LOWER MANHATTAN TOURISM 2017 of the visitors to Lower Manhattan stayed at a hotel in the district. Of those staying in Lower Manhattan, the average stay is 5 days. 13.6 MILLION TOURISTS IN 2017 hotels are currently open in Lower Manhattan and 8 more are scheduled to open by the end of 2018. The average age of a visitor to Lower Manhattan is 40.8 years old. 45% of all visitors to Lower Manhattan are between the of visitors to Lower Manhattan spent more than one full day here. 46% of visitors plan to shop while in Lower Manhattan. Currently, Lower Manhattan represents 6% of all hotel rooms in NYC And 9% of all hotel rooms under construction. 51% of visitors to Lower Manhattan come with their spouse/partner. of all visitors to Lower Manhattan are international. The U.K., GERMANY, FRANCE, CANADA and SPAIN are the TOP 5 international markets to Lower Manhattan. Australia, Brazil, Italy, Netherlands, Argentina, Mexico & China are other top markets. 32 16% AGES OF 25 - 44 20% *Survey and research conducted by Audience Research & Analysis (ARA) on behalf of the Alliance for Downtown New York in 2017. **Beginning in 2012, the Downtown Alliance has worked with ARA to conduct an annual survey and count of all unique visitors to the Lower Manhattan market. Tourists deﬁned as those visiting Lower Manhattan who live outside a 50-mile radius of New York City. Unique Visitors deﬁned as anyone that does not work or live in Lower Manhattan (south of Chambers Street) and visits at least one of Lower Manhattan’s many attractions and sites. It includes those visiting from other parts of New York City and the metropolitan region, as well as international visitors. of visitors to Lower Manhattan spend full day here. of all tour groups are comprised of 10-30 PEOPLE. 40% 56% of groups comprised of adults. 30% are school groups. 17.4 MILLION UNIQUE VISITORS IN 2017, UP 17% FROM 2016 1 out of every 6 visitors from NEW YORK CITY METROPOLITAN REGION of all visitors are EXTREMELY OR VERY LIKELY to RECOMMEND Lower Manhattan to friends/family. 38%

17.4 MILLION 6 UNIQUE VISITORS IN 2017, NEW YORK CITY … · 2019-12-19 · many attractions and sites. It includes those visiting from other parts of New York City and the metropolitan

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Page 1: 17.4 MILLION 6 UNIQUE VISITORS IN 2017, NEW YORK CITY … · 2019-12-19 · many attractions and sites. It includes those visiting from other parts of New York City and the metropolitan

LOWER MANHATTAN TOURISM 2017

of the visitors to Lower Manhattan stayed at a hotel in the district.

Of those staying in Lower Manhattan, the average stay is 5 days.

13.6 MILLION TOURISTS IN 2017

hotels are currently open in Lower Manhattan and 8 more are scheduled to open by the end of 2018.

The average age of a visitor to Lower Manhattan is 40.8 years old. 45% of all visitors to Lower Manhattan are between the

of visitors to Lower Manhattan spent more than one full day here.

46% of visitors plan to shop while in Lower Manhattan.

Currently, Lower Manhattan represents 6% of all hotel rooms in NYC And 9% of all hotel rooms under construction.

51% of visitors to Lower Manhattan come with their spouse/partner.

of all visitors to Lower Manhattan are international. The U.K., GERMANY, FRANCE, CANADA and SPAIN are the

TOP 5 international markets to Lower Manhattan. Australia, Brazil, Italy, Netherlands, Argentina, Mexico & China are other top markets.

3216%

AGES OF 25- 44

20%

*Survey and research conducted by Audience Research & Analysis (ARA) on behalf of the Alliance for Downtown New York in 2017. ** Beginning in 2012, the Downtown Alliance has worked with ARA to conduct an annual survey and count of all unique visitors to the Lower Manhattan market. Tourists defined as those visiting Lower Manhattan

who live outside a 50-mile radius of New York City. Unique Visitors defined as anyone that does not work or live in Lower Manhattan (south of Chambers Street) and visits at least one of Lower Manhattan’s many attractions and sites. It includes those visiting from other parts of New York City and the metropolitan region, as well as international visitors.

of visitors to Lower Manhattan spend full day here.

of all tour groups are comprised of 10-30 PEOPLE.40% 56% of groups

comprised of adults.

30% are school groups.

17.4 MILLION UNIQUE VISITORS IN 2017,

UP 17% FROM 2016

1 out of every 6 visitors from NEW YORK CITY

METROPOLITAN REGION

of all visitors are EXTREMELY OR VERY LIKELY to RECOMMEND Lower Manhattan to friends/family.

38%