.0% 39.3% 2.5% 0.5% 8.4% 0.3%

2001 48.4% 40.6% 2.7% 0.4% 7.5% 0.4%

2002 47.2% 41.9% 2.9% 0.7% 7.0% 0.4%

2003 46.6% 43.0% 2.9% 0.7% 6.5% 0.4%

2004 46.3% 43.7% 2.9% 0.6% 6.0% 0.3%

Source: Central Statistical Organization, India, Advertising Expenditure Forecasts,

October 2004 by ZenithOptimedia

The Indian television industry has grown rapidly, especially since 1991, which saw the

beginning of satellite broadcasting in India. This growth was also aided by the economic

liberalization program of the Government. The growth of the satellite television audience

saw proliferation of a number of satellite television channels offering more choices to

media buyers and consumers of entertainment. Thus, the television broadcasting

business, which started off as a single government controlled television channel, now has

over 300 channels covering the Indian footprint, resulting in growing ad spends on this

medium. Reforms and proliferation of private players were the key reasons for this rapid

growth of the share of television in the advertising industry.

Similarly, sectoral reforms and increased number of players could drive market expansion

for emerging media segments including radio, outdoor, cinema and internet.


7/33

ABOUT OGILV

- BRIEF HISTORY

- OGILVY INDIA

- KEY PEOPLE IN TH AGENCY

7


8/33

8

HISTORY

Ogilvy & Mather is an international advertising, marketing, and public relations agency based

in New York City and owned by the WPP Group. The company operates 497 offices in 125

countries around the world and employs approximately 16,000 professionals.

The chairperson of Ogilvy is Rochelle B. (Shelly) Lazarus, who has held the position since 1996.

She was also CEO until the end of 2008, when she was succeeded by Miles Young.

Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson & Mather."

The company became a leading worldwide agency by the 1960s. Central to its growth was itsstrategy of building brands like American Express, BP, Ford, Barbie, Maxwell

House, IBM, Kodak, Nestl and Unilever brands Pond's & Dove.

In 1989 The Ogilvy Group was bought by WPP Group, a British holding company, for US$864

million in a hostile takeover made possible by the fact that the company group had made an IPO

as the first company in marketing to do so.

OGILVY INDIA

Founded in 1928, they were the first advertising agency in India. 76 years hence, they continue

to relentlessly pursue their passion for building and nurturing, enduring brands. Over the years

they have helped create some of India's most successful brands like Asian Paints, Cadbury,

Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many more.


9/33

9

KEY PEOPLE IN THE ORGANISATION

SHELLY LAZARUS, CEO, Ogilvy Worldwide:

Shelly Lazarus, who has spent nearly four decades in the advertising

industry, started her career at Ogilvy in 1971 as an account executive

working on the Lever Brothers account. Under Lazarus's leadership

Ogilvy has attracted some of the world's largest and most respected

brands, including American Express, BP, Coca-Cola, IBM, Motorola and

Unilever, among many others.

PIYUSH PANDEY, National Creative Director, Executive Chairman, Ogilvy India

Piyush Pandey's career at Ogilvy, from a trainee Account Executive to Executive Chairman is a

story of excitement and achievement, accolades and applause.

In 1989, he moved to the creative department in O&M, became the

Creative Director at Ogilvy, Mumbai in 1992 and rose to become the

National Creative Director, O & M, India by 1994. The following year,

Piyush was nominated to the Board of Directors. Under his

leadership, O&M has succeeded in retaining its well-acknowledged

leadership position in Indian advertising for 8 years in succession. In

Feb 2004, he was appointed the Executive Chairman for Ogilvy,

India & South Asia.


10/33

10

S.N.RANE, Co-Executive Chairman, Ogilvy India:

S N Rane started his career with a professional firm, moved on to agroup of manufacturing companies, and dabbled in Shipping and

Chartering before joining Ogilvy, India.

He currently serves as Director on the Board of Ogilvy & Mather Pvt

Ltd, RMG David Communications Pvt Ltd, Group M Media India Pvt

Ltd, Meridian Communications Pvt Ltd and Phoenix O&M (Pvt) Ltd., Sri Lanka.

