17 Make up Boards

The branding uses matte black as its main focus and bright pastel GSPSYVW�JSV�XLI�X]TI��8LI�TEWXIP�GSPSYVW�[SVO�[MXL�XLI�QEXXI�FPEGO�packaging to look like chalk on a black board.

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%W�ER�MRXVSHYGXMSR�XS�XLI�RI[�FVERHMRK�XLIVI�MW�E�WXEVXIV�FS\�WIX�XLEX�you can buy that includes all the necessities to try out every look in XLI�RI[�VERKIW��8LI�TVSHYGXW�GSQI�MR�E�FVERHIH�QEXXI�FEPGO�FS\�[MXL�LE]�JSV�TEHHMRK�

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Poster designs use the colours from the personality branding on E�QEOI�YT�WLSSX��8LI�MQEKIW�WLS[�E�]SYXLJYP�KMVP�[MXL�HVEQEXMG�QEOI�YT��I\TVIWWMRK�XLI�JEGX�XLEX�]SY�GER�FI�[LS�]SY�[ERX�XS�FI��

The slogan is ‘make-up to suit your mood’; this helps to emphasise the versatility of the make-up available.

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1EOI�YT�WXEPP�QSGO�YT�SJ�FVERHMRK��8LI�WXEPP�[SYPH�FI�EPP�FPEGO�[MXL�bright colours from both the make-up and the bright pastel colours from the type.

The colours used are not like ones used in make-up branding at the QSQIRX��XLMW�[MPP�LSTIJYPP]�EXXVEGX�XIIREKIVW�FIGEYWI�SJ�MXW�JVMIRHP]�and accepting appearance.

GEORGINA LEWIN

G G

G GFashion branding for a third year Student, Georgina Lewin.

The branding included a logo, business cards, swing tags, neck tags,

lookbook and end of year show signage.

G GThe inside of the look book is minimalistic with simple headers of

information. The back page has contact details for Georgina and her

PSKS��)ZIV]�SYX½X�LEW�E�HSYFPI�TEKI�WTVIEH�ERH�IEGL�HSYFPI�TEKI�spread has a slightly different layout.

G GThe lookbook is printed on silk paper and has a matte sheen. The

business cars have been digitally printed due to a tight budget and

have been stitched along the bottom. It is a simple yet effective idea

XLEX�EHHW�E�½RMWLMRK�XSYGL�ERH�XI\XYVI�XS�XLI�HIWMKR��8LI�W[MRK�XEKW�have also got a stitched line down the middle. Hangers and end of yer

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This was a brief set by a Leeds based company, Hebe Media. The brief, that I collaborated

on with Kim Sandford, was to design the branding for a new company ‘Independent

Leeds’. The company aims to showcase the independent side of Leeds (style, food and

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This brief ended up being more logo development than production because the designs

EVI�WXMPP�MR�XLI�TVSGIWW�SJ�FIMRK�SOE]IH��8LI�PSKS�EX�XLI�XST�MW�Q]�½REP�PSKS�HIWMKR��8LI�PSKS�HIWMKR�VI¾IGXW�E�UYEPMX]�WXEQT�XLEX�GSYPH�FI�VITPMGEXIH�SRXS�E�[E\�SV�MRO�WXEQT�

The brief stated that we design a website as well for Independent Leeds. This designs

concept is that each section that the brand showcases is at the top of the page in a

rotating bar that scrolls round relating to what the user clicks on. When a section is

selected it rotates to the front of the page and a ribbon drop down menu unrolls to

show sections within it. The layout is very simple and clean with lots of imagery for a

QSVI�ZMWYEP�I\TIVMIRGI�JSV�XLI�YWIV��8LI�[IFWMXI�[MPP�EPWS�LEZI�E�PMZI�X[MXXIV�JIIH�ERH�links to all the main social websites to help keep the website up to date.

ONEConceptual Packaging

This brief was to design packaging that had more than the purpose of just containing its

contents. This concept it to help customers when they are cooking rice to stop them

from over pouring and wasting rice. Because rice expands when it is cooked it is hard to

determine how much to use.

These helpful test tubes of rice have been perfectly measured out to contain enough rice

for one portion. The design makes it easy to cook just the right amount of rice for up to

nine people without wastage.


I constructed the test tube packaging myself from acrylic. The acrylic needed to be sanded

and buffed to a shine and then glued together with an acrylic based glue. The test tube tray

slots into a sleeve and is kept in position with an earthy coloured string. Information about

the product is on the front two sides so it is easy to read when on the shelf. This product

would be sold in stores such as Harvey Nichols and Waitrose.


