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Co-operative Home Care:Key Business Plan Inputs for the Healthy Ageing & Wellness Hub
180 Degrees ConsultingNovember 2014
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2
The Hub Location
Hub Clientele
Existing Competition
Marketing the Hub
Hub Financials
Questions?
Ryde Municipality:
Benefits for pilot CHC Hub
Avaliability of symbiotic
relationships with pre existing
aged facilities (HHRCS) (See Apendix 2.6) Changing
demographics and expected
elderly population
increases (See Appendx 2.1)
Areas of signifigant
growth of aged populations:
Macquaire Park, East Ryde and Putney (See
Appendix 2.5)Wide variety of community facilities for
proposed areas (See Appendix
2.2)
Significantly cheaper rental
prices than Hunters Hill Council (See
Appendix 2.3)
Potential for community
project lease within a Ryde
Council building (See Appedix 2.4)
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The Hub Location
Hub Clientele
Existing Competition
Marketing the Hub
Hub Financials
Questions?
• Recommendation: Prioritise linguistic and cultural competency of staff
Higher quality of care provision
Stronger relationships between staff and clients
Establish a sense of social inclusion and belonging
Benefits of aged care service provision adapted to target cultures and languages
Client Diversity
• Recommendation: Consider outreach to local educational and religious institutions– Local high school, TAFE, and religious outreach institutions
Activity Category Function
Physical Activity Events
Develop mobility and physical capacities
Community Excursion Events
Immerse clients into the community at large through inter-generational events
Social Events Develop strong social bonds between clients to promote social inclusion and belonging
Activity Planning
• Recommendation: Develop venue accessibility and staff capacity database
Venue Accessibility Information
Minimise logistic and
operational risk
Enhance event planning flexibility
Staff Capacity Information
Coordinate staff capabilities with
client needs
Identify staffing needs for
different event sizes
Accessibility
• Recommendation: Study ACAS evaluation process to develop Hub-specific client consultation
Staffing for Client Needs
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The Hub Location
Hub Clientele
Existing Competition
Marketing the Hub
Hub Financials
Questions?
Aged Care Providers by Sector
Residential Aged Care
Home Care
Day Activities
Breadth of services provided
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The Hub Location
Hub Clientele
Existing Competition
Marketing the Hub
Hub Financials
Questions?
Positioning the Hub
Positioning the Hub
Positioning the Hub
Example Strategies
Community-based
marketing
At and through local institutions
Use the stories of community residents
Co-opetition
Partnerships with otherwise competing institutions
e.g. Co-running an event with a
residential village
Digital Initiatives
Adopting or creating a mobile
application for the hub
Digital distribution of
Hub activity timetables etc.
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The Hub Location
Hub Clientele
Existing Competition
Marketing the Hub
Hub Financials
Questions?
Scenario Summaries
Scenario 1 Scenario 2 Scenario 3 Scenario 4 Scenario 5 Scenario 6 Scenario 7
-500,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Income (Funding) Income (Fees) Net Surplus/Defecit Expenses
1.
Base
2.
Adjust timing
3.
Increase # users
4.
Increasefees
6. Decrease
staffing, fees & funding
5.
Decreasestaffing
7.Decrease staffing & funding
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Scenario Summary from 2015 to 2018
Consider Decreasing Staffing Ratio
User to Staff Ratio
3:1
Savings of $260,000 (over 4 yrs)
Reduce funding requirements & option to reduce user fees
NADSA US recommends ratio 3:1
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Consider Decreasing User Fees
User fees $50/day
Day-to day payment model allow users to shop around
Increase affordability
Decrease fees + user to staff ratio of 3:1 = reduced funding of $100K (over 4 years)
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Diversify Revenue Streams
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Diversify revenue
80% of revenue is third party funding
Introduce additional income (Co-opetition, donation schemes)
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The Hub Location
Hub Clientele
Existing Competition
Marketing the Hub
Hub Financials
Questions?