RAJIV RAO, National Creative Director:

Rajiv Rao, began his career in advertising in 1994, and has been with agencies such as

Ambience Advertising (now Ambience Publicis) and Heartbeat. He

joined Ogilvy in 1999 as creative group head.

Rao has worked on businesses such as Hutch (now Vodafone),

Lenovo, Allen Solly, Brooke Bond and Titan. He has also been at the

agency's Bangalore branch for a while with his creative partner, the

late Mahesh V.

Easily put, hes the man behind Zoo Zoos.

Abhijit Avasti, National Creative Director, Ogilvy :

A metallurgist by formal education, Avasthi joined the agency as

creative supervisor in 1999. He has been in the advertising industry

for 12 years, and worked with Enterprise Nexus (now Bates 141)

before he joined Ogilvy.

At Ogilvy, Avasthi has worked on some landmark campaigns in India.

He has worked on accounts such as Fevicol, Asian Paints, Motorola,

Bajaj Pulsar, Cadbury's, Kotak Mahindra Bank, Coca-Cola and

Perfetti.


11/33

PRODUCTS A

- PRODUCTS AN

- SISTER CONCE

- MAJOR CLIENT

- AWARDS AND

D SERVICES

SERVICES

RNS OF OGILVY

LE

ECOGNITIONS

11


12/33

12

PRODUCTS AND SERVICES:

Ogilvy provides 360advertising solutions for any product and

service. Their services include:

- Television

- Print Ads

- Web sites

- Web Banners- Email Marketing

- Public Relations

- Radio

- Direct Marketing

- Promotions

- Retail visibility- Tele Marketing

- Outdoor Packaging

- Rural Communication


13/33

13

BRANCHES OF OGILVY:

Apart from mainstream advertising, Ogilvy offers the following services through

its divisions to provide a 360 degree solution to its clients.

OGILVY INTERACTIVE:

OgilvyInteractive is an integral division of OgilvyOne Worldwide. The firm uses the internet,

mobile telephony and other emerging new media to build bonds between consumers andbrands. New media present immense opportunities and pitfalls for clients, and OgilvyInteractive

helps businesses safely navigate this ever-changing space. OgilvyInteractive's one-to-one

solutions are completely integrated with other disciplines to offer clients 360 degree branding.

OGILVY ONE

OgilvyOne Worldwide is India's first and leading one-to-one marketing firm. Its strength lies in

building bonds between consumers and brands. OgilvyOne offers integrated services across

traditional and interactive channels (including the Internet and mobile telephony spaces). With

offices in Mumbai, Delhi and Bangalore, the OgilvyOne team of 125 people work on more than

50 leading international and local brands.


14/33

14

OGILVY PR

Established in 1985, Ogilvy Public Relations is Ogilvys public relations agency.

With an aim to offer a 360- degree marketing solutions Ogilvy conceputailised its exclusive PR

wing. They partner clients through a proprietary network and external associates across India &

South Asia. Some of our most enduring partnerships have been with clients that include

Cadbury, Kodak India Ltd., Prudential ICICI AMC, The Boeing, JP Morgan Chase Bank, SBI Life

Insurance, UPS, DuPont, iGate Solutions, IBM, and Nike among others.

OGILVY ACTIVATION

Ogilvy, over the years has pioneered out-of-home communications in the country through its

divisions; Ogilvy Landscapes- which introduced Outdoor media as a specialist discipline, Ogilvy

Outreach- the first and the largest rural communication unit in the country, Ogilvy Live- which

creates ground level brand communication and more recently Ogilvy Signscapes - the retail

brand identity division.

The integration of these OOH services as Ogilvy Activation- the first 360 OOH communication

offering in the country, is a logical extension of Ogilvy's 360 Degree Brand Stewardship

programme. With full-service offices in Mumbai, Delhi, Chennai, Bangalore, Kolkata &

Hyderabad, the Ogilvy Activation team of 125 people work on more than 40 leading brands

within and outside India.


15/33

15

SISTER CONCERNS OF OGILVY:

BATES DAVID ENTERPRISE:

Bates David is a merger of Bates advertising with Ogilvy.