The product can come in a range of types of rice and with added herbs. The herbs would sit

SR�XST�SJ�XLI�VMGI�ERH�[SYPH�WMQTP]�FI�GSSOIH�[MXL�XLI�VMGI�JSV�ER�EHHIH�¾EZSYV�

-R�XLI�JYXYVI�E�VI½PP�WXEXMSR�GSYPH�FI�WIX�YT�MR�WXSVI�[LIVI�]SY�GER�VI½PP�]SYV�VMGI�XIWX�XYFIW�at a cheaper cost than buying the pack again, This will encourage people to recycyle their

packaging and therefore making the packaging more useful in the long term.

D E L I

ENTER

D E L I

Today’s Specials

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed

tomatoes.

Tri colour penne pasta in a chilli and home grown vine

£3.50

£2.50

ORDER

D E L I

Menu Design

8LI�EMQ�SJ�XLMW�FVMIJ�[EW�XS�YWI�QIRY�HIWMKR�XS�LIPT�MRGVIEWI�TVS½XW�JSV�X[S�JSSH�establishments.

Chaophraya is a luxury Thai restaurant that do take away food, however they do not

advertise this. My idea was to design a luxury take away experience to adhere to more

peoples wants and needs.

Pickles and Potter is a Leeds based deli. My idea was to design an app that updates

daily to inform the customer of specials and also has an order in advance service.

slide to unlock

9:42Monday, June 8

PICKLES & POTTER

Today’s Specials:

- Carrot and lentil soup- Chicken and chorizo with baby spinach and

home-made dressing salad.- Rocky road cookies.

Open to read more...

D E L I

D E L I

ENTER

D E L I

HOME

SPECIALS MENU

MAIN MENU

MESSAGE OPTIONS

ABOUT US

BASKET

Today’s Specials


tomatoes


tomato sauce

Chilli and chocolate coated WTVYT�¾ETNEGO

Raspberry and vanilla pod GLIIWIGEOI�

£3.50

£2.50

£2.00

£2.00

HOME BASKET

ORDER

ORDER

ORDER

ORDER

D E L I

Today’s Specials


tomatoes.


£3.50

£2.50

ORDER

D E L I

HOME

MAIN MENU

SANDWICHES

HOT FOOD

SALADS

CAKES

DRINKS

D E L I

HOME

SANDWICHES

BEEFRare roast beef, mayonnaise,

mustard, red onion marmalade, slivers of cheese, tomatoes and

VSGOIX�WEPEH

HAMHome roast ham, mature

cheddar, home-made apple & rosemary chutney, butter,

mustard, tomatoes and lettuce

£3.50

£3.50

ORDER

ORDER

HAMHome roast ham, mature

cheddar, home-made apple & rosemary chutney, butter,

mustard, tomatoes and lettuce

TUNA & ROCKET0IQSR�ERH�GVEGOIH�FPEGO�

TITTIV�XYRE��LSQIQEHI�VSGOIX�pesto and crunchy mixed

vegetable salad

PIRI-PIRI CHICKEN,SQI�VSEWX�GLMGOIR�MR�E�PMKLX�

Piri-Piri mayonnaise, sweet chilli NEQ��XSQEXS�ERH�VSGOIX�WEPEH

VEGANHomemade humus, carrot & sweet potato chutney spiced with cumin, crisp vegetable

salad

£3.50

ORDER

£3.20

ORDER

£3.40

ORDER

£2.90

ORDER

D E L I

MESSAGE OPTIONS

HOME

-�[SYPH�PMOI�XS�FI�WIRX�]SYV�daily specials message on...

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

1PM

D E L I

ABOUT US

Opening Times:Mon-fri: 8.30am - 5.30pm

Sat: 10am-2pmSun: Closed

Find Us:

18-20 Queens ArcadeLeeds

HOME

D E L I

HOME

BASKET

BEEF SANDWICH

RASPBERRY AND VANILLA CHEESECAKE

SPARKLING WATER

REMOVE

REMOVE

REMOVE

COLLECTION OPTIONS

D E L I

HOME

COLLECTION OPTIONS

I would like to collect my

food at...

Name:

Tel:

Total: £9.40

1PM

ORDER

D E L I

HOME

Thank you for your order

See you at

1PM

JOHN

slide to unlock

9:42Monday, June 8

PICKLES & POTTER

REMINDER:

John, your food will be ready to collect in 15 minutes.

Find us at: 18-20 Queens Arcade Your Total: £9.40

Thanks, see you soon.

Pickles & Potter App Menu Design

The app messages you at customisable intervals (daily, hourly, etc).with information

about daily specials. Also available on the app is company information and an order in

advance service where the customer can choose what they want and when they wish

to collect it to avoid rush hour queues.

�8LI�HIWMKR�VI¾IGXW�XLI�MRXIVMSV�SJ�XLI�HIPM�[MXL�FPEGO�FSEVH�ERH�GPMT�FSEVH�MRXIVJEGIW��The daily specials menu is set up in a such a way that it could be written by hand on

the deli blackboard menu and be photographed to upload onto the app.

