19474135-Career-Launcher

8/7/2019 19474135-Career-Launcher

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CHAPTER I

INTRODUCTION

1.1 BACKGROUNDEducation market is now thriving on the back of theworkforce proving itself equal to their

counterpartselsewhereintheworldin productivity. Giventhe predominantlyyoung population,

theeducation marketis boundtoacceleraterapidly. The muchsoughtafterIndianworkforcethat

has propelled India to the top of several global competitive indices is not only attracting

prospectiveemployerstothecountry butalsotheeducationsystem behindthisworkforceisnow

driving a prolific education market. It seems to be a boom time for the education industry in

India as the concept of business through education catches up with the Indian market. And

management stream seems to the most popular flavorofeducation for thegraduates in India.

MBA educationhasgainedenough momentum inthe pastdecadeandfollowingfacts provethis

point

No of MBA colleges: Morethan 100 reputedcolleges

Total seats available: More than 70,000 seats in both CAT & MAT and other

competitiveexams.

No of candidates sitting for various MBA entrance examination

-Intheyear1998-50000

-Intheyear2010-290000

Thissharp spurtinthegrowthofMBA collegeshasareason. Therearealotofadvantagestoan

MBA graduate- salarywise and growthwise. On one hand there is little scope of research

projects in various post graduate courses, full with rot learning, while on the other hand a

managementeducationenablesto provide many practicalaspectsofthe business. Thesecourses

provide students a good business sense that helps them to provide a strategic direction to a

business and sometimes cultivate the spirit of entrepreneurship among them. All in all

managementcourses provideaholisticapproachin planningandexecutingstrategies. Weoften

comeacrossvarioussuccessstoriesof the studentsafterdoing MBA, IIM getters beingat the

limelightin mediaastheycompletetheircoursesandgethandsome packages. Livingstandards,


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socialesteem, betteremploymentavenues, multiplefunctionalroleswhicharenot possible ina

technicalcourseadds furtherglamour toa post MBA life. All these reasonscorrespond fora

fiercecompetitionamongst students tograb a seat inoneof thegood business schoolsof the

country. And manyeducationalsocietiesare leveraging thisopportunity by introducingat least

one B- School in the listofcollegesrun by them. Thus thecolleges providingadegree in the

fieldofbusiness managementarealso mushroomingwithafast pace.

Butthefirststep towardssuccessforanyaspiring managerstartsfrom preparationstocrackthe

entranceexaminationstoreachup tothedream MBA College. Sincetherearecurrentlyalotof

playersinthe market providingthese preparations/trainingservices,studentsareoftenconfused,

wheretogo. Thecurrent projectisaimedatstudyingallthe parametersoftheservices provided

tothestudentsandanalyzing the factorsresponsible forgood performanceof the institute ina

particularlocality.

1.2SCOPE OF THE PROJECTAsthegrowthincolleges providingadiploma/degreein managementaswellasinthenumberof

studentsapplyingforthesecourseshas beentremendousinthe pastdecade,thereisacutthroat

competition for the seats in the elite institutions in the country. Further the awareness spread

through various media sources such as news channels, internet, and counseling sessions etc.

result infuellingadesiretocracktheentranceexaminationsforthese prestigiouscolleges, ina

runtogeta betterlife. Thisresultsin providingafurtherboosttothenumberoftrainers,aswell

as the already increasing number of students. These different players have various kinds of

offeringsforthestudentsinreferencetothecourses. They providethestudentsawidevarietyof

coursestochoosefrom rangingfrom durationofaround 18 monthstoassmallas 4 months. The

brand image foreachof the playersdiffers indifferentregionsof thecountryand it makes the

decision morecomplicated;whichonetojoin? Asaresultstudentsareoftenconfusedwhereto

goand mostofthetimes basetheirdecisiononfactorssuchasconvenience, presenceoffriends,

recommendations by relatives etc. This project is undertakenwith an intention to study the

various parameters of service delivery in the Jammu region and to collect feed back of the

studentswith a particular reference to Career Launcher, Jammu center. This may provide the

researcheran ideaaboutwhat isexpected by thestudentsorwhat is promised to them before

takingadmissionsandwhatreally isdeliveredaftertheyhaveenrolled. Thestudy may provide


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someguidancetothestudentsto basetheirdecisionofenrollmentand mayalso proveasaneye

openerforCareerLauncherJammutoimproveormodifytheirservicedelivery.

1.3 INTRODUCTION OF CLIENTCareer Launcher India Limited (CL) isaneducationservice providerinAsiawith presencein

over 130 locations across India, Middle East and the United States. CL provides test-prep

educationtoenableschoolandcollegestudentsgainadmissionto professionalcourses. Itisalso

actively involved in the fieldofmainstream education, mainly through itsgrowingnetworkof

play schools and secondary schools. Ananda, CL's playschools, and 'Indus World School', its

K12 schools,are CL'sextension into mainstream educationalongwith business school 'Indus

World SchoolofBusiness'. Skill School,is CareerLauncher'sventureintoformalvocationaland

skilleducation,thataimsatemployabilityenhancementofthe Indianworkforce.