The core philosophy of Bates David Enterprise is founded on 'change' and going forward, this

new entity will be constantly evolving to meet new needs that emerge from ever changing

consumer behaviour. It will reinvent itself almost on an ongoing basis by bringing in new skill

sets in digital, change planning, etc.

With around 350 employees, the firm tackles a mean roster of clients like Nokia, Dabur,Yamaha, AIG, Marico, ICICI, Titan, Emami, HPCL, Arvind brands and Asahi among others.

MERIDIAN ADVERTISING:

The expanded Meridian is expected to service accounts that conflict with mother agency O&M.

The Ogilvy Group sees more opportunities for an agency with Ogilvy values and thinking.

Clearly growth opportunities exist, as a result of which there is a need to expand quickly. The

expansion also provides an opportunity for a larger bank of clients to work with Ogilvy. Currently

Meridian is a mid-strength operation, says Piyush Pandey, executive chairman and national

creative director O&M (India & South Asia).

Meridian Communication Pvt Ltd has clients such as Axis Bank Ltd, Radio City FM Music

Broadcast Pvt Ltd, TTK Healthcare Services Pvt Ltd, The Himalaya Drug Company, Arvind MillsLTd, Levi Strauss (India) Pvt Ltd, Mantri Developers Pvt Ltd, Bias Communication (P) Ltd. and

INX Media Pvt Ltd.


16/33

16

MAJOR CLIENTELE:

What is so unique about Ogilvy???

Every visual below will remind you of atleast one ad of the product. That is brand

awareness. That is the uniqueness of Ogilvy.


17/33

17

AWARDS AND RECOGNITIONS

O&M at the Grand Effies 2009

O&M picked 3 gold Effies as well, 2 silver and 3 bronze. Bingo picked 2 gold for O&M in the

consumer products and integrated advertising campaign category. The third gold was for

Vodafone in the services category for Vodafone alerts. O&M won two bronze metals for

Cadbury Bournvita, and one for Hutch Caller Tunes.

O&M also picked 2 silver for MotoYuva and Vodafone.

o Acknowledged as The Most Admired Agency in India, as per The Economic Times, India'sleading business daily (Brand Equity- IMRB International Survey, 2003 & 2004)

o Ogilvy & Mather India picked up 2 out of the 3 Bronze Lions won by Indian agencies at theCannes International Advertising Festival

- o Ranked No. 1 in Client Servicing, Account Planning & Creative among allbrand-building agencies in India (The Economic Times- Brand Equity Survey2004)


18/33

BUSINESS ANA

- MAJOR COMPET

- RELATIVE POSITI

YSIS

ITORS

ON

18


19/33

19

MAJOR COMPETITORS:

JWT:

J Walter Thompson (JWT) is the worlds best-known marketing communications brand.

Headquartered in New York, the company is spread globally with more than 200 offices in over

90 countries employing nearly 10,000 marketing professionals. Since JWTs founding in 1864,

passion for innovation has led the agency to build the first full-service advertising agency,

pioneer ad careers for women, introduce sex appeal in ads, produce the first sponsored-TV

program, develop account planning and forge the first international network. Nearly 150 years

later, JWT continues to lead, innovate and define the world of marketing communications.

JWT India was awarded the Grand Prix in the Direct category at the 2008 Cannes Lions

International Advertising Festival for Lead India, a campaign developed for The Times of India.

This Grand Prix, the first for India ever, is living proof of JWTs strength in both the medium and

the message across India.

JWT at Grand Effies 2009:

Repeating last year's act, JWT won the Grand Effie. While last year, the agency won the award for its

work on Lead India; this year too, it won the accolade for the Teach India campaign for BCCL (Bennett,

Coleman and Company Limited).

JWT also took home the Yahoo! Big Idea

Chair award for 'A day in the life of

Chennai', the campaign created for the

launch of The Times of India in Chennai.

The agency won the award last year too, for

sunsilkgangofgirls.com. Colvyn Harris and

the team from JWT, Chennai graced the

chair, while taking the award home with

them.


