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Aninda Mukhopadhyay Publishing Director at UNSW APACDE (Association of Professional and Career Development for Engineers)
Summary Award Winning Graduate with significant experience in branding, sales & marketing. Winner 2014 CISCO Pitch Challenge.
Winner 2015 Univative Challenge organised by UNSW Business school
Winner 2015 IBM Innovation Challenge.
Increased the sales of Toyota Corolla by 15% through effective branding Merlin Group property development– personally generated $8m AUD in property sales
Tanzania TAGDEP selected from amongst 50 leaders from AIESEC to lead a team of 20 members
3 people have recommended Aninda
"While working as a B1 consultant under the Promise or Pay project, Aninda showed great drive and determination in his marketing efforts to expand the reach of Promise or Pay. His recommendations showcased demonstrated innovative thinking that ensured that participants were able to meet their promises. "
— Simeon Ghobrial, BusinessOne Education Director, Enactus UNSW, managed Aninda indirectly at Enactus
"Aninda is an effective person, flexible, self motivated and fast in learning. He is the person who can work with everybody in any situation."
— Joshua Joshua.Mwakalikamo, was a consultant or contractor to Aninda at TAGDEP(tagdep.or.tz)
"I had the pleasure of knowing Aninda Mukherjee as his as module tutor, during his threeweek summer school course at King’s College London. Aninda Mukherjee is careful and creative thinker with eye for details and devotion for logic."
— Sumanta Barua, taught Aninda at King's College
Experience Project Leader at Sage Flow August 2015 Present (2 months) Working on various projects that includes making customer engagement videos, finding the best strategy to attract the potential market in Australia to incorporate our products. BusinessOne Team Leader at Enactus July 2015 Present (3 months) Mentor at Graduate Student Association (GSA) Australian School of Business July 2015 Present (3 months) Responsible to arrange professional workshops for the newly entered postgraduate students and advise them on academic and professional matters Digital Solution Intern at Reprise Media July 2015 Present (3 months) Integral member of the ‘Toyota’ project # Increased sales of Toyota Corolla by 15% through highly effective brand campaign # Using google analytic s, created a highly effective campaign to track customer behavior patterns # Significantly improved the customer/user experience resulting in uplift in sales Marketing Assistant at Marketing Eye : Sydney, Melbourne, Atlanta, Denver, New York, Seattle, Dallas, Austin July 2015 Present (3 months) Internship on creating brand strategy about small and medium scale enterprise
Marketing Assistant at Delaware North, Australia & New Zealand May 2015 Present (5 months) Super customer service skills Highly effective communicator Responsible for accounting for all monies and payments
Marketing Assistant at Merlin Property Group March 2014 July 2014 (5 months) Generated $8m AUD property sales Organised & promoted trade shows and seminars Website maintenance and video testimonial uploads
Business Developer at COCOMAT(CRCCASIA) August 2013 September 2013 (2 months) Created SWOT analysis & strategy evaluation for international markets. Page 1 Contributed to increasing sales
from 40 units per month to nearly 150 units per month within a 3 month time frame. Identified relevant target markets and tailored the product offering. INTERN at TAGDEP(tagdep.or.tz) December 2012 January 2013 (2 months) Selected from amongst 50 leaders from AIESEC to lead a team of 20 members Teaching English to local children Fund raising for the NGO Awarded the ‘Appreciation’ award for the best intern. Business Analyst at TEMPLE MOTORS(BHARAT PETROLEOUM) May 2012 September 2012 (5 months) Worked as business analyst in TEMPLE MOTORS(retail outlet) of BPCL. Did campaigning, modelled a business plan that helped the retail outlet to raise its selling of lubricants by 250 percent within a span of 3 months.
Honors and Awards BPCL SCHOLARSHIP FOR MERITORIOUS STUDENT FOR 6 CONSECUTIVE YEARS (20072013) (A GOV ENTERPRISE) BHARAT PETROLEUM(A GOV ENTERPRISE) June 2007
Winner at Univative case competition UNSW Business school May 2015
Selected among 280 students to represent UNSW in UNIVATIVE case competition organised by UNSW careers and employment. Defeated university of Sydney and UTS in the case competition
Winner of IBM innovation challenge February 2015
Winner of the IBM case competition as the most innovative idea about "How to make large companies more innovative"
Winner of the Cisco Pitch challenge Cisco September 2014
Winner of the case competition as the most innovative way to reduce cost for large companies Runners up Advertising and Public relation Society November 2014
Came as the Runnersup in the advertising and Public relation Society Pitch challenge in Collaboration with Ogilvy and Public relations
Education UNSW Australia Master of international business, International Business, 2014 2016 Grade: 76.5 after 2 semesters Activities and Societies: GSA(Graduate student Association) UNSW Team member. Project Hope: Marketing director Enactus: Business one consultant Inside entreprise: writer Pod: Video assistant IVY PROFESSIONAL SCHOOL PROFESSIONAL COURSE, BUSINESS ANALYTICS, 2014 2014
Massachusetts Institute of Technology Entrepreneurship, Entrepreneurship/Entrepreneurial Studies, 2014 2014 Grade: TOP 1 PERCENTILE
University of Virginia Darden School of Business Foundation of business strategy, Business, Management, Marketing, and Related Support Services, 2014 2014
West Bengal University of Technology Bachelor of Technology (BTech), APPLIED ELECTRONICS AND INSTRUMENTATION, 2010 2014
Grade: 3.3/4 Activities and Societies: Coordinator of cultural club.. and organising fest. King's College London SUMMER COURSE, STRATEGIC MANAGEMENT, 2013 2013
Grade: N.A Activities and Societies: KCL GROUP2, Member of the winning group of the case study competition in king's college london. London School of Economics and Political Science exchange, FINANCE, 2013 2013 Grade: 99/100
Interests marketing, sales, business development, Playing sarod(indian classical instrument). Had got awards from reality shows as the best performer in SAROD.
Volunteer Experience Publishing director at UNSW APACDE (Association of Professional and Career Development for Engineers) August 2015 Present (2 months) Responsible to create Careers Guide for the UNSW engineering society
Contributing Writer at UNSW Business Society July 2015 Present (3 months) Responsible to write various articles for UNSW Business Society Careers Guide
Marketing director and Writer at Inside Enterprise UNSW February 2015 Present (8 months) Wrote an article, selected out of 400 other articles, to be published in the magazine. Signed up 1000 students for our magazine within a span of 2 months. Responsible to create marketing strategy regarding how to reach to more university students to write articles for us. Responsible to promote our events in various Universities
Team Leader at AIESEC September 2012 October 2013 (1 year 2 months) Led a team of 30 members in Global Community Development Program in Tanzania. Recruited 40 people for our Aiesec members based on their passion and skills. Managed to get 20 people to sign up for our Global Aiesec Internship Program as a business development management