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8/13/2019 19 Values Chain Analysis-Combined
1/17
Strategy
Value Chain
8/13/2019 19 Values Chain Analysis-Combined
2/17
Infrastructure Proper ventilation, water , power etc, Bottling plant, Equipments tools,Transportation equipments, Retail outlets , quality check equipments, Cold
storage, etc.
Human
Resource
Management
MPP , HR
policies, T&D
Equipment
handling ,
shift work
Truck dealers
, retailers
wholesalers
Local
vendors,
Personnel
management
Technology
Development
Automated
Chiller s
&,bottlingplants, R&D
Loading
cranes , lab s
to dev newproducts.&
checking
Conveyor
belts,
E catalogues
e brochures,
broadcastingads
Online
services,
companywebsite
Procurement
Crates ,
bottles ,
reimburseme
nt of bottles
Warehousing
, inventory
management
Go to
transport
dealers for
modes of
transportation
Contact ,
retailers and
wholesalers
Conducting
events
outsourcing
PRIMARY
ACTIVITIES
syrups ,
concentration
s , packages
inputs
Washing
,bottling
,assembly
line .
Transportatio
n by road
Advertisemen
ts ,
endorsement
s, sponsored
events
Serving with
zeal and zest
COCA COLA
SUPPORTA
CTIVITIES
InboundLogistics Operations OutboundLogistics Marketing/Sales Service
8/13/2019 19 Values Chain Analysis-Combined
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InfrastructureAcquiring capital, space, franchising/licensing, legal administration for each & every task,
warehouse, goodwill & brand name.
Human
Resource
Management
Supervising the
warehouse.
Supervising
inventory in
warehouse.
Hiring most
suitable
employee
Training &
development.
Supervising
inventory in
stores.
Maintenance of
retail outlets.
Maintaining
the sales force
Value for money
Advertising
Value for money
& customer
care
Technology
Development
Acquiring new &
advance
softwares for
inventory
Designing oflayout.
Latest
softwares for
billing systems
Maintenance of
Customer
database.
Updating
Customersabout various
schemes
through
different
Channels.
Fast & efficientservices.
CRM softwares.
Procurement
Maintaining
relations with
suppliers.
Good quality
items
Tagging
TQMQuality
maintenance
Aggressive
marketing
PRIMARY
ACTIVITIES
Ordering of
good
Tagging of
goods
Arrangements of
goods in stores
Maintenance of
records
Transferring of
goods from
warehouse to
stores
Brand
Promotion
Customer
Assistance
BIG BAZAAR
SUPPO
RTACTIVITIES
InboundLogistics OperationsOutbound
Logistics
Marketing
/ Sales Service
8/13/2019 19 Values Chain Analysis-Combined
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InfrastructureCapital requirement, Administrative tools, Acquiring land for BTS & operations, Legal
& administrative facilities
Human
Resource
Management
Hiring &
trainingengineers,
software eng.,
mechanical
eng., technicalsupport teams.