D E L I

Try our new deli app on your smart phone for :

DAILY SPECIALS ALERTS

ORDER IN ADVANCE

Save time, beat the lunch rush, don’t miss out on our daily specials

D E L I

Pickles & Potter App Menu Design

Advertisement for the app will include bus stop signs, black board signage, in store

information and also product stickers. The stickers will be added to every customers

food order to inform them of the new app. The sticker will also have a scannable tag

that links straight to the app store for ease of use.

Chaophraya Luxury Take Away Menu Design

8LI�QEMR�TVSFPIQ�XS�WSPZI�[EW�QEOMRK�E�PY\YV]�XEOI�E[E]�I\TIVMIRGI�XLEX�VI¾IGXIH�the atmosphere and service you get when you dine in the restaurant. The menu design

[EW�E�JSPH�SYX�HIWMKR�XLEX�VI¾IGXIH�XLI�QIRY�]SY�KIX�[LIR�]SY�HMRI�MR��LS[IZIV�MX�was more compact.

With every take away you will recieve: Branded chopsticks, insense stick, expandable

hot towel, branded plates/bowls. Giving the customer more than they expect to help

create a memorable experience in your own home.

Chaophraya Luxury Take Away Menu Design

4EGOEKMRK�JSV�XLI�JSSH�[EW�ZIV]�GEVIJYPP]�HIWMKRIH�XS�½X�MR�[MXL�XLI�XLIQI�ERH�JIIP�SJ�the restaurant. I adopted an origami feel to use throughout. Starting with the boxes

XLEX�XLI�JSSH�[SYPH�GSQI�MR��XLI�HIWMKR�LEW�E�X[MWXIH�¾S[IV�IJJIGX��8LI�HIWMKR�[SVOW�well because as the box closes the net folds over itself creating more insulation for the

food while it is being transported. Foiled labels are stuck to the relevant boxes stating

which food is inside and a ribbon carrier is wrapped round set meals for ease when

transporting and dishing up.

The carrier bag also has a origami/fan effect for its sides. The bag has a lot of depth

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SECRETS OF JEWELLERY

This brief was a collaboration between Benjamin Turgel, a 2nd year photography student, and

myself. His brief was to take photography of historical jewellery that held an interesting story

relating to Jewish history. My role in the brief was to edit his photography and turn it into a

book of the images and their stories.

Board 1of 4


Benjamin wanted to the book to be high end and luxurious. I laser cut the title design onto the

front and back cover and spine. We got the book printed professionally and I perfect bound

and covered it myself. The inside cover has a burgundy inner with a brown book mark ribbon.

8LI�TETIV�YWIH�MW�LMKL�UYEPMX]�TLSXSKVETL]�TETIV�XS�KMZI�XLI�MQEKIW�XLI�VMKLX�½RMWL�

Board 2 of 4


The images that I recieved were of the jewellery alone and I transformed them on Photoshop.

Some of the images that I revieved were bad quality and therefore I found it harder to

transform them in Photoshop to a high standard. Above are a selection of the before and after

images to show the process.

Board 3 of 4


Inside layouts are clean and simplistic with images and their story sharing a double page spread.

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FASHION & DESIGN YEARBOOK//This was a collaborative brief to design the Yearbook for this years Fashion & Design course. The brief damanded great organisation and communication skills, designing the branding for this years course and fast paced layout skills.

We were told that this year’s fashion show would have the theme of broken glass and therefore we linked our idea to this with the slashed lines segmenting the page up. The layout we chose was very clean and minimalistic with a bold pastel peach for covers and breaker spreads.

//Board 1/4

FASHION & DESIGN YEARBOOK//%PP�SJ�XLI�PE]SYXW�WXMGO�XS�E�WXVMGX�KVMH�XS�QEOI�WYVI�XLEX�XLI�FSSO�MW�¾YIRX��Page numbers use the pastel peach feature colour and have a slanted cut off edge to enhance the theme. Breaker spreads are used at intervals in the book and use a duotone effect on images of collections that are featured in the following section.

The contents page uses splashes of the pastel peach highlighting page numbers, students are also separated from the other sections showing the main purpose of the book. The students names are split into four columns XLEX�VI¾IGX�XLI�TSWMXMSRMRK�SJ�XLI�FVIEOIV�WTVIEHW�

//Board 2/4

FASHION & DESIGN YEARBOOK//Students layouts have vertical text to encourage a more interactive experience for the reader. Each student has a double page spread with four image layouts to chose from. Images chosen were those that showed of the clothing and detail the most.

//Board 3/4

FASHION & DESIGN YEARBOOK//There was a long design process for this brief for the branding and layout. The layout had to account for the minimum and maximum amount of text and still be unique in the process.

The cover was the main point where the branding could be shown off and therefore a lot of front cover designs were made and reworked. These designs all show a concideration of the theme ‘broken glass’ and try to challenge layout.

//Board 4/4

Documents

17 Make up Boards