The company also runs a publication unitwhich takes care of two magazines. Management

Compassisaimedatundergraduatestudents,aspiringtoenterthecorporateworld by makingit

toa B-schoolofrepute. Educareaimedatstudentsofclasses VIII to XII. Itclaimsto behighly

beneficial forclearingconfusionaboutwhatstream tochooseafterclass X orwhatsubjects to

choose in college. The company also provides career advisory services through its product

Future map,acareerguidance program whichhelpsstudentsofStd. IX to XII chooseacareer

bestsuitedforthem onthe basisoftheiraptitude, personalityandinterest.

The major competitors of Cl are T.I.M.E, IMS, and BULLS EYE etc. The Test Preparation

division providesguidanceandtest-prep services toschoolstudentsaswellasstudents leaving

collegeandaspiringtotakeup graduate professionalcoursesin Indiaorabroad.

y MBAy BBAy Engineeringy Lawy GMATy GREy HotelManagement


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y PG Medicaly Maharashtra SSCy Personality Development Program

This projectwillonlyenvisagethe MBA Entrance Preparation program ofCareerLauncheronly

in Jammuregion.

1.4OBJECTIVESAnalysis of the gap between expectations of students preparing for MBA Entrance

examinationsandactualdelivery by CareerLauncherCenterin Jammu.

Sub-Objectives:

i. To find out expectations of students preparing for MBA entranceexaminations in terms of academics, infrastructure and support

servicesand prices provided bythe Institute.

ii. Tofindoutthe perceptionofstudentsforCareerLauncherasa brandin Jammu.

iii. Tofindoutactualdeliveryofservices by CareerLauncherin Jammu.iv. Tocompare thedeliveryofservicesamongothersimilar Institutes in

Jammuwith CareerLauncherJammucenter.

Operational Definitions

a) Academics: material,faculty,classroom environment,discipline

b) Infrastructure:onlinefacility, buildinglocation,classrooms,libraryfacility,counselingspace, air conditioning, parking facility, availability of electricity/back up & water,

rented/owned premises,availabilityofcomputers


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c) Support services: full time faculty,doubts clearing, online student system, attitude offacultyandstaffwithstudents, pdp- gd/pi,guestlectures

d) Perception: Perception is a process bywhich individuals organize and interpret theirsensoryimpressionsinordertogive meaningtotheirchoicesand preferences.

1.5RESEARCH DESIGN

1.5.1 SECONDARY DATA

Websites Visited:http://www.careerlauncher.com/

http://www.indiaedu.com/educational-consultants/career-launcher/

1.5.2 QUALITATIVE RESEARCH

Primary data:

Certain studentswere contacted before the commencement of the research project about their

problemsintakingadecision.

1.6DATA COLLECTION DESIGNTypeof survey: Mall Intercept survey respective colleges/Schools/Institutes in Jammuwere

visited to collect the information about the project. The Mall Intercept survey was chosen

becauseofthefollowingreasons:

High flexibility of data collection: Theinvestigatorhadtointeractwiththerespondents present

at,sothatthequestionnairecan beadministeredwithoutanycomplexityofdifficulty

Diversity of questions: there was moderate variety of questions to be asked from the

respondents.


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Sample control: mall intercept survey was helpful to reach the specified units/respondents

effectivelyandefficiently.

Quantity of data: A high amount of data was required regarding expectations and actual

deliveryofservices.

Errors in data collection design:

Therewereafewquestionslikethedateofcommencementofthe projectthatwerenotrequired

foranalysis.

1.7DATA COLLECTION FORMAT

Questionnaire

Thequestionnairedesignedfortheresearchusedthefollowingapproach:

y Non - disguised methodi.e.therespondentswereawareofthe purposeofthesurvey.y

Semi-structuredquestionnaireformatwith bothopen-endedandclose-endedquestions.

1.8SAMPLING DESIGN

Eligible respondent:

Students enrolled in various coaching institutes providing training for MBA entrance

examinationsand some studentsdeemed to beseriousaspirants forMBA colleges butnotyet

beenenrolledinanyinstitute.

Target Population

For this project, the target population is undergraduate students studying different courses in

variouscollegesin Jammucity.


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Sampling Frame

Nodatabaseorsampling framewas present before thecommencementof the project. Thus the

researcheswouldcreateadatabasehimselfduringthecourseofproject.

Sampling unit

Variouscolleges in Jammu Cityanddifferent institutes providingcoaching forMBA entrance

examinations.

Sampling element

The individuals who would give appropriate responses to the questionnaire would be the

sampling element. In this project the responseswere taken from studentswho are currently

enrolledina particularinstituteaswellthosewhoareseriousaspirantsforMBA courseandare

willingtojoinanyoneoftheexisting playersin Jammu.

Sampling Technique

Nosamplingtechniquewasusedforobtainingthedetailsofthe projectsin CL. Itwasactuallya

censussurvey.

Sample Size Samplesizerefers totheno.ofsamplingunits to be included in thestudy. For

this projectthesamplesizewas 93.


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Research Questions

DearFriends,

I am doing a researchon Career Launcher Jammu Centers, in partial fulfillment ofmy BBA

Degreecourseat Govt. P.G. College Udhampur, University Of Jammu. Theobjectiveof this

research is tofind thegap betweenwhat is promisedandwhat isdeliveredat CareerLauncher

Jammucenter. I requestyou toread the followingstatementscarefullyand respond tooptions

thatfollows:

Note:commentsoral briefforexamples

Study material:-

Q1. Thestudy material provided by CL issufficient.