Training,Supervising ,
Managing,
providing
technicalsupport
Allocatingefficient
employees &
staff at theright place
CRM, SRM Benefits,incentives, andPERKS
Technology
Development
Improved
techniques &
implementation of innovativethoughts/plans
Implementing
innovative
techniques atmanagerial
level
Unique
products with
their UniqueUSP
Promotion
through
variousChannels of
MediaInnovative
Products, VAS
Procurement
Negotiation for
purchasing
Raw materials,
assembling of
logistics,
gensets
Implementatio
n of different
schemes
E.g.- BTS
installations &
otherinstallations
Setting fast &
efficient
distributionChannels
Analyzing the
impact of
Advertisingstrategies
Providing
superior
Customer Careservice
PRIMARY
ACTIVITIES
Ordering of
good
Tagging of
goods
Arrangements of
goods in stores
Maintenance of
records
Transferring of
goods from
warehouse to
stores
Brand
Promotion
Customer
Assistance
Telecom Indu stry
SUPPO
RTACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing
/ Sales Service
8/13/2019 19 Values Chain Analysis-Combined
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InfrastructureAcquiring
funds &
financial aids
Acquiring
capital,
machinery
Maintaining
legal
assistance,
environment
etc
Establishmen
ts of
showrooms,
retail outlets
Establishing
retail outlets,
showrooms
at convenient
places
Human
Resource
Management
Developing
suppliers
network s
Maintaining
workforce &
manpower
Maintaining
relations with
dealers
Hiring good
sales team/
executives
Dont have
direct contact
with
customers
Technology
Development
Developingthe design/
model
Development
of betterengines,
increasing
efficiency
Doinginnovations/
research
Seeking new
distribution
channels/
methods
Dont have
direct contactwith
customers
ProcurementBargaining
with suppliers
Maintenance
of storage
capacity,
delivering
orders for
Collecting
assembled
parts,
managing
suppliers
Managing
advertisemen
t time
Providing
customer
relation,
customer
care
PRIMARY
ACTIVITIES
Purchasing
manufacturin
g
components
Assembling
of the
components
Collecting
assembling
parts at low
cost
Formulating,
advertisemen
ts , promotion
strategy
Getting
feedback
from the
customers
Tata Motors
SUPPORTACTIVITIES
InboundLogistics OperationsOutbound
Logistics
Marketing/
Sales
Service
8/13/2019 19 Values Chain Analysis-Combined
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Infrastructure Acquiring land for offices and towers.
Human
Resource
Management
Hiring of
skilled labour
Monitoring
the
performance
of employees
Giving
training to the
employees
Taking care
of the
relations of
distributors of
the company.
Looking after
the customer
care
executives
TechnologyDevelopment
Acquiring of
newtechnology at
cheaper rates
Implementingthe
technology
Monitoring
the newtechnology
implemented
Promotingtheir latest
technology
Assessing
thetechnology
provided by
them
ProcurementAcquiring
goods in right
quantity
Planning and
scheduling of
services
Imports and
shipments
Buying Tv
time.
Taking the
complaints of
customers
PRIMARY
ACTIVITIESTaking care
of suppliers.
Looking after
production
Looking after
transportation
and
distribution
channels.
Taking care
of customer
requirements
and
promotional
strategies.
Monitoring
after sales
services.
Airtel
SUPPO
RTACTIVITIES
InboundLogistics OperationsOutbound
Logistics
Marketing/
Sales
Service
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InfrastructureAcquiring the capital required and making suitable arrangements for establishing a well
furnished office to provide essential facilities in terms of hospitality.
Human
ResourceManagement
Search potential
trainees and interns
T&D for
employees
and innovatetalents
Train the
distributorsand personnel
Motivating and
training mktgpersonnel
Energize R&D
personnel to
collectfeedback from
the viewers
Technology
Development
Hire equipments,
tools and studios
from suppliers
Relay
transmissions
of the
programs
Develop new
technical
aspects for the
programs to
make themmore effective
Adapting new
technologies
for promotion
at lower cost
Effective relay
of the
programs by
escaping timedelays
Procurement
Making contact with
suppliers ,writers
and actors at a
lower cost
Installation of
transmitting
equipments
and devices
and
schedulingprograms
Making
contacts with
cable
operators,
DTH service
providers andadd agency
Attract
different
promotional ad
agencies to
maximize the
revenue
To Increase
TRP of the
channel by
attracting
more viewers
PRIMARY
ACTIVITIES
Lights, cameras
and actor, script
writers and content
Effective
scheduling of
programming
and relay
Contact with
service
providers and
ad makers
Promotions of
the channel in
effective way
Providing the
programs at
the right time
Inbound
LogisticsOperations Outbound
LogisticsMarketing/Sales
Service
TV Channel
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InfrastructureLand, building, Administrative functions, legal activities
Human Resource
Management
Offering jobs to
engineers,
MBA,
manufacturing
& support
systems
Making goodrelation with
operation
manager s &
workers,
inter plant
movement
Maintain the
inventory,
Maintain supply
chain
Making relation
with marketing
managers,
develop new
plans
Promotion of
sale deptt.,
making new
plan for
employees
Technology
Development
Colleting raw
Material fromtheir tie ups
with other
companies
various HP
rating andseries, latest
technology
,Shan tractor)
best in business.
