18 IN-STORE MATERIAL GUIDELINE...JJ INSTORE 2 NEW LIFESTYLE PACKAGE 2016 GUIDELINE INTRO INTRO A new lifestyle package for our Exist-ing & Limited Store Concepts has been needed in

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IN-STOREMATERIALGUIDELINEEXISTING CONCEPT 2016

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NEW LIFESTYLE PACKAGE 2016GUIDELINE

INTRO

INTRO

A new lifestyle package for our Exist-ing & Limited Store Concepts has been needed in order to add more value to our brands and create an even more engaging and uniform shopping experi-ence for our consumers.

With this update, the consumer will be able to see a difference between each brand area, as the new elements reflect each Brand’s DNA / look.

We have great expectations for this package and believe that it will add great value, and be a great upgrade for the JACK & JONES Store Concept.

Make sure to print this guide and store it in your Back Office for future use. That way, you always have an overview of the different elements for the specific brand areas.

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ELEMENTS

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GUIDELINE

ORIGINALS

EXISTIN

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LIST OF MATERIALS

Make sure you have recieved the full decora-tion package before you start the redecora-tion, If anything is missing, please contact:

jjwindow-instorebestseller.com

A 12090714 JJ K14 Barrels

B 12082019 JJ Clamps

C 12091615 JJ K14 Belt Strap

D 12081728 Originals Logo sign

E 12091616 Hanno Gorilla

F 12053312 Originals small

G 12053315 Originals medium

H 12053314 Originals large

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STEPS

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Lay the three barrels on the floor, with the opening facing upwards.The medium and large barrels form the bottom when upright.

Attach the belt strap when you have placed the barrels. Make sure the buckle is visible on top. Don’t tighten the buckle too much.

Attach two JJ clamps on the top edge of the large barrel. Place them next to each other and 5 cm apart.

Attach the gorilla with its left arm between the two clamps, so it won’t slide down.

Turn the right arm so the hand grabs the opposite edge of the barrel.

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Correct the gorilla’s head and leg posture.- Head turned towards the centre of the arrangement. - One leg turned to the side for a dynamic look.

ORIGINALS

GUIDELINE

NB:

Make sure the buckle on the belt strap is vis-ible. The belt strap has to be as tight as pos-sible.

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GUIDELINE

ORIGINALS

SOLUTION 1:ORIGINALS BY JACK & JONES

This solution is prefered if you have a lot of accessories in your store.

When you create the area:

1. Preferably, place the decoration element in the right side of the shelf.

2. Place the frames on the left side of the decoration.

3. Use small and medium sized acces sories. Find a cap and two products to fill out the empty barrels. Fold the clothes.

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GUIDELINE

ORIGINALS

SOLUTION 2: ORIGINALS BY JACK & JONES

The logo sign is a good way of showing the brand. Always place the sign on one of the brand wall shelves.


1. Place the three frames with posters on the shelf. The tallest part of the decoration element should border up to the middle of the shelf.

2. Place the logo sign in front of the frames.

3. Add accessories if there are space for it.

Make sure you change the accessories at regular intervals, to change the look and keep it updated according to what accesso-ries are sold in the store at that period in time.

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GUIDELINE

ORIGINALS

SOLUTION 3: ORIGINALS BY JACK & JONES


1. Add the seasonal poster in the frame.

2. Place the frame in the middle of the shelf.

3. Add accessories in front of the frame.

Make sure you change the accessories at regular intervals, to change the look and keep it updated according to what accesso-ries are sold in the store at that period in time.

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ELEMENTSGUIDELINE

CORE

LIST OF MATERIALS

Make sure you have recieved the full decora-tion package before you start the redecora-tion. If anything is missing, please contact:

[email protected]

A 12090721 JJ Plumen bulbs withcord

B 12108769 CORE rack large

C 12082254 CORE logo sign

D 12053314 Originals large

NB:

If the bulb is somehow damaged, immedi-ately order a new one without a cord by e-mailing the following number to the e-mail mentioned above:

12110455 JJ Plumen bulb

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GUIDELINE

CORE

SOLUTION 1: CORE BY JACK & JONES

We always use one middle shelf for CORE in-store material.

1. CORE Rack is used for this installation.

2. Place the rack with the high part to the front. The smaller part should be placed to the left.

3. Place the white cord on the high part of the element. Twist the cord tightly around the pipe several times, for a graphic ex-pression. Place the adaptor in the lighting track.

4. Finish the decoration by adding the bulb. The cord should fall in a small and direct curve from ceiling to decoration. Do not let the cord hang down in front of the decoration.

5. Add the logo sign on the right top shelf. Remember to plug in the sign and hide the cord.

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GUIDELINE

CORE


The in-store frame is a great way of showing the brand and seasonal trend.

We always use one of the two middle shelves for CORE in-store material.


1. Add the seasonal poster in the frame.

2. Place the frame in the middle of the shelf facing forward.

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ELEMENTSGUIDELINE

CORE


We always use one middle shelf for CORE in-store material.