1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree

Q2. Thestudy materialin CL isrelevantforall MBA entranceexamination


Q3. Theonlinesupport provided by CL is betterthananyotherinstitute.


Q4. Testconducted by CL timetotimeareveryhelpful.


Comments: .

..

..

..

Faculty:-

Q5. Thefacultyin CL hasstrongknowledgeoftheirsubject.

1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) strongly Disagree


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Q6. Thefacultyin CL carryfriendly,and motivationalattitude.


Q7. I believethatfacultyin CL maintaindisciplineintheirclass.


Q8. I agreein CL facultyarealwaysavailableforhelp & giveadequate personalattention.


Q9. I believethatthefacultyin CL doesnotalwaysstickto book.


Comments: .

..

Infrastructure:-

Q10. I believethatthecentersareeasilyaccessible by public/privatetransport


Q11. Theclassroomsin CL arespaciousandhavegoodseatingarrangement.


Q12. Theclassroom conditionin CL isgoodforstudies


Q13. I believe the Computer lab facility given by CL will help me to score more marks in

entranceexam.1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree

Q14. I believethatthecollectionofbooksinlibraryisgood



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Comments: .

..

..

..

MARKETING ACTIVITIES:-

Q15. I believe CL instituteis more popularin Jammuascomparedtootherinstitutes.


Q16. I believethat CL organizesvarious promotionalactivitiesin Jammucity:


Q17. I believethat CL brandimageisverystrongin Jammu.


Comments: .

..

..

..

OVERALL SATISFACTION:-

Q18. Afterjoining CL mysatisfactionlevelhas beenfulfilled.


Q19. Afterenrollingin CL I willrecommend myfriends/relativestojoin CL.


Comments: .

..

..


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GENERAL INFORMATION

NAME DATE

Please tick the appropriate option:

GENDER: MALE FEMALE

ENROLLED IN CL :

YES

NO

EMAIL ID CONTACT NO.

COLLEGE AndYEAR


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Proposed Questionnaire by Me:

STUDEN

TS PERCEPTION

Study material:-

Q1 Thestudy material provided by CL issufficient.

1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

Q2 Thestudy materialin CL isrelevantforall MBA entranceexamination


Q3 Theonlinesupport provided by CL is betterthananyotherinstitute.


Q4 Thestudy materialisverystep bystep suitedforintellectuallevelofallkindofstudents.


Q5 Testconducted by CL timetotimeareveryhelpful.


Faculty:-

Q6 Thefacultyin CL havestrongknowledgeoftheirsubject.


Q7 thefacultyin CL carryfriendly,and motivationalattitude.


Q8 I believethatfacultyin CL maintaindisciplineintheirclass.



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Q9 I agreein CL facultyarealwaysavailableforhelp.


Q10 I believethatthefacultyin CL donotalwaysstickto book.


Infrastructure:-

Q11 I believethatthecentersareeasilyaccessible by public/privatetransport


Q12 CL hastakencareofparkingfacilityattherespectivecenters


Q13 Theclassroomsin CL arespaciousandhavegoodseatingarrangement.


Q14 Theclassroom conditionsin CL arecongenialforstudies


Comments:

Q15 CL hasfull backup ofelectricity

i) In classrooms



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ii) In computer labs


Q16 I believethelab facilitygiven by CL willhelp metoscore more marksinentranceexam.


Q17 I believethatthe booksavailableinlibraryarealwaysavailable.


MARKETING ACTIVITIES:

Q18 I believe CL is more popularin Jammuascomparedtootherinstitutes.


Q19 I believethat CL organizesvarious promotionalactivitiesin Jammucity:


Q20 I believethat CL brandimageisverystrongin Jammu.


OVERALL SATISFACTION

Q21 Afterjoining CL mysatisfactionlevelhas beenfulfilled.


Q22 Afterenrollingin CL I willrecommend myfriends/relativestojoin CL.



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SURVEY FINDINGS

Study material:-STUDENTS PERCEPTION ON VARIOUS PARAMETERS:

Outoftotalsampleof93 studentsthesurveyresultsstatethataround 11% ofthetotalnumberof

students isveryconfidentonthestudy material provided by CL toallstudents. Maximum (62)

studentsareconfidentand believethatthestudy material issufficient.However15% areofthe

opinionthatstudy materialisnottheonlyimportantfactorforsuccessinentranceexaminations

andtheydonotdifferentiate between CLsstudymaterialandthatofothersimilarinstitutes.

6% ofthetotalnumberofstudents believesthat CL materialisnotenoughto prepareforMBA

EntranceExaminationsandtheydofeeltheneedforexternal material. A verysmallfractionof

students (1%) stronglydisagree that CL material is notenough to prepare from and theywill

definitelygoforsomeotherexternal material.

Lookingat tables 2 (a) and table 2 (b) separatedata for boysandgirls respectively,wecan

ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 2

The boystogirlsratioonthis parameterwasfoundto be 1.9.

TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL

Stronglyagree 10 11%

Agree 62 67%

Neutral 14 15%

Disagree 6 6%

Stronglydisagree 1 1%


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STUDENTS PERCEPTION ON RELEVANCE OF STUDY MATERIAL


students isveryconfidentonthestudy material provided by CL toallstudents. Maximum (48)

studentsareconfidentand believe that thestudy material is relevant.However 23% areof the

neutralopinionthatstudy materialisneitherrelevantnorirrelevantfactorforsuccessinentrance

examinationsandtheydonotdifferentiate between CLsstudy materialandthatofothersimilar

institutes. Thesestudents may be primarily preparing forsomespecificexaminationsand may

haverespondedtothisquestiononlyinthelightofthesespecificexaminations.

Conclusion note: MAT is less difficult and syllabus

11% ofthetotalnumberofstudents believesthat CL material isnotrelevantenoughto prepare

forall MBA EntranceExaminationsand theydo feel theneed forexternal material.However

nobody amongst all students feel that the material is highly irrelevant for all MBA Entrance

Examinations.


ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 2.

TABLE 2 STUDENTS' PERCEPTION ON RELEVANCE OF STUDY MATERIAL

Stronglyagree 11 12%Agree 48 52%Neutral 23 25%

Disagree 11 12%Stronglydisagree 0 0%TOTAL 93 100%

TABLE 1 (b) GIRLS' PERCEPTIONFOR STUDY MATERIAL

Stronglyagree 4 13%

Agree 21 66%Neutral 6 19%

Disagree 1 3%


TOTAL 32 100%

TABLE 1 (a) BOYS' PERCEPTIONSTUDY MATERIAL


Agree 28 47%

Neutral 19 31%

Disagree 0 0%


TOTAL 61 100%


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STUDENTS PERCEPTION ON ONLINE SUPPORT PROVIDED BY CL


studentsisveryconfidentaboutonlinesupport provided by CL toitsstudents. Maximum (52%)

students are confident and believe that the online support provided by CL is better than that

provided byanyotherinstitute.

However25% areoftheneutralopinionabouttheonlinesupport provided by CL.

5% of the totalnumberofstudentsdisagreesandanother 4% stronglydisagreewith the belief

that CL onlinesupportis betterthanthat provided byanyotherplayerinthe business.

Note: the perception of the students is based on their evaluation of the websites of various

players in the business or they may have a friend/relative enrolled in another institute or

themselves may be registered for online facilities provided by other institutes.


ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 3.

TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT



Disagree 5 5%


TOTAL 93 100%

TABLE 2 (a) BOYS' PERCEPTIONON RELEVANCE OF STUDY

MATERIAL

Stronglyagree 7 11%

Agree 30 49%

Neutral 17 28%

Disagree 7 11%


TOTAL 61 100%

TABLE 2 (b) GIRLS' PERCEPTIONON RELEVANCE OF STUDY

MATERIAL

Strongly

agree 4 13%


Disagree 4 13%Strongly

disagree 0 0%TOTAL 32 100%


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STUDENTS PERCEPTION ON TESTS CONDUCTED BY CL TIME TO TIME


studentsagreesandnext 56% stronglyagreewith thestatement thatthe testsconducted by CL

are very useful for the preparation. However 12% are of the neutral opinion about the tests

conductedonlinesupport provided by CL.

3% of the total number of students disagrees and another 11% strongly disagree with the

statementthatthetestsconducted by CL areveryusefulforthe preparation. CL onlinesupportis

betterthanthat provided byanyotherplayerinthe business.



TABLE 4 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIMEStronglyagree 17 18%

Agree 52 56%

Neutral 11 12%

Disagree 3 3%


TOTAL 93 100%

TABLE 3 (a) BOYS' PERCEPTIONON ONLINE SUPPORT


Agree 31 51%

Neutral 11 18%Disagree 5 8%


TOTAL 61 100%

TABLE 3 (b) GIRLS' PERCEPTIONON ONLINE SUPPORT

Stronglyagree 2 6%

Agree 17 53%

Neutral 12 38%

Disagree 0 0%Strongly

disagree 1 3%TOTAL 32 100%

TABLE 4 (b) GIRLS'

PERCEPTION ON TESTS

CONDUCTED FROM TIME TO

TIME

Stronglyagree 7 22%

Agree 19 59%

Neutral 1 3%

Disagree 3 9%

Stronglydisagree 2 6%TOTAL 32 100%

TABLE 4 (a) BOYS' PERCEPTION

ON TESTS CONDUCTED FROMTIME TO TIME


Agree 33 54%

Neutral 10 16%

Disagree 0 0%


TOTAL 61 100%


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Faculty:-

STUDENTS PERCEPTION ON FACULTY:


studentsagreesandnext 42% stronglyagreewith the statement that the faculty in CL havea

strongknowledgeintheirrespectivesubjects. Thesestudentsseem to bequitesatisfiedwiththe

faculties in CL and are hopeful that theywill certainly help them crack various competitive

examinations.

However 16% are of the neutral opinion about the faculties in CL. These are the students

who are either not able to judge the faculties caliber or they dont want to comment on the

faculties knowledge.


statement that the faculties teaching in CL are not very competitive and helpful for the

preparation.



TABLE 5 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME


Agree 39 42%

Neutral 15 16%

Disagree 5 5%

Stronglydisagree 1 1%TOTAL 93 100%

TABLE 5 (b) GIRLS'

PERCEPTION ON CL FACULTY


Agree 14 44%

Neutral 7 22%

Disagree 0 0%


TOTAL 32 100%


ON CL FACULTY


Agree 25 41%



TOTAL 61 100%


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STUDENTS PERCEPTION ON CL FACULTIES ATTITUDE


studentsagreesandthenext 40% stronglyagreewiththestatementthatthefacultyin CL carrya

friendlyand positiveattitude towards their students. Also these students feel that the faculties

highly motivatestudentstocomeoutoftheexamswithflyingcolors.