Maintain their
website to get
online orders,dealers
regularly
maintain
inventory on
website
Maintain good
relation with
banker tofinance,
maintain
customer
database
Best to provideafter sale
service,
ProcurementWare house
maintenance
Development of
new strategies,
100% use of raw
material
maintain
Transportation
,distributors
network
Bankers
meeting
,journals
,presentations
Well maintain
service centre at
each region
PRIMARY ACTIVITIES
Maintaining
vendors
relationship,
support
systems
Sig sigma
,automatic
models, best in
mileage,
Supply chain ,
distributor
relationship
Advertising ,PR,
Pre Sales
promotion
,Brand
promotions,
customer
relationship
Dealing with
customer,
Availability of
spare parts, end
services
Mahindra Tractors
SUPPO
RTACTIVITIES
InboundLogistics
Operation OutboundLogistics
Marketing& sales
Services
8/13/2019 19 Values Chain Analysis-Combined
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Infrastructure Proximity to the market, assembly plants, showrooms with excellent ambience,
Human Resource
Management
Recruitment,
selection and
training,
performance
appraisal
Manufacturing
automobiles,
total quality
control mgmt.
Managing
transportatio
n and
distribution
channel
Advertisement
, promotion
activities
After sale
services
TechnologyDevelopment
CRMtechniques
modification ofmodels
Statistical
quality
control
Applying new
techniques for
product
promotion and
advertisement
Not provided
direct to the
customers .
Procurement
Procurement of
raw material viz
steel etc.
Manufacturing
& assembling
of different
components of
tractor.
Strong
distribution
channel.
Promotion by
electronic &
print media
Effective
service centre,
like samridhhi
centre
PRIMARY
ACTIVITIES
Arranging raw
material at its
different
assemble
plants
Manufacturing
and
assembling of
different parts
of a tractor
Spreading
the chain of
dealership in
different
areas
Making strong
relations with
dealers and
customers .
Finance
facilities for a
tractor from
different
financial
institutes
Mahindra & Mahind ra (farm equipment sector)
SUPPO
RTACTIVITIES
InboundLogistics OperationsOutbound
Logistics
Marketing/
Sales
Service
8/13/2019 19 Values Chain Analysis-Combined
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NTPC
Infrastructure
Power houses, building, machines, Constructions of roads, Old age homes and
community centres
Human
Resource
Management
Hiring of
personnel for
project work
Quality
control to
highly
effective
management
Increasing
the efficiency
of drivers.
Recruitment
of sales and
marketing
team
Feedback
and
improvement
,training for
promotions
Technology
Development
Improving thequality of
production
Machineoperating
,assembly,
testing and
maintenance
Settlement
for timeconsuming in
providing
services
Print media
up gradation of
software for
employee like
ERP & SAP.
ProcurementRaw material
and furniture
for offices.
Overhauling
and timely
replacing ofmachine
Check work
of lineman
and other
serviceprovider
Booklets and
pamphlets
regardingthere goals.