20/33

20

Key Clients:

De Beers

Ford

HSBC

Johnson & Johnson Kelloggs

Times Group

Kraft

Microsoft

Nestle

Sunsilk

Rolex

Royal Caribbean

Royal Dutch Shell

Unilever

U.S. Marine Corps


21/33

21

Mudra:

The Mudra Group currently comprises three advertising agencies -Mudra Advertising,

Interact Vision and Canvas Communications. The Mudra Group has also built a

specialist practice in media planning, negotiations and buying under the OMS (Optimum

Media Solutions) brand name, which along with the content creation specialist (Tantr)

and content sourcing and marketing specialist (Videotec), form the Mudra Group's

Brand Integration practice

Mudra with its team of specialist marketing services is uniquely positioned to offer its

clients Total Branding Solutions - media rich, brand aligned communication

programmes that are differentiated, innovative and sustainable.

Mudra has created some of the most memorable advertising in India: Only Vimal, I Love

You Rasna, My Daddy Strongest, Humko Binnie's Mangta, The world in your pocket,

The Mint with the hole, Team Samsung, Mc Donalds mein hai kuch baat, Kar lo Duniya

mutthi mein, Underline your presence, The Honest shirt.

Today, it handles over 100 clients nationally, including Philips, Godrej, Dabur, Air India,

LIC, Dhara, SBI, Madura Garments, Big Bazaar, Paras, Rasna, Reliance, Mc Dowells

among others.

Mudra has an equity partnership with DDB Worldwide, acknowledged to be one of the

most creative advertising networks in the world, and part of Omnicom, the world's

largest marketing communications group. With a portfolio of some of India's biggestbrands, Mudra has won several awards, national and

international, over the years, for its creativity and contribution to the advertising world.


22/33

22

Lowe Lintas

After the merge of Lintas India Ltd. with Lowe Lintas and Partners group of the UK, it is

now known as Lowe Lintas. India Pvt. Ltd. The turnover of Lintas is Rs. 750 crore. The

advertising agency inculcates advertising, media buying house, direct marketing, public

relations, design consultancy, market research, events, rural communications and

interactive communications. Enterprise Nexus, the agency partner of Lowe in India,

continues to be a member and is known as the Independent Brands division which is

the only specialist in advertising and marketing communications. Lowe Lintas India is asuccessful agency which is inclined towards quality creative advertising and works for

the benefit of its clients.

Key Clients

-Nokia-Johnson and Johnson

-General Motors

-Electrolux

-Nestle

-InBev

-China Mobile


23/33

23

Relatively Ogilvy:

The closest that other agencies could get to Ogilvys tally were JWT with a total of 50

points, Lowe Lintas with 45 points and Mudra Group with 35 points.

- http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=36755

&pict=1&tag=1863

This statement clearly proves Ogilvys mettle. No match to Ogilvy, but surely

everybodys trying. Last year, JWT walked away with the agency of the year with its

Lead India campaign while Ogilvy was relatively on a lull. But with the magic of the Zoo

Zoos, it has revived its lost glory. JWT also has to its credit the prestigious Grand Prix

award for its Lead India Campaign at Cannes International Advertising Festival.

Ogilvy is known to be the most local among internationals, the most international

among locals. To enumerate this, in any area it can be observed that Ogilvy is the ace

player in the regional market. With its debut into smaller areas like Landscapes and

hoarding, it spells competition even to the regional player in the place.

The Zoo zoos have done wonders for the agency in terms of sales, revenue and brand

identity. Other notable campaigns rolled out during the year include BINGO wafers,

Bajaj PULSAR- IM THE MAN, DOVE- REAL WOMAN CAMPAIGN among others.

But all of this reflects one thing. Only a brainchild as Zoo zoo can save or help revive

Ogilvys stature. It will surely emerge as the winner, but only at the cost of a zoo zoo

every year while its contemporaries are climbing the ladder to success at a faster pace.


24/33

24

Financial Insights about Ogilvy India:

Annual sales of US $ 28 .6 million in 2001.

O&M closed financial year 2007 with revenue of Rs 228 crore, a 25 % jump over

FY06.

According to John Goodman, a former director of Ogilvy India, the core ad

business would contribute 65 per cent to agency revenues, non-traditional

sources like interactive, out-of-home and PR account for the rest; a big change

from the 80:20 ratio a few years ago.

