18 A STUDY ON CONSUMER BEHAVIOR IN AURO FOOD (TRUE BISCUITS) PVT LTD, THIRUCHITRAMBALAM

8/7/2019 18 A STUDY ON CONSUMER BEHAVIOR IN AURO FOOD (TRUE BISCUITS) PVT LTD, THIRUCHITRAMBALAM

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A STUDY ON CONSUMER BEHAVIOR A STUDY ON CONSUMER BEHAVIOR

IN AURO FOOD (TRUE BISCUITS)IN AURO FOOD (TRUE BISCUITS)

Internal guideInternal guide

Mr. Saravanan DMr. Saravanan D



PROFILE OF THE AUROFOOD PRIVATEPROFILE OF THE AUROFOOD PRIVATE

LTD.LTD.

AUROFOOD LIMITED is a diversified companyAUROFOOD LIMITED is a diversified companycomprising seven major manufacturing divisions. Sixcomprising seven major manufacturing divisions. Sixof these manufacturing factories are located in aof these manufacturing factories are located in asprawling estate of over 112 acres .sprawling estate of over 112 acres .

AUROFOOD¶S policy to go the best in the world toAUROFOOD¶S policy to go the best in the world togive its customers the BEST IN QUALITY.give its customers the BEST IN QUALITY.

AUROFOOD was started by Manibhai Patel. It wasAUROFOOD was started by Manibhai Patel. It wasfound in 1968 and established in 1970.found in 1968 and established in 1970.

Over 870 employees in manufacturing andOver 870 employees in manufacturing andadministrationadministration

Main product in AUROFOOD is 1.TRUEMain product in AUROFOOD is 1.TRUEBISCUITS 2.PASTA 3.WAR ER 4.R EFINED OIL 5.BISCUITS 2.PASTA 3.WAR ER 4.R EFINED OIL 5.SPICES.SPICES.

Biscuit annual production is 9000 tonsBiscuit annual production is 9000 tons



CONSUMER BEHAVIOR CONSUMER BEHAVIOR

MEANINGMEANING

The term consumer behavior means ³ consumer displayThe term consumer behavior means ³ consumer display

in searching for purchasing, using evaluating andin searching for purchasing, using evaluating anddisposing of product and services that they expectdisposing of product and services that they expectwill satisfy their needs. Consumer behavior focuseswill satisfy their needs. Consumer behavior focuseson how individuals make decisions to spend their on how individuals make decisions to spend their

available resources (time, money, effort) onavailable resources (time, money, effort) onconsumption related items. That includes what theyconsumption related items. That includes what theybuy, why they buy, when they buy it, how often theybuy, why they buy, when they buy it, how often theybuy it for purchase and how they dispose it.buy it for purchase and how they dispose it.



OBJECTIVESOBJECTIVES

PR IMAR Y OBUECTIVESPR IMAR Y OBUECTIVES

To analyze the behavior of consumer in TRUE BISCUITSTo analyze the behavior of consumer in TRUE BISCUITS..

SECO

NDAR

YO

BJECTIVESSECO

NDAR

YO

BJECTIVES

To find the awareness of people about TRUE BISCUITS.To find the awareness of people about TRUE BISCUITS.

To analyze the various parameters that determine the choice of aTo analyze the various parameters that determine the choice of aconsumer in TRUE BISCUITS.consumer in TRUE BISCUITS.

To offer suggestions to the TRUE BISCUITS to improve its activitiesTo offer suggestions to the TRUE BISCUITS to improve its activities..



NEED FOR STUDYING CONSUMER NEED FOR STUDYING CONSUMER

BEHAVIOR BEHAVIOR IN TRUE BISCUITS.IN TRUE BISCUITS.