Guest
houses for
executives
PRIMARY
ACTIVITIES
Regulation of
paper work
acc to the
policies
Analyze
innovation to
the
performance
of employee
Arrange the
training
centers for
employee
Surveys for
improveme
nt
rewards
SUPPOR
TACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing/
Sales
Service
8/13/2019 19 Values Chain Analysis-Combined
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Infrastructure
Sheds for trucks, Comfortable office and ambience, Enough parking
space ease of work, Use of various ad hardware and software, Clean
workshops spacious
Human
Resource
Management
People
should be
able to
multitask
Have
adequate
workforce
Should be
extremely
swift
Ad people
should be
creative
Well
qualified
TechnologyDevelopment
Computerized tagging
Use of ERP Use of GPStracking
Electronicadvertising
Through e-medium
Procurement
Giving
contracts to
truck
owners
Through
tenders
Giving
contracts to
truck
owners
Giving
contracts to
various ad
agencies
Contracting
others for
their BPO
PRIMARY
ACTIVITIES
Allocating
vehicle
batches to
trucks
Bring in all
the
necessary
component
s
Manage
trucks
bringing in
component
s
Use of
different ad
techniques
After sales
MARUTI
SUPPO
RTACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing/
Sales
Service
8/13/2019 19 Values Chain Analysis-Combined
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Infrastructure Checking units, Distilleries, Godowns, Infra for bar
Human
Resource
Management
Experiencedstaff for right
kind
ingredients
Experiencedstaff for
quality check
Experiencedstaff for
quality check
TSE,
promoters,
trainers,
Bar tenders,
promotion
girls,
Technology
Development
Packing
machines,
bottling
Stock
maintenance
software,
bar coding,
seal
application,
batch no.
Machines for
soda, beer,
ice, whisky
machines like
Nescafe
Procurement
Transportatio
n
enhancement
for places
like Jura
Distillery
Inventory
control,
manufacture
as per
demand,
Out soured
agencies,
with quality
work
Open model
shops PAN
India, Home
delivery of
Alcohol
bottles
PRIMARY
ACTIVITIESMalts, barrels
, water,
balance of
flavors,
ageing
process,
aroma
,bottles
Transportatio
n to
distributors
and dealers
Advertiseme
nts posters,
banners,
shelf display ,
promotions
Bars
United Spr i ts Ltd , Whisky d iv is ion
SUPPO
RTACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing/
SalesService
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InfrastructureOrganization structure, Capital, management, Strategic plans to be carried out, to increase sales,
Compliance with laws, rules and regulations
Human Resource
Management
Recruiting, hiring,
sales, delivery
personnel,
workers
Training,
developing better
work force,
developing skill set.
Developing goodrelations with
retailers, outlet
owners by
providing the order
on time, create
mutual benefit,
deliver better
quality and diverse
range of products.
Develop public
relations, create
brand image and
awareness
Providing
counseling and
motivational
session to
employees.
Technology
Development
Communications,
materials storage,
information
systems to record
sales and stocks
Material handling
tools, machine
tools, packaging
(bottling), layout of
machines
Information system
to manage
contacts with
retailers,
communication
through email, use
of ecommerce
Using internet,
emails to promote
products, intimate
about discounts
Providing more
refined products
with high quality
ProcurementPurchase
machines, tools
Dilute the syrupwith right amount of
water, sugar and
carbonated water
invite outlet
owners to keeptheir product, give
them initial
discounts,
schemes
Acquire, mediasupport, support n
time of famous
personality
PRIMARY ACTIVITIESAcquiring syrup,
warehousing
Assembling,
testing, packaging,Warehousing, &
distribution of
finished product
Advertising,
pricing, promotion,
channel relation.
Installation of visi
coolers, repairs
etc.