"More than 50 per cent of Ogilvy's revenue comes from new media.- Shelly

Lazarus, President, Ogilvy worldwide.


25/33

25

Revenue statements of WPP- Ogilvys Parent Company:

2008 2007 Change %

Billings1 36,929m 31,666m +16.6

Revenue 7,477m 6,186m +20.9

Headline EBITDA2 1,291m 1,072m +20.4

Headline operating profit2 1,072m 887m +20.9

Reported operating profit 876m 805m +8.9

Headline PBIT2 1,118m 928m +20.5

Headline PBIT margin 15.0% 15.0%

Headline PBT2 968m 817m +18.5

Reported PBT 747m 719m +3.8

Headline diluted earnings per share2,4

55.5p 45.8p +21.2

Headline diluted earnings per ADR2,3,4

$5.14 $4.58 +12.2

Ordinary dividend per share 15.47p 13.45p +15.0

Ordinary dividend per ADR3 $1.43 $1.35 +5.9

Net debt at year-end 3,068m 1,286m +138.6


26/33

26

2008 2007 Change %

Average net debt5 2,206m 1,458m +51.3

Ordinary share price at year-end 402.5p 647.0p (37.8)

ADR price at year-end $29.59 $64.29 (54.0)

Market capitalisation at year-end 5,053m 7,709m (34.5)

At 8 April 2009

Ordinary share price 419.0p

ADR price $30.86

Market capitalisation 5,260m


27/33

27

SWOT ANALYSIS OF OGILVY


28/33

28

Strengths:

Brand Equity:

The services offered by Ogilvy definitely promise brand awareness. This is very evidently

reflected through its previous client record. Every company would kill for such brand

awareness or brand identity as assured by Ogilvys advertising. This brand equity is

amply reflected through the inception of sister concerns like Meridian Advertising and

Bates David. For example, Kotak Securities is a financial firm whose ad responsibilities

are under the aegis of Ogilvy. Axis Bank is a client of Meridian. Despite knowing that

Ogilvy handles the ad business of their competitors, either of these brands are willing to

associate themselves with the same agency.

Unique style of Advertising

There is no denying that Ogilvy is unique. A product when advertised by Ogilvy rarely

goes unnoticed.

Creativity

No better illustrations than the zoo zoos, Center shock, Sprite ads to demonstrate their

creative brilliance.

Integrated Marketing Solutions

Ogilvy offers 360 degree marketing solutions to their clients encompassing an integrated

marketing approach right from packaging to public relation activities.


29/33

29

Weaknesses

Old School Concept of Advertising:

Ogilvy tends to lack attempts when it comes to methods of advertising. It should be

noted that they are extremely creative in terms of ideas for print and television

commercials. However, creative ideas in the domain of public events, hoardings etc is a

lull relatively. This can tantamount to them being stereotyped as old school or

clich.

Very High Premium Charged:

The recession balled the advertising industry into heavy losses as many companies are

resorting to PR related activities for promotion. This is a garnered cost cutting strategy.

Under such trying situations, Ogilvy should amend their remuneration increase its own

revenue and identity.


30/33

30

Opportunities

- Political Marketing is one domain that is least explored by an Indian advertising agency.

They definitely cannot chalk out a political campaign. However, they can foray intomaking television commercials or Print ads for political parties. This will improve their

brand awareness apart from increasing their brand identity.

- Social Advertising: Ogilvy unlike JWT did not get an ooportunity to do a Lead India or a

Jaago Re. It should pitch in for such ooportunities as they play a major role in

garnering revenues and improving Ogilvys visibility.

- Web Marketing: Shelly Lazarus in an interview stated that half of its revenues are

pumped from the new media. Relatively, this area has been less experimented byOgilvy. They should foray into this domain for Ogilvy, its literally Macanas Gold.

Threats

- Recession has deeply hit the ad world. Companies are resorting to PR activities for

promotions as a part of cost cutting strategy. This could be a major threat to theadvertising agencies, especially Ogilvy. Despite India showing all signs of recovery, PR

can be a threat to the advertising industry in todays times.