To know about how many people get aware aboutTo know about how many people get aware abouttrue biscuittrue biscuit

To find choice and which flavor is very well movingTo find choice and which flavor is very well moving

in marketin market How many people consume TRUE BISCUITSHow many people consume TRUE BISCUITS

Why they consume TRUE BISCUITSWhy they consume TRUE BISCUITS

Why they did not consume TRUE BISCUITSWhy they did not consume TRUE BISCUITS

Who is the main competitorsWho is the main competitors

And collect suggestions and recommends for And collect suggestions and recommends for further improvement.further improvement.



RESEARCH DESIGNRESEARCH DESIGN

Types of data collectedTypes of data collected

Questioners constructionQuestioners construction

PopulationPopulation

Sample sizeSample size

Period of surveyPeriod of survey

StatisticalStatistical toolstools



FINDINGSFINDINGS

Out of 100 (59 no of people consume true biscuitsOut of 100 (59 no of people consume true biscuitsand 41 no of people did not consumed)and 41 no of people did not consumed)

Out of 59 (33 male and 26 female consume trueOut of 59 (33 male and 26 female consume true

biscuits)biscuits) Most number of people consume true biscuits under Most number of people consume true biscuits under

quality based.quality based.

Student and house wife give most preference to trueStudent and house wife give most preference to true

biscuits.biscuits. 2020--30 age people is to buy more (25) out of 5930 age people is to buy more (25) out of 59



Many people true biscuits know about throughMany people true biscuits know about throughadvertisementadvertisement

1515--20 price product is well moving in market.20 price product is well moving in market.

Compare to flavor and regular biscuits, flavor is wellCompare to flavor and regular biscuits, flavor is wellmoving in market out of 59 (36 is flavor)moving in market out of 59 (36 is flavor)

In flavor custard cream is high moving compare toIn flavor custard cream is high moving compare toother flavor.other flavor.

Most competitor is BritanniaMost competitor is Britannia



SAMPLE SIZESAMPLE SIZE

Total sample size is 100Total sample size is 100

59 people consumed true biscuits and remaining 4159 people consumed true biscuits and remaining 41people did not consumed.people did not consumed.

Out of 59 (33 male and 26 female)Out of 59 (33 male and 26 female) Based on occupationBased on occupation

agr bus sal stu hw agr bus sal stu hw

Yes 5 5 Yes 5 5

No 2 2 No 2 2

Total 7 7 20 Total 7 7 20



ABOUT TRUE BISCUITSABOUT TRUE BISCUITS

True biscuits was familiar in mare biscuits becauseTrue biscuits was familiar in mare biscuits becausemost consumer is buy only mare biscuits in TRUE .most consumer is buy only mare biscuits in TRUE .

Advertisement is not sufficient comparing toAdvertisement is not sufficient comparing toBR ITTANIA.BR ITTANIA.

TRU

E BISCU

ITS main competitor is BR

ITTA

NIA

.TRU

E BISCU

ITS main competitor is BR

ITTA

NIA

.

Awareness about TRUE BISCUITS among public isAwareness about TRUE BISCUITS among public isvery low.very low.



SUGGESTIONS FROM PUBLICSUGGESTIONS FROM PUBLIC

ABOUT TRUE BISCUITSABOUT TRUE BISCUITS

To give more advertisementTo give more advertisement

To introduce new flavor for more consumer To introduce new flavor for more consumer To reduce the biscuits priceTo reduce the biscuits price

to give attractive packageto give attractive package

To improve the quality and tasteTo improve the quality and taste

To improve the selling forceTo improve the selling force



CONCLUSIONCONCLUSION

The end of part conclusion comes under the findingThe end of part conclusion comes under the finding

reportreport

True biscuits disadvantage is they did not giveTrue biscuits disadvantage is they did not give

important to advertisement.important to advertisement.

So improve the sales promotion activitiesSo improve the sales promotion activities

To give quality with low price this expectation fromTo give quality with low price this expectation from

publicpublic



ENDEND

THANKS FOR ALLTHANKS FOR ALL

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18 A STUDY ON CONSUMER BEHAVIOR IN AURO FOOD (TRUE BISCUITS) PVT LTD, THIRUCHITRAMBALAM