The students feel that with such a friendly and positive attitude helps

y Establishing a good rapport between the student and facultyy Maintaining a positive learning atmosphere in the classroomsy Remove any kind of hesitation in the students while clearing doubtsy Students to perform well and give in their cent percent efforts in examinations

However14% areoftheneutralopinionabouttheattitudeoffacultiesin CL. Tothesestudents,

probablytheattitudeofafacultydoesnot makeanydifferencewhile preparingforexaminations.

Anotherprobability may bethatthesestudentsdonotwanttocommentonthefacultiesattitude

in CL


statementthatthefacultiesteaching in CL carryafriendlyand positiveattitude.Howeverthere

wasnotanyexampleorcase putforth bysuchstudentsduringthesurvey.



TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDE


Agree 37 40%

Neutral 13 14%

Disagree 4 4%


TOTAL 93 100%


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STUDENTS PERCEPTION ON FACULTIES DISCIPLINE IN THEIR CLASSES


studentsstronglyagreewiththestatementthatthefaculties maintainsdisciplineanddecorum in

classrooms. Whilea majorityof the students (43%) agreewith this statement. These students

alsofeelthat maintainingdisciplineanddecorum isanimportantattributeforeffectivelearning.

However 18% areof theneutralopinionabout the faculties in CL. These may be the students

whoeitherdonot botheraboutwhatishappeningintheclassroom ordonotwanttocommenton

thediscipline part.


statementthatthefacultiesteachingin CL aresuccessfulin maintainingdisciplineanddecorum

intheclassrooms. Somecasesregardingthis pointwerereportedduringthesurvey.


ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table7

TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSES


Agree 24 43%

Neutral 17 18%

Disagree 9 10%


TOTAL 93 100%

TABLE 6 (b) GIRLS'PERCEPTION ON CLFACULTIES' ATTITUDE



Disagree 1 3%


TOTAL 32 100%


ON CL FACULTIES' ATTITUDE


Agree 28 46%



TOTAL 61 100%


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STUDENTS PERCEPTION ON FACULTIES HELP & PERSONAL ATTENTION

TOWARDSSTUDENTS


studentsstronglyagreewiththestatementthatthefaculties maintainsdisciplineanddecorum in

classrooms. Whilea majorityofthestudents (46%) agreewiththisstatement. Thesestudentsare

happy with the way the faculties attend them and offer help on various academic and non

academic issueswithin the center. Some cases regarding this pointwere reported during the

survey.^

However 16% areof theneutralopinionabout the faculties in CL. These may be the students

who do not feel the need of interactingwith faculties outside the classroom and thus do not

botheraboutanyhelp from thefacultiesordonotwanttocommentontheissue.


statement that the faculties teaching in CL donot provideanykindofhelp to thestudentson

variousacademicandnonacademicissues.



TABLE 8 STUDENTS' PERCEPTION ON CL FACULTIES' HELP

Stronglyagree 30 32%Agree 43 46%

Neutral 15 16%

Disagree 4 4%


TOTAL 93 100%

TABLE 7(b) GIRLS'PERCEPTION ON CL

FACULTIES' DISIPLINE INTHEIR CLASSES


Neutral 6 19%

Disagree 2 6%


TOTAL 32 100%

TABLE 7(a) BOYS' PERCEPTIONON CL FACULTIES' DISIPLINE IN

THEIR CLASSES


Agree 25 41%

Neutral 11 18%

Disagree 7 11%


TOTAL 61 100%


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STUDENTS PERCEPTION ON FACULTIES NOT STICKING TO BOOKS:


studentsstronglyagreewiththestatementthatthefacultiesdonotsticktothe booksstrictlyand

also providevariousshortcut methods,strategiesortechniquesthatarenot presentinthe books.

Whilea majorityofthestudents (52%) agreewiththisstatement. Thesestudentsare prettyhappy

with theway the facultieswayof teachingand providingdifferentandeasy shortcutswhich

may beof immense help to crack thequestions in a smarterway in exams like CAT, XAT,

NITIE, FMS etc. Somecasesregardingthis pointwerereportedduringthesurvey.^

However15% areoftheneutralopinionaboutthefacultiesin CL notstickingtothe books..


statement that the faculties teaching in CL do not stick to the books and believe that no

knowledgeapartfrom the bookis providedtostudents.



TABLE 9 STUDENTS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TOBOOKS



Disagree 12 13%


TOTAL 93 100%

TABLE 8(b) GIRLS'PERCEPTION ON CLFACULTIES' HELP


Agree 8 25%

Neutral 7 22%

Disagree 1 3%


TOTAL 32 100%

TABLE 8(a) BOYS' PERCEPTIONON CL FACULTIES' HELP


Agree 35 57%

Neutral 8 13%

Disagree 3 5%


TOTAL 61 100%


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INFRASTRUCTURE:-

STUDENTS' PERCEPTION ON PUBLIC/PRIVATE TRANSPORT

Outof totalsampleof93 studentssurveyeda totalof74% agreed tothestatement thatthe CL

centersareeasilyaccessible by publicor private transport,outofwhicharound 16% students

agreestrongly. Thesestudentsfeelthattheydonotface muchofthe problemswhilecommuting

forCL.