1. CORE Rack is used for this installation. Place the elements in the middle of the shelf.

2. Place the rack with the high part in the front. The small part should be placed to the left.

3. Place the white cord on the high part of the element. Twist the cord tightly around the pipe several times, for a graphic ex-pression. Place the adaptor in the lighting track.

4. Finish the decoration by adding the bulb. The cord should fall in a small and direct curve from ceiling to decoration. Do not let the cord hang down in front of the decoration.

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VINTAGE

GUIDELINE

LIST OF MATERIALS

Make sure you have the full decoration pack-age before you start the redecoration. If any-thing is missing, please contact:

[email protected]

A 12106175 Metal box small

B 12106176 Metal box large

C 12108153 Deco jeans

D 12090276 Cotton

E 12082261 Vintage logo sign

F 12047203 Wooden board

G 12058061 Vintage fan

H 12044151 Wooden logo

NB:

The four pairs of jeans are STRICTLY for decoration - and may under no circumstanc-es be sold. Remove any sales labels and dis-card them.

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GUIDELINE

VINTAGE

SOLUTION 1: JACK & JONES VINTAGE CLOTHING

1. One large metal box and two small metal boxes are needed.

2. Place the large metal box upright in the middle of the shelf.

3. Place a small metal box inside the large metal box. Turn the front a little to the right.

4. Place the other small metal box on the shelf to the left of the others. Turn the box down with the side facing to the side.

5. Divide and place the cotton in the two small metal boxes, so it is visible.

6. Style the four decoration jeans in the boxes. Try to mix the colours of jeans as shown. Fold two jeans nicely and place them in between the small and large metal box. Make roll-ups on the two other styles, place them in the last box and let the roll-ups drop out over the edge.

7. Place the logo sign on the shelf under-neath, on the right side. It’s important that the feet of the sign are placed on the shelf. Make sure that the logo sign is placed at the front edge of the shelf.

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GUIDELINE

VINTAGE



2. Place the large metal box on the right middle shelf – let the bottom rest on the back edge of the wall.

3. Place a small metal box inside the large metal box. Turn the front a little to the right. Add the fan next to the boxes, at an angle to the right side.

4. Place a small metal box on the top shelf to the left, with the front facing forward.

5. Stuff the two small boxes with cotton.

6. Style the four decoration jeans in the metal boxes. Fold one pair of jeans and place them in the top of the large metal box – let some of the jeans drop over the edge of the small boxes. Style the jeans with roll-ups.

7. Place the logo sign on the top shelf. It’s important that the feet of the sign are placed on the shelf.

8. Finish the decoration by adding the wooden board.

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GUIDELINE

VINTAGE



2. Place the large metal box upright in the middle of the shelf.

3. Place a small metal box inside the large metal box. Turn the front a little to the right. Add the fan next to the boxes, at an angle to the right.

4. Place the other small metal box on a shelf to the left of the others. Turn the box down with the side facing to the side.

5. Divide the cotton in the two small metal boxes, so it is visible.

6. Style the four decoration jeans in the metal boxes. Place three jeans on the top shelf. Roll up two of the jeans and place them in the small metal box. Let the roll-ups drop out over the edge of the box. Place the third pair of jeans at the edge of the large metal box, so the legs fall into the last small metal box. Use the fourth pair as filling in the small metal box on the bottom shelf.

7. Place the logo sign on the shelf under-neath on the right side. It’s important that the feet of the sign are placed on the shelf.

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ELEMENTSGUIDELINE

PREMIUM

A BLIST OF MATERIALS


[email protected]

A 12079704 Wooden hand

B 12104338 Wooden boxes

C 12109330 Cactus items

D 12077649 Clips

E 12108678 Gentleman’s Guide

F 12106174 Medicine glass

G 12076035 Shirt holder

H 12081686 PREMIUM logo sign

I 12053317 PREMIUM frame

J 12077832 PREMIUM carpet

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GUIDELINE

PREMIUM

STEP 1: PREMIUM BY JACK & JONES

Always use the PREMIUM rug in this area.

Use the rug in combination with the table and mannequins. Please order rugs if your store has a large PREMIUM area with more than two tables.

1. Place the rug underneath the table. It’s important that the table and manneqiuns are placed on the rug.

2. Center the rug - create straight lines for the elements.

3. Make sure that the rug is flat on the floor and smooth out any bumps.

4. Remember to clean the rug regularly.

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GUIDELINE

PREMIUM

SOLUTION 1: PREMIUM BY JACK & JONES

This solution is primarily for the BLACK col-lection.

We always use one of the two middle shelves for PREMIUM in-store material.

1. Put both wooden boxes on the shelf. Place the small one on top, offset on the left side by approximately 10 cm.

2. Use The Gentleman’s Guide – look up page 128. Always use a picture for the deco. You can change the picture over time. Place the open book in the box and use clips to keep the book open.