Beverage Industry
SUPPOR
TACTIVITIES
Inbound
Lo istics
Operations Outbound
Lo istics
Marketing/
SalesService
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InfrastructureBuilding, Location, ,Decoration, Administrative activities
Human ResourceManagement
Customer
friendly
Skillful
workforce
Strategic
human
resource
management
Increase in
the brand
value, high
sale ,
capturing
market share
Understand-
ding
consumer
behavior
Providing
helpful and
relaxed
atmosphere
to the
customer
TechnologyDevelopment
Automated
receiving,implementing
bizarawa
machine
converting
point of sales
data in toback office
system, sap
use
Availability ofgoods all the
time
Developing
marketingstrategy on
the basis of
sales record
Make workhassle free
ProcurementWarehouse
maintenance
Control over
damaged
goods
Maintaining
stock
Accurate
data to
customer
Well
maintained
Customer
Service Desk
PRIMARY
ACTIVITIESIndent,
Receiving
checklist
Stacking in a
section,
Display in
arrangement
of product
Sales Media
Advertising Home
delivery and
Customer
Service Desk
SPENCER
SUPPO
RTACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing/
SalesService
8/13/2019 19 Values Chain Analysis-Combined
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Infrastructure11.2ltrs milk per day handling capacity, Installation of bulk milk coolers
, Cattle feed manufacturing capacity 3500mts per day
Human Resource
ManagementMotivating
environment
Retaining skill
worker
Skilled worker
working in selfactuating
environment to
produce
innovation f
Technology
DevelopmentVirtual private
network, ERP
Animal health
care
fertility
improvement
program
TQM
Procurement
Raw Milk
procured
through
cooperative
societies from
each revenue
village of Khera,
Gujarat
Average Milk
collection(2008-
2009) 8.2 million
ltrs
PRIMARY
ACTIVITIES
Raw milk is
procured and
bring to
laboratory for
testing
Pasteurizationand
standardization
Separation
process
Quality chack
packaging
Milk is stored in
dairy cold
storage at 5to 10
c temperature till
milk is sold
Distribution
channel include
wholesaler and
retailers
Various range of
products are
available
according to
need of people
Quality of
product and at
normal price
AMUL
SUPPO
RTACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing/
Sales
Service
8/13/2019 19 Values Chain Analysis-Combined
16/17
Infrastructure
Office area expansion according to requirement of personnel, Well networked
centers at prime locations, Coco and reliance hubs,
Opening of hubs in malls, Mobile service centers
Human Resource
Management
Hiring of IT
&manageme
nt people
Training and
development
programs
Management
development
programs
Advertising
recruitment
and selection
Employee
benefits and
selection
Technology
Development
Providing
bothGSM&CDMA
Using i-care
&simplifiertechniques
Hiring
satellitetowers
Electronics
and reliancehubs
Providing
new handsets
GSM &CDMAservices
Procurement
Enhancement
of existing
technologies
Effective and
efficient use
of IT
New
technologies
developed
Open to
mergers and
acquisition
Customers
are attracted
through
lucrative
offers
PRIMARY
ACTIVITIES
RELIANCE COMMUNICATIONS
SUPPO
RTACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing/
Sales
Service
8/13/2019 19 Values Chain Analysis-Combined
17/17
,
InfrastructureProper
ventilation,wa
ter , poweretc
Bottling plant
Equipments
tools
Transportatio
n equipments
Retail outlets
, vendorship,
qualiy check
Cold storage
Human
Resource
Management
MPP , HR
policies,T&D
Euipment
handling ,
shift work
Truck dealers
, retailors
wholesalers
Local
vendors,
Personnel
management
Technology
Development
Automated
Chiller s
&,bottling
plants, R&D
Loading
cranes , lab s
to dev newproducts.&
checking
Conveyor
belts,
E catalogues
e brochures,
broadcasting
ads
Online
services,
company
website
Procurement
Crates ,
bottles ,
reimbursemn
et of bottles
Warehousing
, inventory
management
Go to
transport
dealers for
modes of
transportation
Contact ,
retailers nd
wholesalers
Coducting
events
outsourcing
PRIMARY
ACTIVITIES
syrups ,
concentration
s , packages
inputs
Washing
,bottling
,assemly line
.
Transportatio
n by road
Advertisemnets ,
endorsements,
sponsored
events
Serving with
zeal and zest
The Value Chain COCA COLA
SUPPO
RTACTIVITIES
Inbound
Logistics OperationsOutbound
Logistics
Marketing/
Sales
Service