However12% areoftheneutralopinionaboutthelocationofCL beingeasilyaccessible.


statementthatthelocationofCL isnoteasilyaccessible by publicorprivatetransport.

Lookingattables 10 (a) andtable 10 (b) separatedataforboysandgirlsrespectively,wecan


TABLE 10 STUDENTS' PERCEPTION ON TRANSPORT ACCESSIBILITY


Agree 54 58%

Neutral 11 12%

Disagree 8 9%


TOTAL 93 100%

TABLE 9(b) GIRLS'PERCEPTION ON CL FACULTYTHAT THEY DONOT STICK TO

BOOKS


Agree 14 44%

Neutral 4 13%

Disagree 3 9%


TOTAL 32 100%

TABLE 9(a) BOYS' PERCEPTION

ON CL FACULTY THAT THEYDONOT STICK TO BOOKS

Stronglyagree 7 11%

Agree 34 56%

Neutral 10 16%

Disagree 9 15%


TOTAL 61 100%


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STUDENTS PERCEPTION ON SPACE AND SEATING ARRANGEMENTS IN

CLASSROOMS

Outoftotalsampleof93 studentssurveyed,atotalof55% agreedtothestatementthatthe CL

centers have spacious classrooms and have seating arrangement, out of which around 13%

studentsagreestrongly. Somecasesaboutthis pointwerereportedduringthesurvey.

However 26% areof theneutralopinionabout theclassroom spaceand seatingarrangements.

May bethesestudentsarenotaffected bytheseatingarrangementintheclassroomsortheydo

notwanttoreportthisissuestotheresearcher.


statementthattheclassroomsarespaciousandthereisgoodseatingarrangement. Lackofproper

spacewasreportedinsomecasesduringthesurvey.



TABLE 11 STUDENTS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN

CLASSROOMSStronglyagree 12 13%Agree 39 42%Neutral 24 26%Disagree 11 12%Stronglydisagree 7 8%TOTAL 93 100%

TABLE 10(b) GIRLS'PERCEPTION ON TRANSPORTACCESSIBILITY

Stronglyagree 4 13%

Agree 22 69%

Neutral 2 6%

Disagree 3 9%


TOTAL 32 100%

TABLE 10(a) BOYS' PERCEPTION

ON TRANSPORT ACCESSIBILITYStronglyagree 11 18%

Agree 32 52%

Neutral 9 15%

Disagree 5 8%


TOTAL 61 100%


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STUDENTS PERCEPTION ON CLASSROOM CONDITIONS

Outoftotalsampleof93 studentssurveyed,atotalof55% agreedtothestatementthatthe CL

centershavegoodclassroom condition providingagoodenvironmentforlearning,outofwhicharound 13% students agree strongly. Some cases about this point were reported during the

survey.

However26% areoftheneutralopinionabouttheclassroom conditions. May bethesestudents

arenotaffected by the physicalconditions in theclassroomsortheydonotwanttoreportthis

issuestotheresearcher.


statementthattheclassroomsaregoodenoughandarefeasibleforanuisancefreeatmosphere.

Therearea lotof factorsreportedasnuisancecreators like lackofelectricity backup, lackof

properventilation,excessiveheatandsuffocationintheclassroomsetc.



TABLE 12 STUDENTS PERCEPTION ON CLASSROOM CONDITIONS


Agree 37 40%

Neutral 18 19%

Disagree 11 12%


TOTAL 93 100%

TABLE 11 (b) GIRLS'PERCEPTION ON SPACE ANDSEATING ARRANGEMENT IN

CLASSROOMS

Stronglyagree 4 13%

Agree 16 50%

Neutral 8 25%

Disagree 1 3%


TOTAL 32 100%

TABLE 11 (a) BOYS' PERCEPTIONON SPACE AND SEATING

ARRANGEMENT IN

CLASSROOMS


Neutral 16 26%

Disagree 10 16%


TOTAL 61 100%


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27

STUDENTS PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Outoftotalsampleof93 studentsthesurveyresultsstatethataround 14% ofthetotalnumbers

ofstudentsstronglyagreewiththestatementthatthecomputerfacilitywill provideanadvantage

tothestudentsintheirentranceexaminations. Whilea majorityofthestudents (33%) agreewith

thisstatement. Thesestudentsfeelthatan inhousecomputer lab will beveryusefulto prepare

foronline mock testsand practicewhich may beof immensehelp tocrack thequestions ina

smarterwayinexamslike CAT & MAT. Somecasesregardingthis pointwerereportedduring

thesurvey.

However26% areoftheneutralopinionaboutthe Lab facilityin CL. May bethesestudentsdo

notfeelthataninhousecomputerfacilitywill provideanyextra benefit. Someofthesestudents

mayhavecomputersystemswithinternetconnectionathome.

14% of the total number of students disagrees and another 13% strongly disagreewith the

statement that the faculties teaching in CL do not stick to the books and believe that no

knowledgeapartfrom the bookis providedtostudents.