- Cut throat competiton is an understatement for Ogilvy. Especially this year. With JWT

bagging the limelight with the LEAD INDIA campaign and its Grand Prix at Cannes 2008

and also bagging the agency of the year award at Grand Effies 2009. The Grand Prix is

especially a benchmark for JWT, for record has it that JWT is the first Indian Agency to

bag such a prestigious award. Zoo zoos did revive Ogilvy from this slit throat race.However, it should not neglect JWT for it is all but showing signs of a tough contender

for the top position.


31/33

31

OBSERVATIONS, ANALYSIS AND RECOMMENDATIONS:

Ogilvy and Mather India is a powerhouse for brand building and advertising. It houses

Indias best creative talent. It has adapted every possible marketing solution for its

client. The client neednt look elsewhere after Ogilvy. Hoarding, web marketing, PR,

mainstream advertising- everything is taken care of. Truly, a 360 approach to

marketing.

However, from my experience with Ogilvy and this research, Ogilvy can adapt to new

norms to enhance its business prospects.

1) Ogilvys market research branch is small. It often depends on its clients for

research related inputs. For 360 degree solutions, market research support is

very vital. Ogilvy does have such support but it is comparatively not so extensive.

This department of Ogilvy can be worked upon.

2) A Lead India did wonders to the profile of its competitor JWT. More than a sales

jump, the campaign touched millions of hearts. JWTs image as a

PHILANTHROPIC organization or good deed to the society per se has improved

invariably. If Ogilvy can come up with such a strategy, there would be no looking

back for it.

3) Competition as analyzed is very stringent for Ogilvy. A brainchild like zoo zoo is

the standard expected to maintain its position.

4) Ogilvys PR branch can be improved manifold in terms of their activities.

Recession has prompted a lot of companies to resort to PR activities that

mainstream advertising.

5) Ogilvy experiments with TV and Print ads relatively more than any other media. It

should foray into such domains. For example gang of girls concept did wonders

to the concept of online marketing.


32/33

32

BIBLIOGRAPHY:

http://www.enil.co.in/

http://en.wikipedia.org/wiki/Ogilvy_&_Mather

http://investing.businessweek.com/businessweek/research/stocks/private/person.asp?personId=24082

773&privcapId=23243695&previousCapId=2355373&previousTitle=Ogilvy%20&%20Mather%20Worldwi

de,%20Inc.

http://www.afaqs.com/perl/news/story.html?sid=22751

investing.businessweek.com/.../person.asp?...Ogilvy%20%26%20Mather%20Worldwide%2C%20Inc

http://www.livemint.com/2007/07/17172221/Ogilvy-amp-Mather-India-anno.html

http://www.indiantelevision.com/mam/headlines/y2k7/feb/febmam73.htm

http://timesofindia.indiatimes.com/biz/india-business/WPP-to-merge-Bates-

David/articleshow/1662462.cms

http://www.dishtracking.com/blog/utvi/some-things-are-best-left-unsaid-or-are-they/

http://www.wpp.com/annualreports/2007/how_were_doing/reports_from_op_brands/agency_networ

ks/ogilvy/index.html

http://www.wpp.com/annualreports/2008/how_were_doing/reports/agency_networks/ogilvy_group/index.htm

http://www.topseos.com/ogilvy-and-mather

http://www.blonnet.com/2006/04/07/stories/2006040704441000.htm

http://www.afaqs.com/perl/news/story.html?sid=25391

http://docs.google.com/viewer?a=v&q=cache:f7xsmv6Fg3EJ:www.ibef.org/download/Ogilvy_Mather

.pdf+profit+revenues+of+Ogilvy+India&hl=en&gl=in&s

http://www.wpp.com/wpp/press/press/default.htm?guid={5e70078c-f9b5-44d6-bc8b-6b4a86fdd035}

http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=36755&tag=1863

&pict=0

http://docs.google.com/viewer?a=v&q=cache:f7xsmv6Fg3EJ:www.ibef.org/download/Ogilvy_Mather.p

df+Ogilvy+India+Revenues&hl=en&gl=in&sig=AHIEtbSUGeB-aHxqpdgDIfbiw0GaW8yjmA


33/33

33

Documents

1.)Bent 10 Student Report o&m