19611961

Corrugated Metal Pipe Institute is formed

President – E.L. Campbell President of Armco Drainage & Metal Products of Canada Ltd.

Primary Responsibility: Preparation of Case Study & Technical Information

Corrugated Metal Pipe Institute is formed

President – E.L. Campbell President of Armco Drainage & Metal Products of Canada Ltd.

Primary Responsibility: Preparation of Case Study & Technical Information

1964 – Executive Committee makes its first change 1964 – Executive Committee makes its first change

P. F. Fowle, president of Westeel Products Ltd. elected to president of the CMPI

A. Buell, executive vice-president Rosco Metal Products, elected as vice president

A. D. Curran, vice-president Robert Steel, elected as secretary-treasurer

P. F. Fowle, president of Westeel Products Ltd. elected to president of the CMPI

A. Buell, executive vice-president Rosco Metal Products, elected as vice president

A. D. Curran, vice-president Robert Steel, elected as secretary-treasurer

1964 – The year of Proof and Information1964 – The year of Proof and Information

Technical Manual: Solving Drainage Problems with Steel

Printed and mailed to over 5,000 highway consultants and municipalengineers across Canada

Technical Manual: Solving Drainage Problems with Steel

Printed and mailed to over 5,000 highway consultants and municipalengineers across Canada

1965 – Information now available in French1965 – Information now available in French

First Technical Bulletin Translated and published in French

COMMENT RESOURCE les PROBLEMEMS de DRAINAGE avec L’ACIER

First Technical Bulletin Translated and published in French

COMMENT RESOURCE les PROBLEMEMS de DRAINAGE avec L’ACIER

1967 – From Culvert to CSP – new product identification1967 – From Culvert to CSP – new product identification

The CMPI changes the product name from:

Steel Culvert to CSP Corrugated Steel Pipe

The CMPI changes the product name from:

Steel Culvert to CSP Corrugated Steel Pipe

1968 – New executive announced 1968 – New executive announced

Corrugated Metal Pipe Institute officially changes its name to Corrugated Steel Pipe Institute

D.L.G. Turvey became its first President

J. W. Wilson named to the executive board

Corrugated Metal Pipe Institute officially changes its name to Corrugated Steel Pipe Institute

D.L.G. Turvey became its first President

J. W. Wilson named to the executive board

1968 – From Metal to Steel – a new name for the institute1968 – From Metal to Steel – a new name for the institute

CMPI officially becomes the CSPI

CSPI goes from 11 to 14 member companies and 3 to 6 Associate Member companies

CMPI officially becomes the CSPI

CSPI goes from 11 to 14 member companies and 3 to 6 Associate Member companies

1970 – Automation, Structures of Earth and Steel 1970 – Automation, Structures of Earth and Steel

CSPI Case Study now designed to do more than promote Corrugated Steel Pipe

Move to become more topical – issues of the day

CSPI Case Study now designed to do more than promote Corrugated Steel Pipe

Move to become more topical – issues of the day

1973 – Freshening up the look 1973 – Freshening up the look

A change in style for Case Studies and Technical Bulletins

A more contemporary look for CSP logo

The removal of the old CSPI logo design and the addition of colour

A change in style for Case Studies and Technical Bulletins

A more contemporary look for CSP logo

The removal of the old CSPI logo design and the addition of colour

1975 – Increasing visibility through colour1975 – Increasing visibility through colour

CSPI Literature takes on a more colourful appearance

Full colour used for inside spreads

CSPI Literature takes on a more colourful appearance

Full colour used for inside spreads

19751975

C.R. Mallory Smith, elected as President

John W. Wilson, elected as Vice President

Keith C. Huffman, elected as Secretary-Treasurer

C.R. Mallory Smith, elected as President

John W. Wilson, elected as Vice President

Keith C. Huffman, elected as Secretary-Treasurer

1977 – Strengthening CSPI perception by design1977 – Strengthening CSPI perception by design

Official introduction of the new institute design

New look that would become the current logo application

Official introduction of the new institute design

New look that would become the current logo application

1978 – Metrification1978 – Metrification

Metric system a new language for the CSPI and Canada

Published first Canadian Edition of Orange version of Handbook

Metric system a new language for the CSPI and Canada

Published first Canadian Edition of Orange version of Handbook

1983 – CSSBI Takes Over Management of CSPI1983 – CSSBI Takes Over Management of CSPI

The industry consolidates from many small companies into a few larger ones through mergers and acquisitions

Move CSPI to CSSBI offices, with several tons of orange books

Reflects economic downturn for the industry

The industry consolidates from many small companies into a few larger ones through mergers and acquisitions

Move CSPI to CSSBI offices, with several tons of orange books

Reflects economic downturn for the industry

1991 – A New Manager Named To The CSPI1991 – A New Manager Named To The CSPI

Steven R. Fox named as General Manager

TAC under coordination by CSPI increases production of technical information

The Green Handbook

Modern Sewer Design (Canadian) Version

Design of Underground Detention Systemsfor Stormwater Management

Design Software

Launch of the initial CSPI website

Steven R. Fox named as General Manager

TAC under coordination by CSPI increases production of technical information

The Green Handbook

Modern Sewer Design (Canadian) Version

Design of Underground Detention Systemsfor Stormwater Management

Design Software

Launch of the initial CSPI website

2000 – Introduction of the CSPI Product Promotion Committee2000 – Introduction of the CSPI Product Promotion Committee

Time to reassess the industry

Determine impact of alternative pipe and concrete

Time to reassess the industry

Determine impact of alternative pipe and concrete

THE INDUSTRY IS CHANGINGTHE INDUSTRY IS CHANGING

2003 – David J. Penny Named as new Marketing Manager2003 – David J. Penny Named as new Marketing Manager

New position whose role would be to:

Examine and respond to decreased market share

Determine the impact being made by alternative pipe

Examine concrete – specifically it’s new focusfor a more aggressive marketing thrust

How best to move

New position whose role would be to:

Examine and respond to decreased market share

Determine the impact being made by alternative pipe

Examine concrete – specifically it’s new focusfor a more aggressive marketing thrust

How best to move

2004 – Increased Marketing 2004 – Increased Marketing

Increased efforts to inform the industry

Target audience exposure through print advertising

Increased efforts to inform the industry

Target audience exposure through print advertising

2009 – Marketing Initiatives Become Aggressive2009 – Marketing Initiatives Become Aggressive

CSPI role was to clearly convey it’s role as the authority in:Water Management Solutions PLUS

Need to communicate CSP Solutions and Applications

CSPI role was to clearly convey it’s role as the authority in:Water Management Solutions PLUS

Need to communicate CSP Solutions and Applications

WATER MANAGEMENT SOLUTIONS PLUS

2010 – Applications and Solutions2010 – Applications and Solutions

Fulfill the new positioning mandate through the development of website structured on addressing Solutions and Applications expectationsFulfill the new positioning mandate through the development of website structured on addressing Solutions and Applications expectations

2011 – Expanding the Information Base2011 – Expanding the Information Base

CSPI to increase awareness within industry

CSPI to focus on education

Educate target markets

Educate company sales personnelas to benefits of site

Use site as tool to help market CSP

CSPI to increase awareness within industry

CSPI to focus on education

Educate target markets

Educate company sales personnelas to benefits of site

Use site as tool to help market CSP

CSPI CSPI

Significant change in 50 years

Look of the CSPI

Role of the CSPI

Mandate

Significant change in 50 years

Look of the CSPI

Role of the CSPI

Mandate