3. Place the wooden hand in front of the open page of the book; in front of the text and not the picture. Place a bow tie or tie in the hand. Display it elegantly and remove all labels and tags.

4. Place the four medicine glasses. Place the large, transparent one at the back in the small box. Place the smallest, brown bottle at the front. Place the two middle ones as a pair to the left of the large box. Place the brown one in the back and the transparent one at the front.

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GUIDELINE

PREMIUM


This solution is for the BLACK collection.


1. Use three Premium frames and posers with tailored focus. Center the frames on the shelves.

2. Use two shirt holders and style each with a shirt. Only remove the outer wrapping and plastic support in the collar. Use the magnets to make sure the shirts stay in place. Hide the four magnets under the first layer and place the magnets in every corner, so they are not visible. Center the displays on the shelf.

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GUIDELINE

PREMIUM



1. Fill the frame with one of the seasonal posters. Center the frame on the shelf. Let the frame lean on the back wall.

2. Place the logo sign on the shelf under-neath. Remember to plug in the sign and hide the cord.

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GUIDELINE

PREMIUM



1. Place the small box on top of the large one, offset on the right side by approxi-mately 10 cm.

2. Place the cactus items in the small box. Place the tall cactus at the back to the left and the small one in the front to the right. Place them together as a pair.

3. Use accessories in the large box. This picture shows a pair of shoes. Change the accessories regularly, depending on availability in the store.

4. Place the logo sign on the shelf under-neath. Remember to plug in the sign and hide the cord.

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ELEMENTSGUIDELINE

SEASON


[email protected]

A 12090718 Steel basket

B 12092112 Denim roll

C 12087487 Wooden ruler

D 12090276 Cotton

E 12108153 Deco jeans

F 12104338 Instore boxes

G 12053312 Originals small

H 12053315 Originals medium

I 12053314 Originals large

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GUIDELINE

SEASON

SOLUTION 1: SEASON AREA

The season area is flexible. In some periods there’s room for decoration, in others you can take it out.

NB:

The pictures focus on how you create the ac-tual decoration, since the decoration of this wall can vary a lot from season to season. In your monthly TO DO VM & Styling, you can see the chosen setups and place the in-store materials accordingly.

1. Use the small and large baskets and start by putting cotton into all of them.

2. Place the largest basket upright to the left. Use the denim roll and unroll some of the denim into the bottom of the basket. Place the roll upright so it leans some-what to the right. Place the ruler in the basket, aligned with the denim roll.

3. Place the small basket lying down to the right. The front must be slightly turned to the right. Roll up a pair of jeans and place it in the small basket. Start with the legs so that the waist ends up being visible.

NOTE:

Following monhts remember to add baskets to season area:

February - Kick off Jeans

March - Kick of Jeans

April - Summer

May - High Summer

June - High Summer

August - Kick of Jeans

September - Kick off Jeans

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GUIDELINE

SEASON


This is the only solution for two shelves at your disposal.

This decoration signals production and is an expression for all JACK & JONES brands.

NB:


1. Use all 3 baskets and start by putting cotton into all of them.

2. Place the largest basket in the middle of the shelf. Use the denim roll and unroll some of the denim into the bottom of the basket. Place the roll upright so it leans somewhat to the left. Place the ruler in the basket, aligned with the denim roll. Style two pairs of jeans with roll-ups and let the legs hang over the edge.

3. Place the small basket to the left, style a pair of jeans with roll-ups and let the legs hang over the edge.

4. Place the last medium basket lying down to the right. The front must be slightly turned to the right. Roll up two pairs of jeans and place them in the basket. Start with the legs so that the waist ends up being visible.

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GUIDELINE

SEASON


This is a solution for when you only have one shelf at your disposal.

NB:


1. Only use the small and medium sized frames for this solution.

2. Put the right posters into the frames.

3. Place the medium sized frame close to the middle of the shelf and place the small frame at the front.

4. Make sure that the frames are stable.

NOTE:

Following monhts remember to add the ORIGINALS frames to season area:

Janurary - Sale

July - Sale

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GUIDELINE

SEASON


This is a solution when you have accesso-ries at your disposal. Use this in-store mate-rial when there are no jeans, shorts or other denim products in the wall.

NB:


1. Only use the large wooden box for this solution.

2. Center the box on the shelf.

3. Use seasonal accessories to decorate the box.

NOTE:

Following monhts remember to add boxes to season area:

October - Winter Jackets

November - Winter Jackets

December - Winter Jackets

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GUIDELINE

SEASON


NB:


1. Use only the large instore frame with sea-sonal poster.

NOTE:

Following monhts remember to add the ORIGINALS frames to season area:

Janurary - Sale

July - Sale

Documents

18 IN-STORE MATERIAL GUIDELINE...JJ INSTORE 2 NEW LIFESTYLE PACKAGE 2016 GUIDELINE INTRO INTRO A new lifestyle package for our Exist-ing & Limited Store Concepts has been needed in