TABLE 13 STUDENTS PERCEPTION ABOUT THE COMPUTER LAB FACILITY


Agree 31 33%

Neutral 24 26%

Disagree 13 14%


TOTAL 93 100%

TABLE 12 (b)GIRLS'STUDENTS

PERCEPTION ON CLASSROOM

CONDITIONS


Neutral 7 22%

Disagree 3 9%


TOTAL 32 100%

TABLE 12 (a) BOYS' PERCEPTIONON CLASSROOM CONDITIONS



Disagree 8 13%


TOTAL 61 100%


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28

STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Outoftotalsampleof93 studentsthesurveyresultsstatethataverysmallfraction (4%) ofthe

total number of students, strongly agree with the statement that CL Libraries have a good

collectionof books. While a majorityof the students (37%) agreewith this statement. These

studentsfeelthatthiscollectionofbookswill beveryusefulto prepareforthesecompetitions,as

the extra books help the students increase their knowledge base in different spheres of life,

improve their comprehension and vocabulary. Some cases regarding this pointwere reported

duringthesurvey.^

However the majority of students (39%) areof the neutral opinion about the Library in CL.

There may probably befollowingreasonsforthislarge percentageofneutralopinion:

y Thecollectionis perceivedquiteirrelevantandoutofcontexty Manystudentscouldalreadyhave purchasedthe booksthatthey believearerelevantand

good

y Manystudentsdontactuallyknow muchaboutthe books presentinlibraryy Manystudentsdontactuallygo beyondthe prescribed booksinstudy materialy Manystudentsarereluctanttoavailthemselvesofthelibraryfacilityastheyhaveto pay

extra moneyforit


statement that the library in CL hasgood booksand feel that thecollection should beupdated

with some new and relevant titles.



TABLE 13 (a) BOYS PERCEPTION

ABOUT THE COMPUTER LAB

FACILITY

Stronglyagree 6 10%

Agree 20 33%

Neutral 15 25%

Disagree 10 16%


TOTAL 61 100%

TABLE 13 (b) GIRLS'

PERCEPTION ABOUT THECOMPUTER LAB FACILITY

Stronglyagree 7 22%

Agree 11 34%

Neutral 9 28%

Disagree 3 9%


TOTAL 32 100%


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29

TABLE 14 STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Stronglyagree 4 4%


Disagree 15 16%


TOTAL 93 100%

MARKETING ACTIVITIES:-

STUDENT PERCEPTION ON POPULARITP OF CL IN JAMMU

Outoftotalsampleof93 studentsthesurveyresultsstatethatonly 12% ofthetotalnumberof

students,stronglyagreewith thestatement that CL is more popular in Jammuascompared to

othersimilar institutes in the businessofMBA Entrance preparations. Whilea majorityof the

students (43%) agreewiththisstatement.

Howeverthe majorityofstudents (27%) areoftheneutralopinion.

11% of the total number of students disagrees and another 8% strongly disagree with thestatementthat CL brandis morevisiblethanotherbrandsinthis business.



TABLE 14 (b) GIRLS'PERCEPTION ON COLLECTIONOF BOOKS IN LIBRARY


Neutral 12 38%

Disagree 5 16%


TOTAL 32 100%


ON COLLECTION OF BOOKS INLIBRARY


Neutral 24 39%

Disagree 10 16%


TOTAL 61 100%


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30

TABLE 15 STUDENT PERCEPTION ON CL POPULARITY


Agree 40 43%

Neutral 25 27%

Disagree 10 11%


TOTAL 93 100%

STUDENT PERCEPTION ON CLs PROMOTIONAL ACTIVITIES IN JAMMU

Outoftotalsampleof93 studentsthesurveyresultsstatethatonlyasmallfractionofstudents

(8%) ofthetotalnumberofstudents,stronglyagreewiththestatementthat CL organizedvarious

promotional events in Jammu city. While a majority of the students (39%) agree with this

statement. Somecasesregardingthis pointwerereportedduringthesurvey.^However a fairly large number of students (30%) are of the neutral opinion about the

promotionalactivitiesconducted by CL in Jammu. Thesestudents maynot beexposedtovarious

mediaas theyhaveavernacular backgroundor beforejoining CL they maynot bevery much

interestedintheactivitieswhich mayactually beconducted by CL


statementthat CL actuallyconductsvarious promotionalactivitiesin Jammu. Thesestudentsalso

reportedthatthe promotionalactivities,ifatallconductedlackcreativeeffortandtherefore may

not benoticed.



TABLE 15 (b) GIRLS'

PERCEPTION OF CLPOPULARITY

Stronglyagree 7 22%

Agree 11 34%

Neutral 10 31%

Disagree 2 6%Stronglydisagree 2 6%

TOTAL 32 100%


OF CL POPULARITY

Stronglyagree 4 7%

Agree 30 49%

Neutral 14 23%

Disagree 8 13%Stronglydisagree 5 8%

TOTAL 61 100%


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31

TABLE 16 STUDENT PERCEPTION OF CL PROMOTIONAL ACTIVITES

Stronglyagree 7 8%

Agree 36 39%

Neutral 28 30%

Disagree 15 16%


TOTAL 93 100%

STUDENT PERCEPTION OF CL BRAND IMAGEOutoftotalsampleof93 studentsthesurveyresultsstatethataround 14% ofthetotalnumberof

studentsstronglyagreeandnext 37% agreewiththestatementthat CL hasasolid brandimage.

Accordingtothestudentsthis pointisalsoreflected bythefactthe CL hasthehighestnumberof

studentsascomparedtoothersimilarinstitutes.

However31% areoftheneutralopinionabout CLs brandimageinthecity.


statementthat CL hasaverygood brandimageinthecity.Lookingattables 17 (a) andtable 17(b) separatedataforboysandgirlsrespectively,wecan


TABLE 16 (b) GIRLS'PERCEPTION OF CLPROMOTIONAL ACTIVITES

Stronglyagree 4 13%

Agree 10 31%

Neutral 9 28%

Disagree 8 25%


TOTAL 32 100%

TABLE 16 (a) BOYS PERCEPTIONOF CL PROMOTIONAL

ACTIVITES


Neutral 19 31%

Disagree 7 11%


TOTAL 61 100%


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32

TABLE 17 STUDENT PERCEPTION OF CL BRAND IMAGE


Agree 34 37%

Neutral 29 31%

Disagree 13 14%


TOTAL 93 100%

OVERALL SATISFACTION

STUDENT PERCEPTION ON HISSATISFACTION AFTER JOINING CL

Outoftotalsampleof93 studentsthesurveyresultsstatethataround 11% ofthetotalnumbersofstudentsstronglyagreeandnext 43% agreewiththestatementthat CL has beenabletofulfill

theirexpectationsaftertheirjoining CL. Theseexpectationsreferto:

y Qualityofstudy materialy Qualityofteaching,knowledge baseoffacultiesy Lab facilitiesforonline practicey Mockand practicetestsinasimulatedenvironment providingacountrylevelrankingy Infrastructure,classroom conditionsetc.

However fairlya largenumberofstudents (31%) isof theneutralopinionaboutfulfillmentof

theirsatisfactionlevelsafterjoining CL.


statement that CL has been a good player to fulfill the satisfaction level after joining CL.

TABLE 17 (b) GIRLS' PERCEPTION OF CLBRAND IMAGE

Stronglyagree 5 16%

Agree 10 31%

Neutral 11 34%

Disagree 4 13%


TOTAL 32 100%

TABLE 17 (a) BOYS PERCEPTION OFCL BRAND IMAGE

Stronglyagree 8 13%

Agree 24 39%

Neutral 18 30%

Disagree 9 15%


TOTAL 61 100%


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33

According to thesestudents the followingreasons may beattributed tothis failure in fulfilling

thesatisfaction:

y Infrastructureissueslikefailureofelectricity backup,classroom conditionsy Librarycarryingallthe booksnot muchuseful forstudents

Lookingattables 18 (a) andtable 18(b) separatedataforboysandgirlsrespectively,wecan


TABLE 18 STUDENT PERCEPTION AFTER JOINING CL


Agree 40 43%

Neutral 27 29%

Disagree 10 11%


TOTAL 93 100%

STUDENT PERCEPTION ON RECOMMENDING CL TO OTHERSTUDENTS

Outoftotalsampleof93 studentsthesurveyresultsstatethataround 12% ofthetotalnumbers

of students strongly agree and next 49% agree with the statement that they will actually

recommendtheinstitutetotheirjuniors,friendsorrelatives.

This positiveoutlookforCL may beduetofollowingfactors

y Goodstudy materialy Experiencedandenergeticfaculty

TABLE 18 (b) GIRLS'PERCEPTION AFTER JOINING

CL

Stronglyagree 5 16%

Agree 13 41%

Neutral 10 31%

Disagree 2 6%


TOTAL 32 100%


AFTER JOINING CL

Stronglyagree 5 8%

Agree 27 44%

Neutral 17 28%

Disagree 8 13%


TOTAL 61 100%


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34

y Strong brandimagey Inhousecomputerlab andonlinesupport (SIS)y Practicetestsconductedtimetotime

However19% areoftheneutralopinionaboutrecommendationtootherstudents. May bethese

students are internally not much satisfiedwith the institute on various parameters like study

material,classrooms,lab facilitiesetc butdonotwantto bringany badnametotheinstitute.


statementthattheywillrecommendtheinstitutetootherstudents.

Lookingattables 19 (a) andtable 19(b) separatedataforboysandgirlsrespectively,wecan


TABLE 19 STUDENT PERCEPTION ON RECOMMENDATION


Neutral 18 19%

Disagree 7 8%


TOTAL 93 100%

CONCLUSIONS

Stronglyagreeverylesscomparedtoagree

Neutral/disagree/stronglydisagreedataimportantforCL toworkontheseattributes

ASSUMPTION

Library thosewho strongly agree, agree,disagree, stronglydisagree havegone through the

titles presentinthelibrary

TABLE 19 (a) BOYS PERCEPTIONON RECOMMENDATION

Stronglyagree 6 10%


Disagree 7 11%


TOTAL 61 100%

TABLE 19 (b) GIRLS' PERCEPTION

ON RECOMMENDATION

Stronglyagree 5 16%


Disagree 0 0%


TOTAL 32 100%


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BIBLIOGRAPH

y http://www.indicareer.com/colleges-for-MBA-degree.html (NoofMBA colleges)y http://www.careerlauncher.com/y

www.indusworldschool.com/y http://www.mediamates.biz/management_compass/managementcompass_magazine.htmly http://www.careerlauncher.com/

Documents

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